safer internet08-10 · safer internet day in norway 12 awareness tools and activities 16 e-safety...

1SAFER INTERNET ANNUAL REPORT 2008 – 2010

SAFER INTERNET08-10FINAl REpoRT / 2008-2010

SAFER INTERNET CENTRENoRWAY

2 3SAFER INTERNET ANNUAL REPORT 2008 – 2010

Table of contents

2

Summary 4

The Norwegian Media Authority and Safer Internet Centre 6Mission 7

Children and young people’s use of digital media in Norway 8Key achievements of Awareness centre in Norway 2008-2010 10Safer Internet Day in Norway 12

Awareness tools and activities 16E-safety kit 17Campaign against cyber bullying 18FACTS: Cyber bullying in Norwegian homes 20“You decide”- online resource 22Seminar for the social network industry and moderators 23Electroworld 2008 24Lecturing about safe use of digital media 25

Media literacy in elementary school 26Media & coverage 27

Cooperation on a national level 28Cooperation on an European level 29

The Norwegian Children and Youth panel 30

The National Advisory Board 32The website 33

The way forward 34


Online safety is a prioritized task in Norway. Norway’s focus on online technology and child-ren has been one of political, educative and safety-related importance since 2000.

The start of the Safer Internet Action Plan in Norway in 2003 marked the step into an inter-national cooperation for Norway. It has since the beginning been the outmost importance for the Norwegian project and government that facts and surveys makes up the background for actions and tools. For this reason, the project has been situated at the Norwegian Media Authority (NMA), who has a national responsibility for media use, including children and youngsters and digital media.

Since 2003 the Norwegian Media Authority has accumulated a great deal of statistic and quali-tative information on how Norwegian children seem to evolve in their use of digital media. Also the findings from the European EU Kids Online study has in the last project period contributed with knowledge and information. Every action and information measures is based on this knowledge. We share this knowledge with the Norwegian authorities, and the national and international cooperation network. In addition, this knowledge is more and more important for Norwegian schools, teachers and preschool teachers.

The main activities for the project period from 2008 to 2010 have been:• Theyouthpanelhasintheprojectperiod contributed to the project and its activities more accurate and more recognizable among the target group.• Distributionofthee-safetykit• “Useyourhead”campaignhasvisited120 secondary schools in Norway with a focus on cyber bullying.• Newonlineresourceaboutcyberbullying– “You decide”• SID2009:Cyberbullying• SID2010:“Thinkbeforeyoupost”/Media literacy in schools

Training and accountability of children and young people’s use of the Internet and mobile is an important priority for the media’s Safe use center. We believe that the technical regulation of Internet content has a very limited value. In addition, it may make it harder for children and young people to access important information in a vulnerable period that explore identity, for example on own body and sexuality. We must not forget that children and young people have the right to access information, even when parents do not “want” it.

It is very important that children learn critical skills, and parents should try to create an understanding that not everything online is true, and not everyone is who they pretend to be online.

DIgITAl YouTh lIFE 2010

•98%ofthechildrenbetween 9to16yearshaveaccesstoPC athome•9outof10havetheirownmobile phone.•3outof5between9to16years havetheirownPC.•Almostallchildrenbetween9to 16yearshaveaccesstoInter- netathome(only1%saysno access).

Summary

Thomas Hepsøproject manager Norwegian Media Authority

4


The project’s core task is to increase the public knowledge of the potential of electronic com-munication technologies, and the risks associ-ated with them. This will be done by utilizing already existing resources, human and insti-tutional, in addition to a vast body of recent research data.

The project receives financial funding through the Safer Internet Programme. The programme aims to promote safer use of the Internet and new online technologies, particularly for child-ren, and to fight against illegal content and content unwanted by the end-user.

The purpose of the Safer Internet Centre is to establish and act as the national awareness network centre in Norway, and to empower all users so that they can use electronic media in a fun and positive way. The project is situated within the Norwegian Media Authority and has been working with raising awareness on safe use of Internet, mobile and games among children and youngsters since 2001. The Nor-wegian Media Authority is considered to be an independent source of information and advisory within media politics and regulations. Contributions are expected to enforce the government’s main goals within media politics.

TheNorwegianMediaAuthorityandSaferInternetCentre

Safer Internet Centre (Trygg bruk)) is the national coordinating awareness centre for safe use of interactive digital media for children and youth in Norway. The awareness centre was supported by EUs Safer Internet Project that runs from 2008 to 2010, and by six different Ministries in Norway.

The nodes, situated all over Europe, are co-ordinated by Insafe, who will provide infor-mation on all the centres and their sites.

The centre’s core task is to increase the public knowledge of the potential of electronic com-munication technologies, and the potential dangers associated with them. This will be done by utilising already existing resources, human and institutional, in addition to a vast body of recent research data.

The node will work towards maintaining and developing our role as a national resource centre for all efforts on safe use of digital communications technologies.

In striving for our goals as a national node, we will play an active role in reaching public schools and educational institutions. We aim to inform and enlighten both our educators and students in a safe way in their day to day use of, and acquaintance with new and ever-changing media. We aim for a wide and intelli-gent use of the internet and mobile technology, so that children will be able to show healthy criticism and awareness regarding both the use and the contents of the World Wide Web.

Mission The purpose of the Safer Internet Centre is to establish and act as the national awareness network node in Norway, and to empower all users so that they can use electronic media in a fun and positive way. The centre is situated within the Norwegian Media Authority.

ThE INSAFE NETWoRk

Insafe is a European network ofAwarenessCentrespromotingsafe,responsibleuseofthe internetandmobiledevicestoyoungpeople.Seemore:www.saferinternet.org.

The2008–2010projectisco-fundedbytheEuropeanUnion,throughtheSaferInternetprogramme:www.ec.europa.eu/saferinternet


• Thesurvey“ChildrenandDigitalMedia2010” have shown that the main challenge for children, especially in the age group 13 to 16 year, still is related to cyber bullying. The complete survey group of 9 to 16 year olds consists of approx. 500.000 children and young people in Norway. The age group from 13-16 years consists of approx. 250.000 children. In 2010 1 out of 10 in this latter age group reported having experienced bullying while chatting online. 6 % in this group also reported to have experienced bullying via mobile phones and 14 % experienced different forms of harassment or fright related to content received through e-mail. The total population in Norway is 4.8 millions.

•98%ofthechildrenbetween9to16years have access to PC at home

• 9outof10havetheirownmobilephone.

• 3outof5between9to16yearshavetheir own PC.

• Almostallchildrenbetween9to16years have access to Internet at home (only 1 % says no access).

Childrenandyoungpeople’suseofdigitalmediainNorwayFor the fourth time since 2003 the Norwegian Media Authority has con-ducted a survey among children and young people between 9 and 16 years of age. The importance of safety online for children in Norway is indisputable, and we have since 2003 attained a great deal of statistic and qualitative information on how Norwegian child-ren seem to evolve in their use of digital media, and what challenges are new.

BARN OG DIGITALE MEDIER

2010Fakta om barn og unges bruk og opplevelse av digitale medier.

