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  • 7/30/2019 Russian Market Analyses

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    RUSSIAN MARKET ANALYSES:PRESENCE, TRENDS AND FUTURE

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    Market by Population

    District Inhibitants

    Central Federal District 38,438,600

    Southern Federal District 13,856,700

    North-Western Federal

    District

    13,583,800

    Far-Eastern Federal District 6,291,900

    Siberian Federal District 19,254,300

    Urals Federal District 12,082,700

    Volga Federal District 29,900,400

    North Caucasian Federal

    District

    9,496,800

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    Market of Smart Phones and

    Media Tablets

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    Smart phones and Media Tablets

    RUSSIA, mln pcs WORLD,mlin pcs Russian Share,%

    2010 3,777 305 1.238

    2011 7,7 494 1.559

    2015 20,9 1,046 2.000

    Growth of the Russian Market: > 500%

    Subcribers: 225mln, penetration 155%

    Moscow: 35,5mln, penetration 208,9%

    St.Petersburg: 13,4mln, penetration 211,6%

    Smartphones share: 3,4%

    Growth of the World Market: > 300%

    RUSSIA, mln pcs WORLD,mlin pcs Russian Share,%

    2010 0,116 19,4 0.598

    2011 1,2 70,0 1.714

    2015 3,2 326,3 1.0

    Growth of the Russian Market: > 2700% Growth of the World Market: > 1600%Source: MTS Retail, IDC:, ACaM Consulting 2012

    1,666 mln smartphones just in

    Moscow and StPete

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    Smartphones Users Segment

    Gender

    Age

    Female Male

    and elder

    Most of the useres are men: age 18-34 years of old (ca.68%)

    Source: Json & Partners Consulting

    Ca. 61% are males

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    Smartphone Prices, 2011 and Further

    Smartphone average price decreased by 33%

    Sales of smartphones < 200 USD in price are increased

    average smartphone price, USD

    Average

    smartphone price

    1H 2011: 330 USD

    Smartphone sales: price segments

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    Media Tablets Market

    Market size in volumes (mln pcs sold) 2012: 2mln

    Clear 2 price segments:

    - More than 10,000Rub (250):

    Market Leaders: Apple,Samsung,Acer, Asus

    Less than 10,000Rub (250):

    Market Leaders: Russian and Asian Brands

    1. Apple iPad: 20,490Rub (512)

    2. Samsung Galaxi

    3. Acer

    4. Asus

    Media Tablets average price: 18,500 (462)

    Users: 18-34 years old, 80% men

    Apple iPad more popular in Russia than in Europe.

    Source: Retailer Svjaznoi & Mobile Networks.ru

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    APPLICATIONS

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    APPLICATIONS

    PROFESSIONAL APPLICATIONS

    FUN AND PLEASURE

    HEALTH CARE

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    PROFESSIONAL APPLICATIONS

    PUBLISHING (QUALITY CONTROL)

    BRAND PROTECTION

    NDT (QUALITY CONTROL)

    AGRICULTURE (PESTS IDENTIFICATION)

    MOBILE LABS (ALL ABOVE)

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    PROFESSIONAL APPLICATIONS

    PUBLISHING

    (QUALITY CONTROL)

    BRAND PROTECTION

    Registered about 2500companies (open sourcedatabase)

    350-400 companiesspecialised inflexoprinting

    1000-1200 offsetprinting

    150-200 security printing

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    PROFESSIONAL APPLICATIONS

    SEGMENT REACHABILITY:

    - IT CAN BE APPROACHED DIRECTLY (NOT RECOMMENDED)- VERY TIME CONSUMING WITH LOW VOLUMESALES PROBABILITY AND SEGMENT COVERAGE-), PUSH

    - DIRECT MARKETING APPROACH (1% RESPOND FROM THE PUBLISHING TEST SEGMENT OF 107COMPANIES. A SALES MEETING AGREED. /24.8NEGOTIATIONS IN FINLAND /

    - IT CAN BE APPROACHED THROUGH TELEMARKETING CAMPAIN: COMBINATION OF PULL /PUSH (PROBABLYBETTER RESULTS, EXPECTED OUTCOME 10-15% RESPOND FROM THE TARGET SEGMENT (WARM

    CONTACTS)- CAMPAIGN TIME ESTIMATE: 5-6 weeks

    - INVESTMET:3500-4500

    - COVERAGE: 3000-4000 COMPANIES

    - ESTIMATED RETURN: 30,000 EUR in the best case (right segment(S)),

    - WORTH CASE: Break-even, or 7-10KEur

    - TARGET: 15-20 KEur in sales.

    - E-marketing campaign did not show the result. Need more studies. According to Russian market gurusworks best if company known or got certain visibility.

    - TRADE SHOWS: Good visibility + ability to invite potential customers after telemarketing campaign

    - ADVERTISEMENT and Interviews in PROFESSIONAL MAGAZINES / in-focus MEDIA

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    Education and Fun

    BIOLOGY

    ENVIRONMENTAL

    STUDIES

    HOBBY

    COINS

    POST STAMPS

    FLORISM

    TARGET GROUP:

    YOUTH 15-24

    Most active users of

    smart phones and media tablets

    Have money or sponsored by parents

    Eager to buy and try new things

    2012-2013 are booming in smartphones

    and media tablets.

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    Russian Market for Children

    All Russian Market value: 5,3 Billion Euros

    Target for KeepLoop: St.PetersburgAudience: 995,000 children under the age of 17

    Market Reach: through partners.

    Source: Rosstat & KidsReview.ru analytics

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    PARTNER PRESENTATION

    MARKET LEADER

    TARGET AUDIENCE

    - 64%: SPB- 16%: MOSCOW

    - 20%: Rest of Russia

    Becomes an Internet Retailer: Sep-Oct. 2012

    500,000 smartphones in SPB alone(see 1st slide)

    - Internet Portal with own platform

    - Own Android and iPhone application

    Audience: more than 1,000,000unique visitors annualy

    190,000 new visitors2% use Android smartphones

    1,6% iPhone

    3,5% iPad

    Mobile applications downloads: >2300

    Android: 600

    iOS: 1700

    60%: females

    40%: males

    Age:

    70%: 25 +

    30%: 25-

    http://www.kidsreview.ru

    http://www.kidsreview.ru/http://www.kidsreview.ru/
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    HEALTH CARE

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    Doctors vs Population (Q1 2012)

    Country Population

    (Thousands)

    Doctors

    (Thousands)

    Dermtoologists

    (Thousands)

    Russia 150,000 614 10,300 1,68%

    Ukraine 45,634 123 3,500 2,80%

    Kazahstan 16,700 65 0,835 1,28%

    United States 312,000 700 8,500 1,20%

    (%)of doctors

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    CURRENT SITUATION

    BEST CASES: WORTH CASES:

    2.5 month at KeepLoop

    Pritchem Trading Dubai:

    0,6*12,500=7,500

    Printchem Trading:

    40031.9

    Sirius Telecom

    0,6*500x85=25,500

    Eurolab: 0,6*10*95=950Printchem Trading Dubai

    0,6*12,500=7,500

    31.10Sirius Telecom:400

    S Medvedem: 400

    NOTE

    Telemarketing campaign

    may change the output->

    Expected campaign output

    November - December

    300 hot contacts

    from 3000

    companies

    Est.Output:

    Best Case: 30K

    Target: 15K

    Worth case: break-even or 7-10K

    KidsReview.ru

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    CONCLUSION:

    80 %

    15 %

    5 %

    Sales forecast trends: 2013-2015

    Fun and Pleasure Profesiional Applicarions

    Health Care