ruth sims - co-design to generate innovative ideas
DESCRIPTION
This talk will discuss a research project undertaken to investigate whether co-design involving end-users (in this case people commuting to and from work) generates more ideas, and more innovative and novel ideas, than email participation only. The work concerned generating ideas to reduce single occupancy car travel on the commute to and from the university campus. Involving people in focus groups, interviews as well as questionnaires was more time-consuming and labour-intensive, but resulted in greater completion of the process and more innovative solutions being generated. Participants involved in the co-design reported finding it very interesting and informative to learn about each other’s commutes, and more importantly, the reasons why people made the commuting decisions that they did.TRANSCRIPT
Welcome to UCD2012
Sponsored by
Supported by
Loughborough Design School
Saturday 10th November 2012, 11.30am
Dr Ruth SimsCo-design to generate innovative ideas
This document and its content is Copyright ©2012 [speaker name] and UCD UK Limited.
Loughborough Design School
Dr Ruth Sims
Co-design to generate innovative ideas
Loughborough Design School
Tracy Ross & Val Mitchell, Loughborough Design School
The project - Ideas in Transit
Co-design to generate innovative ideas
Loughborough Design School
Travel planning: move towards public engagement What does this involve?
Questionnaires Consultation documents Focus groups Citizen’s juries Visioning exercises Workshops
Difficulties with public engagement Apathy Poor turn-out Dominating agendas Entrenched views Negativity How effective the methods are
The project - overview
Co-design to generate innovative ideas
Loughborough Design School
“Co-operative, continuous process bringing everyday people together with design professionals to find new and better ideas for daily life”
(Scott et al, 2009).
Interactive, deliberative approach Effective in generating novel ideas Participants are engaged and actively involved
The project - why co-design?
Co-design to generate innovative ideas
Loughborough Design School
http://www.youtube.com/watch?v=pCzIx5N-3m4&feature=plcp
The animation
Co-design to generate innovative ideas
Loughborough Design School
Generate more ideas Generate more innovative ideas Generate a wider breadth/type of ideas
Aims
Co-design to generate innovative ideas
Loughborough Design School
Stage Co-design group Non-co-design groupPre-study questionnaire & online survey on approach to problem solving
Received & returned by email/internet
Received & returned by email/internet
Storytelling 20-30min face-to-face interview, main points produced as text and photo ‘story sheet’ and checked with participant for accuracy
N/A
Idea-generation 2hour session with 4 stages typical of the co-design process:-Context setting-Story sharing-Problem definition-Idea generation
Received and returned by email (typical of a traditional travel plan survey approach)
Post-study questionnaire Received and returned by email
Received and returned by email
Evaluation of methods & payment given
10min face-to-face interview 13 questions
Received and returned by email 3 questions
Loughborough Design School
Storyboards
Co-design to generate innovative ideas
Loughborough Design School
Barriers and enables
Co-design to generate innovative ideas
Loughborough Design School
Number of unique ideas generated in each group
Co-design to generate innovative ideas
Loughborough Design School
Innovativeness of ideas in local context
Co-design to generate innovative ideas
Loughborough Design School
Comparison of types of ideas generated by both groups
Co-design to generate innovative ideas
DfT (2011) Category
Highest in Co-design group Equal in both groups
Highest in control group
Knowledge and Awareness
Comparative or personalised information Corporate information
Experiential Promotional/awareness-raising Providing generic information Real-time information Social information Structural Factors
Organisational (incentives/dis-incentives)
Organisational(flexi-time)
Organisational(policy structure)
Organisational (parking)
Organisational(working at home)
Services Supplementary infrastructure Town policy Transport infrastructure (environment) Transport infrastructure (modes of
transport)
Loughborough Design School
Engagement Generation of ideas (quantity) Generation of ideas (innovation) Generation of ideas (types)
Conclusions
Co-design to generate innovative ideas
Loughborough Design School
Thank you
Any questions?
Co-design to generate innovative ideas
Welcome to UCD2012
Sponsored by
Supported by