50th ICCA Congress

International Congress and Convention Association.

congress.icca.mobi | Twitter: #ICCA11

RUSSIAN BUSINESS CULTURE. WHAT DO YOU NEED TO BE SUCCESSFUL IN THIS

MARKET AND THE NEEDS OF THE RUSSIAN DELEGATE

Andrey Zhukovsky Chairman of Group of companies RussCom IT Head of research committee of the Russian Union of Exhibitions and Fairs Executive МВА

FACTORS THAT INFLUENCED RUSSIAN MENTALITY

 

Complicated history Tatar dominion, then dukes came to power, then Tsar empire, then Revolution and the Soviet power, and finally modern capitalism and globalization

Huge territories Russia occupies 1/6 part of the Earth’s territory

Geographical locationRussia is located between Europe and Asia

MIX OF BUSINESS CULTURES

What is a Russian business culture of the 21st century like?

It is a mix of European and Asian business culture , but with a Russian flavor.

Today in Russia there are more and more people who think and do their business the same way as Europeans. They have European education, know one or several foreign languages etc.

UNUSUAL FEATURES OF RUSSIAN BUSINESS CULTURE

1. Attitude to women

The  Asian  trait  of  our mentality  is  reflected  in the  business  relations between  men  and women.  The  approach  to women  is  more  Asian than  Western  and feministic. 

UNUSUAL FEATURES OF RUSSIAN BUSINESS CULTURE

2. First contacts

Sometimes Russians are a bit  cold  with  people  that they don’t know well.

So you will have to break the ice with them and show that you are a reliable person. And after that they actually become very nice and kind people!

UNUSUAL FEATURES OF RUSSIAN BUSINESS CULTURE

3. Gifts-giving practice

Russians  like  to  give  and receive  presents,  even  in the business practice.

UNUSUAL FEATURES OF RUSSIAN BUSINESS CULTURE

4. Cultural part of negotiations and Russian hospitality

Russians  are  very hospitable. 

Russians like to treat their guests  and  spend  time sitting  at  the  table  with food  and  drinks,  and saying toasts.

WHAT ARE THE NEEDS OF THE RUSSIAN DELEGATE? HISTORICAL OVERVIEW

“For Russians, Europe is as precious as Russia herself. Every stone there is so dear. Yes, for Russians these old foreign stones, these miracles of the old world are very precious…” 

F. Dostoevsky

WHAT ARE THE NEEDS OF THE RUSSIAN DELEGATE? HISTORICAL OVERVIEW

Peter the Great•Sent almost all Russian nobles to study in Europe.

• Started a fashion: to have a European tutor for their children who taught Russian nobles good manners, culture and languages. 

WHAT ARE THE NEEDS OF THE RUSSIAN DELEGATE? HISTORICAL OVERVIEW

Closed country

Connections with rest of the world were broken

WHAT ARE THE NEEDS OF THE RUSSIAN DELEGATE? HISTORICAL OVERVIEW

Crowds outside the American Exhibition in Leningrad, 1989

WHAT ARE THE NEEDS OF THE RUSSIAN DELEGATE? TODAY

There are a lot of things we can learn from foreign specialists. We are very interested in new knowledge and new experience from foreign professionals. So, the international congress as one of the most effective ways to exchange knowledge – can be extremely successful in Russia!

Today, in Russia there is a big demand for international congresses!

WHAT ARE THE NEEDS OF THE RUSSIAN DELEGATE? TODAY

15 members

86 members

34 members100 UFI approved events

5 members

Total: Near 110 professional companies in the Exhibition & Congress industry

UNIQUE PRODUCT FOR CONGRESS AND EXHIBITION ORGANIZERS

• We can offer a methodology that measures  economic,  scientific, cultural efficiency of exhibitions and congresses.

• Tool to determine all these characteristics:

Congress and exhibition audit system, which works under the control of the Russian Union of Exhibitions and Fairs.

Result: we researched the efficiency of more than 40 events, and found out that in 6 months after the exhibition the value of the contracts concluded varies from 80 million to 2 billion dollars.

CONCLUSION

1. Nowadays Russia can offer a lot of business opportunities!

We have a growing economy on the one hand, and, lot of Russian specialists interested in new knowledge from foreign professionals. So, you can organize a lot of congresses which could be very profitable and very successful!

CONCLUSION

2. Russian business culture is very young, it doesn’t have strict rules

But you can find more and more companies that use European approach to doing business.

CONCLUSION

3. To make a successful professional event you should establish good relations with a professional society.

The best way to solve this problem is to find a good local partner, who has already all of these connections, and your Congress will have great success!

50th ICCA Congress

International Congress and Convention Association.

congress.icca.mobi | Twitter: #ICCA11

Chairman Group of companies RussCom IT

Head of research committee of the Russian Union of Exhibitions and Fairs Executive МВА

www.it-systems.ruwww.auditexpo.ru

BETWEEN EUROPE AND ASIA

Andrey Zhukovsky

Thank you for your kind attention!