sage & saleslogix special issues
TRANSCRIPT
Eloqua SageSLX Special Considerations
Summary – Eloqua SalesSLX Special Consideration
Segmentation, personalization and lead generation all start with the right data moving
in and out of your Marketing Automation system.
Getting leads to your sales force fast is the first priority of a SalesSLX integration.
SalesSLX data typically forms the core of your Eloqua marketing data, so making sure the bi-directional information flows is smooth and easy is essential to effective
effective marketing and lead generation.
Eloqua To SalesLogix and Sage
Special Integration Considerations
4Bridge Integration Engine
4Bridge Architecture
Scheduler Mapper Alerts Data Driven
SDa
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Laye
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PI
4Bridge Mapping Editor: Simple and Intuitive interface
to modify the field mappings
1. SData Setup & Configuration
2. Must compensate for tight controls over data flow.
3. Premises SData API access may require special security considerations (ports/firewalls/tunnels/etc)
Unique Aspects of Integrating Eloqua to SData
Questions? Call us at 888-Eloqua4 (888-356-7824)
Data
Structures
Logic
Features
1. SData must be configured
Sage and SalesLogix both use “SDATA”, a Web Services access
method to which 4TM has existing integrations.
4Bridge understands the peculiarities of the SData System
Note: You must have access to the Eloqua API in your instance of Eloqua
Unique Aspects of Integrating Eloqua to Sage & SalesLogix
2. Must compensate for tight
controls over data flow.
a. Forms in Eloqua cannot feed
SDATA incompatible information
b. Imports cannot bring in incompatible
information.
Data Washing Machine is valuable
Data management sounds easier than it is!
Unique Aspects of Integrating Eloqua to Sage/SLX
3. Special Security Access
a. Often Premises SLX/Sage
configurations require special security
access for API (Ports/Firewalls/VPN)
b. Easier if WE have access to your
Sage/SLX System!
Unique Aspects of Integrating Eloqua to Sage/SLX
1. SData Setup & Configuration
2. Must compensate for tight controls over data flow.
3. Premises SData API access may require special security considerations (ports/firewalls/tunnels/etc)
Unique Aspects of Integrating Eloqua to SData
Questions? Call us at 888-Eloqua4 (888-356-7824)
Eloqua Integrations with CRMs via 4Bridge™
Questions?Call us at 888-Eloqua4 (888-356-7824)
Basic CRM Integration
3 Integration Implementation Options
What to do Next?Oracle Eloqua Marketing
Cloud
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