BARN OG DIGITALE MEDIER 2010Medietilsynets rapport beskriver barn og unges bruk av digitale medier og tilgangen til dem. Rapporten gir også et bilde av utviklingen på disse områdene sammenliknet med 2003, 2006 og 2008. Hva gjør barn og unge på Internett? Hva spiller de?; og hvor utbredt er mobbing/trakassering via Internett og mobil? Hvor utbredt er det å sende bilder og video av hverandre via Internett og mobil?

Hovedfunnene og de grafiske framstillingene blir presentert på en oversiktlig måte slik at stoffet skal være lett tilgjengelig. Rapporten er et aktuelt oppslagsverk for alle som jobber med barn og unge og som ønsker bedre forståelse for hva de unge gjør når benytter PC, spill eller mobilen.

MedietilsynetNygata 4NO-1607 FredrikstadTelefon: 69 30 12 00E-post: [email protected]: www.medietilsynet.no og www.tryggbruk.no

Trygg bruk-prosjektet er det nasjonale koordineringsorganet for trygg bruk av digitale medier for barn og unge. Trygg bruk- prosjektet er en del av et EU-finansiert program som har som mål å fremme sikker bruk av Internett blant barn og unge. Trygg bruk- prosjektet administreres av Medietilsynet i Norge.

BAR

N O

G D

IGIT

ALE

MED

IER

201

0 F

akta

om

bar

n og

ung

es b

ruk

og o

pple

vels

e av

dig

itale

med

ier

BARN OG DIGITALE MEDIER

2010Fakta om barn og unges bruk og opplevelse av digitale medier.

BARN OG DIGITALE MEDIER 2010Medietilsynets rapport beskriver barn og unges bruk av digitale medier og tilgangen til dem. Rapporten gir også et bilde av utviklingen på disse områdene sammenliknet med 2003, 2006 og 2008. Hva gjør barn og unge på Internett? Hva spiller de?; og hvor utbredt er mobbing/trakassering via Internett og mobil? Hvor utbredt er det å sende bilder og video av hverandre via Internett og mobil?

Hovedfunnene og de grafiske framstillingene blir presentert på en oversiktlig måte slik at stoffet skal være lett tilgjengelig. Rapporten er et aktuelt oppslagsverk for alle som jobber med barn og unge og som ønsker bedre forståelse for hva de unge gjør når benytter PC, spill eller mobilen.

MedietilsynetNygata 4NO-1607 FredrikstadTelefon: 69 30 12 00E-post: [email protected]: www.medietilsynet.no og www.tryggbruk.no

Trygg bruk-prosjektet er det nasjonale koordineringsorganet for trygg bruk av digitale medier for barn og unge. Trygg bruk- prosjektet er en del av et EU-finansiert program som har som mål å fremme sikker bruk av Internett blant barn og unge. Trygg bruk- prosjektet administreres av Medietilsynet i Norge.

BARN OG DIGITALE MEDIER 2010 Fakta om barn og unges bruk og opplevelse av digitale medier

Linktothefullreport(onlyinNorwegianatthemoment)canbefoundhere:

http://www.medietilsynet.no/Docu-ments/Trygg%20bruk/Rapporter/Barn%20og%20digitale%20medier/NYBarnogdigmed2010.pdf


KeyachievementsofAwareness centreinNorway2008-2010

Network of key national stakeholders Exchange of best practice and knowledge, coordinated national efforts, common safer internet projects. The national network of stakeholders consists of 20 members representing the academia, the industry, NGO’s and authorities focusing on children’s use of the internet and new online technologies in Norway. Safer Internet Day

2009 - 2010. Events, competitions, press release, dissemination of tools and messages.

The Norwegian Media Authority has conducted a survey among children and young people between 9 and 16 years old. The survey “Children and Digital Media 2010” have shown that the main challenge for children especially in the age group 13 to 16 year still is related to cyber bullying. The complete survey group of 9 to 16 years old con-sists of approx. 500.000 children and young people in Norway.

In the autumn of 2009, the Norwegian Red Cross, ChildMinder, Telenor and the Norwegian Media Authority launched Norway’s biggest ever campaign against cyber bullying- “Use your head” campaign.

Awareness tools, educational material, brochures, posters, tips for adults and children. Hands on awareness tools for parents, educators and children. The website (www.tryggbruk.no) consists of information, advice and education material about children and young people’s use of the internet and the mobile targeted parents and teachers.

In the beginning of 2009 the project distributed the e-safety kit to approximately 130.000 2nd and 3rd graders, their families and contact teachers. This has been a huge success story in reaching out to parents and their children with much needed information. The Family e-safety kit was elaborated by the Insafe network and supported by UPC. Using this kit, whole families learn together, parents and children in cooperation, sharing their expertise.

Online resource about cyber bullying. The online resource contains a quiz, short videos, and facts. The resource is shaped as a small online universe where you can explore different activities and solve exercises together with your class.


The 6th Safer Internet Day took place on 10th February 2009 and was celebrated through 500 events in 50 countries all over the world. In 2009, the Safer Internet Day focused in particular on the problem of cyberbullying, and promotion of the Norwegian E-safety Family Booklet.

Cyber bullying is one of the top focuses in the media these days in Norway. Two ministers were present at our event this year, to support this year’s focus; as well as the great work and distribution of the e-safety kit.

The Norwegian awareness centre did also disseminate the official Insafe SID 09 campaign spot “Stop bullying online”. This information campaign included a short video and was presented on the Safer Internet Day and published on the project’s website.

In addition, Microsoft released their latest survey on cyber bullying in coherence with SID. The project did appear on the news channel on SID, as well in several articles on cyber bullying in some of Norway’s largest newspapers.

SaferInternetDayinNorway

2009

Safer Internet Day 2009. From left: Minister for Administration and Reform Heidi Grande Røys; Minister for Children and Equility. Anniken Huitfeldt and project coordinator Thomas Hepsø.

12


For the Safer Internet Day 2010, we invited the collaboration network, teachers, pupils, the Minister of education and the media to a seminar on the 9th of February. We focused on media literacy, and the challenges related to the school’s official role as a supervisor in this area. From a Safer Internet Centre point of view, it’s important that the child is surrounded by adults, both at home and at school, that engage themselves as supervisors in the development of the child’s media literacy, particularly the part concerning safe use.

Three 14 year old girls from Drammen and our Youth panel made a presentation on the benefits of using ICT in school, and how this was taken from them when they started going to a different school with at different perspective and competence regarding ICT.

The Minister of Education, Kristin Halvorsen, made a speech after listening to the youth panel. After lunch we had a closer look at the term ‘Digital competence’, trying to grasp the different definitions that lay behind the word, nuances and interpretations that often lead

to misunderstandings. Microsoft presented their latest research on kids and digital com-petence in terms of discernment and rules. The new Centre for ICT in Education told us about how media literacy will be their responsibility.

