SAMBHAV’15THEME

CATALYST OF CHANGE17th and 18th January,

Symbiosis Infotech Campus, Hinjewadi, Pune

Sponsorship Proposal

Please view in full screen: Press Ctrl + L

The VisionThe Mission

Premier institute honing world class leaders and entrepreneurs

Accredited by NAAC with an “A” grade

Established in 1993, SCMHRD provides quality MBA programs in fields of HR, Marketing, Finance, Operations and Infrastructure Management.

Campus in InfoTech park, Hinjewadi, Pune

Focus on Leadership, Entrepreneurship and Self-learning

1500+ Residential students of 3 different institutes

Our community includes 19 batches of alumnus who are currently occupying top positions in the corporate world.

To become a Centre of Excellence for Global leadership and entrepreneurship,

the standards of which others are measured by.

To create leaders and entrepreneurs of tomorrow, their dedication to

excellence, absolute.

SCMHRD Symbiosis Centre for

Management and Human Resource Development

One among the only 3 institutes to adhere to Indian Placement Reporting Standards (IPRS) which is audited by CRISIL

The 1st institute in India to receive university recognition from CFA Institute

CORPORATE COMPETITIONS

B-SCHOOL COMPETITIONS The 1st institute in India to initiate course in Infrastructure Management

E talks Blitz KwizMerchandizing

Incubation CentrePocket Docket Entrepreneur of the week

Ecell AND

ITS ACTIVITIES

E-CELL

• Member of National Entrepreneurship Network (NEN)• Managed and driven by students in collaboration with the Centre of Excellence

Entrepreneurship• Organizes and hosts a variety of events aimed at developing the leadership skills of

students and encourage spirit of entrepreneurship

SAMBHAV

• Flagship event of E-cell, Sambhav is organized to celebrate the spirit of entrepreneurship.

• Various competitions such as- Business plan, Best young entrepreneur, Case study event are organized.

TEDx

• The TEDx Program is designed to help communities, organizations and individuals to spark conversation and connection through local TED-like experiences and spread powerful ideas

• This year TEDx is being organised on 22nd NOV, 2014 under the theme “Lasting Impressions”

INCEPTION: B-PLAN

SIMULATION GAME

CASESTUDY

KILLER PITCH

THE NEXT YOUNG TURK

B-QUIZ

Workshops

E-TALKS

EVENTS

INCEPTION: B-PLAN

CASE STUDY

THE NEXT YOUNG TURK

E-TALKS

SAMBHAV’14THEME

YOUTH ENTREPRENEURSHIP

SAMBHAV’15THEME

CATALYST OF CHANGE

EVENTS

The Next Young Turk

Theme Launch

Case Studies

Glimpse of Events @E-cell SCMHRD

PA

ST S

PEA

KER

S

Harsha Bhogle,Cricket Expert,

IIM-A

Varun Agarwal,Founder, Alma

Mater

Mansoor Khan,Film producer &

author

Tarun Tiwari,Co-founder,

Zostel

Rajeev Bajaj,CEO,

Bajaj Auto

Anup Vishwanathan, Executive Vice President,

Leo Burnett

Anup Tapadia, Founder,

TouchMagix

SP

EA

KER

S T

HIS

YEA

R

Rohit Bansal, Founder, Snapdeal

Neha Juneja , Co-founder & CEO,

Greenway

Lisa Srao, Founder,I Brands Beverage

Ltd

Tanmay Bhat,Co-founder,

All India Bakchod

Deepinder Goyal, Founder & CEO

Zomato

ExpectedExpected

Expected

Expected

App Promotion We Chat WhatsApp Hike Line

TITLE SPONSORThe name of the sponsor will be taken as presenter i.e. <Title sponsor> Presents SAMBHAV ’15

Dedicated Banners

6-7 dedicated banners of the company at prime locations

Mini Flags Pathway mini flags at prime entrances

FlyersFlyers having schedule and name of the sponsor on it will be distributed to the public

