1

S T A YW O K E,

j u s t i n m i c h a e l w i l l i a m s

PARTNERSHIP OPPORTUNITIES

G I V E B A C KM O V E M E N T

WHAT IS STAY WOKE, GIVE BACK?

A free mass meditation experience for 25,000 youth and young adults at high schools and colleges across the country.

2

• Suicide is the 3rd leading causeof death in youth ages 10-24

• LGBTQ+ and questioning youth are 3x morelikely to attempt suicide then straight youth.

• ONE HALF of all mental illness begins by theage of 14, three-quarters by the age of 24.

• 37% of students with a mental health conditionage 14 and older drop out of school

• African-American and Latinx students are usingmental health services at 50% the rate of whitestudents in the past year

• Untreated and uncared for mental health leads toincarceration, 70% of youth in state and localjuvenile systems have mental illness.

W H Y ?

3

“That depression has not been identified as our number-one health issue astounds me.”

Our mission is to DISRUPT that pattern and help students believe that something more is possible.

UCLA chancellor GENE BLOCK

44

OUR PLAN:Instead of going on a traditional “book tour,” we’re going on a “GIVE BACK” tour—hosting free mass meditation events for youth and young adults at high schools and colleges across the country who have been impacted by racism, gun violence, poverty, and social injustice.

How Do We GIVE BACK To The Communi t ies That Need Us Most?

5

6

JUSTIN MICHAEL WILLIAMSFrom growing up with gunshot holes outside of his bedroom window, to sharing the stage with Deepak Chopra, Justin Michael Williams knows well the pain of adversity and the power of healing to overcome. On the STAY WOKE TOUR, Justin will empower students to take charge of their lives and mental health by teaching them to create a daily wellness ritual. Justin is meditation teacher, recording artist, and transformational speaker who has become a pioneering millennial voice for diversity and inclusion in wellness. He has been featured by The Wall Street Journal, Grammy.com, and Yoga Journal, and presented at events such as Wanderlust and SXSW®.

MEET OUR LEADER & AUTHOR

EVENT: free attendance to the Stay Woke transformational experience

The mission of the tour is to ensure that EVERYONE who can benefit from mindfulness gets the opportunity, without cost or access being a barrier.

BOOK: a free, signed copy of Justin’s forthcoming Stay Woke book

LONG-TERM SUPPORT: free access to a 40-day guided meditation program, where students will get audio meditations delivered to their phones via SMS every morning.

7

IN EACH CITY, STUDENTS WILL RECEIVE ...

8

ENDORSED BY THE LEADING NAMES IN WELLNESS AND ACTIVISM

“This book could be a godsend, a portal into embodied clarity, wakefulness, meaning, and action. Enter. Enter. And trust in your capacity to flower in your own way, for the sake of the world.”

JON KABAT-ZINN, PHD

“Williams has created something special . . . Out of the many voices in the world, this is one we should listen to.”

YUNG PUEBLO [DIEGO PEREZ]

“I wish I would have had this book as a young person navigating racism, sexism, and homophobia. Stay Woke is a beacon of light in a time of deep despair.”

PATRISSE CULLORS

“Clear, empowering, practical, and joyful.”

JACK KORNFIELD

“This book was masterfully written to help guide us through the world that we’re actually in. It acknowledges the real challenges we’re facing and helps guide us through them. It’s the best book of its kind I’ve ever read.”

SHAUN KING

“As a longtime meditator, Ive seen the power of meditation first hand. Stay Woke is a beautiful, action-packed guide to making this vital practice accessible for everyone. Do yourself, your family, and the world a favor and get started now.”

MARIE FORLEO

9

THE SOUNDS TRUE FOUNDATIONis a nonprofit 501(c)(3) organization designed to make transformational education widely available to communities in need, including survivors of violence, at-risk youth, prisoners, veterans, individuals with disabilities, and those in developing countries. We are also focused on training social leaders in the skills of mindful awareness from areas such as law enforcement, education, social justice, and environmental activism.

9

10

WHAT WE NEEDWe are looking for meaningful partnerships with individuals and aligned organizations to support Justin Michael Williams’s “Stay Woke, Give Back” National Tour.

THERE ARE 4 WAYS TO PARTNER with opportunities to customize these offerings to suit your marketing goals.

1. Presenting Partner

2. Platinum Partner

3. City Sponsor

4. Supporting Sponsor

10

11

PARTNER BENEFITSWe want to work side-by-side with our partners. You will have the opportunity to work closely with Justin Michael Williams to complement the branding goals for your organization.

