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February8-10

TM

Plain Talk About Literacy and Learning

NewOrleans

2021Sponsor & Exhibitor Information

Questions? Contact:Sarah Cortell Vandersypen, CFREVice President of Advancement and StrategyP: (225) 256-0509 | M: (440) 832-1261Email: sarah@cdl.org

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2020 PLAIN TALK ABOUT LITERACY AND LEARNING™ - 1521 ATTENDEES

6% - External Consultant/Technical Assistance/ Higher Education14% - School Level Administrators19% - State/District Leaders and Staff23% - Coach/Teacher Leader38% - Teachers

CANADA,7

I love the many opportunities to engage with the exhibitors without feeling rushed – they are always close by.

– Attendee

EXHIBIT BOOTH INFORMATION Plain Talk About Literacy and Learning™ has become known as the conference for the latest research and dialogue on effective reading instruction and assessment. With carefully curated presenters and exhibitors, Plain Talk lets you join likeminded educators and decision makers from across the United States and Canada. With new sponsorship opportunities and ways to connect with attendees, we know you will be able to enhance your presence and establish your brand as a leader in the industry.

All events related to the Institute will be held at:

Hilton New Orleans RiversideTwo Poydras Street • New Orleans, LA 70130

Phone: 1 (504) 561-0500 • Reservations: 1 (800) 445-8667

WHAT YOU GET Table top exhibit space with one 6’ table (draped), and 1 chair; ora9’Wx9’Dfloorspaceforfloor-standingexhibits• 2 complimentary registrations• Recognition in the program, Plain Talk app and CDL’s website• Breakfast and lunch in VIP Exhibitor Lounge for registered staff • Overnight security when the exhibit hall is closed

CONNECT WITH KEY DECISION MAKERSAttendees include superintendents, state and district office administrators, principals, teacher leaders and

coaches, and technical assistance providers (average attendance at Plain Talk is 1,500).

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PUERTO RICO, 2

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ASSIGNMENT OF SPACEUpon receipt of completed Exhibitor Application and paymentinfull,CDLwillassignboothspaceonafirst-come,first-servebasis. Phone calls will not be accepted to reserve exhibit space or other exhibitor opportunities. Space is limited. Preference will be given to Sponsors.

BOOTH SET-UP:Exhibitorsnotset-upby6:00pmonSunday,February7th will be consideredno-showsandtheirexhibitspacemayimmediatelybeutilized by Institute Management for any other exhibitor or purpose. All materials shipped to the hotel must be retrieved no later than 5:00pm on Sunday, February 7, 2021. Exhibitors are prohibited from bringing additional tables to add to booth space.

BOOTH AND TABLE SET-UP OPTIONS:

Sunday2/7

Monday2/8

Tuesday2/9

Wednesday2/10

12:00 pmto

6:00 pm

9:00 amto

4:15 pm

9:00 amto

4:15 pm

9:00 amto

12:15 pm

12:15 pmto

2:15 pm

Exhibitor Tear Down

Exhibitor Hours

Exhibitor Check-In &

Set-Up

EXHIBIT FLOOR PLAN - 1ST FLOOR

Subject to change

21 20

Grand Salon A

Grand Salon D

Grand Salon B

Salon 4Salon 3Salon 2Salon 1

Escalators and Elevators to 2nd and 3rd Floors

Meals will be held on the 2nd and 3rd floors each day.

3

2

4

22

75 18

Registration

1

16

1415

Grand BallroomA B C D

24

17

13

6

23Step and

Repeat Photos

CDL

8 9

26 25

1012

11

19

*This is a preliminary schedule. Exhibit hours indicated may change. Exhibitors will receive a final schedule approximately 2 weeks prior to the Institute as the Institute schedule is finalized.

BOOTH TEAR DOWN:Tear down may begin no earlier than 12:15pm on Wednesday, February10th and must be completed no later than 2:15pm. PRELIMINARY SCHEDULE

9ft.

9ft.

6ft.

