news summer 2012n°19

EVENT « THE WORLD’S BIGGEST FASHION SHOW BY GALERIES LAFAYETTE »THIRD EDITION

02 EDITORIAL

> Tuesday 18 September 2012 at Galeries Lafayette Haussmann

> Saturday 22 September 2012 in stores across France

04 LIVE SHOW CASTING IN PARIS

> Coco Liscia Casting Director

> Sébastien Cambos, Deputy Fashion Editor of the magazine Glamour

> Le Backstage : L’Oréal Professionnel, Official Hairstylist

06 SHOW THEMES

> 24/7 Fashion :

City Slicker, « workwear rules »

Tea Time, « time for fantasy »

Cocktail Time, « pictures beautiful ladies »

Night Owl, « all black ensemble »

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The third edition of the World’s Biggest Fashion Show is coming to the Galeries Lafayette stores on 18 and 22 September!

Head to the giant runway for a show featuring thousands of fashionistas at 7pm Tuesday

18 September at Galeries Lafayette Paris Haussmann and on Saturday 22 September in

fifty stores across France!

Fashion 24/7 is the focus of this year’s autumn style event at Galeries Lafayette, which

is aimed at all fashion fans.

Fashion 24/7 by Galeries Lafayette, brings you fabulous fashions around the clock! Eve-

ryone can get their fashion fix anytime, anywhere… Log in, check out the latest trends

and buy the best labels in just three clicks!

The countdown has begun for all fashion lovers who want to be part of the third edition of the World’s Biggest Fashion Show!

Register now at www.galerieslafayette.com !

For the first time, wannabe participants with the hottest looks will be invited to a

casting for the Paris show on 10 and 11 September. A panel of judges made up of

fashion professionals like Coco Liscia, director of top Fashion Week shows, will pick 400 people who will have the unique chance to strut their stuff on the runway in Paris on

18 September.

Other major addition in Paris this year is on the day and

live streaming of the World’s Biggest Fashion Show on the homepage of the Galeries Lafayette website.

> Tuesday 18 September 2012 at Galeries Lafayette Haussmann Saturday 22 September 2012 in stores across France

THE WORLD’S BIGGEST FASHION SHOW BY GALERIES LAFAYETTE / THIRD EDITION

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The countdown has begun: Follow Fashion 24/7, the third World’s Biggest Fashion Show, non-stop on http://www.galerieslafayette.com/carnet-mode/… another highlight of Paris Fashion Week!

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LIVE SHOW CASTING IN PARIS

for the first time, Galeries Lafayette is asking the shortlisted participants for

the Paris show to come to a huge live casting on 10 and 11 September, attended by Corinne «Coco» Liscia, casting director for the biggest interna-

tional fashion weeks.

The candidates with the right look who have sent their interpretations of one

of the four themes – City Slicker, Teatime, Cocktail Hour and Night Owl – to ga-

lerieslafayette.com will show off their style to a panel of industry professionals:

Corinne Liscia, Sébastien Cambos and a fashion expert from Galeries Lafayette.

Their mission is to pick the 400 hottest looks.

With their official invitation from Galeries Lafayette in hand, all the lucky people

chosen to take part in the World’s Biggest Fashion Show will be in the expert

hands of the hairstylists and makeup artists on the day and enjoy the fashion

show to the full!

Just one rule: no diktats, but a natural flair for fashion, attitude and a passion for

style…

> Coco Liscia, Casting Director

Casting Director for the most incredible Fashion Weeks, Corinne aka Coco has

staged castings for shows by Karl Lagerfeld, Fendi (including putting 100 models

on the Great Wall of China), Etam, Alexandre Vauthier, Céline and Vionnet, to name

just a few of her collaborations.

BACKSTAGE

The show begins backstage, with the

army of hairstylists and makeup artists,

lessons in runway walking and rehear-

sals. The models for a day are about to expe-

rience the backstage buzz behind the scenes

of a fashion show.

Adrenaline is flowing, stomachs are churning and hearts are beating fast… Eve-

ryone is working hard to make the show a success!

> L’Oréal Professionnel, Official Hairstylist

L’Oréal Professionnel, the «Parisian House of Hairdressing», is giving thirty or so

of its most talented hairstylists the job of teasing the tresses of the 400 models

for a day in Paris in just a few hours!

As an official partner of Paris Fashion Week, L’Oréal Professionnel has joined Ga-

leries Lafayette in this mass celebration of fashion.

> Sébastien Cambos, Deputy Fashion Editor of the magazine Glamour

Every month Sébastien Cambos, 31, puts his chic pop style in print in Glamour. He

brings to the judging panel a keen eye and a passion for statement fashion and

people who dare to be different. Over the huge two-day casting, he will spot the

participants who will light up the runway with their own unique look during the

third edition of the World’s Biggest Fashion Show!

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> Studiomakeup

Finally, for their makeup the models for a day will be in the expert hands of the

Guerlain and StudioMakeup teams.

> Samsung, a partner in technology

Design and innovation are in its DNA, and so it’s only natural that Samsung, the

leading manufacturer of consumer electronic goods, has joined the World’s Big-

gest Fashion Show this year. With its range of connected products — smartpho-

nes, tablets, notebooks, televisions and digital cameras — Samsung will capture

some incredible experiences and make the show the most high-tech fashion

event of the year!

Find out more by visiting Samsung’s Facebook page. (www.facebook.com/samsun-

gfrance).

SHOW THEMES 24/7 Fashion

> City Slicker

When we hop out of bed in the morning, we pull on the clothes to start a

new day: « workwear » rules and masculine elegance are being rewritten and

transformed into an all-purpose charm offensive: reefer, safari or over-sized jac-

kets, flat caps, trench coats, andro-chic officer coats and masculine materials.

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> Tea Time

In the afternoons, everything stops for tea… except glamour. This is a time for

fantasy, offbeat arty looks, unlimited prints and a touch of fur or embroidery

mixed to create a delicious infusion of luxury and pop art! On the red carpet,

hair is left loose rather than scraped back and matte red lipstick preferred to

gloss. Artists, this is your time to shine!

> Cocktail Time

Picture beautiful ladies on the arm of handsome gentlemen! For a fantasy cocktail

party, embody the quintessentially 1960s take on perfection… This blow-dried living

doll has a wardrobe of flower prints or silk and satin pastels to clink drinks in style.

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> Night Owl

Dark is the night, here there is no light. Drama and mystery are the order of

the night for heroines in leather, lace, feather and fishnet worn as an all-black

ensemble until dawn, from dinner to bed.

Galeries Lafayette press contactsMarjorie Rousseau

marjorierousseau@galerieslafayette.com / +33 1 42 82 82 92

National press: Déborah Némarqdnemarq@galerieslafayette.com / +33 1 42 82 32 83

International press: Virginie Davidvirginiedavid@galerieslafayette.com / +33 1 42 82 30 18

Regional press: Samantha Breitembruchsbreitembruch@galerieslafayette.com / +33 1 42 82 84 55

Patricia Goldman Communication press contactsValentine Fabry

vfabry@patricia-goldman.com / +33 1 47 53 65 67 / +33 6 80 13 51 75

Xavier Boudry xboudry@patricia-goldman.com / +33 1 47 53 65 68 / +33 6 62 30 55 76

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