sab millerb

8/6/2019 SAB MILLERB

1/19

This project is prepared

bySUNNY BHUSHAN

ISBE-B, FF1


2/19

SAB MILLERSAB MILLER


3/19

IntroductionIntroduction


4/19


5/19

HISTORYHISTORY


6/19

The Company was founded in South Africa in 1895 as South

African Breweries (SAB): the business operations were mainly

limited to southern Africa, where it had established a dominantposition in the market, until 1990 when it began investing in

Europe.

After listing on the London Stock Exchange in 1999 to raise

capital for acquisitions, the group purchased the Miller Brewing

Company in North America from the Altria Group in 2002, and

changed its name to SABMiller.

Following this, the groups next major acquisition was of amajor interest in Bavaria S.A., South Americas second largest

brewer and owner of the Aguila and Club Colombia brands in

2005.


7/19

OperationsOperations


8/19

SABMiller has grown from

its original South African

base into a global comp-any with operations in both

developed markets and in

emerging economies such

as Eastern Europe, China

and India. It is one of theworlds largest brewers,

with brewing interests and

distribution agreements across six continents. Its worldwide

portfolio of brands includes premium international beers such as

Pilsner Urquell, Peroni Nastro Azzurro, Miller Genuine Draft and

Grolsch along with leading local brands such as Aguila, Castle,

Miller Lite, Snow and Tyskie.


9/19

SouthSouth AfricaAfricaThis is the groups most established market to date. Local subsidiary SAB

Ltds soft drink division is also the countrys largest producer of products for

the Coca-Cola Company.Brands include: Castle Lager, Grolsch, Castle Milk Stout, Hansa Marzen Gold,

Hansa Pilsener, Carling Black Label, Castle Lite, Redds, Skelters, Brutal Fruit,

Blakes & Doyle and Sarita.

Africa and AsiaAfrica and AsiaSABMillers brewing operations in Africa span 31 countries. In China,

the groups national brand in that country, Snow, is produced in

partnership with China Resources Enterprise Limited, is the leading

brand by volume in China. SABMiller is the second-largest brewer inIndia and has joint ventures in Vietnam and Australia. SABMiller

acquired the Foster's brand for the Indian and Vietnamese markets.

Brands include: N'gola, 2M, Castle Lager, Castle Milk Stout, Eagle,

Fosters, Kilimanjaro, Haywards 5000, Royal Challenge, Knock out,

Indus Pride, Snow and Zorok


10/19

EuropeEurope

SABMillers entry into the European market began in 1995 withthe acquisition ofDreher in Hungary. The groups European

operations are mostly centred in the fast developing consumer

markets in Central and Eastern Europe (Hungary, Romania,

Poland, Czech Republic and Russia), although there areoperations in Italy, France, UK, Spain and Germany where it

imports its international brands. On 19 November 2007, the

board of Royal Grolsch NV accepted a 816 million offer for the

company by SABMiller. The takeover was completed with the

delisting of Grolsch's shares on 20 March 2008.

Brands include: Pilsner Urquell, Velkopopovick Kozel, Radegast

Nastro Azzurro, Peroni, Tyskie, Topvar, Ursus, Dreher, Grolsch and

Lech.


11/19


12/19

ProductsProducts


13/19

Foster'sFoster's

Foster's Lager is a uniquely Australian beer, brewedwith the finest sun-dried malted barley, the purest

water, and Foster's own specially bred 'Pride of

Ringwood' hops imported directly from Australia to give

the beer an authentic flavor. Foster's Lager Beer has

always been at the forefront of brewing technology andthe Foster's Lager brewed today is the result of over

a century of attention of the brewing art. Quality has

been the strength ofFoster's since its earliest days

and remains a paramount concern at every stage of

the beer's journey from brewery to consumer.Foster's crisp, clean flavour won it immediate

international acclaim when it was first brewed in

Melbourne in 1888. Today, more than one hundred

years later, it is still recognized as one of the world's

best beers.


14/19

Haywards 5000Haywards 5000

Haywards 5000 is India's largest selling strongbeer brand, which perfectly combines strength

with quality credentials that meet the high

expectations of todays demanding consumers.

Launched in the year 1983, Haywards 5000 is

synonymous with strong beer in India. Haywards5000 is brewed with the choicest of malts and

hops lending itself to a unique flavour profile to

suit the Indian taste and preference. Haywards

5000 is the hallmark of original and authentic

strong beer which other beer brands aspire for.

With such credentials, it is not surprising to see

men get together over Haywards 5000. It is the

language of friendship amongst men who are

proud of their masculinity and look forward to a

great time with their


15/19

Indus PrideIndus Pride

The taste of 100% malt can

not be explained. It has to

be experienced. Indus Pride,

a 100% malt beer, is madeusing aroma hops and the

finest malt, giving it a rich

and vibrant taste suited to

the Indian palate.Indus Pride is not just about great taste. Its about living

life to the fullest and enjoying the best life has to offer you.


16/19

Peroni Nastro Azzurro is an intensely crisp and

refreshing lager, with an unmistakable touch

of Italian style, brewed in Italy to the original

recipe, since 1963.

Today, Peroni Nastro Azzurro has become highly

representative of classic Italian style and

culture.

This premium beer is 5.1% alcohol by volumeand expertly brewed using only the finest quality

and variety of spring barley, maize, malts and

hops and by following a meticulous production

process.


17/19

Royal ChallengeRoyal Challenge

thethe Award winning PremiumAward winning Premium LagerLager

Launched in the year 1993, Royal Challenge

Premium Lager is the second largest selling mild

beer in India. Royal Challenge is brewed with the

choicest 6 malt barley. Its long brew durationprovides it with a distinct, smooth taste and rich

flavour. It has all the hall marks of a great beer -

Color that is golden honey, taste that is smooth

and crisp, lace that sticks to the wall of the glass.

Royal Challenge Premium Lager is the beer for thediscerning who have the confidence to make their

choices based on their superior taste and

knowledge rather than follow the crowd.


18/19

The brand has moved from strength to strength since its

relaunch by SABMiller and has set itself on a growth momentum

that is well ahead of the mild beer industry


19/19

THANK YOUTHANK YOU

sab millerb

Documents