Organizational Background Purpose Organization Mission Statement

Introduction

Organizational Background World Wide Fund for Nature (WWF) was

formerly known as the World Wildlife Fund (WWF) founded in 1961 in the small town of Morges, Switzerland.

WWF is one of the world’s largest and most respected independent conservation organizations working to protect the future of nature.

Introduction

Purpose

This plan has been prepared as a part of the annual business plan of WWF-Malaysia. This plan assesses the effectiveness of previous years’ operations to make sure that WWF-Malaysia achieve the highest efficiency possible in their operations and utilize all possible resources of income.

Introduction

Organization Mission Statement

WWF's Mission is to stop the degradation of the planet’s natural environment and to build a future in which humans live in harmony with nature, by:

conserving the world’s biological diversity ensuring that the use of renewable natural

resources is sustainable promoting the reduction of pollution and wasteful

consumption

Introduction

As part of the WWF Network, WWF-Malaysia activities are guided by the following principles:

be global, independent, multicultural and non party political.

use the best available scientific information to address issues and critically evaluate all its endeavours.

seek dialogue and avoid unnecessary confrontation.

build concrete conservation solutions through a combination of field based projects, policy initiatives, capacity building and education work.

Organization Mission Statement(Cont’)

involve local communities and indigenous peoples in the planning and execution of its field programmes, respecting their cultural as well as economic needs.

strive to build partnerships with other organizations, governments, business and local communities to enhance WWF’s effectiveness.

run operations in a cost effective manner and apply donors’ funds according to the highest standards of accountability.

Organization Mission Statement(Cont)

Current Products Scientific Field ResearchThe base of all of WWF’s work is science.

WWF’s Conservation Science Program (CSP) draws on powerful insights from biology, hydrology, oceanography and the social sciences to create new and effective approaches for protecting biodiversity.

SITUATIONAL ANALYSIS

Current Products Conservation Work WWF-Malaysia focuses its conservation work on

large-scale priority areas that include wild life and ecological system. These two involved conserving , restoring and protecting a diversity of species ,forest , marine and fresh water environments.

SITUATIONAL ANALYSIS

Current Products (Cont’) Conservation Work (species)In forests : tiger, elephant, rhinoceros, orang-utan In Marine and beaches : hawksbill and the green turtles.

SITUATIONAL ANALYSIS

Current Products (Cont’) Conservation Work (Forest )In Malaysia land surface was once almost entirely

covered with forest. Forest still cover about 95.5% of total land area . Unfortunately ,now the forests are in threaten by increasing number of the tree cutting .

SITUATIONAL ANALYSIS

Current Products (Cont’) Conservation Work (Marine)

WWF-Malaysia conservation work into one of the reaches marine environment in the word. Unfortunately it is threatened by overfishing .

SITUATIONAL ANALYSIS

Current Products (Cont’) Conservation Work (Freshwater)

Last area of focus is the most critical resource for human and all other living in the world , fresh water .the sufficient clean water is essential for healthy living as well as the health of the environment .

SITUATIONAL ANALYSIS

Current Products

Policy and RegulationsWWF-Malaysia has been involved in policy and

advocacy work for over 20 years they work on promote policies, plans, programmes, and legislation that integrate environmental concerns for sustainable development. This includes engaging with various government ministries and departments.

SITUATIONAL ANALYSIS

Current Products EducationPeople have the power to either protect or destroy the

environment, depending on how they choose to live their lives. There are two kind of education first one formal based and the next community based .

The first program includes projects, programmes, strategies and activities aimed at key groups related to the Malaysian formal education system.

The second program, it is intended for specific communities that are directly involved in the project sites of WWF-Malaysia.

SITUATIONAL ANALYSIS

Current Target Markets WWF-Malaysia’s primary projects are aimed to save

endangered species like tigers and rhinos, protect forests, and conserving Malaysia’s marine life, etc.

To fulfil these goals, WWF-Malaysia approaches three parties from three different angles: donation looking for project adopters volunteers to helping hand with projects

implementations

SITUATIONAL ANALYSIS

Current Distributor Networks WWF-Malaysia’s network organization existed in

supporting WWF-Malaysia’s various scopes of environmental protection activities throughout Malaysia.

WWF-Malaysia also received donations in kind from several organizations such as:

Microsoft People Potential The Nielsen Company

SITUATIONAL ANALYSIS

Current Alliances Due to the noble nature of WWF-Malaysia, other

similar environmental organizations are in fact their alliances.

In fact the most of project under our name organized with help of other environment situation .

The first of our alliance is the wild life trade monitoring network(TRAFFIC) .

The second one is department of wild life and natural park(DWNP)

SITUATIONAL ANALYSIS

Current Financial Condition In the face of a historic economic downturn, WWF-

Malaysia members and other donors continued their support in record numbers.

SITUATIONAL ANALYSIS

total income :

33,946,997.00RM

donations:

1,911,861 RM

Network Grants:

RM16,909,365

increase

total income :

RM25,998,701

donations:

RM 697,346

Network Grants:

RM 10,838,616

Comparison

2008 2009

Current Financial Condition(Cont’) Total expenditure spend in year 2009 was

approximately 80% of the company total income (RM 27,247,082).

Large fraction of the expenditure was contributed to the Conservation expenditure which supports more than 75 projects covering a diverse range of environmental protection work which is spend RM 20,418,732 in year 2009.

SITUATIONAL ANALYSIS

Conservation expenditure in Malaysia are included policy and advocacy (RM 732,562).

education (RM 926,424) conservation technical support (RM 1,044,591) capacity building and communications (RM 1,190,983) freshwater (RM 1,836,977) forests (RM 3,200,517) marine (RM 3,354,555) species (RM 8,132,124)

Current Financial Condition(Cont’)