Index

• Introduction.• Marketing Mix.• Segmentation.• Target.• Positioning.• SWOT.• BCG model.

Introduction

• Rushabh eye hospital is multi-speciality eye hospital which is India’s one of the leading eye hospital.

• Earlier it was general hospital later in year 1989, Dr. Jayant Shah converted into Eye Hospital.

Marketing Mix

Products• Cataract surgery (Blade free).1. Cataract surgery with foldable lens.2. Cataract surgery with Monofocal lens.3. Cataract surgery with Multifocal.

• Lasik surgery (Blade free).1. Standard surgery.2. Custome Vue surgery. 3. iLasik.

PriceCataract surgery at Rushabh Eye Hospital.1. Cataract with Foldable lens – 20,000/- 2. Cataract with Monofocal – 45,000/-3. Cataract with Multifocal – 65,000/-

Lasik surgery at Rushabh Eye Hospital.4. Standard surgery – 30,000/-5. CustomeVue Lasik – 45,000/-6. i Lasik – 95,000/-

Place

• Our place of service will be Chembur east as our hospital is located there itself.

Promotion

• Direct marketing :- Patients visiting us for normal eye check up.

• Public relation :- Maintaining relation with eye specialist, optic store and service agents who acts between doctors and firm.

• Advertising :- Bus ,Train ,Hoarding , Website , Social media.

• Publicity :- Tie with many NGO , Senior citizen group , Cooperate offices, Community, Camps, Schools for children eye check up, local medical shops.

Customer solution :- We are providing solution to customer need by providing the services in different eye surgeries.

Customer cost :- A wide range of services we are providing from which customer can choose according to them as mentioned above.  Company orientation is customer concept where level is customer separate offers for different types of customer and the way of treatment is also different for different types of customer.

Objective of purchase :- People might have developed cataracts or need to undergo Lasik surgery.

Organisation of purchase :- Initiator :- a person who is suffering from eye problem.Influencer :- a doctor who examines that person.Decider :- a person who is going to pay for operation.Buyer :- a person who is undergoing surgery.

Outlet of purchase :- Rushabh Eye Hospital,Chembur. 

Segmentation Target Positioning

Segmentation• Geographic :- Our hospital is located at

Chembur East would take places near by our areas like Kurla ,Ghatkopar ,Deonar ,Kalyan , Navi Mumbai and other rural areas near by.

• Demographic :- Age and Income.

• Psychographic :- Life style and Personality.

Target

• Research design :- The population of chembur and

other surrounding areas including thane 66,21,852 .

• Differentiated targeting :- As per research design

the population consist of mixed income group so

based on that we have differentiated our services

them accordingly.

Positioning

• • Features of product is more advance and

accurate as it is bladeless technology(no stitches).

• Benefits of product it is better than previous technology it is more precise.

• Lasik is a laser eye surgery

which helps to eliminate

need of glass or contact lens.

• It can be done on person

only after age of 18.

•It can be done only for near vision.

1. Standard surgery.2. Custome Vue surgery. 3. iLasik.

LASIK SURGERY - BLADEFREE

• Cataract is natural clouding of

lens of eye.

• It is usually found people

having after age of 55.

• In rare case it can be found in

new born baby also.

1. Cataract with foldable Lens.2. Cataract with Monofocal lens.3. Cataract with Multifocal lens.

CATARACT SURGERY - BLADEFREE

STRENGTHS :-

1. Expertise in respective field.2. Advance equipments.3. Trust of patients on us.4. Quality of services.5. Best infrastructure.

WEAKNESS :-

1. Marketing plan.2. Staff problem.3. Undifferentiated Line services.

OPPOURTUNITIES :-

1. Differentiated segment.2. Up gradation in technology.3. Networking for marketing.

THREATS :-

1. Reimbursement.2. New eye hospital near by.3. Lack of knowledge to juniors as

technology upgrades.

BCG model

Stars Lasik

Question mark Diabetic Eye surgeries

Cash Cow

Cataract surgery

Dogs Squint

THANK YOU