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Salem State NEXT

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Contents

3 Salem State's Mission, Vision, Values

6 Career Services Challenges

10 How Careertivity Can Help

17 Mapping to Your Strategic Plan Goals

32 The Careertivity Team

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Salem State Mission + Vision + Values

Salem State's mission is to provide a high quality, student-centered education that prepares a diverse community of learners to contribute responsibly and creatively to a global society, and serve as a resource to advance the region's cultural, social and economic development

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Salem State Mission + Vision + Values

To be a premier teaching university dedicated to excellence in education, service and scholarship

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Salem State Mission + Vision + Values

• Excellence in teaching and scholarship

• Holistic, learner-centered education

• Welcoming, diverse, lifelong-learning community

• Collaboration and community partnership for social justice and civic engagement

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Career Services Challenges

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Conundrum

Students and alumni need to better utilize institutional offerings - institutions are not able to absorb greater utilization

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Career Services Challenges

• Limited funds and resources

• Competing institutions

• Millennial culture and attitudes

• Greater expectation from students and alumni

• Cultivating relationships with prospective employers

• Pressure from parents

• Lack of student career “ownership” before senior year

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Career Services Challenges

• Changing recruitment modes and channels

• Students gathering info in non-traditional ways

• Keeping up with rapidly changing technologies

• Local businesses, organizations, and members of the community expecting assistance

• Implementing and managing new technologies

• Unbiased surveying of programs effectiveness

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How We Can Help

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Careertivity is a new venture of Frontier Partners developed to offer comprehensive, real-time services primarily to university career counseling professionals and their student, alumni, community, and employer clients

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Partnering With You To:

• Conduct expert review of your current offerings

• Design and conduct assessment and competitor reviews

• Develop and conduct customized surveys, one-on-one interviews, and provide research

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Partnering With You To:

• Develop a strategy and plan for addressing priority goals with specific action steps and metrics structure

• Develop and implement effective social media strategies that connect with your audience directly; these can be helpful in achieving organizational goals when smartly implemented and sustained

• Develop and implement mobile internet and SMS strategies that help you reach your target through these ever-present devices

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Partnering With You To:

• Source and provide templates, articles, multimedia products, and links to augment career counselors’ efforts and resources

• Identify and provide online assessment tools for student use, as needed

• Source, co-create, or fully create teaching tools, teleseminars, workshops, webinars, and presentations

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Partnering With You To:

• Help examine and advise on career assumptions and trends

• Provide on-site and remote expert panels and speakers

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Current Projects

Cornell University Johnson’s School of BusinessTasked by Executive MBA Program to:

• Design an unbiased instrument for evaluating current offerings

• Provide recommendations for enhancing the program and student satisfaction

• Structure a plan to allocate resources for implementing the recommendations

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Mapping To Your Strategic Plan Goals

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Goal One Academic Programs

Number 1:Strengthen existing programs, develop new ones, with attention to student success, institutional mission and strengths, professional workforce needs, accreditation requirements, and resource implications

Number 6:Develop opportunities to integrate international/global perspectives into academic and campus activities

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Goal One - CAREERTiViTY

Help in review of existing programs to assess if other delivery channels and modes should be integrated to enhance programs and extend reach and access

Help explore existing, on-campus, international resources with varying perspectives to share

Research and stay apprised of resources living in or visiting the North East that could be brought to campus or that can share knowledge via remote access with use of current technologies

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Goal Two

Student Success and Support

Number 2:Improve retention, progression and graduation rates for

all degree-seeking students (undergraduate, transfer and graduate)

Number 4:Expand student life programs and services to improve the collegiate experience

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Goal Two - CAREERTiViTY

Review existing data/information outlining reasons students discontinue attendance or switch to other institutions. Help augment solutions team as needed or as appropriate

Help devise programs and engagement delivery tools to better serve students and drive increased participation in the collegiate experience

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Goal FourCommunity Involvement and Civic Engagement

Number 2:Provide leadership and resources to increase the visibility and voice of the North Shore business and nonprofit community for purposes of economic development and public policy

Number 3: Establish a Civic Engagement Hall of Fame (and awards nomination process with jurors?) for extraordinary acts of civic engagement across public higher education for individuals and groups

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Goal Four - CAREERTiViTY

Augment the work of the communications team, PR, marketing, the business school, and others in discovering ways to better engage with community businesses and organizations in identifying their desired goals, and to help design a strategy to achieve those most effectively and efficiently.

