sage and sales logix special issues
TRANSCRIPT
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Eloqua SageSLX Special Considerations
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Summary – Eloqua SalesSLX Special Consideration
Segmentation, personalization and lead generation all start with the right
data moving in and out of your Marketing Automation system.
Getting leads to your sales force fast is the first priority of a SalesSLX integration.
SalesSLX data typically forms the core of your Eloqua marketing data, so making sure the bi-directional information flows is smooth and easy is
essential to effective marketing and lead generation.
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Eloqua To SalesLogix and Sage
Special Integration Considerations4Bridge Integration Engine
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SLX/S
age
CRM
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4Bridge Architecture
Scheduler Mapper Alerts Data Driven
Custo
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SDat
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Eloq
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PI
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4Bridge Mapping Editor: Simple and Intuitive interface to modify the field mappings
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See our
“Basic Eloqua to CRM Integration”
Video”
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1. SData Setup & Configuration
2. Must compensate for tight controls over data flow.
3. Premises SData API access may require special security considerations (ports/firewalls/tunnels/etc)
Unique Aspects of Integrating Eloqua to SData
Questions? Call us at 888-Eloqua4 (888-356-7824) [email protected]
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Data Structures
Logic
Features
1. SData must be configured
Sage and SalesLogix both use “SDATA”, a Web Services access method to which 4TM has existing integrations.
4Bridge understands the peculiarities of the SData System
Note: You must have access to the Eloqua API in your instance of Eloqua
Unique Aspects of Integrating Eloqua to Sage & SalesLogix
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2. Must compensate for tight controls over data flow.
a. Forms in Eloqua cannot feed SDATA incompatible information
b. Imports cannot bring in incompatible information.
Data Washing Machine is valuableData management sounds easier than it is!
Unique Aspects of Integrating Eloqua to Sage/SLX
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3. Special Security Access
a. Often Premises SLX/Sage configurations require special security access for API (Ports/Firewalls/VPN)
b. Easier if WE have access to your Sage/SLX System!
Unique Aspects of Integrating Eloqua to Sage/SLX
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1. SData Setup & Configuration
2. Must compensate for tight controls over data flow.
3. Premises SData API access may require special security considerations (ports/firewalls/tunnels/etc)
Unique Aspects of Integrating Eloqua to SData
Questions? Call us at 888-Eloqua4 (888-356-7824) [email protected]
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Eloqua Integrations with CRMs via 4Bridge™
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Questions? Call us at 888-Eloqua4 (888-356-7824) [email protected]
Basic CRM Integration
3 Integration Implementation Options
What to do Next?Oracle Eloqua Marketing
Cloud
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