ryan dunn - digital strategy
TRANSCRIPT
“This Giant Never Sleeps”
Digital Strategy
What is Bauer Hockey?
One of the leading manufactures of hockey equipment and apparel Founded in 1927 in Ontario Currently sponsors over 60 NHL players
Target Audience
Current hockey players
Those thinking about getting involved in the sport.
Ages 7-15
BIG IDEA
“THIS GIANT NEVER SLEEPS”
Tools & Tactics
Tools & Tactics
SPLIT TESTING
Mobile Strategy
SMS
Bauer Hockey APP
Visual Social Media
Budget
$150,000……..a month
Summary
Focus on Target Audience
Talk the Talk and Walk the Walk