rural tourism in hungary

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RURAL TOURISM IN HUNGARY The role and importance of the Hungarian The role and importance of the Hungarian Federation of Village and Farm Tourism in Federation of Village and Farm Tourism in developing rural tourism in Hungary developing rural tourism in Hungary .

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RURAL TOURISM IN HUNGARY. The role and importance of the Hungarian Federation of Village and Farm Tourism in developing rural tourism in Hungary. The counties of Hungary. General information :. Country : Hungary Area : 93.000 square kilometre Population : 10 millió. - PowerPoint PPT Presentation

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Page 1: RURAL TOURISM IN HUNGARY

RURAL TOURISM IN HUNGARY

The role and importance of the Hungarian Federation of The role and importance of the Hungarian Federation of Village and Farm Tourism in developing rural tourism in Village and Farm Tourism in developing rural tourism in

HungaryHungary

.

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The counties of HungaryThe counties of Hungary

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General informationGeneral information::

Data on the FederationData on the Federation::• Name of the federation:Name of the federation: Hungarian Federation of Village Hungarian Federation of Village

and Farm Tourismand Farm Tourism

• Number of members: Number of members: 19 county organisations, and with 19 county organisations, and with these 1300 guest housesthese 1300 guest houses

• Accommodation capacity: Accommodation capacity: 700 classified guesthouses 700 classified guesthouses and 30,000 non classifiedand 30,000 non classified

• CountryCountry:: Hungary Hungary

• AreaArea:: 93.000 square kilometre 93.000 square kilometre

• PopulationPopulation:: 10 10 milliómillió

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Constitution objectivesConstitution objectives

• Improvement in the living conditions of the rural Improvement in the living conditions of the rural populationpopulation

• Representation of the economic and legal rights of Representation of the economic and legal rights of hosts receiving touristshosts receiving tourists

• Cooperation with organisations supporting and Cooperation with organisations supporting and fostering village and agrotourismfostering village and agrotourism

• Continuous and comprehensive instructionContinuous and comprehensive instruction

• Building an image for village and agrotourismBuilding an image for village and agrotourism

• Developing the quality of supply and fostering salesDeveloping the quality of supply and fostering sales

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PresidencyPresidency

NameName Position PositionSpecialitySpeciality

Dr.Dr. Csizmadia LászlóCsizmadia László presidentpresident

Dr. Hanusz Árpád Dr. Hanusz Árpád vice president vice president Information Information TechnologyTechnology

Dr. Szabó GézaDr. Szabó Géza vice presidentvice presidentEducation, Education, TrainingTraining

Benkovics László Benkovics László vice presidentvice president FinanceFinance

Sípos Jánosné, Zsuzsa Sípos Jánosné, Zsuzsa vice presidentvice presidentClassification, Classification,

MarketingMarketing

Geszti Jánosné Geszti Jánosné vice presidentvice presidentOrganisationOrganisation

Dr. Miklay Frigyesné, EszterDr. Miklay Frigyesné, Eszter secretary-generalsecretary-general

LászlóLászló

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History of the Association I.History of the Association I.

• In the 70s, together with the easing of political In the 70s, together with the easing of political pressure, the economic situation of village people pressure, the economic situation of village people improvedimproved

• Big houses were built but the majority of young Big houses were built but the majority of young people left the villagespeople left the villages

• The empty houses were increasingly turned into guest The empty houses were increasingly turned into guest houseshouses

• Lack of quality control and organisationLack of quality control and organisation

• By the begining of the 90s the news of the success of By the begining of the 90s the news of the success of village tourism in Western Europe had reached village tourism in Western Europe had reached HungaryHungary

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History of the Federation II. History of the Federation II. • 1994-the Federation established with 35 members1994-the Federation established with 35 members

• 1995-96 –based on Western models a classification 1995-96 –based on Western models a classification guide and the rules are worked out guide and the rules are worked out

• 1996-consultants start classification of properties1996-consultants start classification of properties

• 2000-number of members goes up to 1162000-number of members goes up to 116

• 2000-change in strategy, based on EU regional 2000-change in strategy, based on EU regional guidelinesguidelines

• 2001as a result of restructuring the direct 2001as a result of restructuring the direct membership of the Federation will consist of the 19 membership of the Federation will consist of the 19 county organisationscounty organisations

• 2002-2003 county organisations strengthen 2002-2003 county organisations strengthen

• From 2003 the main focus is on organised supply and From 2003 the main focus is on organised supply and effective marketing activityeffective marketing activity

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The definition of village tourism (according to our The definition of village tourism (according to our Federation)Federation)

• Hospitality activity in well-kept rural environment Hospitality activity in well-kept rural environment based on local and regional attractionsbased on local and regional attractions

• Satisfies a wide range of needs for spending leisure Satisfies a wide range of needs for spending leisure timetime

• Provides accomodation, meals and programmes for Provides accomodation, meals and programmes for domestic and inbound tourismdomestic and inbound tourism

• this activity fosters wide-scale cooperation between this activity fosters wide-scale cooperation between local organisers and hostslocal organisers and hosts

• It is a commercial activityIt is a commercial activity

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Attractions in our supplyAttractions in our supply

• natural environment (thermal water, nature reserves, natural environment (thermal water, nature reserves, unique natural formations)unique natural formations)

• traditional village life (customs, traditions, folk traditional village life (customs, traditions, folk festivals, handicrafts)festivals, handicrafts)

• agricultural activity (ecological farming and agricultural activity (ecological farming and husbandry, horticulture, raising small animals)husbandry, horticulture, raising small animals)

• Gastronomy (local cuisine, specialities, wines)Gastronomy (local cuisine, specialities, wines)

• Culture, architecture (historic buildings and memorial Culture, architecture (historic buildings and memorial places)places)

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Some typical Hungarian attractionsSome typical Hungarian attractions

• Festival country-wide: Festival country-wide:

• making plum jam in Szatmárcsekemaking plum jam in Szatmárcseke

• walnut festival in Milotawalnut festival in Milota

• pumpkin festival in Nagydobospumpkin festival in Nagydobos

• Wine -tourWine -tour

• Apple-tour, horse-radish-tourApple-tour, horse-radish-tour

• Sausage making, cooking Goulash soup and fish soupSausage making, cooking Goulash soup and fish soup

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Craftsmanship Craftsmanship

• Folk architectureFolk architecture

• Peasant furniture Peasant furniture

• CeramicsCeramics

• Folk costumesFolk costumes

• Artisan CampsArtisan Camps

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„„Palóc cottage”Palóc cottage”

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Hand painted jug from HollóházaHand painted jug from Hollóháza

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Folk costume of BoldogFolk costume of Boldog

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Artisan campArtisan camp

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This is how rag carpet is madeThis is how rag carpet is made

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Other attractionsOther attractions

• GastronomyGastronomy

• „„Hungaricums”Hungaricums”

• Ecological productsEcological products

• Safeguarding helath, recreationSafeguarding helath, recreation

• Thermal waters, excursionsThermal waters, excursions

• Sports (riding, angling, carriage ride,water sports) Sports (riding, angling, carriage ride,water sports)

• Welcoming people with disabilities (wheelchair Welcoming people with disabilities (wheelchair access)access)

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„„Hungaricum” : Paprika hanging out to dry Hungaricum” : Paprika hanging out to dry

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Carriage rideCarriage ride

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Riding schoolRiding school

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AnglingAngling

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The complexity of rural tourism: The complexity of rural tourism:

• ecotourismecotourism

• agrotoursimagrotoursim

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CooperationCooperation

• The Federation maintains close ties with:The Federation maintains close ties with:

• State institutionsState institutions

• Local governmentsLocal governments

• Non-profit specialist organisations Non-profit specialist organisations

• Tourism bureausTourism bureaus

• Travel agenciesTravel agencies

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The marketing activity of the The marketing activity of the Federation’s Central Information Federation’s Central Information

OfficeOffice• Giving information to hostst and prospective guestsGiving information to hostst and prospective guests

• Distribution of national and regional publications and Distribution of national and regional publications and leafletsleaflets

• Publishing promotional materialsPublishing promotional materials

• Participation at meetings of professionals Participation at meetings of professionals

• Organisation of conferences and workshopsOrganisation of conferences and workshops

• Maintaining ties with state and professional Maintaining ties with state and professional organisationsorganisations

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Factors hampering developmentFactors hampering development

• Lack of continous funding that results inLack of continous funding that results in

• Unstable financial situationUnstable financial situation

• It is difficult to do long-term planningIt is difficult to do long-term planning

• There is no funding for research, that’s why the There is no funding for research, that’s why the trends are not easy to identifytrends are not easy to identify

• More efficient marketing activity would be neededMore efficient marketing activity would be needed

• Cooperation is not always working well, lack of Cooperation is not always working well, lack of unity can be experiencedunity can be experienced

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Main tasks in developing rural tourismMain tasks in developing rural tourism

• Closer cooperation with state organisations, local Closer cooperation with state organisations, local governmentsgovernments

• Strengthening ties with professional organisationsStrengthening ties with professional organisations

• Developing complex supply-finding new target Developing complex supply-finding new target marketsmarkets

• Publishing a larger number of informational and Publishing a larger number of informational and educational materialseducational materials

• Spreading the use of Internet Spreading the use of Internet

• Organising courses to train hosts and consultantsOrganising courses to train hosts and consultants

• Gathering and processing statistical dataGathering and processing statistical data

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Change in the number of hosts Change in the number of hosts between 1998 and 2002between 1998 and 2002

0

10

20

30

40

1998 1999 2000 2001 2002

years

nu

mb

er/1

000

Hosts Capacity

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Change in number of guests between Change in number of guests between 1998 1998

and 2002and 2002

0

30

60

90

120

150

1998 1999 2000 2001 2002

évek

num

ber/

1000

Total Domestic International

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Change in the number of guest nights Change in the number of guest nights between 1998 and 2002between 1998 and 2002

0

200

400

600

1998 1999 2000 2001 2002

years

num

ber/

1000

Total Domestic International

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Thank you for your Thank you for your attention!attention!