saint or sinner presentation at showtime networks
TRANSCRIPT
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THE SAINT OR SINNER EXPERIENCE
Saint or Sinner is a fun way to compete with friends and to share videos, stories, and photos in a Nurse Jackie-branded online environment on Facebook.
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THE SAINT OR SINNER EXPERIENCE: POSTING/SHARING
The Posting PhenomenonTwitter, Facebook, F My Life Our generation’s obsession with posting and sharing
Participation in Saint or SinnerUsers post content • video, text, links, photosUsers view content• User generated content• Nurse Jackie clips, quotesUsers share content• Facebook’s sharing capabilities
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THE SAINT OR SINNER EXPERIENCE: STATUSES
VotingUsers vote on the content they view Is it saintly or sinful? Vote: SAINT or SINNER
StatusesParticipants have a status based on the rating of their
posted content as saintly or sinful.Facebook Profile badge - are you a SAINT or a SINNER?
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THE SAINT OR SINNER EXPERIENCE: CONTEST
All participants receive free content wallpapers and ring tones
incentivizing initial registration
Sweepstakes for a walk on roll in the show Entries into sweepstakes are given for each
contribution a participant makes to Saint or Sinner (posted content and votes)
incentivizing continued participation
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A VIRAL EXPERIENCE
Facebook integration• Simultaneous Posting from Saint or Sinner on Facebook• Profile Badge• Newsfeed
The Saint or Sinner Widget: •Embeddable version for personal websites•"Daily Saint or Sinner"
Mobile Application•Mobile access to Saint or Sinner
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EXTENDING SAINT OR SINNER
Online Partnerships
Potential Partnerships with Facebook and
Twitter to share user content interactively
Commercial Partnerships:o Team with sites like Sugar Networks, YouTube, and Others to
promote RSS feeds
o Mobile Application on Smartphones
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PROJECTED RESULTS
Engaging users in the brand in an informal setting
Building a fan base of registered users to generate a
user database for re-targeting advertising
Reaching out to the 18 – 35 year-old demographic to
utilize their obsession with sharing to share our own
content
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AND IN CONCLUSION
Saint or Sinner:
Will appeal to our generation
Will attract both superfans and nonfans of
the show
Is easily implementable
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EXTRA SPECIAL THANKS TO:
Marcelo Guerra
and Loretta Bender, Janine Criscuolo,
Jennifer Garelick, Dan Leventhal, Nicole
Meola, Andre Sala, and Ken Todd
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CREATIVE: