russia sausages market

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Demo-Version

Russia: Sausages

Market

Analysis and Forecast to 2017

June 2012

Marketing Research

http://www.russianmarketreport.com/

from 30 IndexBox Marketing © 2012 www.indexbox.ru

Market Research Russia: Sausages Market. June 2012 (Demo-version)

Brief Overview

The report on the Russian sausages market contains:

Analysis and forecast of market dynamics;

Structure of consumption by region;

Analysis of domestic production, market shares of the main market players;

Analysis of exports and imports;

Analysis of factors, influencing the development of the market;

Analysis of raw materials’ base;

Assessment and forecast of market development;

Financial and economic profiles of the leading companies in the industry.

Methodology:

Expert interviews with top managers of the largest players on the market;

Analysis of information, received from the main market participants;

An analysis of statistical information:

o Federal Service of State Statistics (Rosstat);

o The Federal Customs Service (FTS);

o The Ministry of Economic Development;

o The Federal Tax Service;

o Industry associations.

The report contains information on the following commodity groups:

Sausages (including with minced meat);

Blood sausages;

Smoked sausages.

The report will allow you to:

1. Identify key indicators of the market, build your own business forecasts, based on

market data;

2. Evaluate the growth potential and threats in the market.

Key figures presented in the report on the Russian sausages market:

Volumes of production, exports and imports;

Indicators of market development;

Consumption indicators.

The report contains the consensus market forecast based on the average value of the

forecasts of market participants. As market experts are considered: manufacturers,

importers, wholesale distributors, high-volume consumers, professional associations and

unions, and trade publications. The experts, participating in the survey, are provided with

special conditions on the purchase of the reports.




Why People Choose Us

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completed over 1000 industry studies which are updated on a regular basis.

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verify all secondary information used in the report.

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the economy. Cross-analysis of related industries enables our clients to get a

complete picture of the market of interest.

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Research Design

The purpose of the study is to analyze the state of the Russian sausages market and build a

forecast of the industry in the medium term.

Geography of the research: Russia

Methodology

1. Analysis of secondary market data:

Secondary data refers to data from the Internet (industry portals, competitors’ sites,

shopping sites, articles and reviews, reference materials), specialized publications, state and

private media companies, marketing agencies, commercial databases, “IndexBox

Marketing” own research.

2. Analysis of Materials from Market Participants (price lists, brochures, etc.):

Data collection from market participants is needed to analyze the specifics of the market

and the parties involved in it, their pricing and assortment policy. Data on market

participants is gathered during the analysis of secondary information, and also by sending

requests for price lists and other presentation materials.

3. Expert Interviews with Market Participants

The analysis of secondary information is completed by expert interviews with

representatives of market participant companies – manufacturers and trading companies.

Our approach to the estimation

The consensus market forecast is the average value of the forecasts of market participants

(experts).

Experts

As market experts are considered: manufacturers, importers, wholesale distributors, high-

volume consumers, professional associations and unions, and trade publications. Expert

opinions are collected during telephone interviews conducted by IndexBox on a regular

basis (the standard is every six months, but can be more often, based on a special request

or under conditions of high volatility in the market). IndexBox has created an extensive

database of experts within key industries. The experts, participating in the survey, are

provided with special conditions on the purchase of the reports.




Accuracy of forecasts

The accuracy of forecasts is verified by experts in the given industry, based on the historical

period (3 years). In accordance with this accuracy, each expert weighs out the forecasts to

create the overall average forecast

Indicators

1. Consumption: Consumption is the main index estimated by our experts and features

the dynamics of consumption in real terms in the short to medium term. Experts give

an estimate of the potential volume of consumption in accordance with their

expectations and production plans (for manufacturers).

2. Internal production: It is based on the projected volume of consumption and production

capacity in any given industry, assessing, of course, and factoring in the dynamics of

domestic production.

3. Imports and Exports: Takes into account the retrospective dynamics of export-import

operations, strengths and weaknesses of the domestic production, changes in

legislation, the macroeconomic situation in the countries of the supplier (beneficiary) of

a product, an assessment of the dynamics of imports and exports.




Table of Contents 1. Executive summary

2. Research design

3. Classification of sausages

4. Characteristics of the raw materials’ base

4.1. Meat of bovine animals

4.2. Pork meat

4.3. Poultry meat

5. Technology of production of sausages

6. Characteristics of the Russian sausages market in 2008 – 2011. Forecast for

2012 - 2017

6.1. Volume and dynamics of the Russian sausages market in 2008 – 2011. Forecast

for 2012 - 2017

6.2. Structure of the sausages market: production, exports, imports, consumption

7. Characteristics of the domestic production of sausages in 2007 - June 2012

7.1. Volume and dynamics of the production of sausages, including the ones from

minced meat in 2007 - June 2012

7.2. Volume and dynamics of the production of blood sausages in 2007 - June 2012

7.3. Volume and dynamics of the production of smoked sausages in 2007 - June 2012

7.4. Structure of production of sausages by regions of the Russian Federation

7.5. Production capacities and their level of loading

7.6. Level of concentration of production and characteristics of competition on the

market

7.7. Main manufacturers of sausages and their corresponding market shares

7.7.1. Holding “Ostankino”

7.7.2. CJSC “Mikoyanovskiy Meat Factory”

7.7.3. CJSC “Meat Processing Factory Stupino-Ostankino”

7.7.4. OJSC “Myasoprom-Korovino”

7.7.5. OJSC “Tsaritsyno”

7.7.6. CJSC “Partner-F”

7.7.7. OJSC “Dubki”

7.7.8. OJSC “Group Cherkizovo”

7.7.9. Group of companies “Prodo”

7.7.10. OJSC “Krasnaya polyana Plus”

7.7.11. OJSC “Perm Poultry Factory”

7.7.12. OJSC “Udmutia Poultry Factory”

7.7.13. LLC “Mezheninovskaya Poultry Factory”

7.7.14. LLC “Predpriyatie”

7.7.15. CJSC “Proletariy”

7.7.16. OJSC “Cosmos”

7.7.17. OJSC “Kompaniya”

7.8. Investment projects in the industry




8. Characteristics of the prices of sausages

8.1. Dynamics of manufacturers’ prices of sausages in 2007 - June 2012

8.2. Comparison of manufacturers’ prices by Federal Districts of the Russian Federation

8.3. Dynamics of retail prices of sausages in 2009 - June 2012

9. Characteristics of the imports of sausages to the Russian market

9.1. Volume and dynamics of the imports of sausages

9.2. Manufacturing countries, leading suppliers of the imports of sausages to the

territory of the Russian Federation

9.3. Foreign companies, manufacturers of the sausages, imported to the Russian

Federation

9.4. Russian companies, recipients of the imports of sausages

9.5. Structure of the imports of sausages by regions of the Russian Federation

10. Characteristics of the Russian exports of sausages

10.1. Volume and dynamics of the Russian exports of sausages

10.2. Recipient countries of the Russian exports of sausages

10.3. Manufacturing companies, supplying sausages for exports

10.4. Sending regions of the Russian exports of sausages

11. Factors, influencing the development of the sausages market

11.1. Level of welfare of the population

12. Characteristics of the consumption of sausages

12.1. Volume and dynamics of consumption of sausages in 2008 – 2011. Forecast for

2012 - 2017

12.2. Volume and structure of the consumption of sausages by Federal Districts of the

Russian Federation

12.3. Balance between production and consumption of sausages in 2008 - 2011

13. Forecast for development of the sausages market in 2011 - 2017

13.1. Evaluation of the potential volume of supply of sausages in 2012 - 2017

13.2. Evaluation of the development of the sausages market after Russia’s accession to

the WTO

Appendix 1. Financial and economic indicators of the industry

• Revenues (net) from the sales of the products in 2006-2010 , in billions of RUR

• Commercial and management expenses in 2006-2010 , in billions of RUR

• Cost of goods sold in 2006-2010 , in billions of RUR

• Net profits from the sales of the products in 2006-2010 , in billions of RUR

• Investments in the industry in 2006-2010 , in thousands of RUR

• Average number of employees in the industry in 2006-2010

Appendix 2. Profiles of the leading manufacturers




Data, presented in tables

• Dynamics of the sausages market in 2007-2017

• Production of sausages in 2007- June 2012, in thousands of tons

• Volume of production of sausages by types in January - June 2012, in thousands of

tons

• Production of sausages by Federal Districts of the Russian Federation in 2007 - June

