saigon s event for advertising, digital, marketing & media · 2018-10-21 · parts of retail...
TRANSCRIPT
Saigon’s event for
Advertising, Digital, Marketing & Media June 6th, 2018 – Ho Chi Minh City
HOANG TRAN
Founder & Chairman
Vietnam Marcom
PEDRO BALIZA
Executive Vice President –
Marketing
CMG Asia
TONIGHT’S SPEAKERS
TONIGHT’S SPEAKERS
LONG TRAN
Marketing Director
PharmaCity
THANH BUI
HCMC Director
MVV SnP Agency
TONIGHT’S SPEAKERS
SHANKAR RAJAGOPAL
Country Head
MindShare
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EVENT ORGANIZER
VIETNAM’S BUSINESS
MEDIA NETWORK
Hoang Tran is the founder and chairman of
VietnamMarcom, a pioneering marketing
communications and brand-building academy that was
founded in 2001. He is known in Vietnam’s MarCom
industry as an innovator with a history of working,
teaching, and contributing in the higher education of
Vietnam marketing and communications professionals.
In addition to Vietnam Marcom, Tran is a founding
member of the CSR Universal Organization in Vietnam.
He is also the Country Representative for The New York
Festivals; is President of the Vietnam Marketing
Association; is a long time member of Asia Federation
of Advertising Association (AFAA) and of The
International Advertising Association (IAA Global).
GUEST SPEAKER
HOANG TRAN
Founder & Chairman
Vietnam Marcom
Pedro Baliza is the EVP for Marketing for CMG.Asia, a
leading fitness, health and lifestyle company. He has
more than 8 years of experience in the e-commerce,
marketing in senior management positions.
Prior to working with CMG.Asia, Pedro worked with
Rocket Internet and served as a key expansion partner
for Nova Founders Capital, leading the FinTech
investment firm in South East Asia.
Most recently, he was with Lazada Group, where he
headed the Marketplace and FMCG departments in
Vietnam, working closely with top consumer brands. At
CMG.Asia, Pedro oversees Marketing and Retail with a
strong focus on digital and analytics.
GUEST SPEAKER
PEDRO BALIZA
Executive Vice
President – Marketing
CMG Asia
Thanh Bui is the HCMC Director of MVV SnP Agency
and has almost 10 years of experience in Marketing
and Communications. She has a passion for working
with clients and for developing branding and
communication strategies that are appropriate and
effective for each client.
At MVV she has worked with a variety of clients
including Decca, Gamuda Land Vietnam,
Techcombank, Vietravel, Tp Link (Neffos), the Vietnam
Motor Show and Yola. The experience of working with
these companies has taught her to combine strategic
thinking and practical experience to get results.
Thanh has a Master's degree in economics from the
University of Bolton in the UK and she is currently a
lecture at Vietnam Marcom.
GUEST SPEAKER
THANH BUI
HCMC Director
MVV SnP Agency
Long Tran is the Marketing Director of Pharmacity and
has extensive experience in Omni-channel Retail
Marketing. He has a proven track record in connecting
digital and physical touch points in the consumer
purchase journey and generating revenue growth in
both online and offline formats.
Prior to Pharmacity, Tran was responsible for diverse
parts of retail marketing for the Central Group, Lazada
Vietnam, Nguyen Kim and Nhom Mua.
At Pharmacity, Tran manages branding strategies,
marketing and communications and CRM activities. He
believes that O2O Marketing is a philosophy that
enables brands to shorten the distance to consumers
while providing them a seamless shopping experience.
GUEST SPEAKER
LONG TRAN
Marketing Director
PharmaCity
Shankar Rajagopal is the new country head for
Mindshare Vietnam and came to HCMC in March. He
has 19-years of experience in the media,
communications and market research industries and
has has worked in multiple Asian markets – China,
India, Malaysia and Vietnam and worked in multiple
business sectors including banking, FMCG and retail.
At Mindshare Vietnam, Shankar is focused on leading
the team in the fast-growing areas of content, data and
technology. He believes that Mindshare is not just a
media agency, but is a strategic business partner for its
clients and wants his talents to talk ‘business, not
media’ with clients.
GUEST SPEAKER
SHANKAR
RAJAGOPAL
Country Head
MindShare
QUESTIONS & ANSWERS
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See you at our next event!