Inside  Sales  101    Sales  Hiring,    

Cold  Calling  &  Cold  Emailing

S t e l i E f t i , C l o s e . i o

Helped  150+  venture  backed  startups    in  Silicon  Valley  scale  sales.

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Cold  Calling  101  

#1: Reach People #2: Sound Good #3: Ask Questions #4: Manage Objections #5: Close

Sales  Calls  

Opening: !Hi, my name is___________. I'm calling some startups in the area to find out if they are a good fit for our beta program. !What we do in a sentence is we provide companies with a sales team on demand. !Does this sound generally interesting to you? !!Qualifying: ● What is your current sales process? ● Who are your customers? How do you get leads? ● What’s the customer life time value?

!Test Closing: ● We want to start in 4 weeks - does this work for you? ● The beta program is heavily discounted. It’s going to be $X/day per salesperson ● We can only offer you 1 Salesperson to begin with (that’s going to be me) ● What is the decision making process in your company? How quickly can we make

a decision? !!>>>Schedule Closing Call

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Cold  Emailing  101  

#1: Open #2: Read #3: Respond #4: Follow Up

Cold  Emailing  

#1: Founder Driven #2: Founder Managed #3: Junior Sales Leader #4: Senior Sales Leader

Startup  Sales  Hiring  

h8p://close.io/free-­‐sales-­‐course

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Sales  Office  Hour.  !

steli@close.io