2012, in thousands of tons

• Usage of the annual average production capacities for the manufacturing of sausages

in 2005 - 2011 by regions of the Russian Federation, in %

• Average manufacturers’ prices of sausages in the Russian Federation in January 2007

- June 2012

• Volume of the imports of sausages by manufacturing countries in 2011, in thousands

of tons

• Volume of the imports of sausages by manufacturing companies in 2011, in

thousands of tons

• Volume of the imports of sausages in the Russian Federation by importing companies

in 2011, in thousands of tons

• Volume of the imports of sausages by regions of the Russian Federation in 2011, in

thousands of tons

• Volume of the Russian exports of sausages by recipient countries in 2011, in

thousands of tons

• Volume of the Russian exports of sausages by manufacturing companies in 2011, in

thousands of tons

• Volume of the Russian exports of sausages by sending regions in 2011, in thousands

of tons

• Dynamics of the disposable resources of households (per 100 people), in the Russian

Federation in 2000- 2011, in thousands of RUR

• Differentiation of incomes of the population in 2005-2011

• Deviation of the incomes by Federal Districts of the Russian Federation from the

national average in 2004-2011

• Consumption of sausages in 2011, in thousands of tons

• Average manufacturers’ and importers’ prices of sausages in the Russian Federation

in June 2011




Data, presented in figures

• Volume of supply on the sausages market in 2007-2017

• Production of sausages in 2009 - June 2012 , in thousands of tons

• Production of sausages in January 2008 - June 2012, in %, to the analogical period of

the previous year

• Production of sausages in 2008-2011 , in thousands of tons

• Structure of production of sausages in January - June 2012 by types, in thousands of

tons

• Structure of production of sausages by Federal Districts of the Russian Federation in

January - June 2012

• Structure of production of sausages by Federal Districts of the Russian Federation in

2005-2011

• Capacities for the production of sausages by Federal Districts of the Russian

Federation in 2011, in thousands of tons

• Level of usage of the annual average manufacturing capacities for the production of

sausages in 2000-2011 , in %

• Commissioning of production capacities for sausages production in the Russian

Federation in 2000-2011 , in thousands of tons

• Indexes of the average manufacturers’ prices of sausages in the Russian Federation

in January - June 2012

• Indexes of the average manufacturers’ prices of sausages in the Russian Federation

in January - June 2012

• Dynamics of the average manufacturers’ prices of sausages in the Russian Federation

in January 2009 -June 2012, deviation in %, to the analogical period of the previous year

• Comparison of the average manufacturers’ prices of sausages by Federal Districts of

the Russian Federation, in June 2012

• Dynamics of the imports of sausages in the Russian Federation in January- June

2012, in thousands of tons

• Structure of the imports of sausages in the Russian Federation by manufacturing

countries in 2011

• Structure of the imports of sausages in the Russian Federation by manufacturing

companies in 2011

• Structure of the imports of sausages in the Russian Federation by importing

companies

• Structure of the imports of sausages by regions of the Russian Federation in 2011

• Dynamics of the Russian exports of sausages in 2011, in thousands of tons

• Structure of the Russian exports of sausages by recipient countries in 2011

• Structure of the Russian exports of sausages by manufacturing companies in 2011

• Structure of the Russian exports of sausages by sending regions in 2011

• Dynamics of consumption of sausages in the Russian Federation in 2009-2017 , in

thousands of tons

• Distribution of the total volume of monetary resources of the population in 2011 by

groups

• Average deviation of the per capita income by Federal Districts of the Russian




Federation from the national average in 2000-2011

• Shares of volume of free monetary resources by Federal Districts of the Russian

Federation compared to the national average

• Dynamics of consumption of sausages in the Russian Federation in 2007-2017 , in

thousands of tons

• Consumption of sausages in Europe in 2011, in kilograms/person

• Dynamics of consumption of sausages in Russia in 2011

• Consumption of sausages by Federal Districts of the Russian Federation in 2011




Executive Summary*

…

The volume of supply on the Russian sausages market in 2012 was almost … tons, which is

…% higher than the the same figure for 2011. It should be noted that the volume of

imported products on the sausages market was …%.

The volume of production of sausages in 2012 was … tons, which is …% higher than the

volume of production in 2011.

The largest share (…%) of all sausages manufactured in the Russian Federation in 2012

belongs to the … Federal District.

