SABRINA V. HELM

ACADEMIC APPOINTMENTS

2008 – present Associate Professor (tenured in 2010)

The University of Arizona Retailing and Consumer Sciences

2014 Visiting Researcher Wuppertal Institute for Climate, Environment and Energy

2010 – 2013 PetSmart Professor; Co-Director of the Consumers, Environment & Sustainability Initiative (CESI) The University of Arizona Retailing and Consumer Sciences

2009 – present Affiliated Faculty The University of Arizona Department of Marketing, Eller College of Management

2009 – present Affiliated Faculty The University of Arizona Institute of the Environment

2005 – 2008 Professor of Strategic Marketing (tenured in 2006) Witten/Herdecke University, Germany Department of Business and Economics

2005 Visiting Scholar Thunderbird School of Global Management Research Fellow of the German Research Foundation

2000 – 2005 Senior Lecturer and Postdoctoral Candidate Düsseldorf University, Germany

1997 – 2000 Lecturer and Doctoral Student, Düsseldorf University, Germany

EDUCATION

2004 Post doc (‘Doktor habil’) in Business Administration

2000 Ph.D. (‘Doktor rer. pol. ’) in Business Administration (Emphasis: Marketing)

1994 M.A. (‘Diplom’) in Business Administration

1991 B.A. (‘Vordiplom’) in Business Administration

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HONORS AND AWARDS

2004 to 2008 Travel grants, German Research Foundation (total: Euro 12,500)

2005 Research Fellow, German Research Foundation

1997 to 2005 Travel awards Konrad-Henkel Foundation (total: $23,000)

2001 Research Fellow, Konrad-Henkel Foundation / University of Victoria, Canada

2000 Goethe Dissertation Award for the best dissertation in 1999-2000

2000 Nominated (second rank) for Dissertation Award of the German Marketing Association 2000

1994 Henkel Graduate Student Award for outstanding academic achievements in business studies

1993 Erasmus Fellowship of the European Union

PUBLICATIONS Refereed Journal Publications 1. Helm, S.V., & Oezergin, B. (2015). Service Inside: The Impact of Ingredient Service Branding on

Quality Perceptions and Behavioral Intentions. Industrial Marketing Management (in print).

2. Garnefeld, I., Eggert, A., Helm, S.V., & Tax, S. (2013). Growing Existing Customers’ Revenue Streams through Customer Referral Programs. Journal of Marketing. 77, 17-32.

3. Helm, S.V. (2013). How Corporate Reputation Affects Customers’ Reactions to Price Increases. Journal of Revenue and Pricing Management. 12, 402-415.

4. Helm, S.V. & Tolsdorf, J. (2013) How Does Corporate Reputation Affect Customer Loyalty in a Corporate Crisis? Journal of Contingencies and Crisis Management. 21, 144-152.

5. Helm, S.V. (2012). A Matter of Reputation and Pride: Associations Between Perceived External Reputation, Pride in Membership, Job Satisfaction and Turnover Intentions. British Journal of Management. 24, 542-556.

6. Helm, S.V. (2011). Determinants of Employees’ Perceived Reputation Building Ability. Journal of Business Research. 64, 657-663.

7. Garnefeld, I., Helm, S.V., & Eggert, A. (2011). Walk Your Talk: An Experimental Investigation of the Relationship between Word of Mouth and Communicators’ Loyalty. Journal of Service Research. 14, 93-107.

8. Helm, S.V., & Salminen, R. (2010). Basking in Reflected Glory: Using Customer Reference Relationships to Build Reputation in Industrial Markets. Industrial Marketing Management, 39, 737-743.

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9. Helm, S.V., & Gray, B. (2009). Corporate reputation as anticipated corporate conduct. Australasian Marketing Journal, 17, 65-68.

10. Helm, S.V., Garnefeld, I., & Tolsdorf, J. (2009). Perceived Corporate Reputation and Consumer Satisfaction – An Experimental Exploration of Causal Relationships. Australasian Marketing Journal, 17, 69-74.

11. Helm, S.V. (2007). One Reputation or Many? Comparing Stakeholders’ Perceptions of Corporate Reputation. Corporate Communications, 12, 238-254.

12. Eggert, A., Helm, S.V., & Garnefeld, I. (2007). Bonding Customers by Referral? Marketing ZFP, 29, 235-247 (in German).

13. Helm, S.V. (2007). The Role of Corporate Reputation in Determining Investor Satisfaction and Loyalty. Corporate Reputation Review, 10, 22-37.

14. Helm, S.V., Rolfes, L., & Günter, B. (2006). Suppliers’ Willingness to End Unprofitable Customer Relationships. European Journal of Marketing, 40, 366-383.

15. Helm, S.V. (2006). Exploring the Impact of Corporate Reputation on Consumer Satisfaction and Loyalty. Journal of Customer Behaviour, 5, 59-80.

16. Helm, S.V. (2005). Designing a Formative Measure of Corporate Reputation. Corporate Reputation Review, 8, 95-109.

17. Helm, S.V. (2004). Customer Valuation as a Driver of Relationship Dissolution. Journal of Relationship Marketing, 3, 77-91.

18. Eggert, A., & Helm, S.V. (2003). Exploring the Impact of Relationship Transparency on Business Relationships: A Cross-Sectional Study Among Purchasing Managers in Germany. Industrial Marketing Management, 32, 101-108.

19. Helm, S.V. (2003). Calculating the Value of Customers’ Referrals. Managing Service Quality, 13, 124-133.

20. Helm, S.V. (2000). Viral Marketing - Establishing Customer Relationships by 'Word-of-Mouse'. Electronic Markets, 10, 158-161.

Refereed Conference Articles

1. Helm, S.V., Renk, U., & Mishra, A. (2015). “Exploring the Relationship between Brand Pride, Brand

Identification and Brand Citizenship Behavior of Employees,” Proceedings of the AMA Winter Marketing Educators’ Conference, San Antonio, TX.

2. Garnefeld, I., & Helm, S.V. (2015). “Referral Engineering in Service Markets: Initial Evidence and Consumer Motivations,” Proceedings of the AMA Winter Marketing Educators’ Conference, San Antonio, TX.

3. Van Riper, S., Stovall, T., & Helm, S.V. (2015). “Material Love in the Digital Age: Comparing Perceived Consumer Value of Digital versus Physical Products,” Proceedings of the AMA Winter Marketing Educators’ Conference, San Antonio, TX.

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4. Garnefeld, I., & Helm, S.V. (2014). “Engineered Customer Referrals: Prevalence and Antecedents,” Proceedings of the 2014 AMS World Marketing Congress, Lima, Peru.

5. Wu, J., Bhappu, A.D., Helm, S.V., & Kun Song, S. (2013). “When Do Consumers Deliberately Buy Counterfeits? The Role of Perceived Counterfeit Detection,” Proceedings of the AMA Summer Marketing Educators’ Conference, Boston, MA.

