sabrina watson, president, crystal river computer users...
TRANSCRIPT
![Page 1: Sabrina Watson, President, Crystal River Computer Users ...apcug2.org/wp-content/...VTC2-21-15-SabrinaWatson.pdf · Sabrina Watson, President, Crystal River Computer Users Group APCUG](https://reader033.vdocument.in/reader033/viewer/2022042921/5f6aff69e277917c4b465e1b/html5/thumbnails/1.jpg)
Marketing Your Group on Pinterest, Twitter, and Facebook
Sabrina Watson, President, Crystal River Computer Users Group
APCUG Advisor, Region 9
![Page 2: Sabrina Watson, President, Crystal River Computer Users ...apcug2.org/wp-content/...VTC2-21-15-SabrinaWatson.pdf · Sabrina Watson, President, Crystal River Computer Users Group APCUG](https://reader033.vdocument.in/reader033/viewer/2022042921/5f6aff69e277917c4b465e1b/html5/thumbnails/2.jpg)
What is Social Media?
![Page 3: Sabrina Watson, President, Crystal River Computer Users ...apcug2.org/wp-content/...VTC2-21-15-SabrinaWatson.pdf · Sabrina Watson, President, Crystal River Computer Users Group APCUG](https://reader033.vdocument.in/reader033/viewer/2022042921/5f6aff69e277917c4b465e1b/html5/thumbnails/3.jpg)
Could it actually be Social Networkingor Social Marketing?
![Page 4: Sabrina Watson, President, Crystal River Computer Users ...apcug2.org/wp-content/...VTC2-21-15-SabrinaWatson.pdf · Sabrina Watson, President, Crystal River Computer Users Group APCUG](https://reader033.vdocument.in/reader033/viewer/2022042921/5f6aff69e277917c4b465e1b/html5/thumbnails/4.jpg)
Social things you can do
• Social bookmarking – Interact through tagging and bookmarking. Save and organize those links through the use of boards.
• Social news – Interact through comments and voting.
• Social networking - Interact by adding friends, commenting on profiles, joining groups and having discussions.
• Social photo and video sharing - Interact by sharing photos or videos and commenting on user submissions.
• Social learning – Attend real time webinars with others.
![Page 5: Sabrina Watson, President, Crystal River Computer Users ...apcug2.org/wp-content/...VTC2-21-15-SabrinaWatson.pdf · Sabrina Watson, President, Crystal River Computer Users Group APCUG](https://reader033.vdocument.in/reader033/viewer/2022042921/5f6aff69e277917c4b465e1b/html5/thumbnails/5.jpg)
Let’s get started. Here’s what you’ll learn today:
• Share three of the top Social Media sites today• We will review the stats of each and why people are using
them
• Where to get started• Strategies
• Grow your audience
• Generate more leads now
• Increase your reach
• Work smarter, not harder
• How to use Social Media to implement key systems for your Group
• How to measure your effectiveness on Social Media
![Page 6: Sabrina Watson, President, Crystal River Computer Users ...apcug2.org/wp-content/...VTC2-21-15-SabrinaWatson.pdf · Sabrina Watson, President, Crystal River Computer Users Group APCUG](https://reader033.vdocument.in/reader033/viewer/2022042921/5f6aff69e277917c4b465e1b/html5/thumbnails/6.jpg)
Just because you found it on the Internet or Google does not mean you have the right to use it. Be very careful about that. You do run the risk of being booted off social media sites for plagiarism.