In 2012, the import volume of sausages in Russia amounted to … tons in physical terms and

to … thousand USD in value terms.

In 2012, the volume of the Russian exports of sausages was … tons, which was equal to …

thousand USD in value terms.

…

*The information provided from this point on in this demo version is for illustrative purposes

only, so that you can get a general overview of how our reports look like. If you need more

information, you can contact us at: [email protected].

Key figures and

conclusions

about the market

mailto:[email protected]




6. Characteristics of the Russian

sausages market

...

6.1. Volume and dynamics of the Russian sausages market in

2007 - 2012. Forecast for 2012 – 2017

The volume of supply on the Russian sausages market in 2012 was almost … tons, which is

…% higher than the the same figure for 2011. It should be noted that the volume of

imported products on the sausages market was …% of the total market.

Source: Data (“Rosstat”, “FTS”), Analysis (“IndexBox”)

Fig. 1. Volume of supply on the sausages market in 2008 - 2012 and forecast

for 2013 -2017, in thousands of tons (base scenario)




6.2. Structure of the sausages market in Russia: production,

exports, imports, consumption

The volume of imports of sausages in 2012 was about … tons, which was …% of the total

market volume. A more detailed analysis of the imports and exports is presented below.

Table 6. Volume and dynamics of the sausages market in 2008 - 2012 and

forecast until 2017, in thousands of tons

2009 2010 2011F 2012 2013F 2014F 2015F 2016F 2017F

Volume of

production In units

… … … … … … … … …

In %, to the

previous year

…% …% …% …% …% …% …% …%

Volume of exports

In units … … … … … … … … …

In %, to the

previous

year

…% …% …% …% …% …% …% …%

Volume of imports

In units … … … … … … … … …

In %, to

the previous

year

…% …% …% …% …% …% …% …%

Volume of total supply

In units … … … … … … … … …

In %, to

the previous

year

…% …% …% …% …% …% …% …%

Source: Data (“Rosstat”, “FTS”, Expert opinion), Analysis (“IndexBox”)




Source: Data (“Rosstat”, “FTS”, Expert opinion), Analysis (“IndexBox”)

Fig. 6. Volume and dynamics of the sausages market in 2008 - 2012 and

forecast until 2017, in thousands of tons

2008 2009 2010 2011 2012 2013F 2014F 2015F 2016F 2017F

Production Consumption

Exports Imports




7. Characteristics of the domestic

production of sausages in Russia in

2007 - 2012

…

7.1 Volume and dynamics of sausages production in 2007 -

2012

In 2011, the volume of production was higher than for the analogical period of the previous

year.

Source: Data (“Rosstat”), Analysis (“IndexBox”)

Fig. 8 Sausages production in 2007 - 2011, in thousands of tons

Characteristics of domestic production

- Volume and dynamics by type of

product

- Production capacities

- Structure of production

- Main producers and their market shares




Source: Data (“Rosstat”), Analysis (“IndexBox”)

Fig. 9 Sausages production in 2011 - 2012, in thousands of tons and in %, to the

previous year




7.6 The main manufacturers of sausages and their

corresponding market shares

The main manufacturers of sausages in Russia in 2011 were Company A, Company B, and

Company C. They produced …, …, and … tons, respectively. They were followed by Company

D (… tons, equal to …% of the total production) and Company E (… tons - …%).

Table 16. Characteristics of the largest manufacturers of pig iron in Russia in 2010

- 2011, in thousands of tons

Manufacturer Region

Production

of sausages,

in tons

Market

share

… … … …

… … … …

… … … …

… … … …

… … … …

… … … …

OTHERS … …

TOTAL … …

Source: Data (Company data), Analysis (“IndexBox”)

…




8. Characteristics of sausages prices 8.1. Dynamics of manufacturers’ prices of sausages

Manufacturers’ prices of sausages have been fluctuating a lot in the last 5 years – from … RUR/ton in 2007, through … RUR/ton in 2009

to … RUR/ton in December 2012. In 2012, the prices were lower in …, when they were equal to … RUR/ton. They reached their highest

value in …, when they were … RUR/ton, which was …% more, compared to the analogical period of the previous year.

