sales basics: removing the mystery of good selling november 13, 2014 – women for the web molly...
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Sales Basics:Removing the Mystery of Good Selling
November 13, 2014 – Women for the Web
Molly BradfordVP, GatherBoard.com
Know Thy Self.Know Thy Product.
Know Thy Customer.
Women for the Web – Sales Basics – November 13, 2014
Persistence pays off100 sales calls
80 follow-up calls30 call backs
15 pitches7 contracts 3 referrals
Women for the Web – Sales Basics – November 13, 2014
There is no secret formula,
there are just the basics.
Women for the Web – Sales Basics – November 13, 2014
The Basics
• 1. Prospecting.– Filling the pipeline.– Cold calling – smile and dial, baby!– Warm leads (referrals, word-of-mounth).– Good marketing, including advertising.
Women for the Web – Sales Basics – November 13, 2014
• 2. Making original contact professionally – First meeting – social, networking, event…– Be memorable - guy with the orange shoes.– Ask for the meeting.– Follow up!
The Basics
Women for the Web – Sales Basics – November 13, 2014
The Basics
• 3. Qualification.– Question asking & listening.– Find out• Is this the right product?• What drives the decision?• Who is the right person to present to?
Find the YES person - When you take the time to find the decision maker, you’re selling smarter not harder.
Women for the Web – Sales Basics – November 13, 2014
The Basics
• 4. Presentation. – Be on time – if you’re not early, you’re already late.– Relax.– Bring a prop – handout, tablet presentation, etc…– Ask questions.– LISTEN.
Women for the Web – Sales Basics – November 13, 2014
Tell them what you’re going to tell them.
Tell them.
Tell them what you’ve told them.
Women for the Web – Sales Basics – November 13, 2014
The Basics
• 5. Handling objections.– Leave defensiveness at the door.• We’ll wait and think it over.• We already have one of those.• We been working/using ACME (your competitor) for
years.• We just don’t do it that way.• It’s too expensive.
Keep calm, SMILE, take a deep breath, and probe.
Women for the Web – Sales Basics – November 13, 2014
The Basics
• 6. Closing the sale.– A fine mix of art and science.– Is easier with great prospecting, qualification and
handling of objections.– Ask for what you’re worth. Practice asking in the
mirror until you can do it without hesitation.– Flinch pricing.– Shut up.– Sign on the bottom line.
Women for the Web – Sales Basics – November 13, 2014
The Basics
• 7. Referrals.– Follow-up with current customers.– If they are happy, they’ll want a friend or
colleague to be happy, too.– Ask for the Referral, ask for an intro at an event or
even an intro email.– Offer a referral incentive, where appropriate.– Be gracious.– Follow-up with every referral, no matter what.
Women for the Web – Sales Basics – November 13, 2014
Group Exercise:• 3-4 person groups – try to pick folks you
don’t know already• Share a sales goal or stumbling block• Pick one from group – report back
• 10-mins
Women for the Web – Sales Basics – November 13, 2014
Apply to eCommerce
• 1. Drive traffic to your site: – Think about the Name of your business, is the URL
available. – Register a business name that accurately reflects
on your product niche. – Bone up on Social Marketing, or hire it out.
Women for the Web – Sales Basics – November 13, 2014
Apply to eCommerce
• 2. Choose a good niche:– Will this sell well online?
– There is no simple answer here.
– Make sure your product interests you.– Are you selling hard-goods or software?
Women for the Web – Sales Basics – November 13, 2014
Apply to eCommerce
• 3. Build a quality website– It’s easier than ever to have a nice site; visitors
aren’t likely to buy from an amateurish site.– Accurately represent your merchandise.– Think about data encryption and hacking.– Use a reputable ecommerce service provider.
Women for the Web – Sales Basics – November 13, 2014
Apply to eCommerce
• 4. Make buying easy– Your site must be easy to navigate. – 8-second rule.– Even the slightest obstacles on your site can drive
potential customers elsewhere.
Women for the Web – Sales Basics – November 13, 2014
Apply to eCommerce
• 5. Shop online yourself– Visit competitor sites.– Note what you like or dislike.– Compare features, presentation, pricing.– Do keyword searches, regularly.
Women for the Web – Sales Basics – November 13, 2014
Apply to eCommerce
• 6. Offer good customer service– State policies clearly – returns, licensing, etc…– Have hours where a real person answers the
phone.– Consider real-time customer service w/ chat apps
Women for the Web – Sales Basics – November 13, 2014
Apply to eCommerce
• 7. Make your site known– Claim your listing on search engines – Google,
Bing, Yahoo.– Register/claim your page on other site – Yelp,
Angie’s List, Manta, CitySearch, Yellowbot, MapQuest, InsiderPages, HotFrog, SuperPage, YellowPages, InfoUSA, Local.com, ………………..
– SEO, SEM – reverse keyword lookup– Blogging, Facebook, LinkedIn, Twitter, Pinterest
Women for the Web – Sales Basics – November 13, 2014
Apply to eCommerce
• 8. Monitor your Pricing & Position– Online is very nimble – Check your search engine status and your
competitors’ regularly.– Check your competitors’ pricing regularly.– Don’t be afraid to raise your rates.– You can always lower them in the sales process,
but you cannot raise them mid-pitch.– Your price doesn’t‘ have to be on your site.
Women for the Web – Sales Basics – November 13, 2014
Apply to eCommerce
• 9. Update your site– Try new sales tactics– Keep info up-to-date– If you have brick-and-mortar with online, have
store sale specials online.– Blogs help with updating and having “your” voice– Stay up to date with User Interface changes -
mobile compatibility, multiple commerce solutions, etc…
Women for the Web – Sales Basics – November 13, 2014
Apply to eCommerce
• 10. Have patience– All selling takes time and hard work.– Don’t give up too soon.– Ask for help.– TIP: Use interns – they’re younger, and smarter
about the interwebs.
Women for the Web – Sales Basics – November 13, 2014
REVIEW:Know Thy Self.
What’s your style? When are you most successful?
Know Thy Product.What are you selling? Who are your competitors?
Know Thy Customer.To whom are you selling? What do they want/need?
How do they want it?
Women for the Web – Sales Basics – November 13, 2014
Let’s Talk:
Molly [email protected]
406.880.0880
Women for the Web – Sales Basics – November 13, 2014