saal c - 1255 - monetization vs. user experience - an analysis with shir nissanpur, ad2games
TRANSCRIPT
![Page 1: SAAL C - 1255 - Monetization vs. User Experience - An Analysis with Shir Nissanpur, ad2games](https://reader030.vdocument.in/reader030/viewer/2022032620/55cc2118bb61ebbe188b46cf/html5/thumbnails/1.jpg)
MONETIZATION VS. USER EXPERIENCE
Shir Nissanpur | Head of Networks and Media Buy @
![Page 2: SAAL C - 1255 - Monetization vs. User Experience - An Analysis with Shir Nissanpur, ad2games](https://reader030.vdocument.in/reader030/viewer/2022032620/55cc2118bb61ebbe188b46cf/html5/thumbnails/2.jpg)
LET’S TALK ABOUT..
The challenge
User experience
Opportunities
The future
![Page 3: SAAL C - 1255 - Monetization vs. User Experience - An Analysis with Shir Nissanpur, ad2games](https://reader030.vdocument.in/reader030/viewer/2022032620/55cc2118bb61ebbe188b46cf/html5/thumbnails/3.jpg)
ADVERTISING 101
ADVERTISERInvests money onhis own productor brand
PUBLISHERHe runs a websiteand has visibility
CUSTOMERGoes through onlinepages, meaning potential advertisments
![Page 4: SAAL C - 1255 - Monetization vs. User Experience - An Analysis with Shir Nissanpur, ad2games](https://reader030.vdocument.in/reader030/viewer/2022032620/55cc2118bb61ebbe188b46cf/html5/thumbnails/4.jpg)
TRIANGULAR ROMANCE
CUSTOMER PUBLISHER ADVERTISER
![Page 5: SAAL C - 1255 - Monetization vs. User Experience - An Analysis with Shir Nissanpur, ad2games](https://reader030.vdocument.in/reader030/viewer/2022032620/55cc2118bb61ebbe188b46cf/html5/thumbnails/5.jpg)
USERS WANT A FREE ZONE
..gossip, news, music, games, information and porn..
![Page 6: SAAL C - 1255 - Monetization vs. User Experience - An Analysis with Shir Nissanpur, ad2games](https://reader030.vdocument.in/reader030/viewer/2022032620/55cc2118bb61ebbe188b46cf/html5/thumbnails/6.jpg)
PUBLISHERS MONETIZATION DILEMMA
They want to monetize,but they are afraid of
losing their users
THIS IS A USERAnd he’s not doing
great!
![Page 7: SAAL C - 1255 - Monetization vs. User Experience - An Analysis with Shir Nissanpur, ad2games](https://reader030.vdocument.in/reader030/viewer/2022032620/55cc2118bb61ebbe188b46cf/html5/thumbnails/7.jpg)
ADVERTISER'S WILLS AND WANTS
‘who has the money has the say’
MORE FOR LESS
![Page 8: SAAL C - 1255 - Monetization vs. User Experience - An Analysis with Shir Nissanpur, ad2games](https://reader030.vdocument.in/reader030/viewer/2022032620/55cc2118bb61ebbe188b46cf/html5/thumbnails/8.jpg)
COMPLICATED LOVE?
UX
![Page 9: SAAL C - 1255 - Monetization vs. User Experience - An Analysis with Shir Nissanpur, ad2games](https://reader030.vdocument.in/reader030/viewer/2022032620/55cc2118bb61ebbe188b46cf/html5/thumbnails/9.jpg)
USER EXPERIENCE
An online sickness
![Page 10: SAAL C - 1255 - Monetization vs. User Experience - An Analysis with Shir Nissanpur, ad2games](https://reader030.vdocument.in/reader030/viewer/2022032620/55cc2118bb61ebbe188b46cf/html5/thumbnails/10.jpg)
USER EXPERIENCE
ISO 9241-210, defines UX as "a person's perceptions and
responses that result from the use or anticipated use of a
product, system or service". According to the definition, UX
includes all the users' emotions, beliefs, preferences,
perceptions, physical and psychological responses, behaviors
and accomplishments that occur before, during and after use.
