We are a Marketing Technology Agency.

We manage the interface of Marketing needs and Technology systems

We work with the customers and the innovation towards the desired results for both with a human

centric focus

We are

To innovate and manage custom solutions within Marketing that empower businesses

to understand their customers and to accurately visualize & measure their performance & opportunities

through packaged quantitative and qualitative data

Our Aspiration

Our Specialization

Technology for Marketing - Custom Solutions, Development and Management

Marketing for Technology - Go to Market Strategy and Implementation

Consumer Insight for Marketing - Real time, Consumer Data Intelligence, aggregated personas

We are a skilled and experienced team in fields of Collaborative Marketing Strategies,

Excellent Marketing implementation, Tech development,

Consumer insights generation and Consumer Data Analytics for Business Intelligence.

We offer a range of Customized Digital solutions that with precision give

Real Time visibility of outcomes

and Intelligent Analysis of Consumer Engagement with your brand communications,

products & services as well as buy opportunities in a Consumer Focused format

enabling you to continuously refine your Customer Experiences

and increase your Return On Marketing through Agile Business Decisioning

Our Offerings

How do we do it?

Customized solutions: We Deliver What Is Possible with highly Customized and Creative Technology

to Inspire What is Desirable for Marketing; Attract, Acquire and Retain each customer

at Competitive sustainable costs.

How do we do it?

Consumer Engagement: We enable Knowing and Understanding of your customers; Pulling data from

multiple sources into our Intelligent Analysis ; Capturing, Tracking, Verifying, Attributing, Rewarding

customers. Monitoring and Evaluating Performance of campaigns from consumer intelligence.

How do we do it?

Return On Marketing and Agile Business Decisioning: Matching objectives based in the

consumer decision journey (CDJ) to shape better metrics. Accelerating your ability to capture the potential

of big data by driving insights from advanced analytics into action across your marketing

and consumer-facing departments. Our advanced dashboard enables detailed trend-line

and segmentation analysis; accessible 24/7 from anywhere in the world.

Customer Facing Solutions

Engagement & rewards

• Offline reward programs

• Online reward program

• Content engagement reward program

• Digital diaries

Interactive solutions

• Interactive point of sale activation

• Interactive billboards

• In Location Customer relations

• In Location Events platforms

Internal Management Systems

• Credit scoring and ranking of financial systems

• Below the line project platform

• Knowledge management

• Customer service platforms

Direct to Consumer Marketing

nli hteng

Our Implementation Partners

Key Assets

WAYO enables organizations to centrally analyze and react in real-time

to unfulfilled customer expectations at the point of service.

This drives retention and increases brand equity.

Key Assets

MONAR combines offline and hybrid acquisition methods

to get technology innovations to users hands.

We also pilot campaigns through *PROSIGHT system

Direct to Consumer Marketing

Key Assets

ENLIGHTEN connects with target audiences by innovative focused communication

through experiences, interaction and engagement.

With us Innovation transcends technology.

It is not so much about hi-tech as it is about high impact across media and industry verticals

nli hteng

Key Assets

INTELIPRO is a boutique data-science for financial institutions and retail organizations to improve

business performance by leveraging on our proprietary technology and data science methodologies.

We combine our expertise in research, finance and technology to provide bespoke services and

solutions for decision-making.

Key Assets

DIGITAL FAIR is an annual event designed to bring together key players in the digital media

& Marketing space to showcase latest digital trends.

The event combines the power of a summit that is facilitated by industry leaders focusing on the latest

global trends and at the same time provide a platform to showcase latest digital marketing technology.

http://digital-fair.com/

Where we work

Some custom solutions case studies

Monitoring performance and validating brand ambassadors’ work on the ground was a manual

and tedious process.

