Safety Communications Campaign June 2012

Washington Metropolitan Area Transit Authority

Safety Communications Strategy

• Target: Five percent injury reduction • Focus on basics – most injuries are slips, trips, falls • Employee feedback: - Seeing safety improvements

- Want more dialog and education - PPE sometimes inconvenient/uncomfortable

• Wave One of campaign: People we admire wear PPE • Wave Two of campaign: Emotional call for

prevention • Wave Three of campaign: Personal Responsibility

Wave One: Safety Heroes

• “Wisdom of Champions” video (Nov. 2011)

• 2012 Champions of Safety calendar (Dec. 2011)

• GM letter to employee homes (Jan. 2012)

• Added safety tips and info on MetroWeb/Bulletin Board (ongoing)

Wave One

• Unveiled poster campaign (Early Spring 2012)

• Featured Safety Champions at Metro Day at the Nats – July 21

Wave One

• Safety quizzes (online and print cards for break rooms) with prizes (Feb. 2012)

• Regular safety tips in Metro Weekly (Spring 2012/ongoing)

• Safety-message playing cards for break rooms (Spring 2012)

• Local safety committee briefings (ongoing)

• Safety culture video mailed to home of employees (Summer 2012)

Targeted Communications - Bus

• Quarterly Bus Leadership Safety Meeting

• Local Safety Committee Newsletters

• Safety Tip Memos

• Safety Tip of the Day

• Local Safety Committee Actions – Posted on intranet

Targeted Communications - Rail

• ROCC Local Safety Committee Meeting

• Lessons Learned

• Safety Stand Down

• CMNT Operation Lifesaver

• Annual RTRA Safety & Performance Excellence Award

Wave Two: Emotional Appeal

• Partner with Bus and Rail on safety fairs and rodeos

— Provide a photo booth to take pictures of kids dressed like their Dad or Mom in PPE gear

— Feature guest veteran professional athlete (Redskins)

— Issue every employee a work ID holder that can include a family photo

Wave Two: Emotional Appeal

• — Give out train and bus safety activity books to kids

— Provide peer presentations from employees

• Launch Wave Two poster campaign

Wave Three: Personal Responsibility

• Launches this fall • To be tailored to specific job categories/locations

• Encourages safe habits and reporting

Results and Next Steps

• Employee injuries trended down for the first three months of 2012, with results better than target and better than a year ago

• April and May saw uptick in employee injuries primarily related to work vehicle collisions

• Use Safety Champions as Mentors

• Next phase is a Customer Communications Program

Appendix

Rail Passenger Injury Rates

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Bus Passenger Injury Rates

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Other Collision Related 2011 Collisions 2012 Collisions

MetroAccess Passenger Injury Rates

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Rail Vehicle Incidents

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Bus Collision Rates

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MetroAccess Collision Rates

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Bus Pedestrian/Cyclist Incidents

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Smoke and Fire Incidents

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Suicides

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2010 2011 2012

Data Tables Employee Injury Rates

Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec Average 2011 7.01 3.81 6.05 3.74 5.80 6.41 5.56 6.06 3.82 5.46 5.10 3.56 5.19 2012 6.50 4.79 3.80 5.80 8.17 5.73

OSHA Reportable Injuries x 200,000 / Actual Hours

Rail Passenger Injury Rates Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec Average

2011 2.13 2.00 1.32 1.71 1.25 1.10 1.08 1.30 0.94 0.97 1.34 1.28 1.35 2012 1.57 1.08 1.27 0.95 1.73 1.32

Injuries x 1,000,000 / Passenger Trips Injuries Meeting NTD Reporting Criteria

Bus Passenger Injury Rates Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec Average

2011 1.72 0.93 3.38 2.59 2.01 3.33 1.88 1.32 2.69 1.75 3.02 3.86 2.39 2012 1.58 1.28 1.11 2.81 4.49 2.27

Injuries x 1,000,000 / Passenger Trips Injuries Meeting NTD Reporting Criteria

Suicides Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec Total

2010 0 1 0 1 0 2 1 0 0 0 0 0 5 2011 0 1 1 0 1 0 1 1 0 1 1 0 7 2012 1 0 2 0 0 3

Bus Collision Rates Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec Average