This year we engaged our youth panel through conversations on this year’s topic; the use of ICT in primary and secondary school. The panel made it clear that they were frustrated by the degree of coincidence that affect whether they are supervised in areas concerning ICT or not. This meeting helped us angle the message in a way that is close to their own perception of the challenge; it’s all about chance. In ad-dition, our youthpanel was strongly involved through both presentations from the stage and in direct communication with the Minister of education on the actual day. The collaboration network was also strongly present this year, both through presentations of their work on the field from the stage, as well as sharing information in terms of leaflets etc from infor-mation stands at the arena.

TRYGG BRUK- DAGEN 2010 Årets fagdag for alle som er opptatt av at den oppvoksende generasjon skal gis optimale utviklingsmuligheter under trygge omstendigheter.

Program09:30 – 09:55 Registrering og kaffe10:00 – 10:25 Velkommen og utdrag fra Trygg Bruk-undersøkelsen 2010 Thomas Hepsø, Medietilsynet / Trygg bruk10:25 – 10:55 – Det handler om flaks Elevene Marte, Siri og Christine om sine erfaringer Erik Westrum, IKT-koordinator 10:55 – 11:20 Innlegg Kunnskapsminister Kristin Halvorsen11:20 – 11:45 Spørsmål til statsråden Fritt fram for elever fra Drammen og Fredrikstad11:45 – 12:25 Lunsj og utstilling12:30 – 12:50 Hva betyr digital kompetanse? En nærmere titt på begrepet, og forskningen på IKT i norsk skole Øystein Gilje, forsker ved UiO12:50 – 13:10 Dette er vårt mandat! Torbjørn Moe, Senter for IKT i Utdanningen13:10 – 13:30 Bruk Hue - en skoleturné om digital mobbing Erfaringer så langt Atle Lessum, informasjonssjef i Telenor13:30 – 13:50 Hvor er de voksne? Tilstand og spørsmål Jan Helge Luth, Pedagogisk Programleder Microsoft13:50 – 14:00 Avslutning Thomas Hepsø, Medietilsynet/ Trygg bruk

> Skal det handle om flaks?

> _

Vi er ikke alene! Medietilsynet Trygg bruk har heldigvis en stor omgangskrets! Et nettverk som alle brenner for det samme. Vi nevner i fleng: Røde Kors, Kripos, Microsoft, Telenor, Redd Barna, Sintef, IKT Norge, BarneVakten, Sulake, Post og Teletilsynet, Datatilsynet, Teknologirådet, UiO, Utdanningsdirektoratet, Forbrukerombudet, Barneombudet med flere.

The official Insafe SID 10 campaign spot “think before you post” was presented at SID10.

SaferInternetDayinNorway

2010

The youth panel together with the Minister of Education, Kristin Halvorsen


Moropakke

- slik får destyr på nettet

As many as 85 per cent of Norwegian parents believe that new forms of communication via the internet and mobile phone are helping to make bullying among children and young people more common. At the same time, one parent in four thinks that digital bullying is more serious than normal bullying. Among children aged 10 to 15, almost half say they have carried out mobile or internet bullying themselves or know someone who has done it.

Awareness of digital bullying in society• Almosttwooutofthreeparentsknowwhat digital bullying is, but there is still a high proportion (36 per cent) who are aware of the phenomenon to only a small or very small extent. • Almostthreeparentsoutoffiveperceive digital bullying as a problem for today’s children and young people, while more than one child in five thinks the same. Children aged between 13 and 15 are more likely to think that digital bullying is a problem than those aged 10 to 12. As many as 28 per cent of the older sample perceive it as a problem, against 16 per cent of the younger ones.

The action plan for children and Internet within the departmental body, together with the awareness centre, made a huge investment distributing the e-safety kit. In the beginning of 2009 the project distributed the e-safety kit to approximately 130.000 2nd and 3rd graders, their families and contact teachers. This has been a major challenge in both logistics and costs, but also a huge success story in reaching out to parents and their children with much needed information.

The Family e-safety kit was elaborated by the Insafe network and supported by UP C. Using

this kit, whole families learn together, parents and children in cooperation, sharing their expertise.

Colour-coded chapters highlight four key e-safety themes: Security, Communication, Cyberbullying and Entertainment. When opening the colourful folder, families will find:

• Twoe-safetybooklets;afamilyfunsection and a parental guide• Afamilycertificate• Emoticonstickers• 12cut-outsituationcards

Evaluation of e-safety kitA goal for the current project has been to evalu-ate our work and actions. Since the e-safety family kit to date is the biggest undertaking for this project, it was natural for us to invest in a survey to see the impact of this work. The sur-vey was conducted online on the parents of the children who received the kit during the spring of 2009 through their schools. The survey showed that of those who had received the kit, 70 % had read it, and 44 % had actively used the kit. On average, the time spent on the kit was 707 minutes. 78 % of those who had read the kit thought that the learning value was good or high, and 87 % thought that the value for their children was good or high. Another important question asked in this survey was whether or not these parents had received any informa-tion on safety issues for children online, in any form–and64%answeredyes.Althoughwedonot have any comparative study or question-naire done before on this topic, we feel that this isa relativegoodresult– though it indicatesthat the work for this target group is far from accomplished; making parents a high priority target group for our future work.

Awarenesstoolsandactivities

E-SAFETY kIT

Hvordan holde dine barn trygge på nettet

Støttet av:

Dei gode reglane for familien ....................................1. ..............................................................................................2. ..............................................................................................3. ..............................................................................................4. ..............................................................................................5. ..............................................................................................6. ..............................................................................................7. ..............................................................................................8. ..............................................................................................9. ..............................................................................................Underskrifter

FamiliesertifikatSaman har vi jobba oss gjennom dei re kapitla i Trygg bruk-pakken for familien: Sikkerheit skaper

tryggleik, Kommunikasjon, Nettmobbing og Underhaldning og nedlasting. Nedanfor lagar vi

våre ni gode husreglar som skal følgjast når vi bruker datamaskin og Internett.Familien ................................................................

Hva ville du gjøre?Forslag til alle situasjonene finnes i foreldreveiledningen.

Sara skal gå på nettet for å chatte med Jenny da et lite pop-up vindu dukker opp og forteller at antivirusprogram-met har gått ut på dato. Hun vil veldig gjerne på nettet for å snakke med Jenny.

Hva kan skje hvis hun velger å overse meldingen?

Sara får e-post fra en ukjent person. Emnet er “Kule nettspill” og har et vedlegg.

Det høres fristende ut. Hva vil du foreslå at hun gjør?

Sander skal skrive en kort skoleoppgave om elver i Europa. Han skriver inn “elver” og “Europa” i søkemoto-ren. Den første nettsi-den synes å ha alt han trenger: tekst og bilder. Kan han bare kopiere det ord for ord?

SITUASJON 1SITUASJON 2

SITUASJON 3

Sara besøker en venn som har registrert seg på en chattetjeneste. Vennen fyller ut bruk-erpro len sin med alle personopplysninger. Sara, som har lært å lage sikre pro ler av Tonje, mener hun burde skrive det annerledes.Hva synes du Sara bør råde vennen sin til å gjøre?