3

Please tell us how to list your company in print and web materials and who the contact person is:

Company: ___________________________________________________________________________________________________

Contact Name: ____________________________ Phone: (______)________________ Email: _____________________________

Primary Onsite Attendee*: ______________________________________________________________________________________

Title: _______________________________________________________________________________________________________

Address: ____________________________________________________________________________________________________

City: ____________________________________ State: ________ Zip: _______________ Country: _______________________

Phone: (_______)__________________________ **Email: __________________________________________________________

Secondary Onsite Attendee*: ____________________________________________________________________________________

Title: _______________________________________________________________________________________________________

Address: _______________________________________________________________________________________________

City: ____________________________________ State: ________ Zip: _______________ Country: _______________________

Phone: (_______)__________________________ **Email: __________________________________________________________

Presenter RelationshipItishelpfulforustounderstandtherelationshipbetweenexhibitorsandthepresenters.Forinstance,doesyourcompanypublishabook authored by one of our presenters or do any of the presenters work with your company in some capacity?

___________________________________________________________________________________________________________

___________________________________________________________________________________________________________

* The complimentary registrations included in the booth fee will be in the name of the participants listed above. ADDITIONAL EXHIBIT STAFF MUST REGISTER AS AN ATTENDEE. You can register up to 2 additional booth staff at a discounted rate using the registration form on page 4.

** A link to session handouts, as well as a link to the PlainTalkNOLA App, will be emailed to you one week prior to the event. Enter the address at which you want to receive the links to session handouts and the App here. (If you are completing this registration on behalf of someone else, enter the email address of that person.)

TO BE COMPLETED BY CDL

SPACE ASSIGNED FEES RECEIVED TOTAL DATE RECEIVEDBOOTH

SPONSORSHIP

ADVERTISING

Yes No

Yes No

Yes No

EXHIBITOR INFORMATION

EXHIBITOR PROFILE

Please provide a brief corporate profile (100 words or less) in Microsoft Word, including your address, phone number,

email and website to be listed as contact information.

Submit your logo in color as a .pdf or .tif file in 300 dpi.

Send to denise@cdl.org within 30 days of payment. Profile will be included on CDL’s website and in the Plain Talk

program and app. Profiles may be edited by CDL.

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IfyourequireADAaccommodationsorhaveamedicalconditionthatrequiresaspecialdiet,pleasecontactCDLnotlessthan10daysprior to the event date so that requested arrangements can be made.

Additional Exhibitor Staff Registration (up to 2 additional staff at discounted rate per exhibitor)

ADDITIONAL REGISTRATION TOTAL

Full Name: ________________________________________________________________________________________________

Company: ___________________________________________________________________________________________________

Title: _______________________________________________________________________________________________________

Address: ____________________________________________________________________________________________________

City: ____________________________________ State: ________ Zip: _______________ Country: _______________________

Phone: (_______)__________________________ *Email: ___________________________________________________________

Full Name: ________________________________________________________________________________________________

Company: ___________________________________________________________________________________________________

Title: _______________________________________________________________________________________________________

Address: _______________________________________________________________________________________________

City: ____________________________________ State: ________ Zip: _______________ Country: _______________________

Phone: (_______)__________________________ *Email: __________________________________________________________

*A link to session handouts, as well as a link to the PlainTalkNOLA App, will be emailed to you one week prior to the event. Enter the address at which you want to receive the links to session handouts and the App here. (If you are completing this registration on behalf of someone else, enter the email address of that person.)

ADDITIONAL REGISTRATIONS

PLAIN TALK ABOUT LITERACY AND LEARNING™ INSTITUTE FEBRUARY 8 - 10, 2021

Please register ___________ additional staff at $525 per person. (Limit 2 per exhibiting company)

$Please transfer amount to page 8.

ALL EXHIBITOR REPRESENTATIVES WHO WILL BE AT THE BOOTH MUST BE REGISTERED FOR THE INSTITUTE. Booth exhibitors are provided two complimentary registrations which allows admission to all activities, including meals.

You can register up to 2 additional staff per company at a discounted rate using this form. Additional staff beyond this must pay the regular attendee registration price. Plain Talk name badge must be worn at all times. Registration fees include registration materials, continental breakfast, lunch and afternoon refreshments.