6. Helm, S.V., & Oezergin, B. (2013). “Service Inside: The Impact of Ingredient Service Branding on Quality Perceptions and Behavioral Intentions,” Proceedings of the AMA Winter Marketing Educators’ Conference, Las Vegas, NV.

7. Wu, J., Bhappu, A., & Helm, S.V. (2012). “Surreptitious Counterfeit Consumers’ Rationale: The Role of Desire and Perceived Counterfeit Detection,” Proceedings of the AMA/ACRA First Triennial Conference, Seattle, WA.

8. Garnefeld, I., Eggert, A., Helm, S.V., & Tax, S. (2012). “Growing Existing Customers’ Profitability with Customer Referral Programs,” Proceedings of the AMA Winter Marketing Educators’ Conference, St Petersburg, FL.

9. Wu, J., Bhappu, A.D., & Helm, S.V. (2011). “Counterfeit Consumption: The Role of Consumers’ Perceived Likelihood of Counterfeit-Detection by Important Others,” ACR Asia-Pacific Conference, Beijing, China.

10. Helm, S.V., & Tolsdorf, J. (2011). “How Does Corporate Reputation Impact Consumers’ Reactions to Price Increases?”, Proceedings of the AMA Summer Marketing Educators Conference, San Francisco, CA.

11. Wu, J., Bhappu, A.D., & Helm S.V. (2011). “A Goal-Striving Model for Consumers’ Deliberate Counterfeit-Consumption Behavior,” Proceedings of the AMA Summer Marketing Educators Conference, San Francisco, CA.

12. Garnefeld, I., Helm, S.V., Eggert, A., & Tax, S. (2011). “All or Nothing at All – Referral Reward Programs, Customer Retention and Reward Size,” Proceedings of the 40th EMAC Conference, Ljubljana, Slovenia.

13. Helm, S.V., Garnefeld, I., Willach, A., & Kurze, L. (2011). “Customer Referral Programs – Does Paying for Referrals Undermine the Positive Effects of Word of Mouth?”, Proceedings of the AMA Winter Marketing Educators’ Conference, Austin, TX.

14. Garnefeld, I., Helm, S.V., Eggert, A., & Tax, S. (2010). “Do Referral Reward Programs Enhance Customer Loyalty? – Results of a Propensity Score Matching Study,” Proceedings of the AMA Winter Marketing Educators’ Conference, Boston, MA.

15. Helm, S.V., & Willach, A. (2010). “Does Rewarding Referrals Affect Perceived Sender Credibility?”, Proceedings of the AMA Winter Marketing Educators’ Conference, New Orleans, LA.

16. Helm, S.V. , & Willach, A. (2009). “The Credibility Effect of Paid vs. Non-Paid Referrals,” Proceedings of the ANZMAC Conference, Melbourne, Australia.

17. Helm, S.V., & Tolsdorf, J. (2009). “The Impact of Corporate Crises on Customer Loyalty: Does Corporate Reputation Cushion the Fall?”, Proceedings of the AMA Winter Marketing Educators’ Conference, Tampa, FL.

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18. Garnefeld, I., Helm, S.V., Tax, S., & Eggert, A. (2009). “Customer Referral Programs and Customer Retention – Do Rewards Undermine the Retention Effect?”, Proceedings of the AMA Winter Marketing Educators’ Conference, Tampa, FL.

19. Helm, S.V., Garnefeld, I., & Spelsiek, J. (2008). “Exploring the Causal Structure between Perceived Corporate Reputation and Consumer Satisfaction – An Experimental Investigation,” Proceedings of the Academy of Marketing Science, Vancouver, Canada.

20. Eggert, A., Helm, S.V., & Garnefeld, I. (2007). “Caught by Your Own Recommendations,” Proceedings of the AMA Summer Marketing Educators’ Conference, Washington, D.C.

21. Eggert, A., Helm, S.V., & Garnefeld, I. (2007). “Assessing the Impact of Positive Word-of-Mouth on its Sender: An Experimental Study in the Service Industry,” Proceedings of the Frontiers in Services Conference, San Francisco, CA.

22. Eggert, A., Helm, S.V., & Garnefeld, I. (2007). “Positive Word-of-Mouth as Source of Customer Loyalty,” Proceedings of the 36th EMAC Conference, Reykjavik, Iceland.

23. Helm, S.V. (2006). “Common Grounds in the Perception of Corporate Reputation? A Comparison of Three Stakeholder Groups,” Proceedings of the Reputation Institute’s Conference on Reputation, Image, Identity, & Competitiveness, New York, NY.

24. Helm, S.V. (2006). “The Role of Corporate Reputation in Propelling Employee Pride and Commitment,” Proceedings of the AOM-Conference, Atlanta, GA.

25. Helm, S.V. (2005). “Exploring the Impact of Corporate Reputation on Customer Satisfaction and Loyalty,” Proceedings of the AMA Summer Marketing Educators’ Conference, San Francisco, CA.

26. Helm, S.V. (2005). “The Role of Corporate Reputation in Determining Investor Loyalty,” Proceedings of the Reputation Institute’s Conference on Reputation, Image, Identity, & Competitiveness, Madrid, Spain.

27. Helm, S.V., Rolfes, L., & Günter, B. (2005). “Dealing with Unprofitable Customer Relationships,” Proceedings of the 34th EMAC Conference, Milan, Italy.

28. Helm, S.V. (2005). “Loyalty of Hybrid Stakeholders,” Proceedings of the 34th EMAC Conference, Milan, Italy.

29. Helm, S.V. (2005). “Building Formative Construct Measures: The Example of Corporate Reputation,” Proceedings of the AMA Winter Marketing Educators’ Conference, San Antonio, TX.

30. Helm, S.V., Günter, B., & Rolfes, L. (2004). “Unprofitable Customer Relationships: The Suppliers’ Perspective,” Proceedings of the 20th IMP Conference, Copenhagen, Denmark.

31. Helm, S.V. (2004). “Designing a Formative Measure of Reputation,” Proceedings of the Reputation Institute’s Conference on Reputation, Image, Identity, & Competitiveness, Fort Lauderdale, FL.

32. Helm, S.V. (2004). “Monetizing the Intangible Values of Customers – The Example of Referrals,” Proceedings of the AMA Winter Marketing Educators’ Conference, Scottsdale, AZ, pp. 79-85.

33. Helm, S.V. (2004). “Customers’ Role in Decreasing Value,” Proceedings of the AMA Winter Marketing Educators’ Conference, Scottsdale, AZ, 137-138.

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34. Helm, S.V. (2002). “Calculating the Value of Referrals,” Proceedings of the 8th QUIS Conference, Victoria, Canada, pp. 269-278.

35. Helm, S.V. (2002). “Customer Valuation-Based Dissolution of Relationships,” Proceedings of the 10th International Colloquium in Relationship Marketing (ICRM), Kaiserslautern, Germany, pp. 169-187.

