saint john · 2018. 9. 17. · #saintawesome a look at saint john’s growing tourism momentum...

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#SAINTAWESOME A LOOK AT SAINT JOHN’S GROWING TOURISM MOMENTUM Discover Saint John is a not-for-profit public-private corporation with the mandate to increase tourism revenues in Saint John by marketing the city’s unique and competitive tourism experiences to high-potential markets. Discover Saint John invests $1.8M to drive an industry worth $266M RECORD HIGHS IN 2017 Upcoming major events. ROYAL CANADIAN LEGION DOMINION CONVENTION WORLD U17 HOCKEY CHALLENGE RED KNIGHTS MOTORCYCLE CLUB INTERNATIONAL CONVENTION WOOP Street artist Sean Yoro (Hula) battled the Bay of Fundy Tides while painting from his paddleboard. OVER 25M VIDEO VIEWS. BOOM Tourism supports economic and population growth by showcasing the Saint John community as an ATTRACTIVE PLACE TO LIVE AND WORK. Source: Destination Marketing Association of Canada. © 2018 Discover Saint John. # SAINTAWESOME is spreading widely on social media with over 30K MENTIONS just on Instagram 5.6% $267M tourism dollars added to Saint John’s economy in 2017. (up 12% from 2015) (up 8% from 2015) Hotel room revenues GROW SALMON RUN PUBLIC ART INSTALLATION = added vibrancy and more reasons to explore AWESOME SAINT JOHN NEW RECORD NEW RECORD NEW RECORD #SAINTAWESOME 3% 1.7 million people visited Saint John since 2015 18% WOW TRIBE LOCAL BUSINESSES are members of Discover Saint John OVER 500 NICE 100+ days out-of-province selling the city 80+ CLIENTS hosted 1000+ SALES CONTACTS maintained $62.5M new business won since 2012. $13M won in 2017. $8M WON YTD IN 2018! CLOSER OUTSTANDING

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Page 1: SAINT JOHN · 2018. 9. 17. · #SAINTAWESOME A LOOK AT SAINT JOHN’S GROWING TOURISM MOMENTUM Discover Saint John is a not-for-profit public-private corporation with the mandate

#SAINTAWESOMEA LOOK AT SAINT JOHN’S GROWING TOURISM MOMENTUM

Discover Saint John is a not-for-profit public-private corporation with the mandate to increase tourism revenues in Saint John by marketing the city’s unique and competitive tourism experiences to high-potential markets.

$

Discover Saint John invests $1.8M to drive

an industry worth $266M

RECORD HIGHS IN 2017

Upcoming major events.

ROYAL CANADIAN LEGION DOMINION

CONVENTION WORLD U17 HOCKEY

CHALLENGE RED KNIGHTS MOTORCYCLE CLUB INTERNATIONAL

CONVENTION

WOOP

Street artist Sean Yoro (Hula)

battled the Bay of Fundy Tides while painting from his

paddleboard. OVER 25M VIDEO VIEWS.

BOOM

Tourism supports economic and

population growth by showcasing the Saint John community as an ATTRACTIVE PLACE

TO LIVE AND WORK.

Source: Destination Marketing Association of Canada. © 2018 Discover Saint John.

#SAINTAWESOMEis spreading widely on social media with over

30K MENTIONS just on Instagram

5.6%

$267M tourism dollars added

to Saint John’s economy in 2017.

(up 12% from 2015)

(up 8% from 2015)

Hotel room revenues

GROW

SALMON RUN PUBLIC ART

INSTALLATION = added vibrancy and more reasons to explore

AWESOME

SAINT JOHN

NEW RECORD

NEW RECORD

NEW RECORD

#SAINTAWESOME

3%1.7 million people visited Saint John

since 201518%

WOW

TRIBE

LOCAL BUSINESSES are members of

Discover Saint John

OVER

500

NICE

100+ days out-of-province

selling the city80+ CLIENTS hosted

1000+ SALES CONTACTS maintained

$62.5M new business won

since 2012.

$13M won in 2017.

$8M WON YTD IN 2018!

CLOSER

OUTSTANDING

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