![Page 7: Sabrina Watson, President, Crystal River Computer Users ...apcug2.org/wp-content/...VTC2-21-15-SabrinaWatson.pdf · Sabrina Watson, President, Crystal River Computer Users Group APCUG](https://reader033.vdocument.in/reader033/viewer/2022042921/5f6aff69e277917c4b465e1b/html5/thumbnails/7.jpg)
Top Social Media Sites
![Page 8: Sabrina Watson, President, Crystal River Computer Users ...apcug2.org/wp-content/...VTC2-21-15-SabrinaWatson.pdf · Sabrina Watson, President, Crystal River Computer Users Group APCUG](https://reader033.vdocument.in/reader033/viewer/2022042921/5f6aff69e277917c4b465e1b/html5/thumbnails/8.jpg)
![Page 9: Sabrina Watson, President, Crystal River Computer Users ...apcug2.org/wp-content/...VTC2-21-15-SabrinaWatson.pdf · Sabrina Watson, President, Crystal River Computer Users Group APCUG](https://reader033.vdocument.in/reader033/viewer/2022042921/5f6aff69e277917c4b465e1b/html5/thumbnails/9.jpg)
![Page 10: Sabrina Watson, President, Crystal River Computer Users ...apcug2.org/wp-content/...VTC2-21-15-SabrinaWatson.pdf · Sabrina Watson, President, Crystal River Computer Users Group APCUG](https://reader033.vdocument.in/reader033/viewer/2022042921/5f6aff69e277917c4b465e1b/html5/thumbnails/10.jpg)
![Page 11: Sabrina Watson, President, Crystal River Computer Users ...apcug2.org/wp-content/...VTC2-21-15-SabrinaWatson.pdf · Sabrina Watson, President, Crystal River Computer Users Group APCUG](https://reader033.vdocument.in/reader033/viewer/2022042921/5f6aff69e277917c4b465e1b/html5/thumbnails/11.jpg)
Which Social Media should you use?
• Who is your target market?
• What are their characteristics?
• What are their likes?• Find the similarities
![Page 12: Sabrina Watson, President, Crystal River Computer Users ...apcug2.org/wp-content/...VTC2-21-15-SabrinaWatson.pdf · Sabrina Watson, President, Crystal River Computer Users Group APCUG](https://reader033.vdocument.in/reader033/viewer/2022042921/5f6aff69e277917c4b465e1b/html5/thumbnails/12.jpg)
Who is your target market?
• Gender
• Age
• Sex
• Employment status or type of employment
![Page 13: Sabrina Watson, President, Crystal River Computer Users ...apcug2.org/wp-content/...VTC2-21-15-SabrinaWatson.pdf · Sabrina Watson, President, Crystal River Computer Users Group APCUG](https://reader033.vdocument.in/reader033/viewer/2022042921/5f6aff69e277917c4b465e1b/html5/thumbnails/13.jpg)
What are their characteristics?
• Where do they live?
• Where do they shop?
• Where do they vacation?
• What are their hobbies?
![Page 14: Sabrina Watson, President, Crystal River Computer Users ...apcug2.org/wp-content/...VTC2-21-15-SabrinaWatson.pdf · Sabrina Watson, President, Crystal River Computer Users Group APCUG](https://reader033.vdocument.in/reader033/viewer/2022042921/5f6aff69e277917c4b465e1b/html5/thumbnails/14.jpg)
What are their likes?
• TV shows
• Music
• Movies
• Maybe even other social media sites
![Page 15: Sabrina Watson, President, Crystal River Computer Users ...apcug2.org/wp-content/...VTC2-21-15-SabrinaWatson.pdf · Sabrina Watson, President, Crystal River Computer Users Group APCUG](https://reader033.vdocument.in/reader033/viewer/2022042921/5f6aff69e277917c4b465e1b/html5/thumbnails/15.jpg)
How to choose social media platforms
Infographic from Melissa Leiter
![Page 16: Sabrina Watson, President, Crystal River Computer Users ...apcug2.org/wp-content/...VTC2-21-15-SabrinaWatson.pdf · Sabrina Watson, President, Crystal River Computer Users Group APCUG](https://reader033.vdocument.in/reader033/viewer/2022042921/5f6aff69e277917c4b465e1b/html5/thumbnails/16.jpg)
![Page 17: Sabrina Watson, President, Crystal River Computer Users ...apcug2.org/wp-content/...VTC2-21-15-SabrinaWatson.pdf · Sabrina Watson, President, Crystal River Computer Users Group APCUG](https://reader033.vdocument.in/reader033/viewer/2022042921/5f6aff69e277917c4b465e1b/html5/thumbnails/17.jpg)
![Page 18: Sabrina Watson, President, Crystal River Computer Users ...apcug2.org/wp-content/...VTC2-21-15-SabrinaWatson.pdf · Sabrina Watson, President, Crystal River Computer Users Group APCUG](https://reader033.vdocument.in/reader033/viewer/2022042921/5f6aff69e277917c4b465e1b/html5/thumbnails/18.jpg)
Why are people on Pinterest?