36. Eggert, A., & Helm, S.V. (2000). “Relationship Transparency in Business Markets: Conceptualisation and Empirical Investigation,” Proceedings of the 16th IMP Conference, Bath, England, pp. 1-13.

37. Helm, S.V. (1998). “Referrals in Industrial Markets - Some Backgrounds and Empirical Results,” Proceedings of the 14th IMP Conference, Turku, Finland, pp. 509-528.

38. Helm, S.V., & Schlei, J. (1998). “Referral Potential - Potential Referrals,“ Proceedings of the 27th EMAC Conference, Stockholm, Sweden, pp. 41-56.

39. Helm, S.V. (1998). “Customers’ Word-of-Mouth: Another Perspective of Service Quality Communication,” Proceedings of the EIASM-Workshop ‘Quality Management in Services VIII’, Ingolstadt, Germany.

40. Helm, S.V. , & Kuhl, M. (1997). “Quality Uncertainty and Customer Integration - The Vendor’s Perspective,” Proceedings of the 13th IMP Conference, Lyon, France, pp. 239-261.

41. Helm, S.V. (1997). “Relational Uncertainty in Marketing - The Prospect of Integration,” Proceedings of the Conference on ‘Uncertainty, Knowledge and Skill’, Hasselt, Belgium.

Scholarly Books & Monographs

1. Helm, S.V., Storck, C., & Liehr-Gobbers, K. (Eds.) (2011). Corporate Reputation Management, Berlin:

Springer.

2. Helm, S.V. (2007). Corporate Reputation and Stakeholder Loyalty. Wiesbaden: Gabler (in German).

3. Günter, B., & Helm, S.V. (Eds.) (2006). Customer Profitability, 3rd ed. Wiesbaden: Gabler (1st edition 2001) (in German).

4. Hausmann, A., & Helm, S.V. (Eds.) (2006). Customer Orientation in Cultural Organizations. Wiesbaden: VS Verlag (in German).

5. Helm, S.V. (2006). Customer Referrals as a Marketing Instrument. Wiesbaden: Gabler (in German).

6. Helm, S.V., & Klar, S. (1997). Visitor Analysis and Museum Practise. Munich: Verlag Mueller-Straten (in German).

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Chapters in Scholarly Books & Monographs

1. Lawry, C., & Helm, S.V. (2014). Curating the Creative Genius in Luxury Firms. In S. Reinecke, B.

Berghaus, & G. Müller-Stewens (Eds.), The Management of Luxury. St. Gallen: Thexis.

2. Günter, B., & Helm, S.V. (2014). Valuation of Customer Relationships in Business-to-Business Markets. In K. Backhaus, & M. Voeth (Eds.), Business-to-Business Marketing, 2nd ed. Wiesbaden: Gabler (in German).

3. Helm, S.V. (2013). Customer Loyalty and Customer Referrals. In M. Bruhn, & C. Homburg (Eds.), Handbook Customer Loyalty Management, 7th ed. Wiesbaden: Gabler (in German).

4. Helm, S.V., & Klode, K. (2011). Challenges in Measuring Corporate Reputation. In S.V. Helm, C. Storck, & K. Liehr-Gobbers (Eds.), Corporate Reputation Management, Berlin: Springer, p. 99-110.

5. Helm, S.V. (2011). Corporate Reputation – An Introduction to a Complex Construct. In S.V. Helm, C. Storck, & K. Liehr-Gobbers (Eds.), Corporate Reputation Management, Berlin: Springer, p. 3-16.

6. Helm, S.V., Eggert, A., & Garnefeld, I. (2010). Modelling the Impact of Corporate Reputation on Customer Satisfaction and Loyalty Using PLS. In V. Esposito, V. Vinzi, W.W. Chin, J. Henseler, & H. Wang (Eds.), Handbook of Partial Least Squares: Concepts, Methods and Applications in Marketing and Related Fields (pp. 515-534). Berlin/Heidelberg: Springer.

7. Helm, S.V., & Günter, B. (2010). Customer Valuation in the Context of CRM. In K. Wilde, & H. Hippner (Eds.), Customer Relationship Management, 2nd ed. (pp. 297-316). Wiesbaden: Gabler (in German).

8. Helm, S.V. (2006). Customer Valuation – an Introduction to the Conceptual and Practical Challenges of Evaluating Customer Relationships. In B. Günter, & S. Helm (Eds.), Customer Valuation, 3rd ed. (pp. 3-38). Wiesbaden: Gabler (in German).

9. Helm, S.V. (2006). The Value of Customer Relationships from a Transaction Cost Perspective. In B. Günter, & S. Helm (Eds.), Customer Valuation, 3rd ed. (pp. 109-130). Wiesbaden: Gabler (in German).

10. Helm, S.V., Scheelen, M., & Günter, B. (2006). Customer Valuation in Multilevel Markets. In B. Günter, & S. Helm (Eds.), Customer Valuation, 3rd ed. (pp. 399-421). Wiesbaden: Gabler (in German).

11. Helm, S.V., & Hausmann, A. (2006). Customer Orientation in Cultural Industries: An Introduction. In A. Hausmann, & S. Helm (Eds.), Customer Orientation in Cultural Industries (pp. 13-27). Wiesbaden: VS Verlag (in German).

12. Helm, S.V., & Kuhl, M. (2006). Referral Marketing: Effectiveness and Applications in Cultural Industries. In A. Hausmann, & S. Helm (Eds.), Customer Orientation in Cultural Industries (pp. 171-183). Wiesbaden: VS Verlag (in German).

13. Helm, S.V. (2005). Development of a Formative Measurement Model for the Construct of Corporate Reputation. In F. Bliemel, A. Eggert, G. Fassott, & J. Henseler (Eds.), Handbook Partial Least Squares-Path Modelling (pp. 241-254). Stuttgart: Schaeffer-Poeschel.

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14. Eggert, A., Fassott, G., & Helm, S.V. (2005). Modelling Moderating and Mediating Effects Using PLS. In F. Bliemel, A. Eggert, G. Fassott, & J. Henseler (Eds.), Handbook Partial Least Squares-Path Modelling (pp. 101-116). Stuttgart: Schaeffer-Poeschel.

15. Helm, S.V. (2004). Valuation of Customer Relationships in Business-to-Business Marketing. In K. Backhaus, & M. Voeth (Eds.), Handbook Business-to-Business Marketing (pp. 457-480). Wiesbaden: Gabler (in German).

16. Helm, S.V. (2004). Customer Referrals as a Component of Customer Valuation. In K. Wilde, & H. Hippner (Eds.), Customer Relationship Management (pp. 319-336). Wiesbaden: Gabler (in German).

17. Helm, S.V. (2003). Termination of Business Relationships – the Supplier’s View. In M. Rese, A. Soellner, & P. Utzig (Eds.), Relationship Marketing (pp. 45-70). Berlin/Heidelberg: Springer (in German).

