s t a r when developing your marketing strategy, always be mindful of: people who will share a...
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When developing your marketing strategy, always be mindful of:People who will share a common interest and vision
funding and sustainability
Venues that could be donors as well as recipientsConsumersHospiceNursing homes/Assistive LivingRehab facilities
VendorsDonationsRepairs/maintenanceReferrals
VA Hospitals
Marketing Strategies
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Know your Targeted Market:What do you have to offer? What are the benefits for them?How they can help you?Be specific with your requests and needs
Network with those that share Common Vision:Be Visible and Ready to get InvolvedBe a Partner - Get on Advisory Boards, Councils, etc.
Know your Assets and Limitations:Manpower/Staff availableBudgetAvailable Resources
Are your materials in Accessible formats?
Some Helpful Tips
Marketing in the AT Reuse Community
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A Brief History of Alabama’s STAR Reuse Programs
STAR
ADRS – Lead Agency
21 Branch Locations across the state
Four (4) centers- Four major cities consider:resources largest consumer-base issues/concerns (space, donations, transportation, budget, etc.)
Jumpstart- Targeted base established with lead agencyADRS (Alabama Dept. of Rehab Services)Goodwill Easter SealsUCP
Currently working with a faith-based organization as 5th center to open 2009.
Marketing in the AT Reuse Community
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AL Jumpstart Programs
Grassroots Advocacy ProgramTechnet - Group of individuals w/disabilities and/or family membersIdentified support groups, individuals, programs to targetConducted presentations and training Advocated for inclusion and access and acquisition of AT
Training Modules
ADSS (Alabama’s aging population) o Senior Centerso Assistive Living Facilities/Nursing Homes
School Systems (incl. Spec. Ed. and Reg. Ed.)Infants & Toddlers (EI and CRS)
Marketing in the AT Reuse Community
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Marketing in the AT Reuse Community
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Marketing in the AT Reuse Community
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Marketing in the AT Reuse Community
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Marketing in the AT Reuse Community
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Examples of Marketing in the AT Community
Alabama’s STAR Program Ad--Brochure
BackCenterFront
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Alabama’s STAR Program Ad
Examples of Marketing in the AT Community
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Hand Cleaner
Alabama’s STAR Program
Examples of Marketing in the AT Reuse Community
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Alabama’s STAR Program—Folding Toothbrush
STARAlabama’s Assistive
Technology Act Program1 (800) 782 7656
Before After
Examples of Marketing in the AT Reuse Community
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Alabama’s STAR Program--Magnifier
Before
STARAlabama’s Assistive
Technology Act Program1 (800) 782 7656
After
Examples of Marketing in the AT Reuse Community
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UCP Waste Not Program
Note Pads Pens
Examples of Marketing in the AT Reuse Community
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UCP Waste Not Program Postcards
Examples of Marketing in the AT Reuse Community
Waste Not cleans, repairs and reutilizes assistive technology and
redistributes it free of charge. Items include:
Wheelchairs Scooters Walkers and Canes Shower Chairs Bedside Commodes Hospital Beds Transfer Boards Ramps and Lifts Computers Augmentative Communication Miscellaneous Medical
Equipment and Supplies
To request or donate an item, please contact:
2075 Max Luther Drive Huntsville, AL 35810
Alabama’s Assistive Technology Resource, a federally funded program designed to increase access to and acquisition of Assistive Technology (AT) for Alabamians with disabilities.
Funding provided by:
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UCP Waste Not Program
Magnet
Alabama’s STAR Program
Examples of Marketing in the AT Reuse Community
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STAR
Christmas Tree
Alabama’s STAR Program
Examples of Marketing in the AT Reuse Community
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Alabama’s STAR Program
Examples of Marketing in the AT Reuse Community
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2125 East South Blvd.Montgomery, AL 36116Phone: (334) 288-0240
Enabling ResourcesGoodwill Easter Seals/ Gulf Coast2448 Gordon Smith DriveMobile, AL 36617Phone: (251)471-1581
The 3-R ProjectThe Opportunity Center1318 Walnut AvenueAnniston, AL 36201Phone: 256-236-0807
Alabama’s Reutilization Centers
Birmingham LocationOpening
October 2009
Waste Not Program2075 Max Luther Drive NWHuntsville, AL 35810Phone: 256-852-5600Fax: 256-852-6722
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Existing Locations Opening in 2009? Future Location
Alabama’s Reutilization Centers
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Reutilization Programs October 2007-September 2008
Daily Living
14%
Mobility, Seating, and Positioning
85%
Miscellaneous
1%
Estimated Savings to Individuals in Alabama
$1.4 Million
1,840 pieces of AT were reutilized