1. As an Internet bookmarker
![Page 19: Sabrina Watson, President, Crystal River Computer Users ...apcug2.org/wp-content/...VTC2-21-15-SabrinaWatson.pdf · Sabrina Watson, President, Crystal River Computer Users Group APCUG](https://reader033.vdocument.in/reader033/viewer/2022042921/5f6aff69e277917c4b465e1b/html5/thumbnails/19.jpg)
Why are people on Pinterest?
1. As an Internet bookmarker2. As a source of inspiration
![Page 20: Sabrina Watson, President, Crystal River Computer Users ...apcug2.org/wp-content/...VTC2-21-15-SabrinaWatson.pdf · Sabrina Watson, President, Crystal River Computer Users Group APCUG](https://reader033.vdocument.in/reader033/viewer/2022042921/5f6aff69e277917c4b465e1b/html5/thumbnails/20.jpg)
Why are people on Pinterest?
1. As an Internet bookmarker2. As a source of inspiration3. To promote their own brands
![Page 21: Sabrina Watson, President, Crystal River Computer Users ...apcug2.org/wp-content/...VTC2-21-15-SabrinaWatson.pdf · Sabrina Watson, President, Crystal River Computer Users Group APCUG](https://reader033.vdocument.in/reader033/viewer/2022042921/5f6aff69e277917c4b465e1b/html5/thumbnails/21.jpg)
Why are people on Pinterest?
1. As an Internet bookmarker2. As a source of inspiration3. To promote their own brands4. To connect with others
![Page 22: Sabrina Watson, President, Crystal River Computer Users ...apcug2.org/wp-content/...VTC2-21-15-SabrinaWatson.pdf · Sabrina Watson, President, Crystal River Computer Users Group APCUG](https://reader033.vdocument.in/reader033/viewer/2022042921/5f6aff69e277917c4b465e1b/html5/thumbnails/22.jpg)
Why are people on Pinterest?
1. As an Internet bookmarker2. As a source of inspiration3. To promote their own brands4. To connect with others5. To relax
![Page 23: Sabrina Watson, President, Crystal River Computer Users ...apcug2.org/wp-content/...VTC2-21-15-SabrinaWatson.pdf · Sabrina Watson, President, Crystal River Computer Users Group APCUG](https://reader033.vdocument.in/reader033/viewer/2022042921/5f6aff69e277917c4b465e1b/html5/thumbnails/23.jpg)
Why are people on Pinterest?
1. As an Internet bookmarker2. As a source of inspiration3. To promote their own brands4. To connect with others5. To relax6. Because everyone else is
![Page 24: Sabrina Watson, President, Crystal River Computer Users ...apcug2.org/wp-content/...VTC2-21-15-SabrinaWatson.pdf · Sabrina Watson, President, Crystal River Computer Users Group APCUG](https://reader033.vdocument.in/reader033/viewer/2022042921/5f6aff69e277917c4b465e1b/html5/thumbnails/24.jpg)
Let’s take a look at Pinterest
![Page 25: Sabrina Watson, President, Crystal River Computer Users ...apcug2.org/wp-content/...VTC2-21-15-SabrinaWatson.pdf · Sabrina Watson, President, Crystal River Computer Users Group APCUG](https://reader033.vdocument.in/reader033/viewer/2022042921/5f6aff69e277917c4b465e1b/html5/thumbnails/25.jpg)
![Page 26: Sabrina Watson, President, Crystal River Computer Users ...apcug2.org/wp-content/...VTC2-21-15-SabrinaWatson.pdf · Sabrina Watson, President, Crystal River Computer Users Group APCUG](https://reader033.vdocument.in/reader033/viewer/2022042921/5f6aff69e277917c4b465e1b/html5/thumbnails/26.jpg)
Why are people on Twitter?