![Page 11: SAAL C - 1255 - Monetization vs. User Experience - An Analysis with Shir Nissanpur, ad2games](https://reader030.vdocument.in/reader030/viewer/2022032620/55cc2118bb61ebbe188b46cf/html5/thumbnails/11.jpg)
VIEWABILITY & AD-BLINDNESS
Getting more aggressive
![Page 12: SAAL C - 1255 - Monetization vs. User Experience - An Analysis with Shir Nissanpur, ad2games](https://reader030.vdocument.in/reader030/viewer/2022032620/55cc2118bb61ebbe188b46cf/html5/thumbnails/12.jpg)
GOLDEN BALANCE
UX
![Page 13: SAAL C - 1255 - Monetization vs. User Experience - An Analysis with Shir Nissanpur, ad2games](https://reader030.vdocument.in/reader030/viewer/2022032620/55cc2118bb61ebbe188b46cf/html5/thumbnails/13.jpg)
OPPORTUNITY KNOCKS
I AMA
NETWORK
educator-mediator with tailored solutions
![Page 14: SAAL C - 1255 - Monetization vs. User Experience - An Analysis with Shir Nissanpur, ad2games](https://reader030.vdocument.in/reader030/viewer/2022032620/55cc2118bb61ebbe188b46cf/html5/thumbnails/14.jpg)
RICH MEDIA
![Page 15: SAAL C - 1255 - Monetization vs. User Experience - An Analysis with Shir Nissanpur, ad2games](https://reader030.vdocument.in/reader030/viewer/2022032620/55cc2118bb61ebbe188b46cf/html5/thumbnails/15.jpg)
RICH MEDIA
Take overExpendables
Peel-offsCreative is a game
Side kickMouse over activity
Play on touch/audio on touchAnd more and more...
![Page 16: SAAL C - 1255 - Monetization vs. User Experience - An Analysis with Shir Nissanpur, ad2games](https://reader030.vdocument.in/reader030/viewer/2022032620/55cc2118bb61ebbe188b46cf/html5/thumbnails/16.jpg)
![Page 17: SAAL C - 1255 - Monetization vs. User Experience - An Analysis with Shir Nissanpur, ad2games](https://reader030.vdocument.in/reader030/viewer/2022032620/55cc2118bb61ebbe188b46cf/html5/thumbnails/17.jpg)
![Page 18: SAAL C - 1255 - Monetization vs. User Experience - An Analysis with Shir Nissanpur, ad2games](https://reader030.vdocument.in/reader030/viewer/2022032620/55cc2118bb61ebbe188b46cf/html5/thumbnails/18.jpg)
![Page 19: SAAL C - 1255 - Monetization vs. User Experience - An Analysis with Shir Nissanpur, ad2games](https://reader030.vdocument.in/reader030/viewer/2022032620/55cc2118bb61ebbe188b46cf/html5/thumbnails/19.jpg)
![Page 20: SAAL C - 1255 - Monetization vs. User Experience - An Analysis with Shir Nissanpur, ad2games](https://reader030.vdocument.in/reader030/viewer/2022032620/55cc2118bb61ebbe188b46cf/html5/thumbnails/20.jpg)
![Page 21: SAAL C - 1255 - Monetization vs. User Experience - An Analysis with Shir Nissanpur, ad2games](https://reader030.vdocument.in/reader030/viewer/2022032620/55cc2118bb61ebbe188b46cf/html5/thumbnails/21.jpg)
![Page 22: SAAL C - 1255 - Monetization vs. User Experience - An Analysis with Shir Nissanpur, ad2games](https://reader030.vdocument.in/reader030/viewer/2022032620/55cc2118bb61ebbe188b46cf/html5/thumbnails/22.jpg)
![Page 23: SAAL C - 1255 - Monetization vs. User Experience - An Analysis with Shir Nissanpur, ad2games](https://reader030.vdocument.in/reader030/viewer/2022032620/55cc2118bb61ebbe188b46cf/html5/thumbnails/23.jpg)
CONVINCING THE PUBLISHERS
Truth
Examples
Statistics
Creative
![Page 24: SAAL C - 1255 - Monetization vs. User Experience - An Analysis with Shir Nissanpur, ad2games](https://reader030.vdocument.in/reader030/viewer/2022032620/55cc2118bb61ebbe188b46cf/html5/thumbnails/24.jpg)
NETWORK - $$$ USER – UX PUBLISHER - $$$ ADVERTISER – VIEWABILITY
THE BENEFITS
![Page 25: SAAL C - 1255 - Monetization vs. User Experience - An Analysis with Shir Nissanpur, ad2games](https://reader030.vdocument.in/reader030/viewer/2022032620/55cc2118bb61ebbe188b46cf/html5/thumbnails/25.jpg)
THE FUTURE
![Page 26: SAAL C - 1255 - Monetization vs. User Experience - An Analysis with Shir Nissanpur, ad2games](https://reader030.vdocument.in/reader030/viewer/2022032620/55cc2118bb61ebbe188b46cf/html5/thumbnails/26.jpg)
THANK YOU!Email: [email protected]