saigon s event for advertising, digital, marketing & media · 2018-10-21 · parts of retail...

25
Saigon’s event for Advertising, Digital, Marketing & Media June 6th, 2018 – Ho Chi Minh City

Upload: others

Post on 22-Feb-2020

0 views

Category:

Documents


0 download

TRANSCRIPT

Page 1: Saigon s event for Advertising, Digital, Marketing & Media · 2018-10-21 · parts of retail marketing for the Central Group, Lazada Vietnam, Nguyen Kim and Nhom Mua. At Pharmacity,

Saigon’s event for

Advertising, Digital, Marketing & Media June 6th, 2018 – Ho Chi Minh City

Page 2: Saigon s event for Advertising, Digital, Marketing & Media · 2018-10-21 · parts of retail marketing for the Central Group, Lazada Vietnam, Nguyen Kim and Nhom Mua. At Pharmacity,
Page 3: Saigon s event for Advertising, Digital, Marketing & Media · 2018-10-21 · parts of retail marketing for the Central Group, Lazada Vietnam, Nguyen Kim and Nhom Mua. At Pharmacity,

HOANG TRAN

Founder & Chairman

Vietnam Marcom

PEDRO BALIZA

Executive Vice President –

Marketing

CMG Asia

TONIGHT’S SPEAKERS

Page 4: Saigon s event for Advertising, Digital, Marketing & Media · 2018-10-21 · parts of retail marketing for the Central Group, Lazada Vietnam, Nguyen Kim and Nhom Mua. At Pharmacity,

TONIGHT’S SPEAKERS

LONG TRAN

Marketing Director

PharmaCity

THANH BUI

HCMC Director

MVV SnP Agency

Page 5: Saigon s event for Advertising, Digital, Marketing & Media · 2018-10-21 · parts of retail marketing for the Central Group, Lazada Vietnam, Nguyen Kim and Nhom Mua. At Pharmacity,

TONIGHT’S SPEAKERS

SHANKAR RAJAGOPAL

Country Head

MindShare

Page 6: Saigon s event for Advertising, Digital, Marketing & Media · 2018-10-21 · parts of retail marketing for the Central Group, Lazada Vietnam, Nguyen Kim and Nhom Mua. At Pharmacity,

PLATINUM SPONSOR

One of Biggest TV Platforms -

with Exclusive Content for Vietnam

Page 7: Saigon s event for Advertising, Digital, Marketing & Media · 2018-10-21 · parts of retail marketing for the Central Group, Lazada Vietnam, Nguyen Kim and Nhom Mua. At Pharmacity,

The fastest growing advertising

technology company in Asia

GOLD SPONSOR

Page 8: Saigon s event for Advertising, Digital, Marketing & Media · 2018-10-21 · parts of retail marketing for the Central Group, Lazada Vietnam, Nguyen Kim and Nhom Mua. At Pharmacity,

We combine design thinking, strategy,

technology and marketing to lead our clients

to the future.

GOLD SPONSOR

Page 9: Saigon s event for Advertising, Digital, Marketing & Media · 2018-10-21 · parts of retail marketing for the Central Group, Lazada Vietnam, Nguyen Kim and Nhom Mua. At Pharmacity,

Search * Staff * Payroll

GOLD SPONSOR

Page 10: Saigon s event for Advertising, Digital, Marketing & Media · 2018-10-21 · parts of retail marketing for the Central Group, Lazada Vietnam, Nguyen Kim and Nhom Mua. At Pharmacity,

GOLD SPONSOR

Faster, Easier, Cheaper.

That's Happi

Page 11: Saigon s event for Advertising, Digital, Marketing & Media · 2018-10-21 · parts of retail marketing for the Central Group, Lazada Vietnam, Nguyen Kim and Nhom Mua. At Pharmacity,

Defining High Caliber in digital production

GOLD SPONSOR

Page 12: Saigon s event for Advertising, Digital, Marketing & Media · 2018-10-21 · parts of retail marketing for the Central Group, Lazada Vietnam, Nguyen Kim and Nhom Mua. At Pharmacity,

Nơi chia sẻ và cập nhật thông tin,

dành cho các bạn yêu thích quảng

cáo, truyền thông, marketing.

MEDIA SPONSOR

Page 13: Saigon s event for Advertising, Digital, Marketing & Media · 2018-10-21 · parts of retail marketing for the Central Group, Lazada Vietnam, Nguyen Kim and Nhom Mua. At Pharmacity,

Cổng thông tin Thương hiệu và

Marketing toàn diện tại Việt Nam.

MEDIA SPONSOR

Page 14: Saigon s event for Advertising, Digital, Marketing & Media · 2018-10-21 · parts of retail marketing for the Central Group, Lazada Vietnam, Nguyen Kim and Nhom Mua. At Pharmacity,

MEDIA SPONSOR

Knowledge. Education. Solution

Page 15: Saigon s event for Advertising, Digital, Marketing & Media · 2018-10-21 · parts of retail marketing for the Central Group, Lazada Vietnam, Nguyen Kim and Nhom Mua. At Pharmacity,

VENUE SPONSOR

The taste of classic American fare

in an atmosphere that rocks

Page 16: Saigon s event for Advertising, Digital, Marketing & Media · 2018-10-21 · parts of retail marketing for the Central Group, Lazada Vietnam, Nguyen Kim and Nhom Mua. At Pharmacity,

EVENT ORGANIZER

VIETNAM’S BUSINESS

MEDIA NETWORK

Page 17: Saigon s event for Advertising, Digital, Marketing & Media · 2018-10-21 · parts of retail marketing for the Central Group, Lazada Vietnam, Nguyen Kim and Nhom Mua. At Pharmacity,

Hoang Tran is the founder and chairman of

VietnamMarcom, a pioneering marketing

communications and brand-building academy that was

founded in 2001. He is known in Vietnam’s MarCom

industry as an innovator with a history of working,

teaching, and contributing in the higher education of

Vietnam marketing and communications professionals.