18. Helm, S.V. (2002). Customer Loyalty in Institutional Asset Management: A Conceptual Analysis. In H. Mühlbacher, & E. Thelen (Eds.), New Developments in Services Marketing (pp. 57-75). Wiesbaden: Gabler (in German).

19. Helm, S.V. (2001). Uncertainty in Integrative Service Development – An Analysis of the Supplier-Customer Interaction in Asset Management. In M. Bruhn, & B. Stauss (Eds.), Yearbook Services Management (pp. 67-89). Wiesbaden: Gabler (in German).

20. Helm, S.V., Günter, B., & Schlei, J. (2000). Competitive Advantages through Customer Feedback. In J. Meyer (Ed.), Yearbook of Research in SMEs (pp. 183-198). Munich: Vahlen (in German).

21. Helm, S.V. (2000). Customer Referrals – Source and Result of Customer Loyalty Management in Services. In M. Bruhn, & B. Stauss (Eds.), Yearbook Services Management (pp. 103-130). Wiesbaden: Gabler (in German).

Articles in Non-Refereed Journals

1. Eggert, A., & Helm, S.V. (2000). “Determinants of Referrals: Customer Satisfaction or Customer Loyalty?“. Der Markt, 39, 63-72 (in German).

2. Helm, S.V. (2000). “How to use customers as salesmen“. Absatzwirtschaft, 43, 60-65 (in German).

Manuscripts in revision or under review

1. Helm, S.V., Renk, Uwe & Mishra, A. My Brand and Me: Exploring Employees’ Brand Identification and Brand Pride, submitted to European Journal of Marketing (invited for revision).

2. Stovall, T., Van Riper, S., Ligon, T. & Helm, S.V. Reconceptualizing Ownership: How Consumers Make Sense of Their Digital Possessions. Submitted to Journal of Consumer Behavior.

3. Helm, S.V., Serido, J., Ligon, V.K., Ahn, S., & Shim, S.: A Strain on Purse and Earth: Materialism, Financial and Environmental Coping, and Well-Being Among Young Adults. Submitted to Journal of Consumer Affairs.

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Manuscripts in preparation

1. Helm, S.V. & Garnefeld, I. Customer Referral Programs – Does Paying for Referrals Undermine the Positive Effects of Word of Mouth? Intended for Publication in: Journal of Service Research.

2. Helm, S.V., Mishra, A., & Shifren, R. Determinants and Consequences of Consumer Social Responsibility in Water Use and Conservation. Intended for publication in: Journal of Environmental Psychology.

3. Helm, S.V., & Mishra, A. A consumer value framework for residential adoption of solar energy Intended for publication in: Journal of Business Research.

4. Helm, S.V., & Mishra, A. Barriers to residential adoption of solar energy alternatives: A comparison of adopters and non-adopters. Intended for publication in: Journal of Environmental Psychology.

CONFERENCE PRESENTATIONS

1. Helm, S.V., Renk, U., & Mishra, A. (February 2015). Exploring the Relationship between Brand

Pride, Brand Identification and Brand Citizenship Behavior of Employees. In T. Brown, & V. Swaminathan (Chairs), Marketing in a Global, Digital and Connected World. Paper presented at the Winter Marketing Educators’ Conference of the American Marketing Association, San Antonio, TX.

2. Garnefeld, I., & Helm, S.V. (February 2015). Referral Engineering in Service Markets: Initial Evidence and Consumer Motivations. In T. Brown, & V. Swaminathan (Chairs), Marketing in a Global, Digital and Connected World. Paper presented at the Winter Marketing Educators’ Conference of the American Marketing Association, San Antonio, TX.

3. Van Riper, S., Stovall, T., & Helm, S.V. (February 2015). Material Love in the Digital Age: Comparing Perceived Consumer Value of Digital versus Physical Products. In T. Brown, & V. Swaminathan (Chairs), Marketing in a Global, Digital and Connected World. Paper presented at the Winter Marketing Educators’ Conference of the American Marketing Association, San Antonio, TX.

4. Helm, S.V. (2014 September). Mindfulness of the Stone-Age Mind? Contrasting Evolutionary Cognitive Biases and Mindfulness in the Context of Sustainable Consumption. Paper presented at the International Conference on Consumer Research (ICCR), Bonn, Germany.

5. Helm, S.V. (2014 September). Exploring the Concept of Mindfulness of Consumption. Paper presented at the International Conference on Consumer Research (ICCR), Bonn, Germany.

6. Helm, S.V., Renk, U., & Mishra, A. (2014 September). Exploring Employees’ Brand Pride, Brand Identification and Brand Citizenship Behavior. Paper presented at the Corporate Image and Associations Research Group’s (CIARG) Conference, Amsterdam, Netherlands.

7. Garnefeld, I., & Helm, S.V. (2014 August). Engineered Customer Referrals: Prevalence and Antecedents, Paper presented at the 2014 AMS World Marketing Congress, Lima, Peru.

8. Helm, S.V., & Oezergin, B. (2013 February). Service Inside: The Impact of Ingredient Service Branding on Quality Perceptions and Behavioral Intentions. In A. Rindfleisch, & J. Burroughs (Co-Chairs), Challenging the Bounds of Marketing Thought. Paper presented at the Winter Marketing Educators’ Conference of the American Marketing Association, Las Vegas, NV.

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9. Helm, S.V. (2012 June). The Role of Marketing in Degrowth. Paper presented at the 37th Conference of the Macromarketing Society, Berlin, Germany.

10. Garnefeld, I., Eggert, A., Helm, S.V., & Tax, Stephen S. (2012 February). Growing Existing Customers’ Profitability with Customer Referral Programs. In S. Bhardawaj, & J. Hulland (Chairs), Marketing Theory and Applications. Paper presented at the Winter Marketing Educators’ Conference of the American Marketing Association, St. Petersburg, FL.

11. Helm, S.V., & Tolsdorf, Julia (2011 August). How Does Corporate Reputation Impact Consumers’ Reactions to Price Increases?. In C. Noble, & S. Noble (Chairs), Delivering Value in Turbulent Times. Paper presented at the Summer Marketing Educators’ Conference of the American Marketing Association, San Francisco, CA.

12. Garnefeld, I., Helm, S.V., Eggert, A., & Tax, S. (2011 May). All or Nothing at All – Referral Reward Programs, Customer Retention and Reward Size. In M. Jakovec Brencic (Chair), The day after – inspiration, innovation, implementation. Paper presented at the 40th EMAC Conference, Ljubljana, Slovenia.

13. Helm, S.V., Garnefeld, I., Willach, A., & Kurze, L. (2011 February). Customer Referral Programs – Does Paying for Referrals Undermine the Positive Effects of Word of Mouth? In R. Srinivasan, & L. McAlister (Chairs), Looking Back, Looking Forward: Shaping the Future of Research in Marketing. Paper presented at the Winter Marketing Educators’ Conference, Austin, TX.