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TITLE SPONSOR $20,000 • Logoco-brandedonallmarketingmaterials(digitaland print) • Company representative gives opening remarks on day one• Logo on attendee name badges• Logo on Plain Talk program cover• LogoinallPlainTalke-mails• Logo with embedded link on Plain Talk sponsor page and registration site• SocialmediashoutoutsonFacebookandTwitter (min. of 3 posts per platform)• Logo on sponsor slide in Daily Welcome Slide Show• Logo on Splash Screen message in Plain Talk app• Logo on Sponsor Banner in Plain Talk app• Banner ad in Plain Talk app to run all 3 days• TwopushnotificationsinPlainTalkapp• One app license to the LeadCapture, a new lead generator where exhibitors will scan attendee badges• Three-timeuseofPlainTalk2021attendeemailinglist• One full page ad in Plain Talk program on inside of front cover – full color • Three complimentary booth spaces in premier spot with six complimentary registrations• Option to provide CDL with two inserts or one insert and one promotional product in registration packet• 15% discount on additional advertising

KEYNOTE SPONSOR $5,000 3 AVAILABLE 2 AVAILABLE • LogoinallPlainTalke-mails• Logo with embedded link on Plain Talk sponsor page and registration site• SocialmediashoutoutsonFacebookandTwitter (min. of 1 post per platform)• Logo on sponsor slide in Daily Welcome Slide Show• Banner ad in Plain Talk app to run on one day of your choice• OnepushnotificationinPlainTalkapponthedayofthe sponsored keynote• One-timeuseofPlainTalk2021attendeemailinglist• One ½ page ad in Plain Talk program – black and white • One complimentary booth space in premier spot with two complimentary registrations• 15% discount on additional advertising

TOTE BAG SPONSOR $5,000• Logo on attendee bags (with the CDL logo)• LogoinallPlainTalke-mails• Logo with embedded link on Plain Talk sponsor page and registration site• SocialmediashoutoutsonFacebookandTwitter (min. of 1 post per platform)• Logo on sponsor slide in Daily Welcome Slide Show• Banner ad in Plain Talk app to run on one day of your choice• OnepushnotificationinPlainTalkapp• One-timeuseofPlainTalk2021attendeemailinglist• One ½ page ad in Plain Talk program – black and white • One complimentary booth space in premier spot with two complimentary registrations• 15% discount on additional advertising LANYARD SPONSOR $5,000 • Logo on lanyard for all Plain Talk attendees• LogoinallPlainTalke-mails• Logo with embedded link on Plain Talk sponsor page and registration site• SocialmediashoutoutsonFacebookandTwitter (min. of 1 post per platform)• Logo on sponsor slide in Daily Welcome Slide Show• OnepushnotificationinPlainTalkapp• One-timeuseofPlainTalk2021attendeemailinglist• One ½ page ad in Plain Talk program – black and white • One complimentary booth space in premier spot with two complimentary registrations• 15% discount on additional advertising

CONFERENCE WIFI SPONSOR $2,500• CompanynameusedinWIFInaming• LogoinallPlainTalke-mails• Logo with embedded link on Plain Talk sponsor page and registration site• SocialmediashoutoutsonFacebookandTwitter (min. of 1 post per platform)• Logo on sponsor slide in Daily Welcome Slide Show• One-timeuseofPlainTalk2021attendeemailinglist• One ¼ page ad in Plain Talk program – black and white • 15% discount on additional advertising

SPONSORSHIPS

Continued...

SOLD

SOLD

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MOBILE APP SPONSOR $2,500• LogoinallPlainTalke-mails• Logo with embedded link on Plain Talk sponsor page and registration site• SocialmediashoutoutsonFacebookandTwitter(min.of1 post per platform)• Logo on sponsor slide in Daily Welcome Slide Show• One-timeuseofPlainTalk2021attendeemailinglist• One ¼ page ad in Plain Talk program – black and white • 15% discount on additional advertising

CATERING SPONSOR $2,500 6 AVAILABLEMONDAY BREAKFAST OR LUNCHTUESDAY BREAKFAST OR LUNCHWEDNESDAY BREAKFAST OR BRUNCH• Signage in Ballrooms for Sponsored Meal• LogoinallPlainTalke-mails• Logo with embedded link on Plain Talk sponsor page and registration site• SocialmediashoutoutsonFacebookandTwitter (min. of 1 post per platform)• Logo on sponsor slide in Daily Welcome Slide Show• One-timeuseofPlainTalk2021attendeemailinglist• One ¼ page ad in Plain Talk program – black and white • 15% discount on additional advertising

COFFEE BREAK SPONSOR $2,500 2 AVAILABLE• Signage in Exhibit Hall for Sponsored Coffee Break• Napkins branded with your logo• LogoinallPlainTalke-mails• Logo with embedded link on Plain Talk sponsor page and registration site• SocialmediashoutoutsonFacebookandTwitter (min. of 1 post per platform)• Logo on sponsor slide in Daily Welcome Slide Show• One-timeuseofPlainTalk2021attendeemailinglist• One ¼ page ad in Plain Talk program – black and white • 15% discount on additional advertising

EDUCATION TRACKS $2,000 NEW PROGRAM OFFERING IN 2021You get to select from the list below which track you would like to sponsor (one sponsor per track).

