MATRIMONY.COMTHE SACRED KNOT

MUKUND IYERSUSAN THOMAS

YAKSH AHLUWALIA

GREAT LAKES INSTITUTE OF MANAGEMENT

DIMENSIONS TO BE QUIZZED ON

CHARACTER

INTELLECT

VALUES

ASPIRATIONS

•Personal•Professional

KIND OF QUESTIONS

ASPIRATIONS

How often you like to go out (movie/dinner/outing )?

How do you describe yourself

INTELLECT

IQ EQ MBTI test

VALUES

CHARACTER

Religious views? Any specific goal you want to achieve?

Kind of family you aspire

HAPPY MARRIAGE

OPPOSITES ATTRACT

BIRDS OF A FEATHER

FLOCK TOGETHER

BIG FIVE

CURRENT SCENARIO

BIG FIVE TEST

WHY TO FOCUS?

Matrimonial sites are now the 13th most popular mainstream online activity

Over 12 million Indians use online matrimonial searches

In a country of 1.12 billion people, Internet users number around 45 million. Of those, approximately 6 million to 8 million are seeking future mates online

Most members don't even list their interests and it is usually looks, money and job that are of higher preference

Target Audience

Parents looking for a match for their children

 Youth looking forward to marriage in the near future

Youth looking for like minded people

How many is enough ?

10 questions while registering We can add surveys to improve

profile after registration Measure expectations indirectly

SCALE USED– LIKERT SCALE

More comfortable for filling.

Can ask questions indirectly.

WHY LIKERT?

FUTURE

SUCCESS !!

ARRANGED LOVE MARRIAGE ??