salary survey 2016
TRANSCRIPT
Salary Survey 2016
Contents.
Ad Tech 04Ad Tech Sales 05Big Data 06Client Services 07Creative 08IT Business Intelligence 09IT Operations 10IT Security 11Marketing 12Media 13Mobile 14PPC 15Product Management & Analysis 16Project Management 17SEO 18Strategy 19Social Media & Content 20Tech 21UX 22
2.8x job growth in digital tech economy compared to the rest
of the economy
Foreword.
Welcome to the 4th edition of the Digital Gurus Digital Salary Survey for London. We’ve spent the last 12 months speaking to thousands of relevant candidates and clients across both permanent and contract sectors to bring you the most up to date salary guide yet. Digital Gurus has consolidated its position as a leader and pioneer within the traditional digital markets. We cover more than 12 different verticals and also have offices in Dubai and Sydney to offer more opportunities than ever before. Our latest findings have highlighted some key trends:
• Salaries have increased by an average of 5-10% over the last 12 months
• The contract market is lucrative with high day rates and flexible working
• London is still the place to be – but outer London is definitely seeing some more competition.
All of this is due to the fact that digital is still one of the fastest growing areas of our economy: big brands are taking digital in-house and building their own offering to compete alongside the agencies and the rise of start-ups is showing no sign of abating. But with a real lack of experienced talent available, the industry is turning its focus to training and development. Until the balance is restored - as we’ve said before - candidate is king.
1.56m jobs exist within the digital tech
economy
Ad Tech.
Ad Ops DirectorAd Ops ManagerAd Ops ExecutiveCampaign ManagerDisplay Solutions/Technical ConsultantSenior Technical Account ManagerTechnical Account ManagerDirector of AnalyticsAnalytics ManagerSenior Digital AnalystDigital AnalystJunior Analyst
Title Permanent Freelance
£60 to £100k£30k to £50k£20k to £30k£22k to £35k£40k to £65k£35k to £60k£30k to £45k£60k to £110k £500 +
£400 to £600£250 to £400£180 to £250£100 to £130 Digital advertising was
worth £3.9bn in 2015
04
Ad Tech Sales.
MDCommercial DirectorAgency Sales Director/BDDSenior Agency Sales Manager/BDMAgency Sales Manager/BDMSales Account ManagerSales/Business Development ExecutiveHead of Account Management/CSDSenior Account ManagerAccount ManagerAccount ExecutivePartnerships/Trading ManagerTrading Desk ManagerMedia Buyer
Title Permanent
£200k +£80k to £180k +£65k to £85k£50k to £70k£35k to £50k£30k to £40k£20k to £30k£50k to £80k£40k to £50k£30k to £40k£20k to £30k£50k to £60k£35k to £60k£35k to £60k
In 2015 over a third of digital job adverts
were in traditional industries
05
Big Data & Analytics.
Big Data ConsultantBig Data EngineerBig Data ArchitectData AnalystData ScientistData Architect
Title Permanent
Up to £100kUp to £95kUp to £95kUp to £50kUp to £65kUp to £75k
Data-driven companies are 10% more productive
than firms that do not exploit their data
06
Client Services.
Managing DirectorClient Services DirectorHead of DigitalClient Partner/Business DirectorGroup Account DirectorSenior Account DirectorAccount DirectorSenior Account ManagerAccount ManagerAccount ExecutiveBusiness Development DirectorBusiness Development ManagerBusiness Development Executive
Title Permanent Freelance
£110k +£80k to £100k£80k to £130k£65k to £100k£65k to £85k£55k to £65k£45k to £55k£34k to £45k£25k to £34k£18k to £25k£60k to £100k£30k to £60k£18k to £30k
£500 +£400 to £500£400 to £500£350 to £500£300 to £400£280 to £350£250 to £300£200 to £230£150 to £180£80 to £120
Digital tech grew 32% faster than the rest of the economy between 2010-14
07
Creative.
Executive Creative DirectorCreative DirectorAssociate Creative DirectorDesign DirectorCreative Director Team MemberCreative Group Head Team MemberSenior Team MemberMiddleweight Team MemberJunior Team MemberSenior Art DirectorMiddleweight Art DirectorJunior Art DirectorSenior CopywriterMiddleweight CopywriterJunior CopywriterSenior DesignerMiddleweight DesignerJunior DesignerSenior Motion Graphics DesignerMotion Graphics DesignerJunior Motion Graphics Designer
Title Permanent Freelance
£110k +£80k to £100k£65k to £80k£55k to £75k£75k to £110k£55k to £75k£45k to £60k£30k to £45k£18k to £30k£45k to £65k£30k to £45k£18k to £30k£40k to £55k£25k to £45k£18k to £25k£40k to £55k£30k to £40k£18k to £30k£40k to £55k£25k to £35k£18k to £25k
£550 +£450 to £550£400 to £450£350 to £425£500 to £700£450 to £550£400£300 to £350£200 to £250£350 to £400£250 to £300£200 to £250£300 to £350£250 to £300£200 to £225£350 to £425£250 to £300£175 to £250£350 to £400£250 to £300£150 to £200
40% of digital entrepreneurs say
they struggle to find skilled digital
workers
08
IT Business Intelligence.
