saasfest 2015 - "people vote with their wallets" by fred shilmover of insight squared
TRANSCRIPT
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People Vote with their WalletsPeople Vote with their Wallets
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First Customer – Bought Service not just Software
Summary Metrics Filters Key Performance IndicatorsPostings / Assigned Rep ALL Activity Counts Per Posting:
Average Cumulative Openings Service Level ALL Internal Submissions 6.04Projected 21,386$ 4,063,250$ 190 / 198 Status ALL Client Sendouts 5.47Expected 2,736$ 519,914$ Client ALL Interviews 2.05Predicted Close Rate 13% History Date 1/1/2009
Average Age 70.85 Days Interview Count Distinct Average Lag Until First:Internal Submission 8.7 days
Client Sendout 12.2 daysChart Type Interview 22.1 days
Activity Ratios:Internal Submissions:Sendouts: 1.10
Sendouts:Interviews: 2.67Internal Submissions:Interviews: 2.94
Assigned Rep
Pipeline
0K 50K 100K 150K 200K 250K 300K 350K 400K 450K
Peter ConnollyHeather RackleyElizabeth MolanoJordan Goldberg
Sean WalkerJoe FreddolinoKathy ColbornShane Capron
Desmond NugentNick DeMagistrisElizabeth DuranRobin PasciutoBeverly Lania
Joseph TosoneMike Foley
Joshua GottliebGina Oliveri
Paul ManningThomas Stevens
Justin EndresJim Urquhart
Expected Fee
Projected Fee
Dave Melville – The Bowdoin Group
• SaaS• $1,000 / mo
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SaaS Customer FinancingSaaS Customer Financing
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Advantage of SaaS Pricing
5000 5 Year Value50% Risk impairment
15% Perpetual maintenance2500 Willing to prepay
Year 1 Year 2 Year 3 Year 4 Year 5Perpetual 1500 250 250 250 250Perpetual Cum 1500 1750 2000 2250 2500SaaS 1000 1000 1000 1000 1000SaaS Cum 1000 2000 3000 4000 5000
0
1000
2000
3000
4000
5000
6000
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Prepayment Impact
CAC 15Monthly 1
GM 75%
Monthly GP 0.75Annual GP 9
Payback months 20
Amount FinancedMonthly 14Annual 6
WC Multiple 2.375
Upsides• Lower working capital
• Greater customer commitment
Downsides
• Increased sales friction• Lagging retention signal• Higher renewal hurdle
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Metrics
Average Contract Length (mo)Average Prepayment (mo)
(New and renewals)
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Pricing Metrics: Fairness PrinciplePricing Metrics: Fairness Principle
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We do not price similarly to our competitive set
$65 $75 $95
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Customers Estimate ROI to be 12-20X
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Fairness