TRACKS:EARLY CHILDHOOD EARLY LITERACY K-2 NEW TO SCIENCE OF READING LITERACY LEADERSHIP

• LogoinallPlainTalke-mails• Logo with embedded link on Plain Talk sponsor page and registration site• Logo will appear in Plain Talk program on Education Track page• SocialmediashoutoutsonFacebookandTwitter (min. of 1 post per platform)• Logo on sponsor slide in Daily Welcome Slide Show

EXHIBITOR SESSIONS NEW PROGRAM OFFERING IN 2021Take exhibiting to the next level by participating in these sessions that allow you to showcase your products and serviceswithmorein-depthinformationandhands-oninstruction.Thesenew30minutesminiworkshopsallowyouto connect to attendees on current topics during an extended lunch break. Space is limited to 4 sessions per day.

MONDAY LUNCH (4 SESSIONS) (2 SESSIONS) $1,500 EACHTUESDAY LUNCH (4 SESSIONS) $1,500 EACH

• Logo will appear in Plain Talk program on Exhibitor Sessions page• SocialmediashoutoutsonFacebookandTwitter (min. of 1 post per platform)• Logo in Daily Welcome Slide Show for the day of your Exhibitor Session• One-timeuseofPlainTalk2021attendeemailinglist EXHIBITOR SPONSOR $2,500• One complimentary booth space in a preferred spot with two complimentary registrations• Logo with embedded link on Plain Talk sponsor page and registration site• One ¼ page ad in Plain Talk program – black and white• Logo on sponsor slide in Daily Welcome Slide Show • 15% discount on additional advertising

SPONSORSHIPS CONTINUED

SPONSORSHIP TOTAL $ Please transfer amount to page 8.

Please contact Sarah Cortell Vandersypen, CFREfor more information.

P: (225) 256-0509 | M: (440) 832-1261Email: sarah@cdl.org

SOLDSOLD

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PROGRAM(black and white)

Fullpage/$900 1/2 page horizontal / $550 1/2 page vertical / $550 1/4 page horizontal / $350 1/4 page vertical / $350

Subtotal

DAILY WELCOME SLIDE SHOW(5 per day. First come, first serve.) Monday slide / $150 Tuesday slide / $150 Wednesday slide / $150

Subtotal

MAILING LIST One time use / $500 (email addresses not included)

Subtotal

PUSH NOTIFICATIONS(5 per day. CDL staff will coordinate on time of day.) Monday / $150 Tuesday / $150 Wednesday / $150

Subtotal

I WANT TO ADVERTISE AS FOLLOWS:

Company: ___________________________________________________________________________________________________

ADVERTISING TOTAL

$Please transfer amount to page 8.

CONTENTIn keeping with CDL’s philosophy, all exhibitor ads must be directlyrelatedtoevidence-basedliteracy/educationproductsor services. CDL reserves the right to reject any advertisement for any reason whatsoever.

MECHANICAL SPECIFICATIONS Alladsshouldbeprovidedas.pdfor.tiffilein300dpi at desired print size. Design can be in full color.

Toavoidadditionalcosts,pleasesupplyfilesinaccordancewiththedefinedcriterialistedabove.

ADVERTISING

In addition to exhibiting, companies may wish to reach our attendees and presenters via advertising. Ads may be purchased in our Institute program, app and daily opening presentation. Only exhibitors and sponsors may advertise at Plain Talk.

PROGRAMAll attendees will be provided with a program. The program will include the schedule, details on presenters, sessions and exhibitors, and other information.

DAILY WELCOME SLIDE SHOWThewelcomeslideshowwillplayeachmorningbetween7:00amand7:55ambeforethekeynoteaddressforallattendees.ThefilemustbeaPowerpointslidewitha16:9ratioandaminimunfontsizeof30points.