BI Project ManagerBI ArchitectBI AnalystBI Developers
Title Permanent Freelance
£65k to £80k£60k to £70k£40k to £60k£40k to £60k
£550 to £750£500 to £700£350 to £450£350 to £450
The average advertised salaries for digital jobs
are 36% higher than the national average
09
IT Operations.
IT DirectorIT ManagerWebOpsDevOpsSystemsInfrastructureServer/Infrastructure SupportDesktop SupportIT Support
Title Permanent Freelance
£70k to £120k£45k to £80k£60k to £100k£60k to £100k£45k to £80k£45k to £80k£35k to £50k£25k to £40k£20k to £35k
£500 +£300 to £500£450 to £800£450 to £800£350 to £700£300 to £700£250 to £400£180 to £250£150 to £220
The digital tech economy is leading the growth of local economies across
the country
10
IT Security Sales & Marketing.
Sales Manager/DirectorPre-Sales EngineerSenior Pre-Sales EngineerPre Sales Manager/DirectorMarketing ManagerSenior Marketing ManagerMarketing Director Senior Inside Sales ExecutiveInside Sales ExecutiveSenior Account ExecutiveAccount ExecutivePartner Sales
Title Permanent
£110k to £130k£50k to £65k£70k to £90k£110k to £130k£40k to £50k£50k to £60k£80k to £90k £35k to £45k£28k to £35k£65k to £85k£40k to £60k£50k to £65k
UK businesses reported a 38% increase in IT
security incidents in 2015
11
Marketing.
Head of AcquisitionDigital Marketing DirectorCRM ManagerSenior Digital Marketing ManagerDigital Marketing ManagerDigital Marketing ExecutiveAccount ManagerGrowth HackerCMOWeb Analytics ManagerWeb Analytics ExecutiveSenior Data AnalystData Analyst
Title Permanent Freelance
£60k to £80k£70k to £90k£35k to £70k£40k to £60k£30k to £50k£20k to £30k£25k to £35k£50k to £80k£70k to £100k£50k to £65k£30k to £45k£50k to £70k£35k to £45k
£400 to £600£300 to £375
£300 to £400£225 to £275£150 to £200£225 to £275£400 to £700£400 to £600£325 to £500£180 to £300£400 to £600£200 to £375
45% of marketing, PR & design companies are now digital tech
businesses
12
Media Planning & Buying.
Managing Director/PartnerHead of Planning/DigitalClient/Media/Business DirectorGroup Account DirectorDigital Account DirectorSenior Digital Account ManagerDigital Account ManagerSenior Digital PlannerDigital PlannerPlanning ExecutiveGraduate
Title Permanent
£100k to £250k£65k to £120k£70k to £150k£45k to £65k£45k to £65k£30k to £55k£30k to £55k£25k to £44k£21k to £30k£20k to £25k£17k to £20k
The average advertised salary of
digital tech roles was £50k in 2015
13
Mobile.
Country ManagerCMOCOOHead of MobileMobile Marketing DirectorSales DirectorClient PartnerSales ManagerSales ExecutiveMobile PlannerMobile StrategistAccount DirectorAccount ManagerAccount ExecutiveMobile Marketing/Acquisition ManagerMobile Marketing/Acquisition Executive
Title Permanent
£60k to £120k£70k to £120k£70k to £150k£60k to £150k£55k to £110k£60k to £80k£65k to £95k£30k to £55k£30k to £55k£25k to £50k£25k to £50k£40k to £65k£20k to £40k£18k to £22k£30k to £55k£21k to £30k
App & software development is the
biggest area of digital tech growth
14
PPC.
Head of Paid Search/PPCGroup Account Director/PPC DirectorSenior Account DirectorAccount DirectorSenior Account/Senior PPC ManagerAccount/PPC ManagerAccount/PPC Executive
Title Permanent Freelance
£60k to £160k£50k to £80k£50k to £75k£45k to £65k£35k to £55k£25k to £45k£20k to £30k
£450 +£400 to £700£350 to £500£300 to £450£300 to £450£225 to £275£150 to £200
London is home to 13 tech ‘unicorns’
(businesses valued over £1bn)
15
Product Management & Analysis.