1. Interesting people
![Page 27: Sabrina Watson, President, Crystal River Computer Users ...apcug2.org/wp-content/...VTC2-21-15-SabrinaWatson.pdf · Sabrina Watson, President, Crystal River Computer Users Group APCUG](https://reader033.vdocument.in/reader033/viewer/2022042921/5f6aff69e277917c4b465e1b/html5/thumbnails/27.jpg)
Why are people on Twitter?
1. Interesting people2. Breaking News
![Page 28: Sabrina Watson, President, Crystal River Computer Users ...apcug2.org/wp-content/...VTC2-21-15-SabrinaWatson.pdf · Sabrina Watson, President, Crystal River Computer Users Group APCUG](https://reader033.vdocument.in/reader033/viewer/2022042921/5f6aff69e277917c4b465e1b/html5/thumbnails/28.jpg)
Why are people on Twitter?
1. Interesting people2. Breaking news3. Tracking trends
![Page 29: Sabrina Watson, President, Crystal River Computer Users ...apcug2.org/wp-content/...VTC2-21-15-SabrinaWatson.pdf · Sabrina Watson, President, Crystal River Computer Users Group APCUG](https://reader033.vdocument.in/reader033/viewer/2022042921/5f6aff69e277917c4b465e1b/html5/thumbnails/29.jpg)
Why are people on Twitter?
1. Interesting people2. Breaking news3. Tracking trends4. Company contact
![Page 30: Sabrina Watson, President, Crystal River Computer Users ...apcug2.org/wp-content/...VTC2-21-15-SabrinaWatson.pdf · Sabrina Watson, President, Crystal River Computer Users Group APCUG](https://reader033.vdocument.in/reader033/viewer/2022042921/5f6aff69e277917c4b465e1b/html5/thumbnails/30.jpg)
Why are people on Twitter?
1. Interesting people2. Breaking news3. Tracking trends4. Company contact5. Celebrity access
![Page 31: Sabrina Watson, President, Crystal River Computer Users ...apcug2.org/wp-content/...VTC2-21-15-SabrinaWatson.pdf · Sabrina Watson, President, Crystal River Computer Users Group APCUG](https://reader033.vdocument.in/reader033/viewer/2022042921/5f6aff69e277917c4b465e1b/html5/thumbnails/31.jpg)
Why are people on Twitter?
1. Interesting people2. Breaking news3. Tracking trends4. Company contact5. Celebrity access6. Creative outlet
![Page 32: Sabrina Watson, President, Crystal River Computer Users ...apcug2.org/wp-content/...VTC2-21-15-SabrinaWatson.pdf · Sabrina Watson, President, Crystal River Computer Users Group APCUG](https://reader033.vdocument.in/reader033/viewer/2022042921/5f6aff69e277917c4b465e1b/html5/thumbnails/32.jpg)
Why are people on Twitter?
1. Interesting people2. Breaking news3. Tracking trends4. Company contact5. Celebrity access6. Creative outlet7. 140 Characters
![Page 33: Sabrina Watson, President, Crystal River Computer Users ...apcug2.org/wp-content/...VTC2-21-15-SabrinaWatson.pdf · Sabrina Watson, President, Crystal River Computer Users Group APCUG](https://reader033.vdocument.in/reader033/viewer/2022042921/5f6aff69e277917c4b465e1b/html5/thumbnails/33.jpg)
Let’s take a look at Twitter?