Sanders venn Eirik kran-glet med en god venn, og rett etterpå begynte elevene i klassen å få ekle e-poster fra Eirik. Eirik er helt fortvilet og sverger på at han ikke har sendt dem. Sander tror han vet hva som har skjedd.

Kan du gjette det?

Sara har i noen uker chattet med medlem-mer i sin favoritt fanklubb. En av disse vennene har foreslått at de skal møtes i virke-ligheten. Sara vet ikke hva hun skal gjøre. Hva ville du råde henne til?


SITUASJON 6

Sander har fått en mo-biltelefon til jul. En dag han surfer på internett, nner han et nettsted hvor det er haugevis av GRATIS* ringetoner. Hva synes du? Bør han laste ned en?

Sara surfer på Internett. Et av nettstedene som hun synes er morsom inviterer henne til å bli med på en spør-rekonkurranse. Når hun er ferdig, blir hun bedt om å fylle ut op-plysninger om seg selv i et skjema.

Hva skal hun gjøre? Synes du hun burde gjøre dette?

Sander spiller et online-spill der han er i direkte kontakt med andre spillere. Det er virkelig kult. Noen ganger chat-ter han med noen av de andre spillerne. Hvilke sikkerhetstips bør han tenke på?


SITUASJON 12

En venn av Sander har det virkelig vondt. Noen har sendt ham frekke e-poster. Sander mener at dette er veldig dårlig gjort og han ønsker å hjelpe vennen sin.

Hva kan han gjøre?

Sander kk en mo-biltelefon i julepresang, og har brukt den til å ringe familien og sende tekstmeldinger til ven-nene sine. En dag kk han en video av en gutt som kk juling, og det var en venn som hadde sendt den.

Han synes dette var veldig ubehagelig. Hva bør han gjøre? Bør han også sende meldingen videre?

Saras klasse lærer hvor viktig det er å behandle andre med respekt. Læreren refererer til mobbing, og ber klassen om å tenke ut regler for god opp-førsel. Sara vil gjerne være litt nytenkende, og bestemmer seg for å skrive om nettikette (god oppførsel på nettet) for å hindre net-tmobbing.

Kan du hjelpe henne med noen ideer?


SITUASJON 9

16


During the course of autumn 2009 and 2010 the “Bruk hue” (Use your head) tour has visited 150 lower secondary schools consisting of 15,000 pupils and approx. 7,000 parents. Each visit in-cluded a daytime meeting for lower secondary school pupils and a meeting for parents in the afternoon and evening. The tour began in the county of Oslo, Østfold and Akershus, and was intended to prevent digital bullying by spreading information about how parents and children should handle digital bullying situ-ations.The campaign has been supported by both former Minister of Children and Equality Anniken Huitfeldt and now Audun Lysbakken. The evaluated effect of the campaignThe work of developing the “Bruk Hue” tour has been going on for almost a year. Telenor, the Norwegian Red Cross, ChildMinder (Barne-vakten)andtheNorwegianMediaAuthority/Safer Internet Centre have been jointly develop-ing a dialogue based school tour that emphasises participation by both parents and the child-ren themselves. The tour gave specific advice about how both children and parents can fight digital bullying. The aim is to make young people, parents and teachers more aware of what digital bullying is, what can create bul-lying situations, what one should avoid doing and what mental and legal consequences digital bullying can lead to.

“Use your Head” gives digital behavior change“Use your Head” campaign against cyber bul-lying has been in direct contact with approxi-mately 15,000 students and 7,000 parents since 2008. However, the number who has experi-enced the effects of “Use your Head” campaign is far greater. 20 per cent of Norwegian children aged 10 to 15 years say they know of “Use your Head ‘campaign, which is equivalent to 75,000 children. Of these, 45 percent or 34 000 children, says that “Use your Head” campaign has made them better equipped to handle any situations related to cyber bullying.

A survey among teachers, pupils and parents who have participated in “Use your Head” also shows that the attitude of the campaign is working. Almost all of those surveyed say they are left with considerable knowledge of cyber bullying, including how you can turn to for help and what you can do to limit the digital bully-ing. A large proportion of students say they have changed their behavior after the digital cam-paign. Among other things, three of the four students who have participated in “Use your Head” that they now ask for permission before posting pictures of others, while 60 percent say they will delete the images if they believe others do not like them.

uSE YouR hEADNorway’sbiggestcampaignagainstcyberbullying

Norwegian Red Cross, ChildMinder, Telenor and the Norwegian Media Authority have formed a united front against digital bullying: In the autumn of 2009, the Norwegian Red Cross, ChildMinder, Telenor and the Norwegian Media Authority launched Norway’s biggest campaign ever against cyber bullying.

500 pupils at Gimle skole in Bergen (Foto: Scanpix)

18

http://brukhue.com/


85 per cent of Norwegian parents believe that new forms of communication via the internet and mobile phone are helping to make bully-ing among children and young people more common. At the same time, one out of four parents believes that cyber bullying is more se-rious than bullying face to face. Almost every second child between the age of 10 to 15 report that they have carried out mobile or internet bullying them selves, or know someone who has done it.

General awareness of cyber bullying• Almosttwooutofthreeparentsknowwhat cyber bullying is, but there is still a high proportion (36 per cent) who are aware of the phenomenon to only a small or very small extent.

Awareness of cyber bullying in own family/social circle • Amongparents,asmanyasoneinfour perceive cyber bullying to be a problem in their own child’s social circle. In comparison, 15 per cent of children say that they, or someone they know, have received many or very many messages on the internet or mobile phone that they perceive as bullying or teasing. In total, as many as 70 per cent of children say that they, or someone they know, have received a few messages that they perceive as bullying or teasing. • Girlsaremorevulnerabletocyberbullying than boys. 19 per cent of girls say that they, or someone they know, have received many or very many messages on the internet or mobile phone that they perceive as bullying or teasing, while 11 per cent of boys say the same.

Lack of control of children’s use of digital media• Morethanoneinthreeparentsfindthey have little or very little control over their own child’s use of the mobile phone and internet. Similarly, one child in three says that his or her parents don’t know what they are using the mobile phone and internet for. • Asmanyas85percentofparentsbelieve that new methods of communication may make bullying and teasing more common. At the same time, as many as one in four believe that bullying via new communications channels is more serious than normal bullying, while as many as 71 per cent believe it is equally serious. Three per cent think it is less serious than normal bullying.

Lack of knowledge among parents• Onlyhalfoftheparentsthinktheyknow enough about how to handle cyber bullying, if their own children were subjected to it. No more than five per cent say that they, to a very great extent, know enough about how it should be handled. • Morethanoneoutofthreeparentshavenot talked to their children about teasing or bullying via mobile phone or the internet to any great extent. This also reflects what the children respond, in that one in three children say that they have not talked to their parents about teasing or bullying via mobile phone or the internet.

FACTS:Surveyofparentsandchildren:

CyberbullyinginNorwegianhomes

The media agency Opinion has on behalf of Telenor carried out a survey regarding cyber bullying in Norway. A representative selection of 502 parents who all have children aged from 10 to 15 have answered a number of questions about cyber bullying. A summary of the results of the survey is given below.