14. Helm, S.V. , & Willach, A. (2010 February). Does Rewarding Referrals Affect Perceived Sender Credibility?. In M.K. Brady, & M.D. Hartline (Chairs), Marketing 2010: Strategies and Solutions for a Tumultuous Economy. Paper presented at the Winter Marketing Educators’ Conference of the American Marketing Association, New Orleans, LA.

15. Garnefeld, I., Helm, S.V., Eggert, A., & Tax, S. (2010 August). Do Referral Reward Programs Enhance Customer Loyalty? – Results of a Propensity Score Matching Study. In E. Iyer, & R.A. Coulter (Chairs), Marketing 2010: The Role of Marketing in Creating Customer Value and Enhancing Societal Welfare. Paper presented at the Winter Marketing Educators’ Conference of the American Marketing Association, Boston, MA.

16. Helm, S.V., & Tolsdorf, J. (2009 February). The Impact of Corporate Crises on Customer Loyalty: Does Corporate Reputation Cushion the Fall?. In K. Reynolds, & C. White (Chairs), Excellence in Marketing Research - Striving for Impact. Paper presented at the Winter Marketing Educators’ Conference of the American Marketing Association, Tampa, FL.

17. Garnefeld, I., Helm, S.V., Tax, S., & Eggert, A. (2009 February). Customer Referral Programs and Customer Retention – Do Rewards Undermine the Retention Effect?”. In K. Reynolds, & C. White (Chairs), Excellence in Marketing Research - Striving for Impact. Paper presented at the Winter Marketing Educators’ Conference of the American Marketing Association, Tampa, FL.

18. Garnefeld, I., Helm, S.V., Tax, S., & Eggert, A. (2009 June). Referral Reward Programs and Recommender Retention – Does Reward Size Matter?. Paper presented at the 11th QUIS (Quality in Services) Conference, Wolfsburg, Germany.

19. Helm, S.V., & Willach, A. (2009 December). The Credibility Effect of Paid vs. Non-Paid Referrals. In D. Tojib (Ed.), Sustainable Management and Marketing, Proceedings of the Australian and New

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Zealand Marketing Academy (ANZMAC) Conference 2009. Paper presented at the annual conference of the ANZMAC, Melbourne, Australia.

20. Helm, S.V., & Spelsiek, J. (2008 September). Cushioning the Fall: The Effect of Corporate Reputation on Consumer Loyalty in Times of Crises. Paper presented at the 4th International Colloquium of the Academy of Marketing’s Brand, Corporate Identity and Reputation Special Interest Group, Atlanta, GA.

21. Helm, S.V. (2008 September). Internal Reputation Building: Concept and Determinants. Paper presented at the 4th International Colloquium of the Academy of Marketing’s Brand, Corporate Identity and Reputation Special Interest Group, Atlanta, GA.

22. Helm, S.V., & Salminen, R. (2008 May). Basking in Reflected Glory: Using Customer Reference Relationships to Build Reputation in Industrial Markets. Paper presented at the Corporate Image and Associations Research Group’s (CIARG) Conference, Vancouver, Canada.

23. Helm, S.V., Garnefeld, I., & Spelsiek, J. (2008 May). Exploring the Causal Structure between Perceived Corporate Reputation and Consumer Satisfaction – An Experimental Investigation. In Proceedings of the Annual Conference of the Academy of Marketing Science. Paper presented at the annual AMS conference, Vancouver, Canada.

24. Eggert, A., Helm, S.V., & Garnefeld, I. (2007 May). Positive Word-of-Mouth as Source of Customer Loyalty. In H.Ö. Engilbertson (Ed.), Proceedings of the 36th European Marketing Academy Conference (EMAC). Paper presented at the annual conference of the EMAC, Reykjavik, Iceland.

25. Eggert, A., Helm, S. V., & Garnefeld, I. (2007 June). Assessing the Impact of Positive Word-of-Mouth on its Sender: An Experimental Study in the Service Industry. In Proceedings of the Frontiers in Services Conference. Paper presented at the annual Frontiers in Services conference of the American Marketing Association, San Francisco, CA.

26. Eggert, A., Helm, S.V., & Garnefeld, I. (2007 August). Caught by Your Own Recommendations. In Mohr, J., & Fisher, R. (Chairs), Enhancing Knowledge Development in Marketing. Paper presented at the Summer Marketing Educators’ Conference of the American Marketing Association, Washington, D.C.

27. Helm, S.V., Eggert, A., & Garnefeld, I. (2007 December). Assessing the Impact of Positive Word-of-Mouth on its Sender: An Experimental Study in the Service Industry. In M. Thyne (Ed.), 3Rs - Reputation, Responsibility & Relevance, Proceedings of the Australian and New Zealand Marketing Academy (ANZMAC) Conference 2007. Paper presented at the annual conference of the ANZMAC, Dunedin, New Zealand.

28. Jalkala, A., Salminen, R.T., & Helm, S.V. ( 2007 December). Reference Value of Customer Relationships. In M. Thyne (Ed.), 3Rs - Reputation, Responsibility & Relevance, Proceedings of the Australian and New Zealand Marketing Academy (ANZMAC) Conference 2007. Paper presented at the annual conference of the ANZMAC, Dunedin, New Zealand.

29. Helm, S.V. (2006 May). Common Grounds in the Perception of Corporate Reputation? A Comparison of Three Stakeholder Groups. In Reputation Institute (Ed.), Proceedings of the 10th International Conference on Corporate Reputation, Image, Identity, and Competitiveness. Paper presented at the Reputation Institute’s annual conference, New York, NY.

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30. Helm, S.V. (2006 August). The Role of Corporate Reputation in Propelling Employee Pride and Commitment. In AOM Annual Meeting Proceedings. Paper presented at the annual conference of the Academy of Management, Atlanta, GA.

31. Helm, S.V. (2005 February). Building Formative Construct Measures: The Example of Corporate Reputation. In Seiders, K., & Voss, G. (Chairs), Marketing Theory and Applications. Paper presented at the Winter Marketing Educators’ Conference of the American Marketing Association, San Antonio, TX.

32. Helm, S.V. (2005 May). The Role of Corporate Reputation in Determining Investor Loyalty. In Reputation Institute (Ed.), Proceedings of the 9th International Conference on Corporate Reputation, Image, Identity, and Competitiveness. Paper presented at the Reputation Institute’s annual conference, Madrid, Spain.

33. Helm, S.V., Rolfes, L., & Günter, B. (2005 May). Dealing with Unprofitable Customer Relationships. In G. Troilo (Ed.), Proceedings of the 34th European Marketing Academy Conference (EMAC). Paper presented at the annual conference of the EMAC, Milan, Italy.

34. Helm, S.V. (2005 May). Loyalty of Hybrid Stakeholders. In G. Troilo (Ed.), Proceedings of the 34th European Marketing Academy Conference (EMAC). Paper presented at the annual conference of the EMAC, Milan, Italy.