Regarding “Establish a Civic Engagement Hall of Fame” in particular, we have specific, proven track record in creating and marketing an internationally renowned and respected awards program. That experience can be applied to help develop this initiative to success.

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Goal Five

Positioning of the College and External Communication

Number 1:Develop and implement a centralized marketing plan based on the vision, the mission and the values of the institution

Number 2: Expand the awareness and visibility of Salem State to key constituents for the purpose of student recruitment, retention, fundraising, advocacy, and collaboration

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Goal Five - CAREERTiViTY }Strong brands command attention, serve constituents, build organizational value, and surpass competitors. We have unique understanding of this concept and how to help achieve the communications, outreach, and overall goals Salem State has identified in this aspect of the Strategic Plan.

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Some Specific Tactics

• Marketing, communications and brand positioning

• Application of new methods and game-changing tools of career development in our digital age

• Social Media

• Mobile devices

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Some Social Media Basics

Social Media is not the future -- It is now!

Absence or ineffective presence is conspicuous

Brands — public, private, individual, and institutional — must now extend their identity, reach, and offerings in many more channels and to diverse audiences

Organizations now have to consistently convey who they are, stand out, and engage. No more top-down, inside-out approaches

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Some Social Media Basics

A holistic approach is essential to effectively manage and leverage communications and service delivery across all media and touchpoints There has to be coordinated integration of online and traditional tools across the breadth of a brand

Social savvy is now a must and the new order of the day for building awareness, sustaining brand loyalty and facilitating dialogue

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Social Media New Day}

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Mobile Devices Basics

Mobile Devices: Mobile Web, SMS, Blue Tooth

It is estimated that there are 4 times as many mobile devices sold today than desktop/laptop computers

Mobile devices are the fastest growing communications vehicle in history, and currently have twice the reach of the Internet

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Mobile Devices Basics

For today’s current college student demographic, mobile phones are a part of their daily lives even more so than other segments of our population

Mobile should be part of the fabric of the overall institution with opportunities for integrating its usage for communications and teaching

Mobile is the most personal channel yet, so it provides a return on investment which is especially critical in the current economic environment

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Our Team

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Mark WarterFounder and CEO

A former college Dean at Bentley College, Mark Warter has been a nationally recognized leader in career assessment, training, and advisement for over thirty years. Prior to founding Frontier Partners fourteen years ago, Mark served ten years as a Managing Partner at Isaacson Miller.

Mark Holds a Masters in Higher Education Administration from Boston College where concurrently he studied with Lawrence Kohlberg at Harvard University in the area of moral decision making. He is ordained in the Episcopal Church.

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Anaezi ModuPresident and Co-Founder

Anaezi Modu has extensive experience in helping organizations transform their brands when real business results are required. Some of her expertise include brand strategy and positioning, marketing, user experience design, and integrating offline and online tools to engage target audiences.

Anaezi established REBRAND™ and its renowned REBRAND 100® Global Awards six years ago, after her position as Senior Vice President, Brand Experience and Strategy Director at Bank of America. Juried by an esteemed panel of international business and design leaders, the annual REBRAND 100 Global Awards is the highest, global recognition for brand rebuilding in the business arena.

Anaezi holds a Bachelor of Arts in Architecture and Urban Planning from Princeton University, and a Master of Architecture from Harvard University Graduate School of Design, incorporating studies at Massachusetts Institute of Technology.

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About Frontier Partners

Frontier Partners elects to only work with those clients who contribute to the greater good by honoring and rewarding their employees and by providing a superior product or service. The broad experience and diversity of our staff enable us to perform successfully within a multitude of complex venues.

Our clients have included: Brown University, Lotus Development Corporation, Northeastern University, Senator Bill Bradley, State Street Bank, Harvard University, NewsEdge Corporation, Environmental Defense Fund, Yale University, The City of New York, and The Clinton Transition Team.

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Ready to Begin?

Contact:

Mark Warter

T: 843.525.6300

E: mwarter@frontiersearch.com

PO Box 6791Providence, RI 02140

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