safari 2011 team stedelijk museum
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Social Safari – July 22, 2011
Team Stedelijk Museum
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A uncompromising open strategy
societal position and achieve its visitor objectives
to become a cultural hub, reclaim its
will help The Stedelijk Museum
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The potential of the open strategy
is substantiated based on three core arguments
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MACBA, Barcelona
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What are the top 3 words that spring to mind when you hear #MACBA? #Barcelona #Museum
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Whitney Museum, New York
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What are the top 3 words that spring to mind when you hear #Whitney Museum? #NYC #Museum
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PS1/Moma, New York
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What are the top 3 words that spring to mind when you hear #STEDELIJK MUSEUM? #Amsterdam #Museum
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fear
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The Dutch public anxiously awaits the re-opening and
expects the Museum to take a central role in society
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with a new marketingconcept where enthusiasm is key
An intervention proved int’l visitors can be triggered
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…is highly accessible
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… and resulted in a very positive evaluation
by ALL visitors
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…although this will require impactful measures
based on existing resources
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There is actual momentum to further exploit
many of the ingredients already in place
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…having one of the world’s greatest collections
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…and an already imposing building
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…while the new ‘bathtub’ offers much potential
for all kinds of public activities
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…adopt a freemium business model
and develop new revenue streams
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…further increase open programming through
public curation, events, and involving art students
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that reflects the identity and proposition
…and find a more contemporary name
The Amsterdam Museum of Contemporary Art and Design (AMCAD)
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Becoming the hip-and-happening engine
generates new visitors and fuels social impact
of 21st century cultural life (again)
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What’s holding you back?