s2 05 tupperware
DESCRIPTION
Tupperware marketing indiaTRANSCRIPT
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By:Faiz Raza (FT12213)Kashish Bansal (FT 12223)S. Kesavan (FT 12224)Mahesh Godse (FT 12228)Pratibha (FT 12240)
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Improve the visibility of the Tupperware productsShowcase the utility of Tupperware productsTest and TrialProvide incentives to hostess
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Reliance on word of mouthShowcasing the product’s uniquenessTargeted only women Party PromotionsEmphasis on recruitments, training and rewardsLifetime guaranteea
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It is a set of interdependent organizations involved in the process of making a product/service available for use or consumption
Distributor
Manager
Dealer
Customer
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Created healthy atmosphere among the dealers, managers and distributors
Increased Sales and created a different market for themselves
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E-commerceShowcase products with different utilitiesTarget different segments Eg: Waterbottles/Tiffens for
Students
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Effects:Increase AdvertisingValue-adding partnershipsDoor to Door SellingUsing Tie-ups to complement other productsRecruit students for promotion among all sects of society.Increase the number of Kiosks
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Vertical Channel Conflict over commissionsHorizontal Channel Conflict over area of operationsMulti-channel Conflict over parallel dealership
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