saasfest 2015 - "people vote with their wallets" by fred shilmover of insight squared

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People Vote with their Wallets People Vote with their Wallets

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Page 1: SaaSFest 2015 - "People Vote with their Wallets" by Fred Shilmover of Insight Squared

People  Vote  with  their  WalletsPeople  Vote  with  their  Wallets

Page 2: SaaSFest 2015 - "People Vote with their Wallets" by Fred Shilmover of Insight Squared

First  Customer  – Bought  Service  not  just  Software

Summary  Metrics Filters Key  Performance  IndicatorsPostings  / Assigned  Rep ALL Activity  Counts  Per  Posting:

Average Cumulative Openings Service  Level ALL Internal  Submissions 6.04Projected 21,386$                 4,063,250$         190  /  198 Status ALL Client  Sendouts 5.47Expected 2,736$                     519,914$                 Client ALL Interviews 2.05Predicted  Close  Rate 13% History  Date 1/1/2009

Average  Age   70.85  Days Interview  Count Distinct Average  Lag  Until  First:Internal  Submission 8.7  days

Client  Sendout 12.2  daysChart  Type Interview 22.1  days

Activity  Ratios:Internal  Submissions:Sendouts: 1.10

Sendouts:Interviews: 2.67Internal  Submissions:Interviews: 2.94

Assigned  Rep

Pipeline

0K 50K 100K 150K 200K 250K 300K 350K 400K 450K

Peter  ConnollyHeather  RackleyElizabeth  MolanoJordan  Goldberg

Sean  WalkerJoe  FreddolinoKathy  ColbornShane  Capron

Desmond  NugentNick  DeMagistrisElizabeth  DuranRobin  PasciutoBeverly  Lania

Joseph  TosoneMike  Foley

Joshua  GottliebGina  Oliveri

Paul  ManningThomas  Stevens

Justin  EndresJim  Urquhart

Expected  Fee

Projected  Fee

Dave Melville – The Bowdoin Group

• SaaS• $1,000 / mo

Page 3: SaaSFest 2015 - "People Vote with their Wallets" by Fred Shilmover of Insight Squared

SaaS  Customer  FinancingSaaS  Customer  Financing

Page 4: SaaSFest 2015 - "People Vote with their Wallets" by Fred Shilmover of Insight Squared

Advantage  of  SaaS  Pricing

5000 5  Year  Value50% Risk  impairment

15% Perpetual  maintenance2500 Willing  to  prepay

Year  1 Year  2 Year  3 Year  4 Year  5Perpetual 1500 250 250 250 250Perpetual  Cum 1500 1750 2000 2250 2500SaaS 1000 1000 1000 1000 1000SaaS  Cum 1000 2000 3000 4000 5000

0

1000

2000

3000

4000

5000

6000

Page 5: SaaSFest 2015 - "People Vote with their Wallets" by Fred Shilmover of Insight Squared

Prepayment  Impact

CAC 15Monthly 1

GM 75%

Monthly  GP 0.75Annual  GP 9

Payback  months 20

Amount  FinancedMonthly 14Annual 6

WC  Multiple 2.375

Upsides• Lower  working  capital

• Greater  customer  commitment

Downsides

• Increased  sales  friction• Lagging  retention  signal• Higher  renewal  hurdle

Page 6: SaaSFest 2015 - "People Vote with their Wallets" by Fred Shilmover of Insight Squared

Metrics

Average  Contract  Length  (mo)Average  Prepayment  (mo)

(New  and  renewals)

Page 7: SaaSFest 2015 - "People Vote with their Wallets" by Fred Shilmover of Insight Squared

Pricing  Metrics:  Fairness  PrinciplePricing  Metrics:  Fairness  Principle

Page 8: SaaSFest 2015 - "People Vote with their Wallets" by Fred Shilmover of Insight Squared
Page 9: SaaSFest 2015 - "People Vote with their Wallets" by Fred Shilmover of Insight Squared
Page 10: SaaSFest 2015 - "People Vote with their Wallets" by Fred Shilmover of Insight Squared

We  do  not  price  similarly   to  our  competitive  set

$65 $75 $95

Page 11: SaaSFest 2015 - "People Vote with their Wallets" by Fred Shilmover of Insight Squared

Customers  Estimate  ROI  to  be  12-­20X

Page 12: SaaSFest 2015 - "People Vote with their Wallets" by Fred Shilmover of Insight Squared

Fairness