ryan oconnell le vin 2.0 2011
DESCRIPTION
English slides from Ryan O'Connell presentation at Vin 2.0 in Paris in 2011.TRANSCRIPT
Les Vignerons Mobiles?
Ryan O’Connell | O’Vineyards
@mroconnell
Les Vignerons Mobiles
Actually, I don’t like cell phones.
2@mroconnell
Les Vignerons Mobiles
Let’s be smart. Not everybody needs an app Making apps for each
phone/store consumes €€€ One good mobile-friendly
website is more elegant Don’t compete with all the
other apps
3@mroconnell
Les Vignerons Mobiles
Piggybacking is good
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Les Vignerons Mobiles
What is a mobile-friendly site? Identify what people use your site for Make sure it’s easy to do that
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Les Vignerons Mobiles
Why do so many fail? Websites try to deliver too much People want quick access to specific things
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Photo by: Never Said About Restaurant Websites
Les Vignerons Mobiles
Why visit ovineyards.com? Blog visitors reading long pieces
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Les Vignerons Mobiles
Why visit ovineyards.com? Blog visitors reading long pieces Tourists
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Les Vignerons Mobiles
Why visit ovineyards.com? Blog visitors reading long pieces Tourists Drinkers looking for wine information
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Les Vignerons Mobiles
Why visit ovineyards.com? Blog visitors reading long pieces Tourists Drinkers looking for wine information People trying to sell me shit
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Les Vignerons Mobiles
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Les Vignerons Mobiles
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Les Vignerons Mobiles
Why visit ovineyards.com on mobile? Blog visitors reading long pieces Tourists looking for address Drinkers looking for wine information People trying to sell me shit
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Les Vignerons Mobiles
Simplify Contact info Wine info Everything else 2 clicks away
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Les Vignerons Mobiles
One day soon Buying on the phone Micro-location 1. Show contact information for
people within 50 km
2. Show restaurants/stores carrying your wine for people within 10 km of a vendor
3. Show information about the terroir/history for people at your vineyard
Les Vignerons Mobiles
How will they discover your site? Organic / search engine QR Codes
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Les Vignerons Mobiles
How will they discover your site? Organic / search engine QR Codes
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On the label:
Les Vignerons Mobiles
How will they discover your site? Organic / search engine QR Codes
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On the menu:
Les Vignerons Mobiles
How will they discover your site? Organic / search engine QR Codes
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On a cow:
Details: http://www.hlinks.fr/news/des-qr-codes-sur-des-vaches
Les Vignerons Mobiles
Apps How to piggyback like a champion
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Les Vignerons Mobiles
QR Codes Lots of QR code solutions already exist
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Les Vignerons Mobiles
Customer wine reviews Reach customers at point of purchase Deliver effective reviews / scores Note: this technology will move forward
with or withou you
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Les Vignerons Mobiles
Geolocation tie-inBest wines nearby
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Les Vignerons Mobiles
One day soon…
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Les Vignerons Mobiles
More about Ryan: Winemaker at ovineyards.com Host at love-that-languedoc.com Nerd at Vin 2.0 and conferences around the world
25@mroconnell
Creative Commons attributions: Screwed phone by Ninja M. smart in my spart phone by Jonathan D. Blundell Seine floods by postaletrice Back to the Future Phone by Clarksworth Smiley wine by johnwilliamsphd
If you learned something, talk about it!
Add @mroconnell and #levin20
Further reading: Bakas on mobile purchasing platforms QR Cows