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DRAFTSaginaw County Recreation Plan 2009 - 2013 47

Appendix A

SGMA 2008 Sports and Fitness Participation Report

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USSportsParticipationStudy2008Edition

Methodology

DuringlateJanuary2008/earlyFebruaryatotalof40,7

94onlineinterviewswerecarriedoutw

ithanationwidesampleofindividualsand

householdsfromtheUSOnlinePaneloperatedbySynovate.

Atotalof15,0

13individualand

25,7

81householdsurveyswereco

mpleted.

The

totalpanelhasover1millionmembersandismaintainedtoberepresentativeoftheUSpopu

lation.

Oversamplingofethnicgroupstookplace

toboostresponsefromtypicallyunderrespondinggroups.

AweightingtechniquewasusedtobalancethedatatoreflectthetotalUSpopulationaged6

andabove.

Thefollowingvariableswereused:

gender,age,

income,

hou

seholdsize,regionandpopulation

density.

Thetotalpopulationfigu

reusedwas276,7

96,0

00peoplea

ged6andabove.

WehavefocusedonCOR

Eparticipantswhoaretypicallyth

emainpurchasersofequipment,s

ervicesanduserfees.Wevealso

shownthe

numbersinthetwofrequ

encygroupsthatmakeuptheCOREparticipants:RegularandFrequ

ent.SoRegular+Frequent=CORE

.Theactual

definitionofCOREinterm

softhenumberofplayoccasionsvariesbysportsothereisadefinitioncolumn.UsingRunning/Jog

gingasan

example:

RUNNING/J

OGGING

PARTICIPA

NTS

2007Part

icip

an

ts

(000s

)

Definition

"Casua

l"pa

rticipan

ts

16,8

24

1~49times

"Regu

lar"

P

art

icipan

ts

8,2

37

50~99times

"Frequen

t"Part

icipan

ts

16,0

03

100timesormore

"Core"Participants

24,2

40

50timesormore

To

talPart

icipan

ts

41,0

64

Playingonceormore

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