russia direct media kit 2015
TRANSCRIPT
www.russia-direct.org
www.russia-direct.org
Jill Dougherty former Foreign Affairs correspondent, CNN
Tobi Gati Sr. International Advisor, Akin Gump, and former Special Assistant to the President and Sr. Director for Russia for the National Security Council
Jeff GoldsteinDirector of Eurasia, Open Society Foundation
Andrew KuchinsDirector and Senior Fellow, CSIS
David J. RothkopfPresident and CEO of Garten Rothkopf, CEO and Editor-at-large of Foreign Policy magazine
Thomas GrahamManaging Director, Kissinger Associates
Russia Direct is a new digital platform that serves as the definitive destination for policy makers and experts seeking daily insight on the issues and trends affecting the relationship between the United States and Russia. With Russia’s prominent impor-tance in geopolitics, the need for Russia Direct has never been greater.
Readers have a variety of ways to access Russia Direct content:
Russia Direct website (russia-direct.org)Monthly reportsQuarterly reports
Who we are
Who
we
are
Russia Direct readers include influential policymakers and thought leaders:
Senior executives of some of the world’s leading corporations turn to Russia Direct for analysis:
www.russia-direct.org
The best content from the website, carefully selected each week along with Editor’s Picks from around the Web.
Interviews with prominent businesspeople or officials
Russia-direct.org is updated daily and consistsof different channels, including:
Website
Weekly Newsletters
In-depth analysis of current issues debated by leading experts, opinion leaders and policy makers
Reviews of important books that shape U.S.-Russia relations
Insight on the topics which will drive the agenda for US and Russia leaders
Overview of think tanks specializing in foreign policy or U.S.-Russian relations
Regular webcasts with prominent experts discussing the most important topics of world politics
Opinion pieces from American and Russian experts
www.russia-direct.org
For MONTHLY REPORTS, our editorial team chooses the most important, timely and controversial topics - from Russian domestic politics to Russia’s business and foreign relations.These reports are only available in digital format with useful infographics, lists of further readings and top Twitter accounts for those who want to investigate the topic in greater detail.
In addition to daily content on its website, Russia Direct offers exclusive benefits to subscribers such as analytical reports on various topics, weekly newsletters, live events, and unique sources of analysis on international affairs.
QUARTERLY REPORTS are more in-depth and ambitious. They look into larger topics with potentially bigger implications for international relations. These reports are available in both digital and print formats. We try to find a healthy balance between established experts and young promis-ing analysts in order to provide a diverse range of insights and introduce our read-ers to fresh perspectives.
Reports
Cont
ent
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EventsEach release of a Report is followed by a custom event where prominent Russian and U.S. experts – including authors of the Report – discuss the results of the Quarterly with representative of the business and academic communities.
Events include roundtable discussions and seminars (closed or public), invitation-only lunches, cocktail receptions, webinars and teleconferences. RD provides top speakers from the Russian and U.S. business and political communities as well as top moderators who are well-known in Russia and abroad.
Our events for 2015 include:
The Valdai International Discussion Club-2014. Source: “Vedomosti”, business daily
March Russian Energy Outlook 2015 (conference, U.S.)
JuneCompetitive strategies in the search for talent: The role of university education and media (roundtable at St. Petersburg Economic Forum, Russia)
October Russian innovation economy: Challenges and opportunities (roundtable, Russia)
December Russian-US relations: A year of confrontation and high expectations (conference, U.S.)
www.russia-direct.org
We offer
Global reach Russia Direct reaches the most influential au-dience in the world and is presented at the most important forums – like the World Eco-nomic Forum in Davos and the Munich Inter-national Security Conference
Premium content RD provides its audience with the best ex-pertise from Russia and the U.S. Among our writers are politicians, political advisors, con-sultants, financial analytics, journalists and foreign policy experts
In two years after launch, RD has attracted 7,000 subscribers for its premium content. Almost 50% of readers turn to RD for a pro-fessional enjoyment which can serve as an example of testament to the quality of RD
Loyal audience
Personalized approach
Working with the RD team, you will be able to develop a customized advertising platform that will help you meet your specific market-ing goals
Influential audience 58% of Russia Direct readers classify as in-fluentials
We
offer
www.russia-direct.org
are opinion leaders
UK
USA
Canada Germany Others
with over 15 years of service in government. Average of 12 years of service
2/3 work for companies doing business internationally
agree that Russia Direct offers information they can’t get from other sources
are top management professionals
One in 4 of business readers are C-suite executives
40%
57%
65%
1/3 are decision-makers at companies with over 1,000 employees
Audience Foreign Policy magazine’s survey among Russia Direct’s readers showed:
Major interest of audience
44%
5 5 3 42
80%
www.russia-direct.org
The Economist The New York Times
The Washington Post
The Wall Street Journal
access the site from mobile devices
Sources:Russia Direct focus groups, quantitative surveys; fpgroup.foreignpolicy.com, www.economistgroupmedia.com,
www.advertising.washingtonpost.com, nytmediakit.com, www.wsjmediakit.com
Research Launched in June 2013, Russia Direct already attracts more than 52,000 unique visitors per month. More than 7,000 people have already subscribed to our premium products
Age35+
63%
52 75 80 72
The Economist The EconomistThe New York Times
The New York Times
The Washington Post
The Washington Post
The Wall Street Journal
The Wall Street Journal
Personal income $100,000+
C-Suite
25%29%
40%
1632 652 4.127 2648Re
sear
ch
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Webopportunities
Media formats
Main page
Mobile
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Inner pages
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Newsletters and Social Media
Webopportunities
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ortu
niti
es
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Sponsorship
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Print Ads
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ored by..
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Spread or Full-page advertisement in the Report (print or PDF)
Acknowledgement of your support in the video interviews with the authors, video branding
Prior access to the Report during 3 days after the Report is published (728x90 or 300x600 banner on Russia-direct.org)
Banners on foreignpolicy.com announcing free access to the Report and access to its 3.5 mln readers.
Sponsorship of newsletters announcing the Report
Partner’s logo on the Report promo page
Opp
ortu
niti
es
Russia Direct Team is ready to offer cusomized packages within Briefs or Reports. Basic advertising opportunities might include:
Reports
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ContactsKsenia Smertina Associate [email protected]
Evgenia KhankovaSpecial Projects Director [email protected]
Anna SergeevaExternal Communications Director (New York)[email protected]
Olga GuitchunsEvents Coordinator, Account Manager (Washington, DC)[email protected]
Russia Direct - Moscow office24 bld.4 Pravdy street, 125993 Moscow, RussiaRossiyskaya Gazeta office
Tel. +7 495 775 31 14 Fax. +7 495 988 92 13
Russia Direct - New York office31 West 34 Street, Suit 8018New York, NY 10001, USA
www.russia-direct.org
russia-direct.org