Further Peer-Reviewed Readings

We have looked at all the papers below and referenced a few of them in our textbook. We were not

permitted to share the actual papers in the Instructor’s Guide, but most academics and students should be

able to download them for free via the online databases that most universities possess. We suggest

professors, lecturers and adjuncts selectively look through papers that support their planned weekly

lecturers, perhaps assigning them to students to read. The papers can also be summarized in class on a

case by case basis. From time to time we will update this list with new papers and articles as they emerge.

Internet Marketing—Chapters 1–4

Internet marketing/ online advertising/SEO/SEM case studies: Internet marketing is a broad

subject that can encompass many specialties that we cover in other parts of the textbook. Thus,

we tried to limit the papers in this group to just internet/digital marketing, online advertising,

branding, search engine optimization, search engine marketing, programmatic or algorithmic

advertising, etc.

“A Dynamic Pricing Model for Unifying Programmatic…” Shuai Yuan. http://yuan-

shuai.info/paper/ADKDD-2014-unifying-programmatic-guarantee.pdf. Accessed 12 July

2017.

“Operating an Advertising Programmatic Buying Platform: A Case Study.”

https://dialnet.unirioja.es/descarga/articulo/5573957.pdf. Accessed 12 July 2017.

“TV Gets with the Programmatic Program.” Broadcasting & Cable. 9 February 2015,

www.broadcastingcable.com/news/technology/tv-gets-programmatic-program/137818/

pager/0/1. Accessed 12 July 2017.

“Programmatic Advertising: The Tools, Tips, and Tricks of the Trade…” 14 March 2016,

www.econtentmag.com/Articles/Editorial/Feature/Programmatic-Advertising-The-Tools-

Tips-and-Tricks-of-the-Trade-109353.htm. Accessed 12 July 2017.

“The Economics of Online Targeted Advertising…” EBSCO.

http://search.ebscohost.com/login.aspx?

direct=true&profile=ehost&scope=site&authtype=crawler&jrnl=2332399X&AN=10107

5817&h=S9eQG9LOtU%2Bl

%2Fs6PFquBtibXdvAxx5AIiHojHC8fg8hwh5jDModiut9VxrJ4AMK9ExdpVaxGSRUv

7wsWwWzGyA%3D%3D&crl=f. Accessed 12 July 2017.

“Vendors Weave Programmatic Web.” Broadcasting & Cable. 29 June 2015,

www.broadcastingcable.com/news/technology/vendors-weave-programmatic-web/

142175. Accessed 12 July 2017.

“Measurement of Digital Content Marketing Effectiveness Through…” 13 October 2014,

http://link.springer.com/chapter/10.1007/978-3-319-10951-0_294. Accessed 12 July

2017.

“Crumbs of the Cookie: User Profiling in Customer-Base Analysis and…” 28 April 2016,

http://pubsonline.informs.org/doi/abs/10.1287/mksc.2015.0956. Accessed 12 July 2017.

“Digital and Social Media Marketing in Business Education.”

http://journals.sagepub.com/doi/full/10.1177/0273475315588112. Accessed 12 July

2017.

“Fusing Website Usability and Search Engine Optimization.” ResearchGate.

www.researchgate.net/publication/272644208_Fusing_website_usability_and_search_en

gine_optimisation. Accessed 12 July 2017.

“Running and Chasing—The Competition between Paid Search…”

http://ieeexplore.ieee.org/iel7/6751593/6758592/06758988.pdf. Accessed 12 July 2017.

“Vol. 8, No.2, 2016.” International Journal of Information, Business and… 2 May 2016,

https://ijibm.elitehall.com/IJIBM_Vol8No2_May2016.pdf. Accessed 12 July 2017.

“Industrial Branding in the Digital Age.” Journal of Business & Industrial…

www.emeraldinsight.com/doi/abs/10.1108/JBIM-04-2013-0089. Accessed 12 July 2017.

“Mind-Set Metrics: Consumer Attitudes and the Bottom Line.” De Gruyter. 23 April

2015, www.degruyter.com/view/j/gfkmir.2015.7.issue-1/gfkmir-2015-0004/gfkmir-2015-

0004.xml. Accessed 12 July 2017.

“You No Longer Control Your Brand: What Your Company Can Learn From…”

www.emeraldinsight.com/doi/abs/10.1108/SD-05-2015-0075. Accessed 12 July 2017.

Wood J. and Khan G.F. (2016), “Social Business Adoption: An Empirical Analysis,”

Business Technology Review, 33(1): 28–39.

Khan G.F. and Wood J. (2015) “Information Technology Management Domain:

Emerging Themes and Keywords Analysis,” Scientometrics, 105(2): 959–972.

Web Analytics—Chapter 5 and 6

Web Analytics case studies: Remarkably, there are few good Web Analytics case studies that

are sufficiently detailed for academic use.

