sage summit webinar: social media mythbusters!
TRANSCRIPT
Alicia Anderson, BlythecoSuzanne Spear, Sage
Greg Tirico, Sage
Social Media
Stop RAMs!Random Acts of Marketing
Myth 1: More is better
Be where your audience is.
Don’t jump on every bandwagon
Post shareable content.• Questions
they ask• Keywords• FAQs• Quora• LinkedIn• Use data
Be careful about automation!
Myth 2: You don’t need a strategy.
Identify the
content you need.
Use a calendar.
Commit to the time needed.
Myth 3: You can’t measure the impact.
Define key
metrics.
Set goals.
Pay attention to results.
ROI Calculator
Myth 4: You can hire an intern.
Who should own social?
How about getting others involved?
Set some guidelines
SAGE SUMMIT 2013
Join Us! Sage Summit Social Media• Twitter– @Sage_Summit– #SageSummit
• Facebook– www.facebook.com/SageSummit
• Flickr– http://www.flickr.com/photos/sage_summit/– Email your photos: [email protected]
• YouTube– http://www.youtube.com/SageSummitEvent
The Social Lounge
• Lounge Seating– Couches, Chairs, Electricity, Charging Stations
• Media Wall– Twitter Feed– YouTube– Flickr
• Games & Prizes!– Sage Summit Bag Toss– Happiness Delivered
• The more you tweet, the better your chances!
– Scavenger Hunt– Mobile Challenge
Mobile ChallengeHow it Works:•Top 3 point-earners win each day. •Daily winners will be announced•Prize pick-up in Sage Social Lounge. •Game closes 11 a.m. Fri., 7/26. •Please note, you may only win once.
Point Earners:•First time Log-in•Check-in to locations, exhibitors and activities. •Watch for check-in codes on signage. •Complete surveys•Tweet from within the App
Twitter 101 & 201 SessionsMonday, July 22: • 2:00 p.m. – 3:00 p.m. - Twitter 101 - P-5-119880 • 3:15 p.m. – 4:15 p.m. - Twitter 201 - P-6-119882
Tuesday, July 23: • 9:45 a.m. – 11:00 a.m. - Twitter 201 - P-6-119883• 11:15 a.m. – 12:30 p.m. - Twitter 101 - P-5-119881• 2:00 p.m. – 3:30 p.m. - Twitter 101 - C-21-119759
Wednesday, July 24: • 2:00 p.m. – 3:15 p.m. - Twitter 101 - C-21-119760• 3:45 p.m. – 5:15 p.m. - Twitter 201 - C-22-119884 Thursday, July 25: • 2:00 p.m. – 3:00 p.m. - Twitter 201 - C-22-119885
Twitter Twends and Tips
• Join our webinar!• How-tos, Tips, Fun!• Tuesday, July 9, 1pm ET• http://bit.ly/135B2yT
Tweet-Up, sponsored by Blytheco
• Come meet your fellow “Tweeters” for the 3rd Annual Sage Summit Tweet-up! Drinks and light snacks included– Day: Tuesday, July 23rd
– Time: 6:30 p.m. – 7:30 p.m.– Location: National Pastime