s4m mobile ad tracking 2014-05-28
DESCRIPTION
S4M (previously Sam4Mobile) has grown substantially since the last SlideShare. Now with offices in Singapore, New York, Sao Paulo and ever-expanding suite of products, it offers for media agencies and marketers a comprehensive platform including: mobile ad serving, tracking, reports, apps & mobile site life-time-value, attribution tracking, ad network comparison, and ROI calculations.TRANSCRIPT
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www.s4m.io
PARIS
NEW YORK
LONDON
SÃO PAULO
SINGAPORE
ONE SOLUTIONCOMPLETE CONTROLSMARTER MOBILE MEDIA
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1LIMITATIONS OF DESKTOP AD SERVERS
• High impression discrepancies
• Lack of conversion tracking from ad to KPI
2FRAGMENTATION OF APPS + MOBILE WEB + TRACKING
• Disaggregated analytics across multiple systems
• Lack of real-time data for optimization decisions
3CONSTANT EVOLUTION OF DEVICES/AD UNITS/PUBLISHERS
• Increased trafficking management across multiple adservers and publishers
4RELIANCE ON AD NETWORKSFOR DATA SOLUTIONS
• Inconsistency in tracking across publishers and ad networks
THE MOBILE MARKETER’S DILEMMA
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SO WE DECIDED TO BUILD THE SOLUTION
COMPLETECONTROL
ONESOLUTION
SMARTERMOBILE MEDIA
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S4M: A COMPREHENSIVE MOBILE AD CAMPAIGN SOLUTION
Mobile Web+App Adserving+Analyti
cs
Supports rich media, video
Integrated with mobile ad networks
Personalized conversion
tracking
An all-in-one solution for Agencies
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#1: A COMPREHENSIVE - MOBILE ANALYTICS SOLUTION
Ad ServerEnterprise gradeStandard, Rich Media, Video
S4M TrackingCustom conversionsFirst party cookies
Universal SDK
Mobile LCMLife time valueUser behavior on siteAttributionsmCRM
UserImpressionsClicksPost-click actionsReturning users
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OUR FUNCTIONALITIES – AD SERVER
• S4M Ad Server is an enterprise grade with an efficient and global reach
• Hosting solution for each territory, to maximize the reach and ensure rapid fill rates
• Server locations around the globe: EU (France), US (Canada), APAC (Singapore), Latin America (Brazil)
• Integrated with premium, blind, programmatic, and native ad networks
• Serving IAB verified creative elements:
• Standard
• Rich Media (HTML5)
• Video (VAST tag compliant)
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S4M IN NUMBERS
1,000+
campaigns
80+Advertisers
500+Certified
Ad Networks/DSPs/Publishers
5 Offices and
Data Centers around the
world
Tracking
1B+Impressions
monthly
20MInstalls monthly
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LEARNINGS
50.4%of
clicks fail!
4.4% of clicks
drive to an
install
65% of
impressions are on iOS
34.8%really use the
APP more than once.
avg. 3xperformance
improvement on conversions by
using S4M
5.37%
Avg. CTR on
HTML5
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CERTIFIED PUBLISHERS AND AD NETWORKS
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S4M CASE STUDY: RENAULT “CAPTUR”
KPI: Color Preferences
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S4M CASE STUDY: RENAULT “CAPTUR”
KPI: Color Preferences
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S4M CASE STUDY: RENAULT “CAPTUR”First mobile campaign as a standalone before the TV campaign
1/ OBJECTIVE
3/ ONGOING CAMPAIGN - 10 DAYS
4/ RESULTS
Leverage S4M platform for more efficient ad ops and better campaign ROI.
Constant monitoring and
optimizingwith S4M
Alignedwith the TV campaign
30 millioninterstitials
and banners
32%CTR improvement
0.33€Optimized
cost-per-visit(vs. 0.67€ without S4M)
2/ BLAST EFFECT - 2 DAYS
12 million interstitialsDelivered in 48
hours
100% Share of voice
on premium publishers
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WITH S4M, YOU CAN MAKE THE RIGHT MOBILE MEDIA DECISIONS
NissanMobile Campaign Mobile Site
S4M CASE STUDY: Nissan “Fil Rouge”
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WITH S4M ANALYTICS
SOURCES Impressions Clicks CTR(%)
Nissan Fil Rouge Campaign
1.6 MM 87.8 K 5.31%
.6 MM 37.4 K 6.52%
1.0 MM 50.4 K 4.67%
WITH S4M, YOU CAN MAKE THE RIGHT MOBILE MEDIA DECISIONS
6.52%
GTR: LANDING AS % OF CLICKS
SPENT BUDGET
COST PER CLICK
COST PER VISIT
54.14% 100% 1.14€ 0.25€
51.04% 46% 1.08€ 0.29€
56.45% 54% 0.94€ 0.23€
BEST PERFORMANCE?
0.23€
THIS IS THE BEST PERFORMANCE
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S4M: A COMPREHENSIVE SERVICE TEAM
1Send your media plan to S4M Ad-Ops 2S4M certifies
publishers with our ad tagsand helps you
implement site tags and app SDK - 65 publishers/ ad networks
http://euad.sam4m.com/3-436-1-331
3S4M tests analytics and demonstratesreporting tool
4Campaign launchChanges are thenmade where needed
5Regular check-ins to ensure campaign consistency
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MARKETER CLIENTS
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TESTIMONIALS
“The value of real-time mobile ad insight is now a necessity and until now, it was not possible. Thanks to S4M we see a larger percentage of our mobile ad spend and where it is performing today than we ever did previously.” Bertrand Beaudichon, Executive Vice President, Omnicom Media Group
"As business consultants and trusted advisors to our clients, we leverage our global experience, while utilizing the best technology and data to provide tangible insight and analysis to drive strategies that deliver dramatic and measurable results. It is for this reason that we chose S4M for our Mobile/Tablets campaigns." Aude Marchand, Head of Tracking, iProspect
"With a unique combination of scalable and robust state of the art adtech, tracking & analytics along with strong client service, S4M delivered largely above our client expectations. S4M’s buy side adserving and tracking solution is simply way beyond any Mobile Ad-serving solution we’ve used so far."Tony Carpentier Co-CEO, Performics
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THANK YOU!
COMPLETECONTROL
ONESOLUTION
SMARTERMOBILE MEDIA