“Journalism is Twerking? How Web Analytics is Changing the Process of…”

http://journals.sagepub.com/doi/pdf/10.1177/1461444814530541. Accessed 11 July

2017.

“Methodologies for Monitoring Website Performance: Assessing the…”

www.emeraldinsight.com/doi/abs/10.1108/OIR-12-2013-0267. Accessed 11 July 2017.

“Monitoring International Interest in Transnational Academic…” Eric.

http://files.eric.ed.gov/fulltext/EJ959816.pdf. Accessed 11 July 2017.

“Nielsen Faces ComScore as Digital Ratings Wars Heat Up.” Variety. 20 April 2016,

http://variety.com/2016/digital/news/nielsen-comscore-digital-ratings-1201756811/.

Accessed 11 July 2017.

“A Review on Mining Web Log Files for Web Analytics and…” IJARCSSE.

www.ijarcsse.com/docs/papers/Volume_4/6_June2014/V4I6-0205.pdf. Accessed 11 July

2017.

“Repurposing Web Analytics to Support the IoT.” IEEE Xplore Document.

http://ieeexplore.ieee.org/document/7274410/. Accessed 11 July 2017.

“Using Google Analytics to Measure Visitor Statistics: The Case of Food…” 10 May

2012, www.sciencedirect.com/science/article/pii/S026840121200062X. Accessed 11 July

2017.

“‘Chapter 5: Case Studies’ by Marek, Kate—Library Technology…”

www.questia.com/library/journal/1G1-263250438/chapter-5-case-studies. Accessed 11

July 2017.

“The Use of Web Analytics for Digital Marketing Performance…” JyX.

https://jyx.jyu.fi/dspace/handle/123456789/47504. Accessed 12 July 2017.

Web Analytics methodologies tool selection and success stories: Tool selection has always

been difficult subject as it is impossible to test all the platforms available in a users’ environment

with relevant data. Consequently, we looked at the tool selection criteria and practice from an

academic and business perspective, gathering some of the best work available via our online

academic databases.

“A Web Analytics Tool Selection Method: An Analytical Hierarchy Process…”

www.emeraldinsight.com/doi/pdf/10.1108/10662241111123757. Accessed 11 July 2017.

“Chapter 3: Installing and Configuring Google Analytics.” Marek, Library Technology

Reports. https://journals.ala.org/ltr/article/view/4235/4831. Accessed 11 July 2017.

“Chapter 4: Reporting and Analysis.” Marek, Library Technology Reports.

https://journals.ala.org/ltr/article/view/4234/4829. Accessed 11 July 2017.

“Learning Web Analytics: A Tool for Strategic…” Dr. Michael L. Kent.

http://mlkent.com/PDFs/Kent_Carr_Pop_Analytics.pdf. Accessed 11 July 2017.

“Study on Web Analytics Utilizing Segmentation Knowledge in ....”

www.sciencedirect.com/science/article/pii/S1877050914011296. Accessed 11 July 2017.

“The Use of Web Analytics for Digital Marketing Performance…” 21 April 2015,

www.sciencedirect.com/science/article/pii/S001985011500139X. Accessed 11 July 2017

“Web Analytics Overview.” American Library Association Journals.

https://journals.ala.org/ltr/article/viewFile/4233/4826. Accessed 11 July 2017.

“Exploring a Measurement of Analytics Capabilities.” SpringerLink. 31 March 2016,

https://link.springer.com/article/10.1057/be.2016.9. Accessed 11 July 2017.

“The Analytics Mandate.” MIT Sloan Management Review. 12 May 2014,

http://sloanreview.mit.edu/projects/analytics-mandate/. Accessed 11 July 2017.

“From Metrics to Action—Interview with Nicholas Chesterton,” Unilever.

www.degruyter.com/view/j/gfkmir.2015.7.issue-1/gfkmir-2015-0007/gfkmir-2015-

0007.xml. Accessed 11 July 2017.

“Beyond the Hype: The Hard Work Behind Analytics Success.” SAS.

www.sas.com/en_us/whitepapers/mit-beyond-hype-hard-work-behind-analytics-success-

108195.html. Accessed 11 July 2017.

“Web Analytics Tools and Web Metrics Tools: An Overview and…” 31 October 2015,

http://hrcak.srce.hr/file/218174. Accessed 12 July 2017.

Text Analytics – Chapter 10

Text Analytics case studies: There are many Text Analytics papers, we picked a section of the

best that we could find.

“Augmenting Text Mining Approaches with Social Network Analysis to…”

www.researchgate.net/publication/288430872_Augmenting_text_mining_approaches_wi

th_social_network_analysis_to_understand_the_complex_relationships_among_users'_re

quests_a_case_study_of_the_Android_operating_system. Accessed 11 July 2017.

“European Markets’ Reactions to Exogenous Shocks: A High…” 18 November 2013,

https://pdfs.semanticscholar.org/b1e3/891a5c6c5b3c9184c1f73bb43ca78c9576d5.pdf.

Accessed 11 July 2017.