35. Helm, S.V. (2005 August). Exploring the Impact of Corporate Reputation on Customer Satisfaction and Loyalty. In Walker, B.A., & Houston, M.B. (Chairs), Enhancing Knowledge Development in Marketing. Paper presented at the Summer Marketing Educators’ Conference of the American Marketing Association, San Francisco, CA.

36. Helm, S.V., Günter, B., & Rolfes, L. (2004 September). “Unprofitable Customer Relationships: The Suppliers’ Perspective”, in Proceedings of the 20th IMP Conference, Copenhagen, Denmark.

37. Helm, S.V. (2004 May). “Designing a Formative Measure of Reputation”, in Proceedings of the Reputation Institute’s Conference on Reputation, Image, Identity, & Competitiveness, Fort Lauderdale, FL.

38. Helm, S.V. (2004 February). “Monetizing the Intangible Values of Customers – The Example of Referrals”, in Proceedings of the AMA Winter Marketing Educators’ Conference, Scottsdale, AZ, pp. 79-85.

39. Helm, S.V. (2004 February). “Customers’ Role in Decreasing Value”, in Proceedings of the AMA Winter Marketing Educators’ Conference, Scottsdale, AZ, 137-138.

40. Helm, S.V. (2002 June). “Calculating the Value of Referrals”, in Proceedings of the 8th QUIS Conference, Victoria, Canada, pp. 269-278.

41. Helm, S.V. (2002 September). “Customer Valuation-Based Dissolution of Relationships”, in Proceedings of the 10. International Colloquium in Relationship Marketing (ICRM), Kaiserslautern, Germany, pp. 169-187.

42. Eggert, A., & Helm, S.V. (2000 September). “Relationship Transparency in Business Markets: Conceptualisation and Empirical Investigation”, in Proceedings of the 16th IMP Conference, Bath, England, pp. 1-13.

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43. Helm, S.V. (1998 September). “Referrals in Industrial Markets - Some Backgrounds and Empirical Results”, in Proceedings of the 14th IMP Conference, Turku, Finland, pp. 509-528.

44. Helm, S.V., & Schlei, J. (1998 May). “Referral Potential - Potential Referrals“, in Proceedings of the 27th EMAC Conference, Stockholm, Sweden, pp. 41-56.

45. Helm, S.V. (1998 May). “Customers’ Word-of-Mouth: Another Perspective of Service Quality Communication”, in Proceedings of the EIASM-Workshop ‘Quality Management in Services VIII’, Ingolstadt, Germany.

46. Helm, S.V. , & Kuhl, Matthias (1997 September). “Quality Uncertainty and Customer Integration - The Vendor’s Perspective”, in Proceedings of the 13th IMP Conference, Lyon, France, pp. 239-261.

47. Helm, S.V. (1997 May). “Relational Uncertainty in Marketing - The Prospect of Integration”, in Proceedings of the Conference on ‘Uncertainty, Knowledge and Skill’, Hasselt, Belgium.

INVITED RESEARCH PRESENTATIONS AND LECTURES (last five years)

1. Terry J. Lundgren Center for Retailing, University of Arizona, “Current Trends in Shopper Behavior and Retailing” – October 8, 2014.

2. University of Wuppertal, Germany, Department of Business and Economics, “Consumer Collaboration in the Sharing Economy” – December 11, 2013.

3. University of Duesseldorf, Germany, Department of Business and Economics, “Sustainability and the Sharing Economy: Opportunities and Challenges for Business Innovation” – December 8, 2013

4. University of Wuppertal, Germany, Department of Business and Economics, “The Role of Services in Increasing the Sustainability of Consumption” – June 6, 2012.

5. Drexel University, LeBow College of Business, “Reputational Spillover Effects: Investigating the Interconnectedness of Industry, Retailer, Customer and Corporate Reputation” – April 23, 2012.

6. National Institute of Food and Agriculture, “Consumers, Environment and Sustainability” – March 8, 2012.

7. Arizona State University, Water Education Workshop, “Consumer Responsibility: What Does It Mean and Who’s in Charge?” – June 28, 2011.

8. University of Bayreuth, Germany, Department of Law, Business and Economics, “Customer Referral Campaigns and Customer Loyalty” – June 15, 2010.

9. University of Paderborn, Germany, Department of Business and Economics, “Instruments of Customer Valuation and Management of Non-Profitable Customers” – June 10, 2010.

10. University of Klagenfurt, Austria, Department of Business and Economics, “Customer Referrals as a Marketing Instrument – Conceptual Foundations and Practical Implications” – May 26, 2010.

11. University of Western Australia, Business School, “Does Rewarding Referrals Affect Perceived Sender Credibility?” – December 26, 2009.

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12. Tucson Chapter of the American Marketing Association, “Understanding Consumers’ Word-of-Mouth Behavior” – September 21, 2009.

13. University of Bayreuth, Germany, Department of Law, Business and Economics, “Customer Referral Campaigns and Retention: Do Rewards Undermine the Retention Effect?” – July 14, 2009.

14. University of Paderborn, Germany, “Monetary and Non-Monetary Evaluation of Customer Relationships” – June 28, 2009.

15. Vodafone, Duesseldorf, Germany, “Customer Referral Campaigns” – July 2, 2008.

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GRANTS (last five years)

Research Grants from Federal and State Agencies 01/14 – 12/16 Rebate Messaging for Water Conservation. Research grant. City of Tucson,

$28,774.00 (PI, 100%)

05/11 – 08/11 Residential Use of Solar Energy Alternatives. Research grant. Solar Energy Network (UA-SEN), $18,609.96 (PI, 70%)

09/09 – 06/10 Water Resources Research Center, TRIF Funding; Seed funds for research related to water conservation, $8,500 (PI, 100%).

05/10 – 06/11 Consumer Social Responsibility and Water Conservation. TRIF Research seed fund. Water Resources Research Center, $9,250 (PI, 100%)

Competitive Grants from the University of Arizona 08/14 – 07/15

How does climate change adaptation-related stress and coping impact family functioning and adaptation-related behaviors? Research Innovation Challenge Grant competition, $7,000 (Co-PI, 30%)

06/11 – 07/12 Understanding the Human Dimension in Water Conservation: The Example of Residential Adoption of Rainwater Harvesting. Faculty research seed fund. The Institute of the Environment, $5,500 (PI, 100%)

05/11 – 05/13 INDV 102 – Consumers, Environment & Sustainable Consumption: A Class and Research Project for The Next Generation of Wildcat Consumers. UA Green Fund, $ 80,600 (Co-PI, 50%)

05/12 Unrestricted seed funds in support of CESI. The Institute of the Environment, $25,000 (Co-PI, 50%)

01/12 – 06/12 OEP Grant. Funding to develop and deliver the online format of RCSC 150B1. $9,944 (Co-PI, 50%)

SERVICE

Editorships

2008 – 2009 Gray, B., & Helm, S.V. (2009). Corporate Reputation as Anticipated Corporate Conduct. Guest editors for special issue of Australasian Marketing Journal, 17(2)