Table 20. Average manufacturers’ prices1 of sausages in Russia in January 2007 – November 2012

2007 2008 2009 2010 2011 2012

In RUR/ ton

In RUR/ ton

In RUR/ ton

In RUR/ ton

In RUR/ ton

In % to analogical period of the

previous year

In % to December of the previous

year

In % to the

previous

month

In RUR/ ton

In % to analogical

period of the previous

year

In % to December of the previous

year

In % to the

previous

month

January … … … … … …% …% …% … …% …% …%

February … … … … … …% …% …% … …% …% …%

March … … … … … …% …% …% … …% …% …%

April … … … … … …% …% …% … …% …% …%

May … … … … … …% …% …% … …% …% …%

June … … … … … …% …% …% … …% …% …%

July … … … … … …% …% …% … …% …% …%

August … … … … … …% …% …% … …% …% …%

September … … … … … …% …% …% … …% …% …%

October … … … … … …% …% …% … …% …% …%

November … … … … … …% …% …% … …% …% …%

December … … … … … …% …% …% … …% …% …%

Source: Data (“Rosstat”), Analysis (“IndexBox”) 1 Manufacturers’ prices – subject to registration, as a rule, are the actual prices of produced and shipped in the current month production for the domestic market (excluding value added tax, excise duty and other taxes not included in the cost).




9. Characteristics of the imports of

sausages to the Russian market 9.1. Volume and dynamics of the Russian imports of

sausages

…

The volume of Russian imports of sausages in 2011 was … tons. The largest amount of

sausages was imported in …, when were imported … tons.

Table 22. Dynamics of the imports of sausages in the Russian Federation in

January-December 2011, in tons

Month Quantity, in thousands of tons In %, to the previous month

January …

February … …%

March … …%

April … …%

May … …%

June … …%

July … …%

August … …%

September … …%

October … …%

November … …%

December … …%

Total …

Source: Data (“FTS”), Analysis (“IndexBox”)





Fig. 18. Dynamics of the imports of sausages in the Russian Federation in January-

December 2011, in tons

9.2. Manufacturing countries, leading suppliers of the imported

sausages on the territory of the Russian Federation

Country A was the leader in terms of imports of sausages (in physical terms) in 2011, with

a share of …% of the total. The country imported … tons of sausages in 2011. The second

place was taken by Country B, which in 2011 imported … tons of sausages (a share of …%,

respectively). In the third place was Country C with a share of …%.





Fig. 20. Structure of the imports of sausages in the Russian Federation by

manufacturing countries in 2011 in physical terms

Table 24. Volume of the imports of sausages in the Russian Federation by

manufacturing countries in 2011, in tons

Country of origin Net weight, in tons Share, in %

Country A … …%

Country B … …%

Country C … …%

Country D … …%

Country E … …%

OTHERS … …%

TOTAL … …%


9.3. Foreign companies, manufacturers of the sausages, imported

to the Russian Federation

Company A was the leader in terms of imports of sausages (in physical terms) in 2011, with

a share of …% of the total. The company imported … tons of sausages in 2011. The second

place was taken by Company B, which in 2011 imported … tons of sausages (a share of

…%, respectively). In the third place was Company C with a share of …%.

25.0%

20.8%

16.7%

12.5%

8.3%

16.7%

Country A

Country B

Country C

Country D

Country E

OTHERS





Fig. 22. Structure of the imports of sausages in the Russian Federation by

manufacturing companies in 2011 in physical terms

Table 26. Volume of the imports of sausages in the Russian Federation by

manufacturing companies in 2011, in tons

Manufacturing company Net weight, in tons Share, in %

Company A … …%

Company B … …%

Company C … …%

Company D … …%

Company E … …%

OTHERS … …%

TOTAL … …%


25.0%

20.8%

16.7%

12.5%

8.3%

16.7%

Company A

Company B

Company C

Company D

Company E

OTHERS




10. Characteristics of the Russian

exports of sausages 10.1. Volume and dynamics of the Russian exports of

sausages

…

The volume of Russian exports of sausages in 2011 was … tons. The largest amount of

sausages was exported in …, when were exported … tons.