“How Much Noise Is Too Much: A Study in Automatic Text Classification…”

http://ieeexplore.ieee.org/document/4470224/. Accessed 11 July 2017.

“Rapid Understanding of Scientific Paper Collections: Integrating…” 1 December 2012,

http://dl.acm.org/citation.cfm?id=2414883. Accessed 11 July 2017.

“Retrieving Haystacks: A Data Driven Information Needs Model for…”

https://openair.rgu.ac.uk/handle/10059/1191. Accessed 11 July 2017.

“Incremental Visual Text Analytics of News Story Development.”

https://bib.dbvis.de/uploadedFiles/vda2012.pdf. Accessed 11 July 2017.

“Sentiment Analysis for PTSD Signals.” https://books.google.com/books?

id=lm28BAAAQBAJ&pg=PA21&lpg=PA21&dq=Text+Analytics+for+PTSD+Chapter+

4&source=bl&ots=KG2S9sVIye&sig=fuWGnk1-Jeu8MoVPuy-ZMZYcTds&hl=en.

Accessed 11 July 2017.

“An Integrated Text Analytic Framework for Product Defect Discovery…” 3 November

2014, http://onlinelibrary.wiley.com/doi/10.1111/poms.12303/abstract. Accessed 11 July

2017.

“Text Analytics Broadens its Reach.” KMWorld Magazine.” 3 July 2015,

www.kmworld.com/Articles/Editorial/Features/Text-analytics-broadens-its-reach-

104747.aspx. Accessed 11 July 2017.

“The Impact of Non-Scheduled News on S&P/ASX 50 Stocks.” Finsia.

www.finsia.com/docs/default-source/jassa-new/jassa-2014/jassa-2014-issue-2/the-

impact-of-non-scheduled-news-on-s-p-asx-50-stocks.pdf?sfvrsn=a3afab93_7. Accessed

11 July 2017.

“The Mediating Role of the News in the BP Oil Spill Crisis 2010.”

http://journals.sagepub.com/doi/abs/10.1177/0093650213510940. Accessed 11 July

2017.

“The Effects of Twitter Sentiment on Stock Price Returns.” PLOS. 21 September 2015,

http://journals.plos.org/plosone/article?id=10.1371/journal.pone.0138441. Accessed 11

July 2017.

“Turning User Generated Health-Related Content into Actionable…” 10 November 2015,

www.sciencedirect.com/science/article/pii/S0166361515300518. Accessed 11 July 2017.

“Text Mining in Biomedical Research.” https://cimm.kpfu.ru/page/166. Accessed 11 July

2017.

“Automated Prediction of Demographic Information from Medical User…”

http://dspace.kpfu.ru/xmlui/bitstream/handle/net/114212/SCOPUS03029743-2017-

10089-SID85018433898-a1.pdf?sequence=1. Accessed 11 July 2017.

“What Can Big Data and Text Analytics Tell us about Hotel Guest…”

www.sciencedirect.com/science/article/pii/S0278431914001698. Accessed 11 July 2017.

“Handbook of Computational Approaches to Counterterrorism…”

www.springer.com/us/book/9781461453109. Accessed 11 July 2017.

“‘Term clumping’ for Technical Intelligence: A Case Study on Dye…” 28 January 2014,

www.sciencedirect.com/science/article/pii/S0040162513003260. Accessed 11 July 2017.

“The Search for Meaningful Data.” EBSCOhost Connection.

http://connection.ebscohost.com/c/articles/43703718/search-meaningful-data. Accessed

11 July 2017.

“Empirical Study Using Network of Semantically Related Associations in…” 27

November 2014, www.ncbi.nlm.nih.gov/pmc/articles/PMC4252998/. Accessed 11 July

2017.

“A Holistic View of Big Data.” IGI Global. www.igi-global.com/viewtitle.aspx?

TitleId=116893. Accessed 11 July 2017.

“Accurate Online Video Tagging via Probabilistic Hybrid Modeling…” 13 August 2014,

http://link.springer.com/article/10.1007/s00530-014-0399-4. Accessed 11 July 2017.

“Analysis of E-Cigarette Flavor Content on Reddit.” MDPI. 20 November 2015,

www.mdpi.com/1660-4601/12/11/14916/pdf. Accessed 11 July 2017.

“Comparing Machine Learning Classifiers for Movie WOM Opinion…” 31 August 2015,

www.itiis.org/digital-library/manuscript/1098. Accessed 11 July 2017.

“Followee Recommendation Based on Text Analysis of Micro-Blogging…” 5 June 2013,

www.sciencedirect.com/science/article/pii/S0306437913000781. Accessed 11 July 2017.

“Recognizing Users’ Gender in Social Media Using Linguistic Features.” 1 March 2016,

http://dl.acm.org/citation.cfm?id=2882344. Accessed 11 July 2017.

“Unsupervised Topic Discovery in Micro-Blogging Networks.” 1 October 2015,

http://dl.acm.org/citation.cfm?id=2792162. Accessed 12 July. 2017.

