rwu - local businesses
DESCRIPTION
Roger Williams University - "Show Don't Tell: Benefits of Creating a Win-Win for Local Businesses"TRANSCRIPT
Show Don’t Tell: The Benefits of creating a win-‐win for local business
Roger Williams University
Jamie Warner [email protected] 914-‐960-‐3559 @jamiebwarn
Joseph Milanes [email protected] 978-‐210-‐3272 @jmilanes5
Clayton Durant [email protected] 908-‐698-‐9570 @ClaytonDurant1 Tweet as us your questions with the hashtag:
#showRWU
Key Points
• Personal Engagement
• Community Program & Real Events
• Internship Evalua9on Resources
• External Communica9ons Plan
#showRWU
Firm Tours * New York City
* Boston
* Providence
* Los Angeles
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Professional Luncheons
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PRSA/PRSSA Chapter Events
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Classroom Seminars DANIKA DALY PR
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Informa4onal Interviews
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PR Career Week
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* Madison Square Garden * BWR (L.A. and NYC) * ESPN * ABC New York
Experiential Learning Opportunities
Nike Runway Show, C.A.
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Le<ers to Companies
• Say thanks • Ask for dona9ons
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Evaluation Forms
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COMMUNITY EVENTS
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Social Media Seminars
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Media Training Client: Rhode Island Tax collectors
• Dealing with media • Customer service
How we helped
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* Business Cards for professionals * Jolly Roger * RFP’s every Semester * Community meetings * Build mutually beneficial relationships
External Communications Plan
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• Given to E-‐Board and Members alike • Given to professionals during guest speaker events/professional conferences
• Useful outside of professional sePngs
RWU PRSSA Gives Members Businesses cards for Professionals
• Student Run PR Firm • Helps give students and PRSSA members hands on
experience • Past Clients include: Warren Bap9st Church
Jolly Roger, RWU’s in house PR firm
jolly rogerPublic Relations
RFP’s
• PRSSA and our advisor Dr. Amiee Shelton, APR send RFPs to small businesses/ non profits each semester
• Brings clients into PRSSA
• Brings clients into the classroom • Bridges the gap between learning PR and prac9cing PR
Community Mee4ngs
• PRSSA aXends community mee9ngs in the Bristol/Warren area – Bristol Downtown Merchants Associa9on – City Counsel – Seminars of Tax Collectors – Tax Assessors of Rhode Island
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Mutual Rela4onships
• PRSSA creates mutually beneficial rela9onships between Bristol Warren area between businesses and students
• Win-‐Win situa9ons: – Students get hands-‐on PR experience – Businesses get PR done for their company or non-‐ profit #showRWU
Bridging the PR World
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Students/ Alumni
Student Alumni PRSSA Life Cycle
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Overview
Q and A
Jamie Warner [email protected] 914-‐960-‐3559 @jamiebwarn
Joseph Milanes [email protected] 978-‐210-‐3272 @jmilanes5
Clayton Durant [email protected] 908-‐698-‐9570 @ClaytonDurant1 Tweet as us your ques9ons with the hashtag:
#showRWU