Director of ProductProduct ManagerSenior Product ManagerBusiness AnalystSenior Business AnalystScrum MasterAgile Coach
Title Permanent Freelance
£65k to £130k£40k to £55k£55k to £80k£35k to £55k£55k to £75k£40k to £70k£60k to £85k
£300 to £350£350 to £600£250 to £400£400 to £600£300 to £550£450 to £650
6.4bn connected ‘things’ will be in use in
2016
16
Project Management.
Head of Project ManagementProject DirectorSenior Project ManagerTechnical Project ManagerMid Weight Project ManagerJunior Project ManagerProgramme DirectorProgramme ManagerSenior Product ManagerProduct ManagerSenior Business AnalystBusiness AnalystSenior Technical Project ManagerResource DirectorResource ManagerTraffic/Studio ManagerSenior Traffic/Studio Manager
Title Permanent Freelance
£80k to £120k£60k to £80k£45k to £65k£45k to £65k£30k to £45k£22k to £30k£70k to £90k£55k to £70k£50k to £70k£40k to £50k£60k to £70k£50k to £60k£50k to £70k£45k to £60k£35k to £45k£30k to £40k£40k to £50k
£450 to £700£350 to £450£280 to £350£300 to £400£230 to £280£150 to £200£400 to £500£350 to £450£350 to £500£300 to £350£400 to £550£300 to £400£400 to £500£300 to £350£200 to £300£200 to £300£300 to £350
Employment in digital tech grew 13%
in 2011-14
17
SEO.
Head of SEOGroup Account DirectorSEO DirectorSEO Senior Account ManagerSEO ManagerSEO Executive
Title Permanent Freelance
£60k to £170k£50k to £80k£45k to £65k£35k to £55k£25k to £45k£20k to £30k
£450 + £400 to £700£300 to £375£300 to £450£225 to £275£150 to £200
Estimated turnover of digital tech
industries in 2014 was £161bn
18
Strategy.
Head of Strategy & PlanningStrategy DirectorSenior StrategistStrategistJunior Strategist
Title
In 2015, the majority of digital jobs were in financial, education &
health services
Permanent Freelance
£140k +£100k to £140k£65k to £95k£40k to £65k£30k to £40k
£600 + £500 to £600£400 to £550£300 to £350
19
Social Media & Content.
Head of Social MediaSenior Account DirectorAccount DirectorSenior Account ManagerAccount ManagerAccount ExecutiveSenior Community ManagerCommunity ManagerContent ExecutiveContent ManagerContent ProducerContent StrategistSenior Content StrategistHead of Content
Title Permanent Freelance
£60k to £90k£55k to £65k£45k to £55k£35k to £40k£27k to £35k£19k to £25k£30k to £45k£20k to £30k£25k to £30k£30k to £40k£35k to £45k£40k to £50k£50k +£50k +
£350 +£280 to £320£250 to £280£220 to £250£180 to £220£90 to £130£200 to £280£120 to £200£150 to £200£250 to £350£250 to £350£250 to £400£300 to £500£350 +
58,000 digital tech businesses exist in
the UK
20
Tech.
Tech DirectorTech Team LeaderSenior Front End DeveloperMid Front End DeveloperJunior Front End DeveloperAutomation QAQAJunior QALead Mobile DeveloperSenior Mobile DeveloperMobile DeveloperJunior Mobile DeveloperSenior Ruby DeveloperMid Backend DeveloperJunior Backend Developer
Title Permanent Freelance
£55k to £90k +£45k to £60k£40k to £55k£28k to £40k£18k to £27k£35k to £45k£25k to £35k£18k to £25k£70k to £100k£60k to £70k£35k to £55k£22k to £35k£50k to £70k£35k to £50k£25k to £35k
£400 to £550£450 to £550£350 to £500£250 to £350£150 to £250£300 to £400£200 to £300£100 to £200£450 to £600£400 to £500£220 to £350£150 to £200£400 to £500£350 to £400£300 to £350
The UK is a FinTech world leader - the
sector is worth £20bn in annual revenues
21
UX.
Head of User ExperienceLead/Principle UX ArchitectSenior User Experience ArchitectMidweight User Experience ArchitectJunior User Experience ArchitectUsability ConsultantSenior Interaction DesignerMidweight Interaction DesignerHead of User ResearchSenior User ResearcherUser ResearcherJunior User Researcher
Title Permanent Freelance
£70k +£60k to £70k£45k to £60k£30k to £45k£18k to £30k£30k to £45k£50k to £65k£35k to £50k£25k to £45k£45k to £60k£25k to £45k£25k to £35k
£600 +£550 to £600£450 to £550£350 to £450£300 +£250 to £350£550 to £600£350 to £450£550 to £650£450 to £550£350 to £450£300 +
Advertising spend in the UK will grow by
5.5% in 2016
22
Sources: Tech Nation 2016, Digital Gurus own’ salary data
www.digitalgurus.co.uk