“A Linguistic Approach for Determining the Topics of Spanish Twitter…” 1 April 2015,

http://dl.acm.org/citation.cfm?id=2744729. Accessed 11 July 2017.

Social Media Analytics—Chapters 8–17

Social Media Analytics case studies: Social Media provides a rich fabric for the textbook and we

found many students that were relevant, with some being referenced in our materials and chapters.

“A Formative Evaluation of Social Media Campaign to Reduce Adolescent…” 12 November

2014, www.ncbi.nlm.nih.gov/pubmed/25405494. Accessed 11 July 2017.

Khan, G.F., Bobby S. and Kon. S.L. (2014) “Social Media Risks and Benefits: A Public

Sector Perspective,” Social Science Computer Review, 32(5): 606–627.

“Social Media Communication Strategies of Government Agencies…” 17 January 2014,

www.tandfonline.com/doi/full/10.1080/01292986.2013.851723. Accessed 12 July 2017.

“From e-Government to Social Government: Twitter Use by Korea’s…”

www.emeraldinsight.com/doi/abs/10.1108/OIR-09-2012-0162. Accessed 12 July 2017.

“Social Media-Based Systems: An Emerging Area of Information…” 2 May 2012,

http://link.springer.com/article/10.1007/s11192-012-0831-5. Accessed 12 July 2017.

“A Framework for Interpreting Social Media Interactions in the Public Sector.”

www.sciencedirect.com/science/article/pii/S0740624X13000762. Accessed 11 July 2017.

“Virality Over YouTube: An Empirical Analysis.” Internet Research.

www.emeraldinsight.com/doi/abs/10.1108/IntR-05-2013-0085. Accessed 12 July 2017.

“An iBeacon-Based Indoor Positioning Systems for Hospitals.” SERSC.

www.sersc.org/journals/IJSH/vol9_no7_2015/16.pdf. Accessed 11 July 2017.

“Automatic Personality Assessment through Social Media Language.”

www.ncbi.nlm.nih.gov/pubmed/25365036. Accessed 11 July 2017.

“What’s Buzzing in the Blizzard of Buzz? Automotive Component…” 30 December 2012,

www.sciencedirect.com/science/article/pii/S0167923612003892. Accessed 11 July 2017.

“Clicks, Cabs, and Coffee Houses: Social Media and Oppositional…” 23 February 2012,

http://onlinelibrary.wiley.com/doi/10.1111/j.1460-2466.2012.01628.x/abstract. Accessed 11

July 2017.

“De-Biasing the Reporting Bias in Social Media Analytics.” Chen. 17 November 2015,

http://onlinelibrary.wiley.com/doi/10.1111/poms.12509/abstract. Accessed 11 July 2017.

“Dumb Starbucks: Parody or Clever Marketing Ploy? A…”

http://search.proquest.com/openview/d9fb8a059c7e5844ebda7205a2ebca11/1?pq-

origsite=gscholar&cbl=38869. Accessed 11 July 2017.

“Every Tweet Counts? How Sentiment Analysis of Social Media Can…”

http://journals.sagepub.com/doi/abs/10.1177/1461444813480466. Accessed 11 July 2017.

“Everyday Life and Locative Play: An Exploration of Foursquare and…”

http://journals.sagepub.com/doi/abs/10.1177/0163443716643149. Accessed 11 July 2017.

“Forecasting the Daily Outbreak of Topic-Level Political Risk from Social…” 13 September

2014, www.sciencedirect.com/science/article/pii/S0040162514002534. Accessed 11 July

2017.

“How Companies are Using Social Media to take Entry in New Markets…” 17 May 2013,

http://economictimes.indiatimes.com/news/company/corporate-trends/how-companies-are-

using-social-media-to-take-entry-in-new-markets/articleshow/20098220.cms. Accessed 11

July 2017.

“Improved Lexicon-Based Sentiment Analysis for Social Media Analytics…” 9 December

2015, http://link.springer.com/article/10.1186/s13388-015-0024-x. Accessed 11 July 2017.

“Improving Social Media Measurement in Surveys: Avoiding…” 21 December 2015,

www.sciencedirect.com/science/article/pii/S0747563215302788. Accessed 11 July 2017.

“Informing Brand Messaging Strategies via Social Media Analytics…”

www.emeraldinsight.com/doi/abs/10.1108/OIR-02-2015-0062. Accessed 11 July 2017.

“Is Twitter Psychic? Social Media Analytics and Television Ratings.” IEEE.

http://ieeexplore.ieee.org/document/7224610/. Accessed 11 July 2017.

“Location Based Content Delivery Solution using iBeacon.” Semantic Scholar.

www.semanticscholar.org/paper/Location-based-content-delivery-solution-using-Shahriar/

b132cd9f3bb26e0dcbbb274a25cc2fdac5831eea. Accessed 11 July 2017.