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Editorial Boards

2007 – present Corporate Communications

Ad-hoc Reviewer for Scholarly Journals (one or more manuscripts during indicated years)

2008 – 2012 Australasian Marketing Journal

2015 British Journal of Management

2006 – 2013 Corporate Communications

2005 Corporate Reputation Review

2006 – 2009 DBW (Die Betriebswirtschaft; Premier German Business Journal)

2009, 2013 European Journal of Management

2003, 2014 European Journal of Marketing

2012 Journal of Marketing Communication

2003, 2009, 2015

Industrial Marketing Management

2014 Journal of Air Transport Management

2008, 2010, 2014

Journal of Brand Management

2008 Journal of Business Ethics

2014 Journal of Business Research

2010 Journal of Contingencies and Crisis Management

2008

2011, 2014

Journal of Product & Brand Management

Managing Service Quality

2011 – 2015 Journal of Service Research

2015 Long Range Planning

2008 Marketing Letters

2005, 2009 Marketing ZFP (Premier German Marketing Journal)

2014 Organization Studies

2006 Zfbf (Zeitschrift für betriebswirtschaftliche Forschung; Premier German Business Journal)

2008 – 2010 ZfB (Zeitschrift für Betriebswirtschaft; Premier German Business Journal)

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Reviewer for Scholarly Conferences 2005, 2007, 2010, 2011

AMA: American Marketing Association Summer Marketing Educators’ Conference

2004, 2005, 2009, 2012, 2013, 2014

AMA: American Marketing Association Winter Marketing Educators’ Conference

2008 AMS: Academy of Marketing Science Conference 2007, 2009 ANZMAC: Australian and New Zealand Academy of Marketing Conference 1998, 2005 EMAC: European Marketing Association Conference 1997, 1998, 2000, 2004

IMP: Industrial Marketing and Purchasing Conference

2013 Macromarketing Conference

Discussant / Chair for Scholarly Conferences 2014 AMS World Marketing Congress Session Chair 2008 – 2013 AMA: American Marketing Association Winter Marketing

Educators’ Conference Session Chair

2012 Macromarketing Conference Special Session Chair

2011 EMAC: European Marketing Academy Session Chair 2007 Pre-Conference Doctoral Consortium of ANZMAC Advisor 2007 ANZMAC: Australian and New Zealand Academy of Marketing

Conference Track Chair (Branding)

2007 ANZMAC: Australian/New Zealand Academy of Marketing Conference

Session Chair

2004, 2006 AMA: American Marketing Association Summer Marketing Educators’ Conference

Discussant

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University Service (past ten years)

The University of Arizona

2014 – present Strategic Planning and Budget Advisory Committee (SPBAC), elected member

2014 – present Faculty Advisory Board of the Center for Compassion Studies, member

2014 Search committee “ lecturer in retailing”, Chair

2013 – present Graduate Director, Retailing & Consumer Sciences Division

2012 Faculty Consultative Council, College of Agriculture & Life Sciences, member

2011 – present President’s Advisory Council for Environmental Sustainability (PACES), elected member and representative of UA faculty for EcoOps

2011 – present Leadership team of EcoOps, elected member

2011 Search committee “Professor for Environmental Communication”, external member

2011 Faculty Advisory Board of the Institute of the Environment, member

2010 – 2011 Co-Chair Search Committee Assistant Professor

2010 – 2011 Chair of the ad hoc website committee

2009 – present Co-Director of “CESI - Consumer Environment & Sustainability Initiative”.

2009 – 2010 Search committee “Petsmart Endowed Chair”, member

2007 – 2009 Graduate committee, member

Witten/Herdecke University

2007 – 2008 President of the post doctoral committee and Director of the post doctoral program

2007 – 2008 President of the Ph.D. committees and Director of the Ph.D. program

2005 – 2008 Faculty board, member

2005 – 2008 Chair of teaching evaluations

2005 – 2007 Chair of public relations committee

2005 – 2007 Chair of ad-hoc corporate branding committee

2007 Ad-hoc corporate vision, mission and strategy committee, member

2006 Search committee “Professor of Human Resources and Organization”, member

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TEACHING EFFECTIVENESS Associate Professor of Retailing THE UNIVERSITY OF ARIZONA Student Mentoring

B.S. 2014 Guinevere Jagiello – Honors Thesis Advisor B.S. 2015 Grace DeMers – Honors Thesis Advisor M.S. 2011 Zeinou Toure – Masters Thesis Committee Member M.S. 2011 JungHwa Hong – Masters Thesis Committee Member M.S. 2014 Victoria Ligon – Masters Thesis Committee Member Ph.D. 2011 Jiayun Wu – Dissertation Advisor Ph.D. 2012 Anubha Mishra – Dissertation Committee Member Ph.D. 2013 Charles Lawry – Dissertation Committee Member Ph.D. 2013 Rena Shifren – Dissertation Advisor Ph.D. 2014 Jennifer Andrews – Dissertation Committee Member Ph.D. 2015 Sun Young Ahn – Dissertation Advisor Ph.D. 2015 Brintha Subramaniam – Dissertation Advisor Ph.D. 2015 Yahui Kuo – Dissertation Committee Member Ph.D. 2015 Silvia Van Riper – Dissertation Committee Member

Graduate Courses1 Semester

Enrollment Mean

RCSC 666: Research on Consumers, Environment & Sustainability

Fall 2011 5 4.8

RCSC 696f: Academic Writing and Research Process

Fall 2011 8 4.6

RCSC 696f: Academic Writing and Research Process

Spring 2009 6 4.6

Undergraduate Courses2 Semester

Enrollment Mean

RCSC 400: Retail Strategy Fall 2013 43 3.7 RCSC 400: Retail Strategy Spring 2013 39 4.0 RCSC 340: Consumer Behavior in Retailing Spring 2013 41 4.0 RCSC 400: Retail Strategy Fall 2012 40 3.6 RCSC 340: Consumer Behavior in Retailing Fall 2012 40 4.0 RCSC 340: Consumer Behavior in Retailing Spring 2012 43 3.9 RCSC 340: Consumer Behavior in Retailing Fall 2010 97 4.5

Semester Enrollment Mean

1 95%CI of Comp Group Mean: 4.16 – 4.49. 2 95%CI of Comp Group Mean: 3.92 – 4.12.