On campus announcement

Regular announcement of the company name during the day

Hanging Banners & Posters

Hanging banners with name of the sponsor to be put up in campus 10 days before the event.Cross promotion at multiplexes through posters and standees.Posters to be put up on college buses, covering major areas of the city

Vote of Thanks Special vote of thanks to the title sponsors on the website

Digital Promotion

Online Promotion Online Promotion by the official website of E-cell Promotion on our Facebook page Promotion on Twitter and LinkedIn Link to the official website of the company On air promotion by radio partners

App Promotion We Chat WhatsApp Hike Line

Press Coverage Newspaper, Radio, College magazine & other online/print media partners

Name on the Souvenir

Name of the company in the official souvenir presented to the chief guests and to the speakers during the event

Chief Guest Company representative as the chief guest of the concluding ceremony

Special Thanks Special thanks to the Title sponsor in the concluding ceremony

Future Relations

Long term engagement with the company and preferential benefits for recruitment drive, delivering seminars, conducting surveys etc.

Added BenefitsLarge logo placement on all promotional literaturePremium Vendor booth at prime locationPromotional item placement in attendee swag bags

TITLE SPONSOR

Activity/MediaEstimated Reach

Remarks

Dedicated Banners 14000Reach per banner = 2000 (Students + Ex-MBA + Faculty/Guest Faculty)

Hanging Banners & Posters

35000Expected Outreach through cross promotion = 100007 college buses, each making 4 trips a day to various locations of city.Expected reach = 25000

Mini Flags & Flyers 1725023 IT companies in Hinjewadi Phase I. Average workforce of 5000. Reach estimated = 15%

Digital Promotion

Facebook& WebsiteAppsLinkedInTwitter

30000

4500050003000

Expected hits on website= 20000. Facebook page reach= 25000, Reach Estimated= 40%1500 students. Average reach= 300. Reach Estimated= 10% 500 Connections. Average reach = 100. Reach Estimated= 10%200 Followers. Average Reach= 200. Estimated Reach =10%

Mailers & Dare2Compete

37500250 B-schools & undergraduate colleges with an average strength of 300 students; Estimated hit rate = 50%

Newspaper Partner 20000Approximate reach of Hindustan Times in Pune: 1,00,000.Estimated hit rate = 20%

Other media Coverage 12500Outreach of Radio partner, college magazine & other online/print media= 25000. Reach Estimated = 50%

Total estimated Reach2,19,250

ASSOCIATE SPONSOR

The name of the company will be taken up as the associate sponsor i.e., <Title Sponsor> Presents Sambhav ’15 in association with <Associate Sponsor>

Dedicated Banners 3-4 dedicated banners of the company will be put up

FlyersFlyers having the schedule of the event with the name of the sponsors on it will be distributed to the public

Hanging Banners & Posters

Hanging banners with name of the sponsor to be put up in campus 10 days before the event.Cross promotion at multiplexes through posters and standees.Posters to be put up on college buses, covering major areas of the city

Vote of Thanks Special vote of thanks to the associate sponsors on the website 

Digital Promotion

Online Promotion Online Promotion by the official website of E-

Cell Promotion on our Facebook page Promotion on Twitter Link to the official website of the company Promotion by Media Partners

App Promotion We Chat WhatsApp

Press Coverage Newspaper, Radio, College magazine & other print/online media partners

On campus announcements

Frequent Announcement of the name of the company in the campus

Logo on the certificate

Logo of the company will be printed on the certificates which will be distributed to the participants

Name on the Souvenir

Name of the company in the official souvenir presented to the chief guests during the inaugural ceremony and to the speakers during the event

Augmented Benefits

Premium Vendor booth at sub-prime locationPromotional item placement in attendee swag bags (optional)

ASSOCIATE SPONSOR

Activity/MediaEstimated Reach

Remarks

Dedicated Banners 8000Reach per banner = 2000 (Students + Ex-MBA + Faculty/Guest Faculty)

Hanging Banners & Posters

35000Expected Outreach through cross promotion = 100007 college buses, each making 4 trips a day to various locations of city. Expected reach = 25000