“Opinion-Mining Methodology for Social Media Analytics.” KPubS.

www.kpubs.org/article/articleDownload.kpubs?

downType=pdf&articleANo=E1KOBZ_2015_v9n1_391. Accessed 11 July 2017.

“PlaNet-Photo Geolocation with Convolutional Neural Networks.” 17 February 2016,

https://arxiv.org/abs/1602.05314. Accessed 11 July 2017.

“Social Media Analytics for Competitive Advantage.” ScienceDirect. 16 November 2013,

www.sciencedirect.com/science/article/pii/S0097849313001829. Accessed 11 July 2017.

“Social Media Analytics Underutilized Corporate Investigations.” Deloitte. 13 October 2015,

www2.deloitte.com/us/en/pages/about-deloitte/articles/press-releases/social-media-analytics-

corporate-investigations.html. Accessed 11 July 2017.

“Social Media Evolution of the Egyptian Revolution.” Northwestern… 2 May 2012,

http://users.eecs.northwestern.edu/~kml649/publication/ChoHenLee12.pdf. Accessed 11 July

2017.

“Social Media Newsrooms in Public Relations: A Conceptual Framework…”

https://brage.bibsys.no/xmlui/handle/11250/277820. Accessed 11 July 2017.

“The Impact of Four Types of Corporate Social Performance on…”

http://link.springer.com/article/10.1007/s10551-014-2280-y. Accessed 11 July 2017.

“The Art and Science of Fashion.” Computerworld. 12 September 2011,

www.computerworld.com/article/2550035/enterprise-applications/enterprise-applications-

the-art-science-of-fashion.html. Accessed 11 July 2017.

“Twitter Chatter About Marijuana.” Journal of Adolescent Health.

www.jahonline.org/article/S1054-139X(14)00703-4/abstract. Accessed 11 July 2017.

“Using Social Media for Actionable Disease Surveillance and Outbreak…” 5 October 2015,

http://journals.plos.org/plosone/article?id=10.1371/journal.pone.0139701. Accessed 11 July

2017.

“Visual Analysis of Stance Markers in Online Social Media.” IEEE Xplore…

http://ieeexplore.ieee.org/document/7042519/. Accessed 11 July 2017.

“Visualizing the Perceived Environment Using Crowdsourced Photo…” 26 March 2015,

www.sciencedirect.com/science/article/pii/S0169204615000559. Accessed 11 July 2017.

“Web Video Geolocation by Geotagged Social Resources.” 1 April 2012,

http://dl.acm.org/citation.cfm?id=2719273. Accessed 11 July 2017.

“A Criticism to Society (As Seen by Twitter Analytics)…”

www.researchgate.net/publication/263765979_A_Criticism_to_Society_As_Seen_by_Twitte

r_Analytics. Accessed 11 July 2017.

“A Theory of Creepy: Technology, Privacy, and Shifting Social Norms.”

http://digitalcommons.law.yale.edu/cgi/viewcontent.cgi?article=1098&context=yjolt.

Accessed 11 July 2017.

“Are Businesses Sold on Social Media Analytics?” Computing. 11 March 2014,

www.computing.co.uk/ctg/analysis/2333511/are-businesses-sold-on-social-media-analytics.

Accessed 11 July 2017.

Teaching Social Media Analytics: Digital and Social Media Analytics are taught from variety

of perspectives (as covered in our Preface) – in fact, a quick assessment of Digital Marketing

Syllabi from 2016/2017 timeframe showed that half the syllabi we were able to download and

examine off of Google have no assigned textbook (N=37); it’s probably a worse situation for

Social Media Analytics– that’s why we decided to write ours. Here are a few papers about

teaching the material, much of it from a CIS perspective, although we have taken a more

measured, experiential approach, trying to marry CIS and Marcom, which is a more realistic and

pragmatic approach to the subject.

“Beyond the Hype: Big Data Concepts, Methods, and Analytics…”

www.sciencedirect.com/science/article/pii/S0268401214001066. Accessed 11 July 2017.

“Technology Press Releases—EmailWire Press Release Distribution…”

http://infralapsarianism4.rssing.com/chan-3695468/all_p583.html. Accessed 11 July 2017.

“Maximizing Insight from Unstructured Data—Sundar Varadaralan.”

www.umsl.edu/~sauterv/DSS/Unstructured%20Data.PDF. Accessed 11 July 2017.

“Social Media Analytics: A Survey of Techniques, Tools and Platforms…” 26 July 2014,

http://link.springer.com/article/10.1007/s00146-014-0549-4. Accessed 11 July 2017.

“Teaching Social Media Analytics.” Journal of Information Systems…

http://jise.org/Volume26/26-1/pdf/Vol26-1pg27.pdf. Accessed 11 July 2017.

“The Primer of Social Media Analytics.” ACM Digital Library. 1 April 2016,

http://dl.acm.org/citation.cfm?id=2911569. Accessed 11 July 2017.

