sales acceleration summit 2015 - how to close deals with twitter & linkedin
TRANSCRIPT
Gabe Villamizar | Social Selling StrategistSocial Revenue: How To Close Deals with Twitter & LinkedIn
@gabevillamizar
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Social Selling - Agenda
Social Selling Stats
Social Selling Workflow – LinkedIn & Twitter
Social Selling Q&A
3
4
Introduction1
2
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Social Selling Defined
Leveraging your professional brand to fill your pipeline with the right people,
insights and relationships.- Koka Sexton, Sr. Social Marketing Manager LinkedIn
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“57% of buying process is complete before talking to sales”
CEB, Corporate Executive Board
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“78.6% of Salespeople that leverage social media outsell their
peers”Jim Keenan – Social Selling Thought Leader
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“Social selling leaders are 80% more productive”
LinkedIn, Sales Solutions
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Social Selling Nurturing Process
Soci
al S
ellin
g
OptimizeComplete and optimize your social profiles
ResearchUnderstand who the buyer is, what they like
and their social behaviors.
EngageEducate the buyer to build trust, find pain
points and connect via social media.
CommitSchedule your demo. Take conversation
from social to email or phone.
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LinkedIn & TwitterBest prospecting social networks in the B2B SaaS industry
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LinkedIn - Profile PictureDo it the right way!
JPG, GIF or PNG
4MB Maximum
Squared Photo
Ideal Size: 200 x 200 to 500 x 500
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Twitter OptimizationDo it the right way! Display Name
Twitter Background Image
Twitter Handle
Twitter Bio Job Title (Keywords) Be Descriptive 2-3 Hashtags 1-2 Handles
Add location & LinkedIn URL@gabevillamizar
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Tweet Content Strategy3-1-1 Posting Strategy
3rd Party Content
Personal Content
3rd Party Content
3rd Party ContentRe-tweet
Promotional Content(Offer)
‣ HireVue Partners
‣ Industry News
‣ Blogs
‣ Websites
‣ HireVue Partners
‣ Industry News
‣ Blogs
‣ Websites
‣ HireVue Partners
‣ Industry News
‣ Blogs
‣ Websites
‣ eBook
‣ Webinar
‣ Research Case Study
‣ Gated Content
‣ Selfie
‣ Friends & Family
‣ Working or Having Fun
‣ Make it Personal
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Type of TweetsMix it up.
Infographics, quotes, motivational, memesIMAGES
YouTube, Vimeo, Vine movie clipsVIDEOS
SlideShare presentations are native on TwitterSLIDESHARE
Quotes, headlines, stats, factsCHARACTERS
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Tweet The Right Way
Viewers: @ColdStone + Your Followers that Follow @ColdStone too.
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Connecting on LinkedInStand out from others by personalizing your invitation.
BEFORE AFTER
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Engage - LinkedIn How to engage with your buyer:
Like status updates Comment on status updates Share and tag the buyer
Endorse their skills Be genuine Don’t overdo it
Mention buyer in your blog post via LinkedIn’s Publishing Platform
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Focus on the buyer
Social Selling Nurturing Process
Soci
al S
ellin
g
OptimizeComplete and optimize your social profiles
ResearchUnderstand who the buyer is, what they like
and their social behaviors.
EngageEducate the buyer to build trust, find pain
points and connect via social media.
CommitSchedule your demo. Take conversation
from social to email or phone.