Mini Flags & Flyers 1725023 IT companies in Hinjewadi Phase I with average workforce of 5000.Reach estimated = 15%

Digital Promotion

Facebook& WebsiteAppsTwitter

30000

225003000

Expected hits on website= 20000. Facebook page reach= 25000, Reach Estimated= 40%1500 students. Average reach= 150. Reach Estimated= 10%200 Followers. Average Reach= 200. Estimated Reach =10%

Mailers & Dare2Compete

37500250 B-schools & undergraduate colleges with an average strength of 300 students; Estimated hit rate = 50%

Newspaper Partner 20000Approximate reach of Hindustan Times in Pune: 1,00,000.Estimated hit rate = 20%

Total estimated Reach 1,73,250

CO-SPONSORThe name of the company will be taken up as the co-sponsor i.e., <Title Sponsor> Presents Sambhav ’15 in association with <Associate Sponsor> co-sponsored by <Co-Sponsor>

Dedicated Banners2 dedicated banner of the company will be put up

Hanging Banners & Posters

Hanging banners with name of the sponsor to be put up in campus 10 days before the event.Cross promotion at multiplexes through posters and standees.Posters to be put up on college buses, covering major areas of the city

Vote of Thanks Vote of thanks to the co- sponsors on the website 

Digital Promotion Online Promotion Online Promotion by the official website of E-

Cell Promotion on our Facebook page Link to the official website of the company

App Promotion WhatsApp

Logo on the certificate and gifts Logo of the company will be printed on the certificates which will be distributed to

the participants

On Campus Announcements Announcement of the name of the company in the campus

Augmented Benefits

Promotional item placement in attendee swag bags (optional)

CO-SPONSOR

Activity/MediaEstimated Reach

Remarks

Dedicated Banners 4000Reach per banner = 2000 (Students + Ex-MBA + Faculty/Guest Faculty)

Hanging Banners & Posters

35000Expected Outreach through cross promotion = 100007 college buses, each making 4 trips a day to various locations of city. Expected reach = 25000

Digital Promotion

Website &FacebookApps

30000

15000

Expected hits on website= 20000. Facebook page reach= 25000,Reach Estimated= 40%1500 students. Average reach= 100. Reach Estimated= 10%

Mailers & Dare2Compete 37500250 B-schools & undergraduate colleges with an average strength of 300 students; Estimated hit rate = 50%

Total estimated Reach 121500

BENEFITS OF ASSOCIATION

Title Sponsor = 2,19,250; Associate Sponsor = 1,73,250; Co-Sponsor = 1,21,500

Building strong brand image among students, entrepreneurs, Angel Investors and other professionals across the country

Presenting real business problems as case studies where best of the country’s minds work on it. Pre-event promotion through company specific quizzes

Logo of company in the digital signature of our official mail for next 1 year

Posters and pamphlets circulated to top 40 B-schools nationally, 30 other colleges of the Symbiosis family in Pune & top undergraduate colleges in Pune & Mumbai

Heavy footfall in events. Facebook community outreach= 50,000

Estimated Reach

ONLINE PUBLICITY Starts 20-25 days prior to the event Teaser video for sponsors to be promoted virally online Promoting event on the biggest competition platform dare2compete.com Various attractive prizes and goodies for competitions like:

• People most active on our Facebook page during a particular period• Tag, Comment and Win contest to create a buzz• Online competitions for promoting your brand

Event also attended by Executive MBA Students with rich corporate experience

Cross Promotion with other sponsors

Promotion at Strategic Locations

Previous Sponsors

Adventure Partner

Knowledge Partner

Hospitality Partner Green Partner

Digital Lifestyle PartnerTravel Partner

Entertainment Partner

Inception Partner Publishing Partner

Kool Homes Partner

Style Partner

Media Partner

Merchandise Partner Case Study PartnerSimulation Partner

THANK YOU

For more information please contact:

Tej Karan DagaMember, E-Cell

+91-9545012855tej_daga@scmhrd.edu

Ankit GuptaMember, E-Cell

+91-7028055600ankit_gupta@scmhrd.edu