20


SeminarforthesocialnetworkindustryandmoderatorsIn april the Red Cross, ChildMinder, Save the Children, The Data Inspectorate and the Nor-wegian Media Authority arranged a seminar in order to high light the challenges seen on the popular social networks, and to discuss how we might best handle these. The moderators of some the most popular social networks forkids(GoSupermodel,Nettby,Biip,Deiligst,Habbo Hotel) shared their experiences from contact with the users and observing the users. We considered it an important task to intro-duce the service providers to our help lines (Kors på halsen (The Red Cross) and Slett meg (The Data Inspectorate), in order to encourage a closer cooperation between the two arenas.

• Childrentellmoderatorsabouttheirprivate problems regarding abuse, loneliness, bullying, eating disorders etc.

• Moderatorsareoftenyoungandnottrained to handle these situations.

• Helplinesandotherrelevantserviceswere introduced to the moderators and administrators of the services in order to encourage them to pass these issues over to them.

John Ståle Stamnes (Kripos), Helle Jacobsen (The Norwegian Media Authority) and Torgeir Waterhouse (ICT-Norway) (Photo: Kristin Sommerseth)

The online resource contains a quiz, short videos, and facts. The resource is shaped as a small online universe where you can explore different activities and solve exercises together with your class. The new module is collabora-tion between Norwegian Board of Technology,

Center of ICT in education and The Data Inspectorate together with Norwegian Media Authority/SaferInternetCentreandNorwegianDirectorate for Education and Training.

Onlineresourceaboutcyberbullying-“Youdecide”

DIRECTLINKTORESOURCE:http://mobbing.dubestemmer.no/

RELATEDSITE:http://www.medietilsynet.no/no/Trygg-bruk/Nyheter/Nytt-verktoy-i-kampen-mot-mobbing-pa-nettet/


LecturingaboutsafeuseofdigitalmediaElectroworld2008Lectures and visiting schools have been im-portant for the projects work in 2008/2010.Visiting primary and comprehensive schools (with children from age 6 to 15), talking to children, educators and parents about themes related to children and media technology. By opening up for discussions concerning each school issues related to electronic media, we

The Safe Use- centre participated on the ”Electroworld 2008” event, where the project wasrepresentedatastand–raisingaware-nessononlinegaming,agerating(PEGI)anddigital media. 700 children, youth and adults participated in the projects survey/ contest.

raise awareness and urge parents, teachers and children to take on the challenge of new media, and use www.tryggbruk.no as a tool in their use and approach to electronic media.

The“UseYourHead”-campaign(2009–2010)has contributed and supplemented our lectures and visits at schools in 2009 and 2010.

”Electroworld” is the biggest event for at-home-technology every year in Norway. The event had 30.000 visitors. Our stand focused on safeuseofelectronicgames(PEGI)–anaturalfocus in the masses of Xbox and PS3 stations around the event.


Media&coverageInterviews, articles, online coverage and radio performances on raising awareness and the tools available. The project is recognized as an expert source on children’s use of the internet and new technologies providing the Norwegian press with balanced and factual information about children’s use of new media.

From September 30th 2008 to September 31st 2010, the awareness centre is cited in articles or news items in radio, television, journals and on the internet more than 250 times.

MedialiteracyinelementaryschoolSeveral participants from the awareness centre network have contributed in the design of a pilot project that aims to strengthen students’ media literacy. The idea is to gather existing material on the subject, and develop digital learning resources in the form of edu-cational programs for elementary school. These resources will be closely linked to the Knowledge Promotion, the latest reform in the 10-year compulsory school and in upper secondary education and training.

We sent this project description to the recently established Centre for ICT in Education, along with a suggestion that we cooperate on this project and that it’s owned by them.

• Thegovernmenthasintroducedafifth mandatory competence that kids need to develop at school; digital competence. Todaythisisrandom–someschoolsfocuson the subject, others don’t.

• Alotofresourcesonthesubjectexiststoday, but in the form of campaigns.

• Themainideaforthisprojectistocollect these resources and build a more sustainable package that can be used over time, ensuring that all children are taught in the subject.

tirsdag 5. oktober 201

0

7NYHETER 7

350 eleverbrukte

hodet og lyttet til

foredrag omdigital

mobbing. Dakvelden

kom, var det kun

noen titallsforeldre

som dukket oppfor å

lære ommobbingen.

Tor Arvid A. Gunderse

n

tor.arvid.a.gundersen@

varden.no

SKIEN – Selvsagt skulle jeg øn-

ske flere foreldre møtte opp.

Undersøkelser vi har gjort vi-

ser at mindre enn halvparten

av foreldrene vet hvordan de

skal forholde seg til digital

mobbing, sier informasjonssjef

Per Aril Meling i Telenor.

Han er en av medvirkerne i

kampanjen «Bruk hue», som

skal forebygge digital mobbing

blant barn og ungdom.

Kommuniserer digitalt

Hensikten med kveldsmøtet på

Gjerpen ungdomsskole i går

var å åpne barnas verden for

foreldrene. Mens de voksne har

opplevd en rivende teknologisk

utvikling, er barna deres født

rett inn i den.

– Visste dere at 75 prosent av

all kommunikasjon mellom

barna deres skjer digitalt, spur-

te Ole Vestøyl som ledet fore-

draget hvor det ble vist en film

om mobbing. I filmen tar en

gutt bilde av en annen gutt na-

ken i dusjen, mens en tredje

sender det videre. Når «hele

skolen» har fått distribuert bil-

de via sms, e-post og på inter-

nett, så starter den uthengte

gutten å true fotografen på

nett. Resultatet er politietter-

forskning og en hel serie an-

meldelser.

Kraftfulle arenaer

– Vet dere at i Norge er det to

millioner bruker av Facebook,

fortsatte Vestøyl, for å under-

streke at om det brukes feil, får

det ekstrem slagkraft.

I løpet av en drøy time tok

han foreldrene med i deres

barns verden. Der hvor elektro-

nisk chattespråk er så brutalt

vulgært at de fleste foreldre

blir svært overrasket.

«Bruk hue» kommer i dag til

Porsgrunn, mens de neste da-

gene er Drangedal og Ulefoss

som er arenaer. I forrige uke

gjestet følget Dalen.

Vil kjempemot

digitalmobbing

MOBBING: Ole Vestøyl l

edet «Brukhue» på Gj

erpen ungdomsskole i går

kveld. Barenoe titall fo

reldre dukket opp.

FOTO: TORARVID A. GUNDER

SEN

F A K TA

� Kampanjen er et samar-

beid mellom røde Kors, Bar-

neVakten, Telenor og M

edi-

etilsynet mot digital m

ob-

bing� Hittil har 1

00 skoler blitt

besøkt, nåer kampanjen

kommet til Telemark

� En av tre barn mellom 10

0g 15 år har sendt mobbe-

meldinger elektronisk

� 250.000 barn i Norge h

ar

enten mottatt ellerkjenner

noen som har mottat slike

meldinger

«Bruk hue»

SKUFFET: –Vi skulle se

lvsagt øn-

ske at flereforeldre tok

seg tid til

å bli med på foredraget, sier i

n-

formasjonssjef Per Aril Meling i

Telenor.