Social Media Analytics Case Studies—Leveraging Social Media—Chapters 3,

4, 9

Leveraging social media case studies: We focused here on the papers that detail the pragmatic use of

social media and its analytics, particularly as they pertain to Chapter 9 of the textbook.

“‘What Do They Snapchat About?’ Patterns of Use in Time-Limited Instant…”

www.sciencedirect.com/science/article/pii/S0747563215301023. Accessed 11 July 2017.

“Carusele ROI White Paper.” Carusele. https://carusele.com/carusele-roi-whitepaper/.

Accessed 11 July 2017.

Karim, A., Noushad, K., and Khan, G.F. (2016) “Social Media Analytics Capability

Framework,” accepted for presentation at the 20th Pacific Asia Conference on Information

Systems (PACIS) 2016, Taiwan.

“A Guide to Social Video.” EContent Magazine. 27 May 2015,

www.econtentmag.com/Articles/Editorial/Feature/A-Guide-to-Social-Video-103459.htm.

Accessed 11 July 2017.

“A Means to an End: Using Political Satire to go Viral.” DiVA Portal.

www.diva-portal.org/smash/get/diva2:691969/FULLTEXT01.pdf_1_2. Accessed 11 July

2017.

“A Thousand Ways to Say ‘Delicious!’ Categorizing Expressions…” NCBI. 8 January 2016,

www.ncbi.nlm.nih.gov/pubmed/26774047. Accessed 11 July 2017.

“Beyond Bedlam: How Consumers and Brands Alike Are Playing the Web.” 4 November

2014, www.degruyter.com/view/j/gfkmir.2014.6.issue-2/gfkmir-2014-0095/gfkmir-2014-

0095.xml. Accessed 11 July 2017.

“Are Blogs Still Effective to Maintain Customer Relationships? An…”

www.emeraldinsight.com/doi/full/10.1108/JHTT-01-2015-0005. Accessed 11 July 2017.

“Building Acquaintance Brands via Snapchat for the College Student…”

www.sciencedirect.com/science/article/pii/S0007681315001469. Accessed 11 July 2017.

“Building Student Networks with LinkedIn: The Potential for…” 5 December 2014,

www.tandfonline.com/doi/abs/10.2753/MER1052-8008240102. Accessed 11 July 2017.

“Challenges and Solutions for Marketing in a Digital Era.” ScienceDirect. 9 January 2014,

www.sciencedirect.com/science/article/pii/S0263237313001576. Accessed 11 July 2017.

“Characterizing Users’ Check-In Activities Using Their Scores in a Location…” 13 Jun.

2014, http://link.springer.com/article/10.1007/s00530-014-0395-8. Accessed 11 July 2017.

“Design of Viral Marketing Strategies for Product Cross-Sell Through…”

http://link.springer.com/article/10.1007/s10115-013-0630-1. Accessed 11 July 2017.

“Digital Marketing and Social Media: Why Bother?” ScienceDirect.

www.sciencedirect.com/science/article/pii/S0007681314000949. Accessed 11 July 2017.

“Digital Stylometry: Linking Profiles Across Social Networks.”

www.media.mit.edu/cogmac/publications/socinfo_sv2015.pdf. Accessed 11 July 2017.

“Editors Use Social Media Mostly to Post Story Links.” 12 June 2015.

http://journals.sagepub.com/doi/abs/10.1177/0739532915587288. Accessed 11 July 2017.

“What Makes Online Content Viral?” Journal of Marketing Research.

http://journals.ama.org/doi/abs/10.1509/jmr.10.0353. Accessed 11 July 2017.

“Evaluating the Wisdom of Strangers: The Perceived Credibility of…” 25 August 2014,

http://onlinelibrary.wiley.com/doi/10.1111/jcc4.12093/abstract. Accessed 11 July 2017

“[1602.07188] Exploring the Neural Algorithm of Artistic Style.” arXiv. 23 February 2016,

https://arxiv.org/abs/1602.07188. Accessed 11 July 2017.

“Facebook Apps and Tagging: The Trade-Off between Personal Privacy…” 29 April 2015,

http://onlinelibrary.wiley.com/doi/10.1002/asi.23299/abstract. Accessed 11 July 2017.

“Facebook Usage, Socialization and Academic Performance.” 8 January 2015,

www.sciencedirect.com/science/article/pii/S0360131515000160. Accessed 11 July 2017.

“Facebook vs YouTube: Which is Better to Upload Your Video…”

www.videomaker.com/article/c05/18421-facebook-vs-youtube-which-is-better-to-upload-

your-video. Accessed 11 July 2017.

“Facebook, the Third-Person Effect, and the Differential Impact…” 29 January 2014,

http://onlinelibrary.wiley.com/doi/10.1111/jcc4.12061/abstract. Accessed 11 July 2017.

“Factors Influencing User Perception on Mobile Social Networking Apps.”

http://search.proquest.com/openview/67f408fbda2323c79765c691b6b5c98a/1?pq-

origsite=gscholar&cbl=1936345. Accessed 11 July 2017.