Table 31. Dynamics of the exports of sausages in the Russian Federation in

January-December 2011, in tons

Month Quantity, in thousands of tons In %, to the previous month

January …

February … …%

March … …%

April … …%

May … …%

June … …%

July … …%

August … …%

September … …%

October … …%

November … …%

December … …%

Total …






Fig. 27. Dynamics of the exports of sausages in the Russian Federation in January-

December 2011, in tons

10.2. Recipient countries of the Russian exports of sausages

In 2011, the main recipient country of the Russian exports of sausages was Country A. Its

share in physical terms was …%. It was then followed by Country B (…%) and Country C

(…%). To Country D and Country E were exported …% and …%, respectively. The combined

share of the other countries is …%.





Fig. 29. Structure of the Russian exports of sausages by recipient countries in

2011 in physical terms

Table 33. Volume of the Russian exports of sausages by recipient countries in

2011, in tons

Recipient country Net weight, in tons Share, in %

Country A … …%

Country B … …%

Country C … …%

Country D … …%

Country E … …%

OTHERS … …%

TOTAL … …%


…

25.0%

20.8%

16.7%

12.5%

8.3%

16.7%

Country A

Country B

Country C

Country D

Country E

OTHERS




12. Characteristics of consumption

of sausages 12.1. Volume and dynamics of consumption of sausages in

2008 - 2012. Forecast for 2013 - 2017

The volume of consumption of sausages in 2012 was … tons, which was …% more,

compared to 2011. In 2011 was noted the largest drop in the consumption of sausages in

recent years - a decline of …% to … thousand tons. Another decline in recent years was

observed in 2009, when the growth rate was …%, compared to 2008. At the end of 2012,

the consumption of sausages almost reached the level in 2010, but the growth is not yet

possible to reach the pre-crisis levels of 2007 - 2008.

According to forecasts, the favorable development of the consuming industries can help

consumption of sausages increase in the next few years with rates of …-…% annually. Thus,

by 2017, the consumption can reach … million tons. The demand for sausages in the

country will be met, as before, by the Russian manufacturers, who account for over …% of

the market.

Source: Data (“Rosstat”, expert opinion), Analysis (“IndexBox”)

Fig. 40. Dynamics of consumption of sausages in the Russian Federation in

2008 – 2012 and forecast until 2017, in thousands of tons




12.2. Structure of consumption of sausages by industries

Currently, the largest shares in the consumption of sausages are taken by Industry A (…%)

and Industry B (…%). Industry C accounts for about … of the market, while Industry D

consumes about …% of the sausages in Russia.

Source: Data (“Rosstat”, expert opinion), Analysis (“IndexBox”)

Fig. 42. Structure of consumption of sausages by industries in 2012

35%

37%

10%

8%

10% Industry A Industry B

Industry C Industry D

Others




12.3. Balance between production and consumption of sausages

In the forecasted balance between production and consumption are used estimates of the

consumption of sausages and projections for increase in production.

Throughout the forecast horizon, 2013 – 2017, there is a positive balance, calculated as the

difference between production and consumption. The surplus on the market, as before, will

be exported, mainly to the countries of the Customs Union, where most purchases are in

made in Kazakhstan.

Table 1. Balance between production and consumption on the

sausages market in Russia in 2008 - 2012 and forecast until 2017, in

thousands of tons

Indicator 2008 2009 2010 2011 2012 2013 2014 2015 2016 2017

Production … … … … … … … … … …

Consumption … … … … … … … … … …

Balance

(Production-

Consumption)

… … … … … … … … … …

Source: Analysis (“IndexBox”)

Source: Analysis (“IndexBox”)

Fig. 47. Balance between production and consumption on the sausages

market in Russia in 2008 - 2012 and forecast until 2017, in thousands of tons

20082009

20102011

20122013F

2014F2015F

2016F2017F

Consumption

Production




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Strategic Marketing

We develop strategic development for brands, products, separate business units and

industry. Generally, programs include product, pricing, marketing and communication

strategy. Projects in the field of strategic marketing are relevant to large enterprises,

financial and investment companies that are planning to expand its interests as well as

small companies that are thinking about business development.

Development

Consulting in development - is to develop the best options for use of the area. To do this,

our marketing agency, conducts research real estate market, analyzes the possible

construction, and estimates the market feasibility and economic benefits of investing in real

estate. Marketing agency IndexBox offers a range of professional services for the study of

the real estate market and the development of individual marketing concept of the facility.


russia sausages market

Business

market shares

market analysis of information

russian sausages market

market research russia

main market participants

expertsas market experts

market development financial

analysis of materials