Ansatte i 24Seven

TechnologyGroup

går til sakmot sjefen

sin, Stian Rustad fra

Porsgrunn.

PORSGRUNN De fire ansatte,

Arild Mostad, Kjell Richard

Bjørntvedt, Steinar Jordbakke

og Espen Fjeldberg, er også ak-

sjonærer i selskapet 24 Seven

Technology Group. De stevner

daglig leder Stian Rustad for å

få utlevert et lydbånd som kan

hjelpe dem til å vinne ankesak

mot selskapet Mamut. Det mel-

der Dagens Næringsliv i dag.

I 2006 inngikk 24 Seven Tech-

nology Group et samarbeid

med Active24 som skulle vare i

minst to år. I august samme år

kjøpte Mamut Active24. Og i

oktober samme år hevet 24 Se-

ven Technology avtalen.

24 Seven la ned påstand om

vesentlig

mislig-

hold, men

ble ikke

trodd ver-

ken i ting-

retten el-

ler i lag-

mannsret-

ten. Acti-

ve24 gikk

til mot-

søksmål

og i mai i

år ble 24

Seven

Technology Group dømt til å

betale 18 millioner kroner i er-

statning i Oslo tingrett. Nå er

saken til behandling i Borgar-

ting lagmannsrett.

Aksjonærene ber nå om ret-

tens bistand til at Rustad må

legge fram et lydbånd med sam-

tale mellom ham selv og flere

ansatte i Active24. Lydbåndet

skal inneholde uttalelser fra en

sentral person i ledelsen i Acti-

ve24 eller i morselskapet Ma-

mut om at han ble instruert av

daglig leder i Mamut om at

samarbeidsavtalen med 24 Se-

ven Technology Group skulle

stanses og ikke gjennomføres.

Rustad viser til at informa-

sjonen ble utlevert i fortrolig-

het, og at vernet av varslerne

betyr mer enn økonomiske

interesser.Ansatte sak

søker sjefen i 24 Seve

n Technology Group

Med markedets nyeste teknologi korrigerer vi alle typer

synsfeil – også alderslangsynthet. Kontakt oss for en

uforpliktende forundersøkelse i Tønsberg eller Larvik.

Ring oss på 800 80 222 så skal du se!

NYTT SYN I VESTFOLD!

ABC SYNSKIRURGI

www.abc-sk.no

VERNER VARSLERNE:

Stian Rustad vil ikke

utlevere etlydbånd

med sensitivinfor-

masjon av hensyn til

varslerne.

Kjell Aulie

[email protected]

NOME/TINN øvre Telemark

lokallag av Dysleksi Norge

øker aktiviteten og inviterer

til temakvelder i Lunde og

på Rjukan. Lunde barnesko-

le får besøk torsdag 7. okto-

ber, Rjukan mandag 18. ok-

tober. «Hjelp, barnet mitt

har lese- og skrivevansker»,

kaller prosjektleder Åsne

Midtbø Aas temakveldene.

Hun vil orientere blant an-

net om hva som kan gjøres

for å legge til rette for barn

med lese- og skrivevansker,

hvilke rettigheter de har og

om hva slags hjelpemidler

som finnes. Midtbø Aas opp-

fordrer kommuner i Tele-

mark til å ta eksempel av

Seljord kommune. Dysleksi

Norge har et samarbeid med

kommunen om en system-

plan og prosjektlederen be-

rømmer Seljord for deres

målrettede jobbing.

– Tidlig innsats er veldig

viktig. Vente og se-holdning-

er er ikke bra. Mange får di-

agnosen først når de går i

videregående, sier Åsne

Midtbø Aas.

Mangel på kompetanse

mener hun er hovedårsaken

til at hjelpen til dyslektikere

er dårlig. Aas er selv lærer-

utdannet og sier hun hadde

ekstremt lite om dysleksi i

studietiden.

– I forhold til dysleksi bur-

de lærerne blitt bekymret

før foreldrene. Slik er det ik-

ke alltid, sier Midtbø Aas.

Økt innsats

for dyslek-

tikere

TA KONTAKT: Sier Åsne

Midtbø Aas til foreldre s

om

har barn med lese og s

krive-

vansker.FOTO: KJEL

L AULIE

4 aktuelt

Vestnytt torsdag 16. september 2010

Mange ungdommar

har opplevd ubehage-

lege ting på internett.

– Ver forsiktige me

kva de legg ut og kven

de snakkar med, er

rådet frå «Bruk hue»-

kampanjen.

BILDØY: – Det er ikkje mange som

veit eller tenker over at det kan

vera straffbart å leggja ut pinlege

bilete av andre. Det er mange som

berre skal tøysa med kompisen

sin, og som så oppdagar at det får

store konsekvensar for alle invol-

verte, seier Per Aril Melling.

Han er informasjonssjef i Te-

lenor, og reiser rundt med «Bruk

hue». Denne kampanjen har til

mål å gjera ungdom meir bevisste

på korleis dei brukar internett og

mobilar. Temaet er først og fremst

digital mobbing. Tysdag var dei på

Fjell ungdomsskule.

– I ei undersøking seier 70

prosent av borna at dei sjølve

eller nokon dei kjenner har fått

meldingar som dei har opplevd

som mobbing, fortel Melling.

Passord på avveie

Gjennom fortellingar, film og

samtalar prøvde «Bruk hue» å

gjera elevane på Fjell ungdoms-

skule merksame på farane. Om

kvelden fekk foreldra høyra det

same.– Bere ein av tre foreldre har

oversikt over kva borna gjer på

nett, seier han.Ei kjapp handsopprekning

blant elevar på ungdomsskulen

viser at svært mange har passordet

til msn- eller facebook-kontoen til

nokon av venene. Å vera lettsindig

med passord er ikkje særleg lurt.

– Det kan jo tenkjast at de ein

gong vert uvener, då kan pass-

orda misbrukast, sa Ole Vestøyl i

«Bruk hue» til elevane.

Han viste til døme der mobbing

på mobil og nett har ført til at

ungdom har tatt sjølvmord. Også

spreiing av intime bilete har fått

slike fatale konsekvensar.

– Hugs at om ein sender rundt

eit bilete, blir det fort spreidd

rundt på nett og mobilar i stort

omfang, sa Vestøyl.

Harde straffar

Spreiing av eit bilete var utgangs-

punktet for filmen som vart vist

for elevar og seinare foreldre på

ungdomsskulen på Bildøy. Små-

krangling mellom to gutar fører

til at den eine tek mobilbilete

av den andre i dusjen. Ein tredje

elev tjuvlånar mobilen og sender

biletet til alle på kontaktlista. Slik

sit brått «alle» med det pinlege

biletet. Resultat: Ein elev blir

mobba. Politiet vert kopla inn, og

han som sende biletet, må betala

mange tusen kroner i bot.

