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rv 2014: communications clinic

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MINNEAPOLIS 2014 Robbie Douglas DART/Dallas MINNEAPOLIS 2014 Robbie Douglas DART/Dallas Targeted + tailored Example: DART to DFW Airport MINNEAPOLIS 2014 Robbie Douglas DART/Dallas

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Communications Clinic Communication products have the power to engage, persuade, educate and inform your audience. Effective communications build customer trust, brand loyalty and ridership. Poor communications confuse, frustrate and disengage your customers. Learn how to put the components of good communications -- great writing and design -- to work for your organization. Participate in our communications clinic! Send us a communication piece (print, direct mail, ad, social media, etc.) that didn't work as planned. The panel will apply the strategies and techniques covered in the session to selected submissions. Submissions: [email protected] Moderator: Jeffrey S. Wood, Principal, The Overhead Wire, San Francisco, California Robbie Douglas, Assistant Vice President, Marketing & Advertising, Dallas Area Rapid Transit, Dallas, Texas Elizabeth Trunkey, Design Supervisor, Sound Transit, Seattle, Washington John Fall, Communications Manager, TriMet, Portland, Oregon

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Page 1: RV 2014: Communications Clinic

MINNEAPOLIS 2014 Robbie Douglas

DART/Dallas

MINNEAPOLIS 2014 Robbie Douglas

DART/Dallas

Targeted + tailored

Example: DART to DFW Airport

MINNEAPOLIS 2014 Robbie Douglas

DART/Dallas

Page 2: RV 2014: Communications Clinic

Terminal A Station at DFW International Airport

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DART/Dallas

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DART/Dallas

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DART/Dallas

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DART/Dallas

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DART orange line to DFW

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DART/Dallas

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MINNEAPOLIS 2014 Robbie Douglas

DART/Dallas MANHATTAN PARIS RIO SHANGHAI

http://www.google.com/imgres?imgurl=http://www.lonelyplanet.com/travel-blog/tip-article/wordpress_uploads/2013/04/Tokyo-Statue-Liberty.jpg&imgrefurl=http://www.lonelyplanet.com/japan/travel-tips-and-articles/77715&h=1174&w=783&tbnid=K69-P2up6orVsM:&zoom=1&docid=w8fw1_OLJArlkM&hl=en&ei=EsFEU4mWJ8aE2gWR74DIDA&tbm=isch&ved=0CIwBEIQcMBM&iact=rc&dur=1062&page=1&start=0&ndsp=20
http://www.google.com/imgres?imgurl=http://i.dailymail.co.uk/i/pix/2009/11_01/ricci_450x650.jpg&imgrefurl=http://www.dailymail.co.uk/tvshowbiz/gallery-1003797/Todays-Showbiz-Gallery.html&h=650&w=450&tbnid=jLZAvj3ARbG1eM:&zoom=1&docid=bBGjFgIjaUGlZM&hl=en&ei=VLVEU77gHeOT2QWN9YHYDg&tbm=isch&ved=0COgBEIQcMCg&iact=rc&dur=498&page=3&start=37&ndsp=21
http://www.google.com/imgres?imgurl=http://www.discoverwalks.com/wp-content/uploads/2013/12/things-to-do-in-paris-for-free.png&imgrefurl=http://www.discoverwalks.com/blog/free-things-to-do-in-paris/&h=284&w=432&tbnid=Sdv_2D-mWnXS0M:&zoom=1&docid=9saxCU3dB-cM9M&hl=en&ei=tbNEU9TEKIft2wXnyoHYBQ&tbm=isch&ved=0CB4QhBwwBzhk&iact=rc&dur=490&page=6&start=90&ndsp=21
http://www.google.com/imgres?imgurl=http://1.bp.blogspot.com/-ceGm6eSN8jY/T6uySi3Nq7I/AAAAAAAAC8U/akNreFY2fQw/s1600/Year+of+Chinese+Culture+Istanbul.jpg&imgrefurl=http://www.istanbulitemag.com/2012/05/chinese-cultural-year-activities-to.html&h=1071&w=1600&tbnid=z6jHtML7m9VQMM:&zoom=1&docid=YFs94sXP0wNKdM&hl=en&ei=2bhEU6qpD8aK2AWsiIH4BQ&tbm=isch&ved=0CPQBEIQcMC8&iact=rc&dur=528&page=3&start=28&ndsp=20
http://www.google.com/imgres?imgurl=http://news.bbc.co.uk/media/images/47261000/jpg/_47261270_drummers.jpg&imgrefurl=http://news.bbc.co.uk/2/hi/8503913.stm&h=511&w=766&tbnid=yqhoy9FXtqrEnM:&zoom=1&docid=8076Ryq5v0qd-M&hl=en&ei=qLlEU4GEJ-GE2wWY4IDYCA&tbm=isch&ved=0CIYCEIQcMDk&iact=rc&dur=1711&page=4&start=54&ndsp=21
http://www.google.com/imgres?imgurl=http://upload.wikimedia.org/wikipedia/commons/f/fc/B-boy_breakdancing.jpg&imgrefurl=http://en.wikipedia.org/wiki/Hip-hop_dance&h=920&w=1240&tbnid=ii6nV7H2-NdlWM:&zoom=1&docid=YT4b6m3RRQNTBM&itg=1&hl=en&ei=fMFEU7PmFam42QX7koCIDQ&tbm=isch&ved=0CCQQhBwwCThk&iact=rc&dur=371&page=6&start=100&ndsp=22
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MINNEAPOLIS 2014 Robbie Douglas

DART/Dallas

GOFEST POP-

UP ACTIVATION

PLAN

Custom photo banner with the use of social media.

#DART2DFW

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DART/Dallas

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DART/Dallas

Facebook: www.facebook.com/DARTDallas

Instagram: instagram.com/dartdaily

YouTube: youtube.com/DARTDallas

Twitter: @DARTmedia @DARTalerts @DFWairport

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http://www.facebook.com/DARTDallas
http://instagram.com/dartdaily
http://instagram.com/dartdaily
http://youtube.com/DARTDallas
http://youtube.com/DARTDallas
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DART/Dallas

#DART2DFW

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© AMS Pictures, 2013 - Proprietary and Confidential

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Consumer Promotion and Activation

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MINNEAPOLIS 2014

Accurate

Robbie Douglas

DART/Dallas

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• Click to edit Master text styles

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• Third level – Fourth level

» Fifth level

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MINNEAPOLIS 2014 Robbie Douglas

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MINNEAPOLIS 2014 Robbie Douglas

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