“Fake It Till You Make It: Reputation, Competition, and Yelp Review Fraud.” 28 January

2016, http://pubsonline.informs.org/doi/abs/10.1287/mnsc.2015.2304. Accessed 11 July

2017.

“Gathering the Shards.” EBSCOhost Connection. 7 September 2015,

http://connection.ebscohost.com/c/articles/110935821/gathering-shards. Accessed 11 July

2017.

“Generational Differences in Content Generation in Social Media: The…”

www.sciencedirect.com/science/article/pii/S0747563212003706. Accessed 11 July 2017.

“Melissa Bell of Vox Media: ‘Give People the Start of Understanding…’” 6 January 2016,

http://niemanreports.org/articles/melissa-bell-of-vox-media-give-people-the-start-of-

understanding/. Accessed 11 July 2017.

“Habitual Facebook Use and its Impact on Getting Deceived on Social…” 25 August 2014,

http://onlinelibrary.wiley.com/doi/10.1111/jcc4.12100/abstract. Accessed 11 July 2017.

“Gamergate and The Fappening: How Reddit’s….” Sage Journals.

http://journals.sagepub.com/doi/pdf/10.1177/1461444815608807. Accessed 11 July 2017.

“How the ‘Rich Kids of Instagram’ Create Poor Security Risks…”

www.daypitney.com/insights/publications/2014/04/how-the-rich-kids-instagram-poor-

security-risks. Accessed 11 July 2017.

“Tips and Tricks for Getting Your Film the Audience It Deserves…”

www.videomaker.com/article/c12/18078-tips-and-tricks-for-getting-your-film-the-audience-

it-deserves. Accessed 11 July 2017.

“Human Judgments in Hiring Decisions Based on Online Social Network…”

www.semanticscholar.org/paper/Human-judgments-in-hiring-decisions-based-on-Bachrach/

17c35fa48cce968d019b63cbceee77e90d02b9b6. Accessed 11 July 2017.

“Influentials and Influence Mechanisms in New Product Diffusion: An…” 7 December 2014,

www.tandfonline.com/doi/abs/10.2753/MTP1069-6679220212. Accessed 11 July 2017.

“Investigating Jurors on Social Media.” DigitalCommons@Pace.

http://digitalcommons.pace.edu/cgi/viewcontent.cgi?article=1883&context=plr. Accessed 11

July 2017.

“Is LinkedIn Making You More Successful? The Informational Benefits…”

http://journals.sagepub.com/doi/abs/10.1177/1461444815604143. Accessed 11 July 2017.

“Journalism and the Power of Emotions.” Columbia Journalism Review.

www.cjr.org/analysis/journalism_and_the_power_of_emotions.php. Accessed 11 July 2017.

“Leading in the Digital Age: A Study of How Social Media Are…”

www.researchgate.net/publication/283345136_Leading_in_the_Digital_Age_A_Study_of_H

ow_Social_Media_are_Transforming_the_Work_of_Communication_Professionals.

Accessed 11 July 2017.

“LinkedIn and Recruitment: How Profiles Differ Across Occupations…”

www.emeraldinsight.com/doi/abs/10.1108/ER-07-2013-0086. Accessed 11 July 2017.

“Marketing Activity, Blogging and Sales.” ScienceDirect.

www.sciencedirect.com/science/article/pii/S0167811612000419. Accessed 11 July 2017.

“Media Literacy and Transmedia Storytelling.” Sage Journals.

http://journals.sagepub.com/doi/pdf/10.1177/1354856515601656. Accessed 11 July 2017.

“Museums and Social Media: The Case of the Museum of Natural History…” 17 May 2015,

https://link.springer.com/content/pdf/10.1007/s12208-015-0136-5.pdf. Accessed 11 July

2017.

“On the Brink: Predicting Business Failure with Mobile Location-Based…” 23 April 2015,

www.sciencedirect.com/science/article/pii/S0167923615000810. Accessed 11 July 2017.

“Perceived Effectiveness of Social Networks for Job Search.” Libri. 6 June 2015,

www.degruyter.com/view/j/libr.2015.65.issue-2/libri-2014-0115/libri-2014-0115.xml.

Accessed 11 July 2017.

“Communication & Sport-2015-Hambrick-434-57.” 7 November 2015,

www.looooker.com/wp-content/uploads/2015/11/Communication-Sport-2015-Hambrick-

434-57.pdf. Accessed 11 July 2017.

“Predicting Movie Box-Office Revenues by Exploiting Large-Scale Social…” 2 October

2014, http://link.springer.com/article/10.1007/s11042-014-2270-1. Accessed 11 July 2017.

“Predictors of College Students’ Willingness to Use Social Network Services.”

www.emeraldinsight.com/doi/abs/10.1108/CWIS-01-2014-0003. Accessed 11 July 2017.

“Promotional Tactics for Online Viral Marketing Campaigns: How…”

www.researchgate.net/publication/284121770_Promotional_Tactics_for_Online_Viral_Mark

eting_Campaigns_How_Scarcity_and_Personalization_Affect_Seed_Stage_Referrals.

Accessed 11 July 2017.

“Proprietary Market Research: Are Online Panels Appropriate…”

www.emeraldinsight.com/doi/abs/10.1108/02634500210441530. Accessed 11 July 2017.

“Red, Purple and Pink: The Colors of Diffusion on Pinterest.” PLOS One. 6 February 2015,

http://journals.plos.org/plosone/article?id=10.1371/journal.pone.0117148. Accessed 11 July

2017.

“Research on Travelers’ Purchase Situations Influenced by Social…”

www.sersc.org/journals/IJHIT/vol8_no8_2015/6.pdf. Accessed 11 July 2017.

“Simplifying Social Media for the Busy Retailer.” Hardware Retailing. 29 February 2016,

www.hardwareretailing.com/simplifying-social-media-for-the-busy-retailer/. Accessed 11

July 2017.

“Search Engine Optimization: What Drives Organic Traffic to Retail Sites?”

https://papers.ssrn.com/sol3/Delivery.cfm?abstractid=2277077. Accessed 11 July 2017.

“Selfie and the City: A World-Wide, Large, and Ecologically Valid…” 27 April 2015,

http://journals.plos.org/plosone/article?id=10.1371/journal.pone.0124999. Accessed 11 July

2017.

“Snapchat Elicits More Jealousy Than Facebook: A Comparison of…” NCBI. 10 February

2015, www.ncbi.nlm.nih.gov/pubmed/25667961. Accessed 11 July 2017.

“Social Media Metrics, Tools & Analytics.” PRIMA: Practices and…

www.publishingindia.com/prima/31/social-media-metrics-tools-analytics/208/1572/.

Accessed 11 July 2017.

“Social Media Use in Sports and Entertainment Venues: International…”

www.emeraldinsight.com/doi/abs/10.1108/17582951111136568. Accessed 11 July 2017.

“Social Networking Privacy—Who’s Stalking You?” MDPI. 23 March 2015,

http://www.mdpi.com/1999-5903/7/1/67/pdf. Accessed 11 July 2017.

“The Dangers in Our Trail of Digital Breadcrumbs.” ResearchGate.

www.researchgate.net/publication/271539454_The_dangers_in_our_trail_of_digital_breadcr

umbs. Accessed 11 July 2017.

“The Dynamic Role of Social Media During Hurricane #Sandy: An…”

www.sciencedirect.com/science/article/pii/S0747563215300200. Accessed 11 July 2017.

“The Key Elements of Viral Advertising. From Motivation to Emotion in…” 8 May 2015,

https://arxiv.org/abs/1505.02002. Accessed 12 July 2017.

“The Metrics That Marketers Muddle.” MIT Sloan Management Review. 15 March 2016,

http://sloanreview.mit.edu/article/the-metrics-that-marketers-muddle/. Accessed 12 July

2017.

“Here’s a Buyer’s Guide to Ad Targeting on 8 Social Platforms.” Adweek. 26 October 2015,

www.adweek.com/digital/heres-buyers-guide-ad-targeting-8-social-platforms-167754/.

Accessed 12 July 2017.

“The Power of Opinion Leaders: A Study on First Time Voters of the…”

http://dl6.globalstf.org/index.php/gbr/article/view/242. Accessed 12 July 2017.

“The Social Media Image.” Sage Journals. 27 August 2014,

http://journals.sagepub.com/doi/abs/10.1177/2053951714546645. Accessed 12 July 2017.

“The Spatial Self.” New Media & Society. 9 April 2014,

http://nms.sagepub.com/content/early/2014/04/09/1461444814531364.abstract. Accessed 12

July 2017.

“The Transmediated Self.” Sage Journals. 12 September 2013.

http://journals.sagepub.com/doi/abs/10.1177/1354856513501423. Accessed 12 July 2017.

“The State of Online Video 2016.” EContent Magazine.” 12 February 2016,

www.econtentmag.com/Articles/Editorial/Feature/The-State-of-Online-Video-2016-

108662.htm. Accessed 12 July 2017.

“To Share or Not to Share: The Role of Content and Emotion in Viral…” 11 March 2017,

http://docslide.net/documents/to-share-or-not-to-share-the-role-of-content-and-emotion-in-

viral-marketing.html. Accessed 12 July 2017.

“Trying to Understand Social Media Users and Usage: The Forgotten…”

www.emeraldinsight.com/doi/abs/10.1108/OIR-09-2015-0299?af=R. Accessed 12 July 2017.

“Strategies, Perceptions and Outcomes of Museums’ Online Video Portals.” 15 December

2014, www.digitalcultureandeducation.com/uncategorized/gladysheva_html/. Accessed 12

July 2017.