– Det er mange som får bako-

versveis når dei høyrer om kva

straff ein kan få for slikt, seier Per

- Uvett på nett kan få

store konsekvensar

Ingrid Osebakken (frå venstre), Susanne Brensdal, Karoline Hevrøy og Ingrid

Grimstad kjenner til at internett ikkje er opphav til berre kjekke ting.

Trettenåringane Ingrid Osebak-

ken frå Foldnes, Susanne Brens-

dal frå Foldnes, Karoline Hevrøy

frå Liljevatnet og Ingrid Grimstad

frå Brattholmen kjenner seg att i

«Bruk hue» sine skildringar av

problem rundt unge og digitale

medier.– Eg har sjølv opplevd kjipe

meldingar på Facebook, fortel

Ingrid Grimstad.

Jentene er forsiktige med å leg-

gja ut bilete på Facebook og andre

nettsamfunn.– Men det er mange som har

fleire hundre bilete på Facebook.

Dei legg dei rett inn frå minnepin-

nar utan å vita heilt kva bilete som

er på minnepinnen, seier ho.

Dei fire trettenåringane fekk

seg ei overrasking då dei høyrde

om straffa for mobbing i ulike

former på nett.– Eg var eigentleg ikkje klar

over at det var slike harde straffer,

seier Karoline.Ifølgje jentene har foreldra eit

visst oppsyn med kva dei driv

med på nett.– Mamma går av og til forbi og

ser kva eg driv med. Og ho kan

facebook-passordet mitt, fortel

Karoline.Det er ikkje uvanleg å ha forel-

dra på venelista på Facebook. Slik

kan dei føresette til ein viss grad

sjå kva som rører seg rundt borna

deira på nettsamfunnet.

– Borna oppfører seg jo gjerne

annleis på nett enn dei gjer i hei-

men, seier Susanne.

– Men det er jo mange som tyk-

Ole Vestøyl ga mange av elevane på Fjell ungdomsskule ein tankevekkjar om mobilbruk og nettvett. Begge foto: Kyrre Styve

– Kjenner oss att

kjer det er flaut å ha foreldra som

vener der, seier Ingrid Grimstad.

Spørsmålet er om råda frå

«Bruk hue»-kampanjen fører til

at ungdommane endrar litt på

nett- og mobilvanane.

– Ja, det trur eg dei kjem til å

gjera, seier Ingrid Osebakken.

Aril Melling.Ved eitt tilfelle vart ei jente

dømt for å ha sendt følgjande

tekstmelding til ei anna jente:

«Du er så støgg! Det er ingen

som liker deg. Blir kvalm av deg...

Hore!!!”.– Digital mobbing er eit alvor-

leg problem. Det er gjerne enklare

å tøffa seg og skjella ut folk på

nett enn ansikt til ansikt, sa Ole

Vestøyl.Krenkande meldingar er straff-

bart. Spreiing av bilete er straff-

bart, også om ein ikkje var klar

over at det er ulovleg. I utgangs-

punktet skal alle på biletet ha

godkjent det før ein har lov å leg-

gja eit bilete ut på nett. Og truslar

på nett er akkurat like straffbart

som truslar elles.

– Ei jente måtte i fengsel i tre

månader for to setningar med

drapstruslar på nettet, fortalde

Vestøyl.

Mange er råka

Ei undersøking Medietilsynet

gjorde blant born og unge i alde-

ren 8 til 16 år, konkluderte med at

55.000 unge i løpet av det siste året

hadde blitt mobba på nettsamfunn.

22.500 oppga å sjølv ha mobba an-

dre på nettsamfunn. Jenter er meir

utsett enn gutar. Ei tilsvarande un-

dersøking blant foreldre tyder på at

ein del av mobbinga finn stad utan

at foreldra blir klar over det.

Også ved Fjell ungdomsskule

kjenner elevar til tilfelle av mob-

bing via mobil og sosiale medier

på nett. Men det finst og andre og

kanskje endå større farar.

– Alle på nett er ikkje det dei

gjev seg ut for å vera, fortalde Ole

Vestøyl. Han viste til døme der unge

jenter har hamna i alvorleg trøbbel

etter å ha chatta med unge jenter

eller gutar, som seinare viser seg

å vera gamle grisar med skumle

hensikter. Eit slikt døme var ei

jente som trudde ho chatta med

Alexander Rybak, men eigentleg

chatta med ein heilt annan og eldre

mann. Per i dag finst det 500 som

hevdar å vera Alexander Rybak på

Facebook.– De er heldige som lever i den

digitale tidsalder. Men det er viktig

å vera forsiktig, sa Vestøyl.

– Ver varsame

Men samstundes vert foreldra råda

til å ikkje la frykta ta overhand.

Og elevane på Fjell ungdomsskule

stadfesta at dei tykkjer det er van-

skeleg å gå til foreldra med slike

problem – blant anna av frykt for

konsekvensane.– Ein bør ikkje berre trekkja

ut kontakten og forby all bruk av

internett. Det er betre å involvera

seg litt i borna sin nettbruk, seier

Per Aril Melling til Vestnytt.

«Bruk hue»-kampanjen har

fleire råd når det gjeld barn og

bruk av mobil og internett. Mel-

lom desse er:n Ikkje svar på sårande meldin-

garn Behold desse meldingane, ikkje

slett dein Fortel det til nokon

n Ver varsame med å gi ut opplys-

ningar om deg sjølv

n Hugs at framtidige arbeidsgje-

varar vil googla deg og finna ting

du har sagt og bilete du har lagt

ut på nett. Det finst døme på folk

som har måtta skifta namn fordi

det finst så mykje uheldig om dei

på nett.

KYRRE STYVE

[email protected] 56 33 65 18


To be able to reach specific results and improve-ments for children and young people’s online experiences, it is important for the Awareness Centre in Norway to collaborate on all levels between different target groups, different sectors and different countries. In Norway, we have a very good collaboration with the Internet industry and different Min-istries, governmental and non-governmental

The international sharing of experiences and best practices in the Insafe network is highly appreciated by the Norwegian Media Authority.

Through (face to face) meetings, online sessions and exchange of best practice the Norwegian Media Authority has had a rich cooperation withothercentres/nodesinEuropewithafocuson reaching the common objective of internet safety among European children and young people.

The Norwegian awareness projects have shared different practices with other countries in Europe. We have shared the experiences and material from the e-safety kit developed in Insafe network, “you decide” campaign, “Use your head- campaign” and video games with others. The Safer Internet Centre has also attended and been active on all the training session organized by Insafe.

The Safer Internet Programmes specific recom-mendation for Awareness Nodes to include child empowerment and participation in their actions via Youth Panels and childrens panels provided an opening for the nodes to debate methodologies and approaches to the creation of youth panels as well as exchanging the best practice among the centres.

bodies and the National Criminal Investi-gation Service (NCIS -KRIPOS). The Awareness Centre has continued its extended collabo-ration with all sectors, target groups and countries in the project period for the years 2008 to 2010. As a standalone awareness centre it has been important to show that we can be up to the task of collaborating and initiating activities in an interdisciplinary way and across all sectors.

