safety activities technology overview - nissan
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Nissan has set the goal of halving the number of auto-mobile accident fatalities or serious injuries by developing safety technology based on real-world data
Nissan’s Safety Technology Development Concept Based on the concept of “Real World Safety,”
Nissan is working to create safer automobiles with
the goal of halving the number of automobile
accident fatalities or serious injuries involving its
vehicles by 2015 as compared to 1995. Already,
Nissan has made signifi cant progress – with oc-
cupant protection technologies such as SRS airbag
systems and Zone Body construction, hazard eva-
sion technologies such as ABS and VDC, and driv-
ing support technologies such as AFS – refl ected
in a 27% reduction in fatal and serious injuries
involving Nissan vehicles in 2004 compared to
1995. However, further work is needed to counter
an upward trend in the total number of accidents
and create a safer “automobile society.”Real World Safety: Nissan’s concept of analyzing the causes of actual accidents to develop and adopt
effective technologies to combat each problem.
*ABS: Anti-lock Braking System *VDC: Vehicle Dynamics Control
*AFS: Adaptive Front Lighting System
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contentsSAFETY SHIELD
Nissan’s concept of “the vehicle that helps protect people.” 4
Helps the driver to maintain comfortable driving 6Helps the driver to recover from dangerous conditions
to safe driving 10
Helps minimize the damage when a collision is unavoidable 13
Improving the road-transport environment 17People-oriented activities
Nissan’s Approach to SafetyThe automobile represents a fun and conve-
nient form of mobility that can be operated
by an individual. At Nissan, we seek to make
vehicles that provide a rich and joyful driving
experience, while offering outstanding depend-
ability and safety to assure peace of mind. To
achieve a safer “automobile society,” we are not
only building safer vehicles, but also improving
the environment surrounding cars and their driv-
ers through ITS (Intelligent Transport Systems)
applications and enhancing people’s awareness
of safety issues through educational activities.
Vehicles
Individuals Society
Total number of accidents
Number of accidents causing fatal and serious injuries
Ratio of accidents causing fatal and serious injuries to total number of accidents
Source: Institute for Traffi c Accident Research and Data Analysis
(Involvement of Nissan Vehicles in Traffi c Accidents)
Index
Source: Institute for Traffi c Accident Research and Data Analysis
(Involvement of Nissan Vehicles in Traffi c Accidents)
50%
reduction
Virtually
zero
Number of fatal and serious injuries per 10,000 Nissan vehicles in Japanese market
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Safety ActivitiesTechnology Overview
SAFETY SHIELDNissan’s concept of "the vehicle that helps
protect people."Various barriers around the vehicle help the driver and passengers avoid dangers from normal driving
conditions through post accident conditions.
Safety Technology Development ProcessInvestigation and verifi cation are essential for tech-
nological innovation. Nissan re-creates accidents
through simulation and experiments based on
analysis of accident data collected from around the
world. In this way, Nissan identifi es the issues and
develops new technologies while improving existing
safety technologies. This process is key to the con-
tinuous evolution of safety performance at Nissan.
Nissan noticed that analysis of actual accidents
revealed the primary human factor to be “recogni-
tion error.” This means that to reduce accidents we
must not stop at developing conventional safety
technology. A further step of technological innova-
tion is also necessary to support the human factors
that help maintain safe driving conditions.
Against this background, Nissan created the origi-
nal approach to safety technology development
called “Safety Shield.”
Analysis of human factors in accidents where a Nissan vehicle was the striking vehicle
Recognition error 74.4%
Judgement error 17.7%
Operation error 6.6% Other 1.2%
Source: Institute for Traffi c Accident Research and Data Analysis (2000)
Accident re-creation
• Simulation
• Crash test
Human research
• Driver behavior
• Injury mechanisms
Safety technology
development
Performance
verifi cation
Accident analysis