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RCSC 340: Consumer Behavior in Retailing Spring 2010 60 4.2 RCSC 451: Marketing Strategy Spring 2010 40 3.5 RCSC 340: Consumer Behavior in Retailing Fall 2009 62 4.1 RCSC 340: Consumer Behavior in Retailing Spring 2009 58 3.9 RCSC 340: Consumer Behavior in Retailing Fall 2008 52 2.8

Professor of Strategic Marketing UNIVERSITY OF WITTEN/HERDECKE3

Student Mentoring

M.S. 2008 Tim Boeth – Masters Thesis Advisor M.S. 2008 Anne Willach – Masters Thesis Advisor M.S. 2008 Jan Holzapfel – Masters Thesis Advisor M.S. 2008 Paul Dietze – Masters Thesis Advisor M.S. 2008 Timm Tiller – Masters Thesis Advisor Ph.D. 2007 Richard Pelz – Dissertation Committee Member Ph.D. 2007 Ina Garnefeld – Dissertation Committee Member Ph.D. 2008 Chirine Etezadzadeh – Dissertation Committee Member Ph.D. 2011 Henrik Hautzinger – Dissertation Advisor Ph.D. 2012 Julia Tolsdorf – Dissertation Advisor Ph.D. 2012 Berrin Oezergin – Dissertation Advisor Ph.D. 2012 Christian Klode – Dissertation Advisor Ph.D. 2013 Uwe Renk – Dissertation Advisor Ph.D. Courses

Seminar for Ph.D.-Students (Methodological Issues, Marketing Research, Applications of Partial Least Squares, Philosophy of Science)

Winter 2007/2008 Summer 2007 Winter 2006/2007 Summer 2006

Master Courses (Lectures/Seminars in English and German) Customer Management Marketing Profitability Reputation and Crises Management: Project Seminar Consumer Behavior and Analysis Customer Management Advanced Course in SPSS (Statistical Package for the Social Sciences) Consumer Social Responsibility Consumer Behavior and Analysis Brand Repositioning: Project Seminar with Sinalco Germany Marketing Profitability Consumer Behavior and Analysis

Summer 2008 Summer 2008 Winter 2007/2008 Winter 2007/2008 Winter 2007/2008 Summer 2007 Summer 2007 Summer 2007 Winter 2006/2007 Winter 2006/2007 Summer 2006

3 Please note that Statistics for Overall Teaching Effectiveness are not available at the German universities I worked for. 20

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Customer Management Referral Marketing: Project Seminar with NISSAN Germany

Summer 2006 Winter 2005/2006

Undergraduate Courses (Lectures/Seminars in English and German) Foundations of Marketing (2 parallel courses) Foundations of Production Foundations of Marketing Foundations of Production Foundations of Marketing Strategic Marketing and Marketing Management

Winter 2007/2008 Summer 2006 Summer 2006 Winter 2006/2007 Winter 2006/2007 Winter 2005/2006

Lecturer and Senior Lecturer Marketing DÜSSELDORF UNIVERSITY Ph.D. Courses Seminars for Ph.D.-Students (Methodological Issues, Marketing Research, Applications of Partial Least Squares, Philosophy of Science)

Winter 2004/2005 Summer 2004 Winter 2003/2004 Summer 2003 Winter 2002/2003 Summer 2002 Winter 2001/2002 Summer 2001

Master Level (Lectures; in German) Principles of Marketing Management Principles of Marketing Management Principles of Marketing Management Principles of Marketing Management Principles of Marketing Management Consumer Behavior Consumer Behavior Consumer Behavior Innovation Marketing Corporate Strategy and Corporate Development

Winter 2004/2005 Winter 2003/2004 Winter 2002/2003 Winter 2001/2002 Winter 1998/1999 Summer 2004 Summer 2003 Summer 2002 Winter 2002/2003 Winter 1999/2000

Master Level (Seminars; in German and partly in English) Corporate Communications Summer 2004 Project Seminar: Brand Management and New Product Development Winter 2003/2004 Project Seminar: Marketing Research (Study on: Ending Business Relationships; Multivariate Analyses)

Summer 2002

Marketing Theory Summer 2001 Branding Winter 2000/2001 Communication Strategy and Management Summer 2000

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Management of Business Relationships Winter 1999/2000 Customer Management in the Business-to-Business Sector Summer 1999 Brand Management Winter 1998/1999 Services Marketing Summer 1998 Project Seminar: Marketing Research (Study on: Museum Marketing; Multivariate Analyses)

Winter 1997/1998

Buying Behavior in Consumer and Business Settings Summer 1997 Case Study Seminar in General Management Winter 1996/1997 Project Seminar Marketing Research Winter 1995/1996

Master Level (Tutorials; in German) Marketing Colloquium for Graduate Students Marketing Colloquium for Graduate Students Marketing Colloquium for Graduate Students Marketing Colloquium for Graduate Students Marketing Colloquium for Graduate Students

Winter 2004/2005 Winter 2003/2004 Winter 2002/2003 Winter 2001/2002 Summer 2001

Undergraduate Level (Tutorials; in German) Principles of Marketing and Purchasing Principles of Marketing and Purchasing Principles of Marketing and Purchasing Principles of Marketing and Purchasing Principles of Marketing and Purchasing Principles of Marketing and Purchasing

Winter 2004/2005 Winter 2001/2002 Winter 2000/2001 Winter 1999/2000 Winter 1998/1999 Winter 1997/1998

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Corporate University Education and Executive Education

Düsseldorf Business School, Executive MBA program (in English) Market Analysis & Strategy Business-to-Business Marketing and Relationship Marketing Business-to-Business Marketing and Relationship Marketing Business-to-Business Marketing and Relationship Marketing

November 2007 June 2007 June 2009 June 2010

Business-to-Business Marketing and Relationship Marketing June 2011 Business-to-Business Marketing and Relationship Marketing December 2013 Student Mentoring, Düsseldorf Business School

MBA 2012 Michael Doerschel – Masters Thesis Advisor MBA 2013 Theodor Simon – Masters Thesis Advisor MBA 2014 Tarek Elbasyouni – Masters Thesis Advisor

AOK Corporate University Marketing Strategy and Management Teach the Teacher: Marketing Principles (AOK Docents) Marketing Strategy and Management Marketing Strategy and Management Marketing Principles (AOK Executives) Marketing Strategy and Management Marketing Strategy and Management Marketing Strategy and Management Marketing Strategy and Management

1998 1998 1999 2000 2000 2001 2002 2003 2004

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INDUSTRY EXPERIENCE

1995 –1996 Marketing Specialist and Project Manager

Regional Authority of North Rhine-Westphalia, Cologne, Germany

1994 – 1995 Project Manager and Marketing Assistant to the General Manager

Lindemann Factory, Düsseldorf, Germany

PRIVATE CONSULTING PRACTICE Selected projects and clients

2009 Vodafone D2 Gmbh Düsseldorf, Germany

Design of customer referral campaigns

2007 – 2008 GAE German Architects and Engineers Dortmund, Germany

strategic brand management

2002 – 2003 Henkel KGaA Düsseldorf, Germany

employee, customer, and investor surveys, reputation management strategy development

1998 – 1999 Gildemeister AG Bielefeld, Germany

customer satisfaction and loyalty survey and strategy development

1998 – 1999 Keller Executive Value Consultants Düsseldorf, Germany

Bonding Factors in Institutional Asset Management

1997 – 1998 Stadtwerke Düsseldorf AG Düsseldorf, Germany

Conceptualization and Implementation of a Complaint Management-System

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