Examples of sharing information and best practices during this period:

•EUKidsOnlinefinalconferenceinLondon 11th of June 2009•Ministerialconference”SaferInternetfor Children“ in Prague 20th April•The3rdInternationalConference“Keeping Children and Young People Safe Online” in Warsaw 29th of September 2009.•“DigitalTourist”-conferenceorganizedbythe Swedish Media Council in cooperation with the Swedish Ministry of Culture. •WorldSummitonMediaforChildrenandYouth - a world conference held every three years. In 2010 the summit was organized in Karlstad, Sweden.•SaferInternetForum2008/2009-Anannual conference on safer internet issues that has been organized by the Safer Internet Programme. •Insafetrainings.

Cooperationonanationallevel CooperationonaEuropeanlevel

IDAS’ADvICEFORPRIvATEBLOggINg:

1.Neverdiscloseinformation aboutotherpeoplethan yourself2.Youareonlyanexperton yourselfandyourownlife3.Setfirmlimitsforinteraction withyourreaders4.Complaintsaren’tinteresting toread

Source:IdaJackson(virrvarr.net)


Youthpanelandchildren’spanelRaisingawarenessamongyoungpeopleandlearningfromtheirexperiencesandculture.

The Norwegian Media Authority established our Youth Panel in 2009. The Youth Panel consists of6highlyinterested14and15yearolds–3 boys and 3 girls. They have been engaged through conversations and participations on both seminars on Media literacy concerning film and gaming, and on the topic of Safer Internet Day 2010.

The children’s panel, consisting of one group of 7 and 8 year olds and one group of 11 and 12 year olds, has also been interviewed mainly about film and how they experience different film genres, but also about games and how they use internet and mobile phones. They have also been given us response on different awareness tools developed in the Safer Internet Centre.

Interviews with the youth and childrens panel are very useful for The Norwegian Media Authority in our work with children and media as a whole. Safer Internet Centre Norway will continue to use the youth and children’s panel in an effective and structured way to design awareness tools that can meet and influence the target group among children in the age group of 9 to 16 years.

Example of discussionThe youth panel made it clear that they were frustrated by the degree of coincidence that affect whether they are supervised in areas concerning ICT or not. The meeting helped us angle the message in a way that is close to their own perception of the challenge; it’s all about chance. In addition, our youth panel was also strongly involved through both presentations from the stage and in direct communication with the Minister of education on the Safer Internet Day 2010.

30


The advisory board had eight meetings in 2009/10.Thepurposeofthemeetingsistogiveadvice and directions concerning the sustain-ability of the projects objectives. The advisory board also proposes adjustments in the work plan for the Safer Internet NO AN project to ensure that the project reaches its goals.

Example of topics:

• Discussionaboutthenewsurveytobe conducted by December 2009.• Feedbackandnewideasonquestionstothe children’s part of the survey.• Newquestionstobeincludedonthetopicof social networking sites and how and what kind of pictures children and young people find acceptable to publish online without permission.• InputonproblematicruleinCyberruleslist on anonymity. People how are anonymous on Internet tend to behave more inadequate and inappropriate towards others. This give rise to a discussion on Safer Internet Centres advice to children and parents that they show is anonymous when acting online.• Discussiononissuesrelatedtoananti-cyber bullying campaign.• Thecampaigntitled“UseYourHead”willbe collaboration between different stakeholders. Telenor, Norway’s largest telecommunication company will sponsor and give most of the financial funding for this campaign. Other collaborating partners are; Safer Internet Centre by Norwegian Media Authority, RedCross(NGO)andChildMinder(NGO).

Together with the National Media Authority and the Safe use- project, the advisory board is represented by six different national orga-nizations.

Kaja Hegg, Save the ChildrenTorbjørn Moe, Norwegian Directorate for Education and TrainingPetter Bae Brandtzæg, SINTEFJohn Ståle Stamnes, NCIS (Kripos) – The national unit for fighting organized and other serious crimeTorgeir Waterhouse, ICT-NorwayElisabeth Staksrud, EU Kids OnlineNina Bølgan, Bachelor Programme in Pre-School Teacher Education

TheNationalAdvisoryBoardThe awareness centre launched in 2009 a new, improved and more adapted website devel-oped to main target groups; children, parents and educators.

The site gives insight to subjects on digital media in children’s lives, such as source criticism, computer games, mobile phones, privacy issues and cyber bullying. The website is an impor-tant tool to hand out information and advice for parents and educators about children’s use of computer games, the internet and the mobile.

Thewebsite


Main future goal is getting a better knowledge of status of media literacy among Norwegian children and their parents. The relationship between proper awareness and Media Literacy needs to become closer and sharper, in both the government and the population. We need children and parents media literate enough to access analyze and critically evaluate media messages.

The awareness about having a media literate population needs to become more important as the high-tech information society evolves. The EU co-funded Safer Internet Centre has made an effort to make a platform for all partners and stakeholders who share our goals and work for online safety for children. This has become a success and has resulted in quarterly meetings with up to 25 different stakeholders and partners represented; national authorities, public bodies, NGOs,industry and academia. The task for the Safer Internet Centre Norway is to coordinate all activities on a national level, to help promote all good practice, actions and tools, and to prevent similar projects and promote collabo-ration and saturation into our target groups.

It is important that parents and teachers have a good dialogue with children and young people about what they experience in their life, also online. We must have confidence in our children. Most children behave sensibly when they are online or using mobile phones, and know the pitfalls and dangers. But - they need our presence! Only 3 percent say that parents often sit with them when they surf (survey 2010 by Norwegian Media Authority).

Cyber bullying has long been addressed as one of the main topics and concerns, and we are proud to say we have in this two years project period made an excellent example of awareness activity with the “Use Your Head” campaign. As mentioned in this report this example shows us how different organization, commercial, governmental and non-govern-mental organizations, can collaborate together and raise awareness on important topics.

This awareness raising tournament addressed an important topic towards teachers, parents and pupils which has generated an incredible media attention and given us much approp-riated feedback from the target groups. This started the discussion and the possibility of establishing a Norwegian helpline. We need-ed a service for children and young people where they could discuss online related threats and problems. As a partner of the “Use Your Head” campaign, we started negotiating with The Red Cross as they had already had a nationwide dialogue service for children and young people (6 to 18 years). This was a great opportunity for us to collaborate again and further develop the existing service to also be a helpline on all kinds of Internet related issues that might be problematic for children and young people.

Therefore, for the next project period from 2010 to 2012, we will collaborate with the Norwegian Red Cross on their national dialogue service for children. We believe this service will give children and young people a better service and also strengthen the work of the awareness centre in the future.

Thewayforward

34

36

Trygg brukSafer Internet CentreNygata 41607 FredrikstadNorwayPhone: +47 69 30 12 [email protected]: www.tryggbruk.no Final public reportProject Manager: Thomas HepsøProject Officer: Rita Astridsdotter Brudalen- AdriansenProject Officer: Helle Jacobsen

safer internet08-10 · safer internet day in norway 12 awareness tools and activities 16 e-safety...

Documents