• Get your brand directly in the hands of 25,000+ Gen Zand Millennials across the US

• Live, on-stage mentions at national event(s)

• Gain exposure to a large, aligned Sounds True audience

• Co-branded partner mentions to 1.5M Sounds Truesubscribers

• Co-branded social campaign to 450,000+ Sounds Truefollowers

• Acquire a whole new email database

• Podcast campaign to hundreds of thousands of people

• Position your organization as a leader across wellness andsocial justice communities

• Promote your organization via a multi-channel marketingcampaign—email, social, podcast, and speaking tour

• Co-branded promotion across Justin Michael Williams’ site/social / email channels

(continue reading for details and partnership levels)

11

12

PRESENTING PARTNERInvestment: $150,000

• Naming rights as the Title Presenting Partner for all 10 cities of the Stay Woke, Give Back tour (e.g. The Stay Woke/Give Back Tour, Sponsored by [Your Company Name]) across all media universally.

• (10) Tickets to the 2020 Sounds True Foundation Gathering

• Onstage branding at every city of SWGB Tour

• Custom on-site activation: logo on Red Carpet step and repeat

• Opportunity for product ad or insert in all books given to students

• Logo and recognition as presenting partner on StayWokeGiveBack. com and SoundsTrueFoundation.org

• Inclusion in the Stay Woke Give Back tour press release

• Direct mention by author in podcast and media interviews

• Inclusion in press release and interviews by local tv, news, and radio stations

• Logo and recognition on all tour recap videos in each city

• Logo and recognition on tour photos album

• Custom meditation workshop for your company or organization by Justin Michael Williams

• Logo feature on dedicated eblast to targeted segment of Sounds True’s 1.5M subscriber email list

• Logo feature on minimum of two (2) Stay Woke marketing videos

• Logo feature on minimum of three (3) posts across Sounds True’s social media community (nearly 500K followers across Facebook, Instagram, Twitter, YouTube)

12

13

PLATINUM PARTNERInvestment: $75,000

• Onstage branding at every city of SWGB Tour

• (5) Tickets to the 2020 Sounds True Foundation Gathering

• Logo on Red Carpet step and repeat

• Opportunity for product ad or insert in all books given tostudents

• Listing in all event collateral

• Logo and recognition as Platinum Partner onStayWokeGiveBack.com and SoundsTrueFoundation.org

• Inclusion in press release and interviews by local tv, news,and radio stations

• Logo and recognition on all tour recap videos in each city

• Logo and recognition on tour photos album

• Custom meditation workshop for your company ororganization by Justin Michael Williams

• Logo feature on dedicated eblast to targeted segment ofSounds True’s 1.5M subscriber email list

• Logo feature on minimum of two (2) Stay Wokemarketing videos

• Logo feature on minimum of three (3) posts acrossSounds True’s social media community (nearly 500Kfollowers across Facebook, Instagram, Twitter,YouTube)

13

14

CITY SPONSORInvestment: $15,000

SPEAKING TOURAt this level, your organization will choose the city for Justin Michael Williams’s co-branded event.

MARKETINGCo-branded features in Sounds True, Sounds True Foundation, and Justin Michael Williams promotion, including site/social/email/podcast.

Other Benefits:

• Onstage branding at your select city of SWGB Tour

• (2) Tickets to the 2020 Sounds True Foundation Gathering

• Opportunity for product ad or insert in books given tostudents of select city

• 1 dedicated email to the 1.5M ST community

• Logo and recognition as City Sponsor onStayWokeGiveBack.com and SoundsTrueFoundation.org

• Logo and recognition as City Sponsor on event collateral

• Inclusion in press release and interviews by local tv, news,and radio stations for select city

• Logo and recognition on all tour recap videos for select city

• Logo and recognition on photos album for select city

• 1x dedicated social media post to 450,000 community

• Opportunities to provide aligned, branded gifts at events

14

15

SUPPORTING SPONSORInvestment: $5,000+

SPEAKING TOURAt this level, you will be able to choose any city from our official tour list to direct your donation toward.

MARKETINGCo-branded features in Sounds True, Sounds True Foundation, and Justin Michael Williams promotion, including site/social/email/podcast.

Other benefits:

• Onstage branding at your select city of SWGB Tour

• (1) Tickets to the 2020 Sounds True FoundationGathering

• Opportunity for product ad or insert in books givento students of select city

• Logo and recognition as SupportingSponsor on StayWokeGiveBack. com andSoundsTrueFoundation.org

• Logo and recognition as Supporting Sponsor onevent collateral

• Logo and recognition on all tour recap videos forselect city

• Logo and recognition on photos album for select city

• Opportunities to provide aligned, branded gifts atevents

15

16

Our children deserve an environment where they are flourishing. Together, we can wake up the world.

16

JOIN US Contact:

tour@justinmichaelwilliams.com or (323) 744-0222

to discuss partnership opportunities

PARTNER SPOTS ARE LIMITED. REACH OUT NOW TO GET INVOLVED.

“The revolution starts inside”