![Page 34: Sabrina Watson, President, Crystal River Computer Users ...apcug2.org/wp-content/...VTC2-21-15-SabrinaWatson.pdf · Sabrina Watson, President, Crystal River Computer Users Group APCUG](https://reader033.vdocument.in/reader033/viewer/2022042921/5f6aff69e277917c4b465e1b/html5/thumbnails/34.jpg)
![Page 35: Sabrina Watson, President, Crystal River Computer Users ...apcug2.org/wp-content/...VTC2-21-15-SabrinaWatson.pdf · Sabrina Watson, President, Crystal River Computer Users Group APCUG](https://reader033.vdocument.in/reader033/viewer/2022042921/5f6aff69e277917c4b465e1b/html5/thumbnails/35.jpg)
Why are people on Facebook?
1. Share with many people at once
![Page 36: Sabrina Watson, President, Crystal River Computer Users ...apcug2.org/wp-content/...VTC2-21-15-SabrinaWatson.pdf · Sabrina Watson, President, Crystal River Computer Users Group APCUG](https://reader033.vdocument.in/reader033/viewer/2022042921/5f6aff69e277917c4b465e1b/html5/thumbnails/36.jpg)
Why are people on Facebook?
1. Share with many people at once2. See photos and videos
![Page 37: Sabrina Watson, President, Crystal River Computer Users ...apcug2.org/wp-content/...VTC2-21-15-SabrinaWatson.pdf · Sabrina Watson, President, Crystal River Computer Users Group APCUG](https://reader033.vdocument.in/reader033/viewer/2022042921/5f6aff69e277917c4b465e1b/html5/thumbnails/37.jpg)
Why are people on Facebook?
1. Share with many people at once2. See photos and videos3. Receive updates or comments
![Page 38: Sabrina Watson, President, Crystal River Computer Users ...apcug2.org/wp-content/...VTC2-21-15-SabrinaWatson.pdf · Sabrina Watson, President, Crystal River Computer Users Group APCUG](https://reader033.vdocument.in/reader033/viewer/2022042921/5f6aff69e277917c4b465e1b/html5/thumbnails/38.jpg)
Why are people on Facebook?
1. Share with many people at once2. See photos and videos3. Receive updates or comments4. See entertaining/funny posts
![Page 39: Sabrina Watson, President, Crystal River Computer Users ...apcug2.org/wp-content/...VTC2-21-15-SabrinaWatson.pdf · Sabrina Watson, President, Crystal River Computer Users Group APCUG](https://reader033.vdocument.in/reader033/viewer/2022042921/5f6aff69e277917c4b465e1b/html5/thumbnails/39.jpg)
Why are people on Facebook?
1. Share with many people at once2. See photos and videos3. Receive updates or comments4. See entertaining/funny posts5. Keep up with news/current events
![Page 40: Sabrina Watson, President, Crystal River Computer Users ...apcug2.org/wp-content/...VTC2-21-15-SabrinaWatson.pdf · Sabrina Watson, President, Crystal River Computer Users Group APCUG](https://reader033.vdocument.in/reader033/viewer/2022042921/5f6aff69e277917c4b465e1b/html5/thumbnails/40.jpg)
Why are people on Facebook?
1. Share with many people at once2. See photos and videos3. Receive updates or comments4. See entertaining/funny posts5. Keep up with news/current events6. Network
![Page 41: Sabrina Watson, President, Crystal River Computer Users ...apcug2.org/wp-content/...VTC2-21-15-SabrinaWatson.pdf · Sabrina Watson, President, Crystal River Computer Users Group APCUG](https://reader033.vdocument.in/reader033/viewer/2022042921/5f6aff69e277917c4b465e1b/html5/thumbnails/41.jpg)
Let’s take a quick look at Facebook
![Page 42: Sabrina Watson, President, Crystal River Computer Users ...apcug2.org/wp-content/...VTC2-21-15-SabrinaWatson.pdf · Sabrina Watson, President, Crystal River Computer Users Group APCUG](https://reader033.vdocument.in/reader033/viewer/2022042921/5f6aff69e277917c4b465e1b/html5/thumbnails/42.jpg)
Key Systems
• Website
• Lead generation
• Lead conversion
• Blogging
![Page 43: Sabrina Watson, President, Crystal River Computer Users ...apcug2.org/wp-content/...VTC2-21-15-SabrinaWatson.pdf · Sabrina Watson, President, Crystal River Computer Users Group APCUG](https://reader033.vdocument.in/reader033/viewer/2022042921/5f6aff69e277917c4b465e1b/html5/thumbnails/43.jpg)
Key Systems
• Website
![Page 44: Sabrina Watson, President, Crystal River Computer Users ...apcug2.org/wp-content/...VTC2-21-15-SabrinaWatson.pdf · Sabrina Watson, President, Crystal River Computer Users Group APCUG](https://reader033.vdocument.in/reader033/viewer/2022042921/5f6aff69e277917c4b465e1b/html5/thumbnails/44.jpg)
Key Systems
• Lead generation• Tweet, Pin or Like?