In addition to Vietnam Marcom, Tran is a founding

member of the CSR Universal Organization in Vietnam.

He is also the Country Representative for The New York

Festivals; is President of the Vietnam Marketing

Association; is a long time member of Asia Federation

of Advertising Association (AFAA) and of The

International Advertising Association (IAA Global).

GUEST SPEAKER

HOANG TRAN

Founder & Chairman

Vietnam Marcom

Page 18: Saigon s event for Advertising, Digital, Marketing & Media · 2018-10-21 · parts of retail marketing for the Central Group, Lazada Vietnam, Nguyen Kim and Nhom Mua. At Pharmacity,

Pedro Baliza is the EVP for Marketing for CMG.Asia, a

leading fitness, health and lifestyle company. He has

more than 8 years of experience in the e-commerce,

marketing in senior management positions.

Prior to working with CMG.Asia, Pedro worked with

Rocket Internet and served as a key expansion partner

for Nova Founders Capital, leading the FinTech

investment firm in South East Asia.

Most recently, he was with Lazada Group, where he

headed the Marketplace and FMCG departments in

Vietnam, working closely with top consumer brands. At

CMG.Asia, Pedro oversees Marketing and Retail with a

strong focus on digital and analytics.

GUEST SPEAKER

PEDRO BALIZA

Executive Vice

President – Marketing

CMG Asia

Page 19: Saigon s event for Advertising, Digital, Marketing & Media · 2018-10-21 · parts of retail marketing for the Central Group, Lazada Vietnam, Nguyen Kim and Nhom Mua. At Pharmacity,

Thanh Bui is the HCMC Director of MVV SnP Agency

and has almost 10 years of experience in Marketing

and Communications. She has a passion for working

with clients and for developing branding and

communication strategies that are appropriate and

effective for each client.

At MVV she has worked with a variety of clients

including Decca, Gamuda Land Vietnam,

Techcombank, Vietravel, Tp Link (Neffos), the Vietnam

Motor Show and Yola. The experience of working with

these companies has taught her to combine strategic

thinking and practical experience to get results.

Thanh has a Master's degree in economics from the

University of Bolton in the UK and she is currently a

lecture at Vietnam Marcom.

GUEST SPEAKER

THANH BUI

HCMC Director

MVV SnP Agency

Page 20: Saigon s event for Advertising, Digital, Marketing & Media · 2018-10-21 · parts of retail marketing for the Central Group, Lazada Vietnam, Nguyen Kim and Nhom Mua. At Pharmacity,

Long Tran is the Marketing Director of Pharmacity and

has extensive experience in Omni-channel Retail

Marketing. He has a proven track record in connecting

digital and physical touch points in the consumer

purchase journey and generating revenue growth in

both online and offline formats.

Prior to Pharmacity, Tran was responsible for diverse

parts of retail marketing for the Central Group, Lazada

Vietnam, Nguyen Kim and Nhom Mua.

At Pharmacity, Tran manages branding strategies,

marketing and communications and CRM activities. He

believes that O2O Marketing is a philosophy that

enables brands to shorten the distance to consumers

while providing them a seamless shopping experience.

GUEST SPEAKER

LONG TRAN

Marketing Director

PharmaCity

Page 21: Saigon s event for Advertising, Digital, Marketing & Media · 2018-10-21 · parts of retail marketing for the Central Group, Lazada Vietnam, Nguyen Kim and Nhom Mua. At Pharmacity,

Shankar Rajagopal is the new country head for

Mindshare Vietnam and came to HCMC in March. He

has 19-years of experience in the media,

communications and market research industries and

has has worked in multiple Asian markets – China,

India, Malaysia and Vietnam and worked in multiple

business sectors including banking, FMCG and retail.

At Mindshare Vietnam, Shankar is focused on leading

the team in the fast-growing areas of content, data and

technology. He believes that Mindshare is not just a

media agency, but is a strategic business partner for its

clients and wants his talents to talk ‘business, not

media’ with clients.

GUEST SPEAKER

SHANKAR

RAJAGOPAL

Country Head

MindShare

Page 22: Saigon s event for Advertising, Digital, Marketing & Media · 2018-10-21 · parts of retail marketing for the Central Group, Lazada Vietnam, Nguyen Kim and Nhom Mua. At Pharmacity,

QUESTIONS & ANSWERS

Page 23: Saigon s event for Advertising, Digital, Marketing & Media · 2018-10-21 · parts of retail marketing for the Central Group, Lazada Vietnam, Nguyen Kim and Nhom Mua. At Pharmacity,

SPONSORS

Page 24: Saigon s event for Advertising, Digital, Marketing & Media · 2018-10-21 · parts of retail marketing for the Central Group, Lazada Vietnam, Nguyen Kim and Nhom Mua. At Pharmacity,

M2 Presentations are online!

VietnamBusiness.TV

Page 25: Saigon s event for Advertising, Digital, Marketing & Media · 2018-10-21 · parts of retail marketing for the Central Group, Lazada Vietnam, Nguyen Kim and Nhom Mua. At Pharmacity,

See you at our next event!