MAILING LISTGet in contact with attendees before or after Plain Talk. The attendee mailing list is$500andisavailabletorentforaone-timeuse.Thelistcontainsattendees’names,professionaltitles,andmailingaddressesinanExcelfile.Thelistisgenerally emailed the same day it is ordered, unless otherwise agreed upon. Attendee e-mail addresses are not available for purchase.

PUSH NOTIFICATIONSThe Plain Talk app is available to access materials and interact with other presenters,exhibitors,andparticipants.Apppushnotificationshelpdriveboothandwebsitetraffic,increasebrandvisability,andboostsales.Similartotextmessages,pushnotificationsappearonthescreenofanattendee’sdeviceevenif the app is closed.

7.5” x 10” 7.5” x 5” 7.5” x 2.5” 3.75” x 10” 3.75” x 5”

full page 1/2 page horizontal

1/2 page vertical

1/4 page horizontal 1/4

page vertical

DEADLINE FOR SUBMITTING AD MATERIAL IS: OCTOBER 30, 2020.

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COST OF BOOTH SPACE (2 options)• $2,500US Exhibitor Sponsor (includes 9’W x 9’D

space, 2 registrations and additional advertising.See details on page 5)

• $1,800US Exhibitor Booth (includes 9’W x 9’D spaceand 2 registrations)

BOOTH PREFERENCE(Please refer to the enclosed floor plan on page 2.)

1st Choice _______________

2nd Choice _______________

3rd Choice _______________

PLEASE PROVIDE US WITH THE FOLLOWING:

_____ Qty Exhibitor Booth $1,800USeach

Please check: Table Top (includes one 6’ table and 1 chair) Floor-standingexhibit

_____QtyAdditional6’table@$100US(Max 1 perbooth. All tables must fit in 9’W x 9’D space. Exhibitors are prohibited from bringing additional tables to add to booth space.)

_____ Electricity@$150US(totalfor3days)

Will your company make sales in the exhibit area? (If you choose to sell, you are responsible for securing a vendor license and collecting all applicable taxes. CDL will provide you the contact information.)

Yes No

BOOTH TOTAL $

PAYMENT* Check is attached payable to:

Center for Development & Learning

Please charge my: Visa AmEx Discover Mastercard

Cardholder Name: ____________________________________

Account No.: _________________________________________

Security Code: ________________________________________

Expiration Date: ______________________________________

Signature: ___________________________________________

Billing Address: _______________________________________

___________________________________________________*Full payment required with application

(3 or 4 digits on the card)

AGREEMENTThe undersigned company representative acknowledges he/she has read and agrees to abide by the Regulations and Restrictions on page 9 of this Exhibitor information brochure.

Authorized Signature

Print Name

Title and Organization

Date

PAYMENT

TOTAL FEES(Transfer totals from individual forms and attach forms)

BOOTH TOTAL: $__________________US(from left paragraph)

ADDITIONAL REGISTRATION(S):

$__________________US(fromRegistrationFormonpage4)

SPONSORSHIPS: $__________________US(fromSponsorshipFormonpage6)

ADVERTISING: $__________________US(fromAdvertisingFormonpage7)

TOTAL: $__________________US

Charge will appear as Louisiana Children’s Research Center for Development and Learning

3500 North Causeway Boulevard, Suite 1240 Metairie, LA 70002

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ABOUT THE CENTER FOR DEVELOPMENT AND LEARNINGFoundedin1992,theCenterforDevelopmentandLearning(CDL)isaresult-drivenLouisiana-based501(c)(3)nonprofitorganization.CDL’sworkisfocusedonclosingtheachievementgapbyincreasingteacherdevelopment,learningdifferences,evidence-basedteachingstrategies,andbuildingthecapacityofteachers.Withanon-the-ground,in-the-trenchesapproach,CDLtacklesreal-timeissuessuchaswaystoremediatestruggling readers, differentiate instruction for diverse learners, and build and sustain collective capacity. Our mission is to improve the life chances of all children, especially those at high risk, by increasing school success.

CDL’sfederalidentificationnumberis72-1221356.