• Pick the proper channels
![Page 45: Sabrina Watson, President, Crystal River Computer Users ...apcug2.org/wp-content/...VTC2-21-15-SabrinaWatson.pdf · Sabrina Watson, President, Crystal River Computer Users Group APCUG](https://reader033.vdocument.in/reader033/viewer/2022042921/5f6aff69e277917c4b465e1b/html5/thumbnails/45.jpg)
Key Systems
• Lead generation• Tweet, Pin or Like?
• Pick the proper channels
• Align and focus your content
![Page 46: Sabrina Watson, President, Crystal River Computer Users ...apcug2.org/wp-content/...VTC2-21-15-SabrinaWatson.pdf · Sabrina Watson, President, Crystal River Computer Users Group APCUG](https://reader033.vdocument.in/reader033/viewer/2022042921/5f6aff69e277917c4b465e1b/html5/thumbnails/46.jpg)
Key Systems
• Lead generation• Tweet, Pin or Like?
• Pick the proper channels
• Align and focus your content
• Expand and establish your expertise
![Page 47: Sabrina Watson, President, Crystal River Computer Users ...apcug2.org/wp-content/...VTC2-21-15-SabrinaWatson.pdf · Sabrina Watson, President, Crystal River Computer Users Group APCUG](https://reader033.vdocument.in/reader033/viewer/2022042921/5f6aff69e277917c4b465e1b/html5/thumbnails/47.jpg)
Key Systems
• Lead generation• Tweet, Pin or Like?
• Pick the proper channels
• Align and focus your content
• Expand and establish your expertise
• Social is a two-way street. Create conversations
![Page 48: Sabrina Watson, President, Crystal River Computer Users ...apcug2.org/wp-content/...VTC2-21-15-SabrinaWatson.pdf · Sabrina Watson, President, Crystal River Computer Users Group APCUG](https://reader033.vdocument.in/reader033/viewer/2022042921/5f6aff69e277917c4b465e1b/html5/thumbnails/48.jpg)
Key Systems
• Lead generation• Tweet, Pin or Like?
• Pick the proper channels
• Align and focus your content
• Expand and establish your expertise
• Social is a two-way street. Create conversations
• Don’t be pitchy
![Page 49: Sabrina Watson, President, Crystal River Computer Users ...apcug2.org/wp-content/...VTC2-21-15-SabrinaWatson.pdf · Sabrina Watson, President, Crystal River Computer Users Group APCUG](https://reader033.vdocument.in/reader033/viewer/2022042921/5f6aff69e277917c4b465e1b/html5/thumbnails/49.jpg)
Key Systems
• Lead generation
• Tweet, Pin or Like? • Pick the proper channels
• Align and focus your content
• Expand and establish your expertise
• Social is a two-way street. Create conversations.