2011 49.1 40.2 51.9 50.8 48.9 56.2 47.0 60.2 40.3 59.5 48.5 48.3 50.2 2012 49.5 47.1 54.3 54.6 52.8 51.7

Collisions x 1,000,000 / Vehicle Miles

Smoke Incidents Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec Total

2011 8 4 4 5 15 24 19 21 4 5 6 6 121 2012 3 3 6 9 9 30

Data Tables Fire Incidents

Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec Total 2011 11 4 4 9 8 10 1 2 7 3 2 5 66 2012 3 6 6 5 9 29

Pedestrians / Cyclists Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec Total

2011 2 1 2 4 3 1 1 2 0 0 1 0 17 2012 1 4 0 0 1 6

Total Reportable Rail Vehicle Incidents Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec Total

2011 3 3 0 0 3 3 2 2 0 0 1 1 18 2012 2 2 1 1 2 8

MetroAccess Passenger Injury Rates Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec Average

2011 16.45 10.55 14.63 32.12 27.41 16.72 53.96 22.53 11.65 34.54 17.60 17.70 22.74 2012 5.92 11.69 10.83 11.47 5.48 9.08

Injuries x 1,000,000 / Passenger Trips Injuries Meeting NTD Reporting Criteria

MetroAccess Collision Rates Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec Average

2011 33.4 36.0 27.7 34.7 31.4 26.0 25.6 25.3 19.6 29.1 16.3 28.6 27.9 2012 20.3 25.7 26.2 24.6 18.9 23.1

Collisions x 1,000,000 / Vehicle Miles

Total WMATA Customer Injury Rates Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec Average

2011 2.08 1.66 2.16 2.21 1.69 1.98 1.65 1.43 1.67 1.46 2.08 2.37 1.87 2012 1.60 1.23 1.27 1.69 2.79 1.73

All Injuries (Bus, Rail, and MetroAccess) x 1,000,000 / All Passenger Trips Injuries Meeting NTD Reporting Criteria

Description of Measures

Employee Injuries and Accidents • Based on required OSHA reporting • Reportable employee accidents / 200,000 hours • Calendar year versus fiscal year • Organization-level; does not impact current individual performance plans • WMATA-wide rate target by end of 2011 calendar year of 5.5 reportable

accidents / 200,000 hours; 2010 actual was 5.86 Customer Injuries

• Based on National Transit Database (NTD) reporting • Key requirement – Transport away for medical treatment • Rail passenger injuries per million trips

• On board, in facilities, escalators • Calendar year 2011 target is 1.26 injuries

• Bus & MetroAccess passenger injuries per million trips • Major = collision related; Minor = all other • Calendar year 2011 target is 2.62 injuries

Employee Injury Rate

Employee Injury Rate: Normalized number of reportable injuries experienced per 100 employees, working the course of a normal year • (Total number of reportable injuries x 200,000) / number of

hours worked = employee injury rate

Where an OSHA Reportable injury is work related and results in: • Medical treatment above first aid • Loss of consciousness • Days away from work • Restricted duty or job transfer • Death

Customer Injury Rate, Rail

Customer Injury Rate: Normalized number of reportable injuries experienced by our customers per million passenger trips.

• (Total number of NTD reportable injuries x 1,000,000) / actual number of trips = customer injury rate

Rail Customer Injury Rate: Normalized (per 1 mil. trips) number of NTD reportable injuries experienced by our rail service customers who were:

• On board a “revenue” transit vehicle or were an intending/de-boarded passenger within a transit facility excluding employees. Includes escalators, elevators, stairs, platforms…

Where an NTD reportable injury is related to the operation of our system and required immediate medical attention away from the scene for one or more persons

Customer Injury Rate, Bus and MetroAccess

Bus Customer Injury Rate: Normalized (per 1 mil. trips) • Number of NTD reportable injuries experienced by our Bus service

customers

MetroAccess Customer Injury Rate: Normalized (per 1 mil. trips) • Number of NTD reportable Injuries experienced by our

MetroAccess Customers

Where the injuries are: • Collision related: Injuries requiring immediate medical attention

away from the scene due to a collision. (NTD classifies these as major – regardless of injury severity)

• Other on-board: Injuries related to the operation of a Transit Bus System, requiring immediate medical attention away from the scene. (NTD classifies these as minor – regardless of injury severity)