sales and marketing automation who we are

16
using digital tools to drive your sales

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WE ARE A DIGITAL SALES AND MARKETING CONSULTANCY HELPING YOU TO FIND, CONNECT AND ENGAGE WITH PROSPECTIVE CUSTOMERS Use our digital sales and marketing programmes to - Increase Sales Reduce Costs Increase Productivity

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Page 1: Sales and marketing automation   who we are

using digital tools to drive your sales

Page 2: Sales and marketing automation   who we are

using digital tools to drive your sales

INTRODUCTION

Page 3: Sales and marketing automation   who we are

using digital tools to drive your sales

FIND, CONNECT and ENGAGE with prospective customers

USE CLOUD BASED DIGITAL SALES AND MARKETING TOOLS TO …

• INCREASE SALES

• REDUCE COSTS

• INCREASE PRODUCTIVITY

Page 4: Sales and marketing automation   who we are

.

GOOGLE IS THE NEW BUSINESS CARD

using digital tools to drive your sales

Page 5: Sales and marketing automation   who we are

using digital tools to drive your sales

Page 6: Sales and marketing automation   who we are

THE BUYING CYCLE HAS CHANGED

www.insideteam.com

using digital tools to drive your sales

• 9 out of 10 buyers say that when they are ready to buy they will find you

• 81% of them will start the process with a web search • Many are 50-60% of the way into the buy cycle before they will

make contact with a seller

Page 7: Sales and marketing automation   who we are

WHAT WE DO

using digital tools to drive your sales

Page 8: Sales and marketing automation   who we are

INTEGRATED DIGITAL HUB

CONTENT SEO

SOCIAL MEDIA

DIGITAL MARKETING

ANALYSIS

WEB PRESENCE

Page 9: Sales and marketing automation   who we are

WHAT WE DO – 3 STEP PROCESS

using digital tools to drive your sales

Page 10: Sales and marketing automation   who we are

The Sales & Marketing Automation process has 4 key metrics based on the objective of the sales and marketing team working together to the common goal of increasing sales 1. REACH : anyone the company can reach with content marketing

2. LEADS GENERATED : contact info possessed and the lead can be nurtured

3. WEB VISIT TO LEADS % : measures effectiveness of calls-to-actions and other marketing activity

4. LEAD TO CUSTOMER % : effectiveness of overall process in securing customers and increasing sales

using digital tools to drive your sales

MEASURING SUCCESS

Page 11: Sales and marketing automation   who we are

Create, optimise and promote your unique content • Attract prospects to your website through Search Engine Optimisation

(SEO). Social Media Marketing and Pay-Per-Click Advertising (PPC)

• Engage prospects on your site by delivering valuable online content such as whitepapers, videos and webinars giving them the information that they want about your products or services

• Share that content through your social media and other digital channels broadening your company reach

• Monitor your companies online reputation and use Reputation Management Analytics to keep sales leads flowing

using digital tools to drive your sales

STEP 1 – GET FOUND – DRIVE TRAFFIC TO YOUR SITE

Page 12: Sales and marketing automation   who we are

Capture, manage and nurture leads to win more customers • Qualify prospects automatically by capturing their profile information and

digital footprints

• Reveal your prospects needs and preferences using online analytics

• Create premium offers your prospects want revealing their needs and preferences

• Nurture prospects with their permission until they transform from warm to hot sales leads

• Generate sales from these online leads

using digital tools to drive your sales

STEP 2 – CONVERT – TURN TRAFFIC INTO REVENUE

Page 13: Sales and marketing automation   who we are

Learn to make smart marketing investments that get results • Measure your website traffic

• Track your website leads

• Track your customers online activity

• Monitor your companies online performance and reputation

• Align sales and marketing teams through shared information systems and objectives

• Shorten the sales cycle by responding faster, 24/7, using the best marketing and sales practices

• Improve ROI by doing more of what works, and less of what doesn’t

using digital tools to drive your sales

STEP 3 – ANALYSE – MEASURE YOUR RESULTS

Page 14: Sales and marketing automation   who we are

TOOLS USED

using digital tools to drive your sales

Page 15: Sales and marketing automation   who we are

We help your business to … • Generate more leads

• Generate better leads

• Shorten your sales cycle

• Improve your customer retention

• Decrease marketing costs

• Improve marketing ROI

• Improve sales and marketing alignment

• INCREASE SALES REVENUE

WHY USE SALES & MARKETING AUTOMATION ?

using digital tools to drive your sales

Page 16: Sales and marketing automation   who we are

using digital tools to drive your sales

Inbound marketing is an ongoing process …. It requires consistent care and feeding in order to keep your business growing – when executed effectively it also creates a system that consistently and repeated generates qualified leads for your business