• Don’t be pitchy
• A well-timed nudge in the right direction
![Page 50: Sabrina Watson, President, Crystal River Computer Users ...apcug2.org/wp-content/...VTC2-21-15-SabrinaWatson.pdf · Sabrina Watson, President, Crystal River Computer Users Group APCUG](https://reader033.vdocument.in/reader033/viewer/2022042921/5f6aff69e277917c4b465e1b/html5/thumbnails/50.jpg)
Key Systems
• Lead conversion• Promote your content in a
way that is entertaining and native to each platform
![Page 51: Sabrina Watson, President, Crystal River Computer Users ...apcug2.org/wp-content/...VTC2-21-15-SabrinaWatson.pdf · Sabrina Watson, President, Crystal River Computer Users Group APCUG](https://reader033.vdocument.in/reader033/viewer/2022042921/5f6aff69e277917c4b465e1b/html5/thumbnails/51.jpg)
Key Systems
• Lead conversion• Promote your content in a
way that is entertaining and native to each platform
• Don’t only post links to your content
![Page 52: Sabrina Watson, President, Crystal River Computer Users ...apcug2.org/wp-content/...VTC2-21-15-SabrinaWatson.pdf · Sabrina Watson, President, Crystal River Computer Users Group APCUG](https://reader033.vdocument.in/reader033/viewer/2022042921/5f6aff69e277917c4b465e1b/html5/thumbnails/52.jpg)
Key Systems
• Lead conversion• Promote your content in a
way that is entertaining and native to each platform
• Don’t only post links to your content
• Plan your analytics• Google Analytics• Klout• Kred• PeerIndex
![Page 53: Sabrina Watson, President, Crystal River Computer Users ...apcug2.org/wp-content/...VTC2-21-15-SabrinaWatson.pdf · Sabrina Watson, President, Crystal River Computer Users Group APCUG](https://reader033.vdocument.in/reader033/viewer/2022042921/5f6aff69e277917c4b465e1b/html5/thumbnails/53.jpg)
Key Systems
1. Blogging1. You own your blog
1. Educate
2. Entertain
3. Empower
4. Call to action
![Page 54: Sabrina Watson, President, Crystal River Computer Users ...apcug2.org/wp-content/...VTC2-21-15-SabrinaWatson.pdf · Sabrina Watson, President, Crystal River Computer Users Group APCUG](https://reader033.vdocument.in/reader033/viewer/2022042921/5f6aff69e277917c4b465e1b/html5/thumbnails/54.jpg)
Key Systems - Bonus
• Tweeting links to your content directly to influencers (but only if it’s relevant to them!)
• Asking influencers (with whom you already have a relationship) to tweet your content to their followers
• When you post a link to content on your Facebook page, tag relevant influencers (or anyone mentioned in the article)
• Post your content in relevant groups and communities in LinkedIn, Facebook & Google Groups
• Answer questions relevant to your industry/product
![Page 55: Sabrina Watson, President, Crystal River Computer Users ...apcug2.org/wp-content/...VTC2-21-15-SabrinaWatson.pdf · Sabrina Watson, President, Crystal River Computer Users Group APCUG](https://reader033.vdocument.in/reader033/viewer/2022042921/5f6aff69e277917c4b465e1b/html5/thumbnails/55.jpg)
Social Media Success
Imagemarthaasanchez.com
![Page 56: Sabrina Watson, President, Crystal River Computer Users ...apcug2.org/wp-content/...VTC2-21-15-SabrinaWatson.pdf · Sabrina Watson, President, Crystal River Computer Users Group APCUG](https://reader033.vdocument.in/reader033/viewer/2022042921/5f6aff69e277917c4b465e1b/html5/thumbnails/56.jpg)
How should I begin?
• Review your stats and determine your target market location
• Create your profile and get your brand name• Note – get your brand name on all sites even if you are not using
them yet.
• Start on one social media platform at a time
• Create a social media plan
• Blog, post, tweet, engage, respond – Have fun!
![Page 57: Sabrina Watson, President, Crystal River Computer Users ...apcug2.org/wp-content/...VTC2-21-15-SabrinaWatson.pdf · Sabrina Watson, President, Crystal River Computer Users Group APCUG](https://reader033.vdocument.in/reader033/viewer/2022042921/5f6aff69e277917c4b465e1b/html5/thumbnails/57.jpg)
Social Media Success
Questions?