REGULATIONS & RESTRICTIONS• Exhibitingcompaniesmustberelatedtothefieldofeducation.Theirproductsandtheirservicesmustalignwithevidence-based literacy, teaching, and/or learning. CDL reserves theright to determine the eligibility of any exhibit/exhibitor forinclusion in Plain Talk, either prior to or after the execution ofthe Exhibit Contract. Booth exhibitors are encouraged to sellontheexhibitfloorandareresponsibleforallappropriatetaxesand licensing.

• Exhibitors are prohibited from bringing additional tables to addto booth space.

• All promotional activities must occur within exhibit space.Distributionofpromotionalitems(buttons,pens,etc.),flyersor advertising materials are limited to within exhibit space.Exhibitor activities are also prohibited in any location other thanthe exhibit area.

• Exhibitors are expressly prohibited from assigning, subletting orsharing exhibit booth space. Interference of any kind with thespace of other exhibitors is prohibited.

• CDL reserves the right to limit exhibits or activities therein thatdetract from the character of the exhibit area and/or Plain Talkas a whole. This reservation includes persons, things, conduct,printed materials, or anything of a nature objectionable to CDL.In the event of such occurrence or restriction, neither CDL, northe Hilton, are liable for refunds including, but not limited to,exhibit fees and other expenses.

PRIVATE PARTIES• Exhibitors shall be authorized to host private parties in the

Hilton at the approval of CDL. Exhibitors agree not to hostprivate parties during scheduled hours of Plain Talk’s meetings,exhibits and other functions.

CANCELLATIONS• All cancellations must be made in writing and received by CDLnolaterthanJanuary8,2021.CancellationsreceivedpriortoJanuary8,2021willberefundedlessa25%servicefee.NorefundswillbemadeafterJanuary8,2021.

• Iftheexhibitorhasnotcheckedinandset-upby6:00pmonSunday,February7,2021,CDLmayutilizethespaceforanypurpose without refund to exhibitor.

LIABILITY AND INSURANCE• CDL and/or the Hilton will not be responsible for any expenses

incurred other than payments included on the ExhibitorApplication form if Plain Talk is cancelled for any reason,nor are they responsible for any loss to Exhibit Booth and/ormaterialsduetotheft,damage,fire,oranycausewhatsoeverwhile exhibits are in transit to or from Plain Talk or while theyare in the building.

• CDL will employ reputable security when the exhibit areais closed. The duty of the security guards will be to protectthegeneralexhibitareaagainstfireandcatastrophes.Theexhibitor is solely responsible for his own exhibit against lossor damage from theft, accident, or other incident at all times.All property of the exhibitor is to remain at all times in his care,custody, and control.

• Exhibitors should secure items of value at all times and arerequired to maintain appropriate and adequate insuranceto cover injury, loss, or damage to the public, attendees, itsemployees, and property.

• Exhibitor Responsibility Clause: To the fullest extent permittedby law, the person/legal entity described as “Exhibitor” inthis clause and in this exhibitor contract (regardless whethersuch person/legal entity is also described as “Exhibitor”in this contract) hereby assumes full responsibility andagrees to indemnify, defend and hold harmless Hilton NewOrleans Riverside (“Hotel”) and Hotel’s owners, managers,subsidiaries, affiliates, employees and agents (collectively,“Hotel Parties”), as well as Center for Development andLearning (“Group”), from and against any and all claims orexpenses arising out of Exhibitor’s use of the Hotel’s exhibitionpremises. Exhibitor agrees to obtain and maintain duringthe use of the exhibition premises, Comprehensive GeneralLiability Insurance, including contractual liability covering theExhibitor’s indemnity obligations in this clause. Such insuranceshallbeintheamountofnotlessthan$1,000,000combinedsingle limit for personal injury and property damage. The HotelParties and Group shall be named as additional insuredson such policy, and Exhibitor shall supply the Hotel with aCertificateofInsuranceatleast30dayspriortotheuseoftheexhibition premises. The Exhibitor understands that neitherthe Group nor the Hotel Parties maintain insurance coveringthe Exhibitor’s property and it is the sole responsibility of theExhibitor to obtain such insurance.

CONTACT• The CDL staff works hard to ensure not only the quality and

success of Plain Talk, but the quality and success of ourexhibitors’ experiences. Please contact our staff if you havequestions.

INSTITUTE EXHIBIT POLICIES