rww mobile summit keynote presentation, may 2010
DESCRIPTION
Keynote delivered by Richard MacManus, ReadWriteWeb founder and CEO, at the company's Mobile Summit in Mountain View, 7th May 2010. The theme of the keynote was: Mobile Trends for 2010 and beyond.TRANSCRIPT
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Mobile Trends 2010
Richard MacManusFounder & CEOReadWriteWeb
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5 Mobile Trends of 20101. Native App and/or Browser
Based?2. Geo-location Services3. Internet of Things4. Emerging Wireless Standards5. Augmented Reality
http://www.readwriteweb.com/archives/top_10_mobile_trends_of_2010_part_3_emerging_markets.php
Image: http://www.flickr.com/photos/lukask/4057037920/
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Source: Gartner; http://www.gartner.com/it/page.jsp?id=1306513
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Native App OR Browser Based?
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The Numbers
326,000 Mobile Touch Web sites worldwide (circa Jan 10; source: Taptu)185,000 iPhone apps in the App Store (as at April 10; source: Wikipedia)27,000 apps in the Android market (circa April 10; source: AndroidLib.com)
Image: http://www.flickr.com/photos/spierisf/4344920695/
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Source: Taptu; http://www.readwriteweb.com/archives/mobile_app_or_browser-based_site.php
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Burbn: Browser-Based
HTML5 Location-Based Social Network
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12 Future Apps For Your iPhone Alex Iskold, March 2008
1. Reality Tagging 2. People Tagging3. Reality Recognition4. Physical Social Networks 5. Personalized Travel Guides 6. Digital and Physical Treasure Hunt 7. Distributed Mobile Games 8. Credit Card and Biometrics as Software 9. Paperless Receipts & Digital Business Cards
10. Medical records as Software11. Physical Browsing & Digital Shopping 12. Location/time-based deals
http://www.readwriteweb.com/archives/12_future_apps_for_your_iphone.php
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Recognizr: Facial Recognition Coming to Android Phoneshttp://www.readwriteweb.com/archives/recognizr_facial_recognition_coming_to_android_phones.php
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Geo-location Services
- Location-as-Platform- Where you are
Use Cases:Showing nearby restaurants and ratingsMobile advertisingLocal newsEventsWikipedia data about local buildings
Imagine the possibilities when you add data from sensors...
http://www.readwriteweb.com/archives/foursquare_location_platform.php
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Internet of Things
- Barcode scanning (e.g. data about a product)- Phone as RFID tag and reader
Sensors:- Phone reads and acts on sensor data from real world objects (e.g. temperature, noise, activity).- The phone may be used as a sensor itself (e.g. proximity).
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Sensors/SensesThe iPhone has a built-in accelerometer (motion detector). Uses include:
Game controlNavigation functionsAugmented RealityContext-awareness apps
The iPhone also has:Microphone (noise sensor)Proximity sensorAmbient light sensor
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Shipments of mobile phone motion sensors (accelerometers, compasses, gyroscopes and pressure sensors)
will rise to 2.2 billion units in 2014,
up from 435.9 million in 2009.
Source: iSuppli Corp; http://www.cellular-news.com/story/43168.php
Pic: iBeer; https://www.hottrixdownload.com/iphone/
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Emerging Wireless Standards
NFC- Near Field Communication- Mobile payments
DASH7 - Wireless sensor networking standard- Advanced location-based services- Long-distance mobile advertising- Mobile coupons
Other standards include WiMax, ZigBee and 4G.
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Source: DASH7 Alliance;http://www.readwriteweb.com/archives/dash7_bringing_sensor_networking_to_smartphones.php
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Augmented RealityPractical application is the golden ticket of Augmented Reality.
antjeverena; http://www.flickr.com/photos/antjeverena/3327157278/
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Over 1,000 AR campaigns were kicked off in 2009
These bigcos have employed AR:
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Wikitude Brings Augmented "Worlds" to the iPhonehttp://www.readwriteweb.com/archives/wikitude_brings_augmented_worlds_to_the_iphone.php
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Junaio iPhone AppPartnership with BART, SF Bay Area Rapid Transit system.
Uses BART API:Place locations of nearby stations in a user's field of visionEstimate arrival time of trains at each stationDisplay that live in real-time using AR.
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DISCUSS!