We developed a platform solution to:

Eliminate Excel sheets submission and automate data collection from various agencies in

different countries into single database

Verify existence of these listings on the OLX website automatically

Facilitate agency and brand ambassador management

Generate reports based on dynamic criteria

We built a mobile app for brand ambassadors to upload every listing acquired on-the-go

Data verification would happen instantly and give agency feedback on validity

The Backend would analyze and give agencies and OLX management performance breakdowns

of individual brand ambassadors or agency depending on user level

System would highlight invalid data for agencies & brand ambassadors to follow-up on with item

OLX users can give feedback to brand ambassadors which is relayed directly

to the company inexpensively

Moving Cheese screen shots

Ability to profile customers for business intelligence

Segmentation has allowed them to communicate effectively to targeted messaging

through SMS and email

Dashboard gives overall group or individual store performance from transaction information

to management instantly at a glance

Customers felt empowered having to carry loyalty cards or walk in stores to check balances

Customers sentiment about brand changed because of perception of transparency

of the loyalty program because they can see each transaction and points awarded

Automated report generation and downloadable charts and graphs to include

in offline documentation

Bata Kenya mobile app

*384*8#

Call

Rate the qualityof

service received

1. Excellent

2. Good

3. Average

4. Poor

Writecomments

andsuggestions

By implementing WAYO, MaterHospital

was able to understand that customer

satisfaction at its branches differed and

that is was below the satisfaction rate

that it thought it was giving to customers.

This information allowed Mater to

make changes at a branch level to

increase customer satisfaction.

Mater Hospital implemented WAYO in all of their outreach clinics to help them to gather better

information about the customerexperience.

Due to its simple response process, implementing WAYO increased customer responses per

month at Mater Hospital by 80x. This demonstrates that customers want to feedback but need

an easier method to dothis.

= 5Responses

= 500Responses

Previous

Method

n

Branch1 Branch2 Branch3 Branch4 Branch5 Branch6Overallsatisfaction

rate

72%Incorrect perceivedsatisfactio

57% 53% 52%

35%

32%

30%

5.9 6.1

23.4

50

4.2

7.43

8.5

50

6.3

61.866.7

46.8

62.5

7.4 3

10.6

6.3

14.7

9.1

7.420.8

9.1

2.9 3 3.2

THINDIGWA KAHAWA_DRIVE RUAKA RIDGEWAYS MUTHAIGA_NORTH

Percent

Household Composition and connectivity

Single Single_parent Couple_children Couple_no_children

• Is family

composition

relevant in

connectivity

and pricing

preference

• Willingness to spend on monthly data

Willingness to spend on internet services

Africa’s First Augmented Reality Innovation

ChallengeTo create a buzz around launch of new dish washing liquid in Kenya.

Campaign focused on ‘power of one drop’ of Basil to effectively clean the dirtiest of utensils.

Innovative SolutionCreated a gesture control augmented reality innovation where visitors to malls could see themselves on a screen with dirty

utensils. They could wave their hand in the air and make a virtual bottle of Basil release a drop which would clean all the utensils.

ResultsA roaring success, engaging over 20,000 users & getting national press coverage. Basil reported record-breaking opening sales.

ResultOver 2000 consumer activations each day the innovation was implemented.

High brand recall with substantial PR hype.

ChallengeColors, the Viacom TV18 Channel, wanted an Outdoor Promotion Solution for Reality Series ‘India's Got Talent’

wherein people would be able to interact with the billboard

Innovative solutionDevised a way through interactive ‘never-before’

experience where anybody

could call-in with their mobile and activate events on the billboard

India’s First Interactive Billboard

India’s First 4D Augmented Reality Innovation

ChallengeWanted to reach out to families via children to promote their Kerala Holiday package.

Innovative Solution

Created a 4D Augmented Reality experience where users could see

a virtual elephant come upto them and shower water over them.

The 4D effect was a real water spray.

ResultThe innovation was a huge success, engaging over 10000 users.

Many on-the-spot conversions and over 5500 leads

were generated.

Business Intelligence

ETS – Digital Banking Nigeria

Development of a mobile banking system and in-built credit scoring platform.

The system automates traditional table banking and allows informal workers to manage

their saving and apply for micro loans based on our KYC and credit risk scoring systems.

Business Intelligence Timeline revenue monitoring, automated reporting, bench-marking,

credit-criteria optimization, customer segmentation and analysis

Set –up of BI department for Company providing VAS for MNOs (Confidential)

Business Intelligence

Business Intelligence

Set-up and Management of iHub Market Research and Data Science Lab

Digital Data Collection, Research and Computational Analysis for corporate clients

e.g. Ma3Route, Google, Wananchi, Grameen and donor clients e.g. World Bank, MAVC,

Vital Signs and the EU pheme Project.

Thank you