sa trails
TRANSCRIPT
38 million international visitors will arrive in South America this year, contributing to the $375B tourism market.
And when they do, they use the internet to stay connected and get them from place to place.
Internet Connection Points
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Checking in at home
Researching destinationsand local info
Posting photos to social media
Which makes the internet gatekeeper a valuable position.
Accommodation providers can provide internet access through:
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Public Computers
WiFi in public areas
In Room Connectivity
Internet Connection Points
There’s an opportunity foraccommodation providers to usethis direct to traveler channel to
their advantage
Having a voluntary captive audience means that hotels and hostels benefit by bringing three constant challenges from inefficient offline to efficient online.
Increase the marginal revenue of each guest in house.
Improve customer service.
Allocate existing marketing spend more effectively.
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We deliver a cloud-based SaaS application that manages the
internet experience for hospitality businesses
Direct Connections
Local advertisers are able to reach a valuable market through our captive audience and obligate interaction that no other advertising medium can.
Ads are presented upon registration, pushed through a live chat feature, or programed for delivery as slide pages during subsequent logins, lightbox ads, or targeted email.
Cross promotional activities exploit our ability to control connectivity on-site at both accommodations and other service industry venues.
All of these can be targeted based on time at destination, time before or after departure, travel intentions, customer demographic, and/or browsing histories.
A multi-channel advertising engine for local businesses.
Trailblazer
We serve curated guides focusing on the immediate travel plans of users as identified during their registration process.
These guides include content from transit and accommodation companies, reaching guests during their decision making moment.
Feedback loops capture travelers' experience with our suggestions and we only place advertisements that meet measured approval standards.
Serve both travelers and advertisers through a timely display of sponsored content focusing on an upcoming link of their journey.
Current presence in Buenos Aires
30,000+ Unique users in our first two months,
50+ Accommodation providers
2000+ visits to our portal per day
700+ new users enter our system each day
Our innovative application of multi-level marketing creates a sales force of travelers to grow this audience.
Allowing us to enlarge our footprint and reach more of the 26,000 hotels and hostels in South
America
2 year outlook
A $750,000 cash injection through sale of equity will be used to add key positions to the product development and network management teams as well as accelerate our acquisition of
advertisers. We anticipate reaching our 2014 goals with a total monthly expenditure of $80,000.
Though we have only spoken of our existing product thus far, the long term value of the channel we establish far exceeds the initial product offering.
By the end of 2015 we hope to have partnered with 3,000 accommodation providers, giving us direct access to over 100,000 unique users per day. A detailed database of over 6.5million users
with unparalleled insights into their behavior and travel patterns.
I am very excited by the early success of our current product – but the real fun will begin after it has paved the way to this exciting stream of users.
Thank you for your time and interest in SA Trails, I look forward todiscussing the project with you in greater detail and enjoying what lies ahead together.