Critical Perspectives Presentation

Ed Neely & MUFFY

Audience – Effects Model

Audience – Uses & Gratification Model• Information- Not informative, conventions vaguely document information on issues relating to real life and typical

teenagers.• Personal Identity- Behavior shown in video could influence viewer- Could reinforce personal values in terms of lifestyle and sociality- Lyrics/Narrative could relate to feelings of the viewer or relate to viewers life• Integration + Social Interaction- Basis of conversation – viewer might talk about it with their freinds- Social Empathy – the viewer understand the situation of the characters going through a rough

patch in their relationship.• Entertainment- Time filler – something to do when there is nothing to do- Enjoyment – Something which the viewer will watch for fun- Relaxing as it is combined with music- Emotional Release – If you can relate to the narrative it may help you let your feelings out and cope- Escapism – Something to drown out the real world and focus on instead of real life.

Genre: Reinforces Viewers Ideas & Values

• Our video contains generic conventions which reinforce viewers ideas and values. One convention is that it is individual or different. We achieved this by including original features but also conventions for indie videos as a whole such as the mise-en-scene, particularly the lead vocalists relates to the target audience via similarity.

Genre: Creating Audience Expectations

• We achieved this by including a story alongside a performance based video, we included some extreme close ups of the artist of the audience would expect this to be prominently included. This also goes alongside Goodwins music video analysis and the concept of looking.

Genre: Dynamism & Flexibility

• We used stills in our video to challenge the conventions of a music video. We also used some colour less filters to challenge bright colourful conventions of a typical indie video however these darker filters fit with the rock genre.

Genre: Characteristics That Audience Recognises

• We used realistic shot types so that the audience can relate the visuals to the real world. Our performance shots were in a fairly unusual location compared to typical performance based videos. We also used a microphone as one of our props to relate again to our particular genre. The car relates to teenage life and is a key part in similar music videos. The car also plays the part of the helper when related to narrative.

Genre: Less Financial Risk For Producers

• We decided to stick heavily to our genres particular conventions this minimise’s financial risk. However challenging conventions is a popular course for producers to take and can generate revenue at an increased risk. Our video sticks with the main concepts but changes the less important characteristics, this also helped to reduce risk.

Narrative• Our video is in chronological order but also contains

flashbacks.• The story of our video is that something has caused an

argument that has caused the characters to break up.• The plot shows the characters arguing and the path the

characters take to make up.• The Narration is restricted as you don’t know the whole

story and you only see key parts of the story. This helps the viewer to make up the rest in their imagination.

• This video goes along quite well with the conventional narrative theory but it contains a modular style, it uses anarchronic elements.

Propp’s Theory• Hero – Ed• Princess – Bianca• Helper – Car• Villain – Ed• Donor – None• Dispatcher – None• False Hero – None• The villain is Ed who is the lead vocalist and then turns

into the Hero throughout the video. The car is the helper as it plays a key part in the video as it takes the Hero/Villain to the Princess.

Todorov’s Theory• There is an equilibrium where the two characters

are together on the bench.• The disruption is where the people on the bench

get further apart.• Recognition of disruption is when you see the

visuals of the couple arguing.• Attempt to repair disruption is when the car is

following the female character to try and get her back

• The re-equilibrium is when the couple come back together at the end.

Representations

Our characters are represented as middle class, the costumes and props show this.

• Neither male or female are represented in an inferior light. Instead both are portrayed as equals. Women are not objectified in our video as this does not fit with the generic conventions of our genre.

Representation: Stuart Hall “Encoding/ Decoding”

Preferred – The preferred way in which our video would be viewed is using the narrative as a base and viewing the story of the two main characters, the performance is used to illustrate the transitions between the different scenes in the story. Creating a performance based video was our main idea as this fits in with the conventions of our genre.

Media Language

• Mise en scene- We used very natuarlistic costumes to portray the characters as normal teenagers. It also allows the audience to relate to the specific characters. We used few props but the one we used often was the microphone this is due to our particular genre and to strengthen the performance scenes.

• Lighting- Again we used naturalistic lighting to portray a realistic atmosphere and to allow the audience to relate