Sprzedawaj więcej, sprzedawaj mądrze –Sales Cloud Lightning

Krzysztof AugustynowiczSenior Account Executivek.augustynowicz@salesforce.com

Forward Looking StatementSafe harbor statement under the Private Securities Litigation Reform Act of 1995:

This presentation may contain forward-looking statements that involve risks, uncertainties, and assumptions. If any such uncertainties materialize or if any of the assumptions proves incorrect, the results of salesforce.com, inc. could differ materially from the results expressed or implied by the forward-looking statements we make. All statements other than statements of historical fact could be deemed forward-looking, including any projections of product or service availability, subscriber growth, earnings, revenues, or other financial items and any statements regarding strategies or plans of management for future operations, statements of belief, any statements concerning new, planned, or upgraded services or technology developments and customer contracts or use of our services.

The risks and uncertainties referred to above include – but are not limited to – risks associated with developing and delivering new functionality for our service, new products and services, our new business model, our past operating losses, possible fluctuations in our operating results and rate of growth, interruptions or delays in our Web hosting, breach of our security measures, the outcome of any litigation, risks associated with completed and any possible mergers and acquisitions, the immature market in which we operate, our relatively limited operating history, our ability to expand, retain, and motivate our employees and manage our growth, new releases of our service and successful customer deployment, our limited history reselling non-salesforce.com products, and utilization and selling to larger enterprise customers. Further information on potential factors that could affect the financial results of salesforce.com, inc. is included in our annual report on Form 10-K for the most recent fiscal year and in our quarterly report on Form 10-Q for the most recent fiscal quarter. These documents and others containing important disclosures are available on the SEC Filings section of the Investor Information section of our Web site.

Any unreleased services or features referenced in this or other presentations, press releases or public statements are not currently available and may not be delivered on time or at all. Customers who purchase our services should make the purchase decisions based upon features that are currently available. Salesforce.com, inc. assumes no obligation and does not intend to update these forward-looking statements.

Agenda 1. Co to jest Sales Cloud?

2. Rozmowa z Tomaszem Bączkiem – Dyrektorem Zarządzającym Jean Louis

David Polska

3. Demo Sales Cloud – Paweł Sobczak - Prezes Cloudity

4. Pardot – jak generować lejek sprzedażowy - Tamta Gamezardashvili –

Pardot Account Executive

Stań się firmą nastawioną na klienta

Connect to your customers in a whole new way

Run your business from your phone

Build 1-to-1 customer journeys

Get smarter about your customers

Powered by Lightning

Sales Cloud

0 20M

15M5M

Dział Sprzedaży ma jeden cel:

Zrealizować target

Wyzwania sprzedawców Manualne procesy

sprzedażowe

Ręczna obsługa informacji przedsprzedażowych

Manualny proces zarządzania lejkiem sprzedaży

Brak narzędzi do zarządzania istniejacymi klientami

Wolny proces sprzedaży

Brak efektywnej komunikacji wewnątrz firmy

Marnowanie czasu na zarządzanie komunikacją mailową, akceptacjami ofert, szukanie informacji

Brak wglądu w aktywności sprzedażowe, brak coachingu opartego na realnych danych

Brak dostępu do danych w czasie rzeczywistym ZERO MOBILNOŚCI

Brak dostępu do informacji kiedy jej potrzebujemy

Brak mobilnego dostępu do niezbędnych aplikacji

Zarządzanie informacjami w niemobilnym CRM jest niemożliwe

Sprzedawaj jak chcesz

Nr 1 CRM na świecie

Sprzedawaj mądrzej

Sprzedawaj szybciej

Zarządzaj całym procesem sprzedażowym

Lider w obszarze CRM

150,000+ CompaniesAcross Every Market

Winner – Enterprise Suite CRM 2014Winner – CRM Excellence Award

Winner – Business Choice for CRM

Magic Quadrant Leader

Forrester Wave Leader

#1 SFA Market Share

Highest ROI

Market Leadership Product Leadership Customer Success

Lider w Kwadracie Gartnera w obszarze automatyzacji sprzedaży

This graphic was published by Gartner, Inc. as part of a larger research document and should be evaluated in the context of the entire document.

Gartner does not endorse any vendor, product or service depicted in its research publications, and does not advise technology users to select only those vendors with the highest ratings. Gartner research publications consist of the opinions of Gartner's research organization and should not be construed as statements of fact. Gartner disclaims all warranties, expressed or implied, with respect to this research, including any warranties of merchantability or fitness for a particular purpose.

Magic Quadrant for Sales Force Automation

July 2015Analyst(s): Rob DeSisto, Tad Travis

9Lat z rzędu

Sales Cloud

Source: Salesforce Customer Relationship Survey conducted March 2015 - May 2015, by an independent third-party, Confirmit Inc., on 4,600+ customers randomly selected.  Response sizes per question vary.

Average Percentage Improvements Reported by Salesforce Customers

+ 37%

Skuteczność Sprzedaży + 43%

Konwersja Leadów

+ 44%

Efektywność Sprzedawcó

w+ 48%

Dokładność prognoz

sprzedaży

Wzrost przychodu

+ 37%

The Salesforce Advantage Kompletny CRM na Platformie

Salesforce Lightning

Multitenant cloudInnowacja

Skalowalna metadata platform Szybka kastomizacja

Najbardziej zaufana chumara na świecieBezpieczeństwo | Dostępność | Wydajność

Summer ‘16Winter ‘1

6

Sprin

g ‘1

6

Sales Cloud w każdym kroku w procesie sprzedaży

Lead Management Opportunity and Account Management

MeasuringSuccess

The Sales Journey

Poleci Salesforce innym

88%

Klienci Salesforce są naszymi fanami

Będzie kontynuowało używanie Salesforce w

przyszłości

93%

Source: Salesforce Global Customer Relationship Surveys conducted biannually, by an independent third-party, Confirmit Inc., on several thousand customers randomly selected.

Tomasz Bączyk Dyrektor Zarządzający

Paweł SobczakPrezes Zarządu

Demo Sales Cloud

Grow Faster with SalesforceTamta GamezardashviliMarketing Automation Specialist

Agenda• Pardot: Salesforce Marketing Automation• Sales Cycle • Monitoring ROI• Pardot Advantage

What is Pardot?

Landing Pages and FormsCapture Better Data about Your Leads

Capture leads with targeted messages• Custom, branded landing pages• Multivariate testing

Reduce Friction (and bounces)• Progressive profiling

Get the data you want• Easy-to-create forms

Score lead based on prospect interest

• Automated lead scoringGrade lead based on prospect fit• Automated lead gradingSegment lead on any criteria• Demographics, engagement, or

survey responses (SurveyMonkey integration)

Pass qualified leads to Sales• Automated lead Assignment

Pass Only Sales-Ready Leads to SalesLead Qualification 80% of Sales Leads are

mishandled by Sales. -Forrester Research

Create great emails – no HTML required

• WYSIWYG editor • Pre-built templates Know what works before hitting send• A/B and multivariate testing• Email client/device rendering testing Send it your way• Email client, Salesforce, Pardot, mobile• Sales or Marketing-initiated Monitor, measure, improve• Link and activity tracking

Email MarketingDrive More Top of Funnel Leads

78% of leads go to the company that responds first. -Source Harvard

Nurture Leads to Sales-Ready State• Sales Drip CampaignStay top-of-mind throughout long sales cycle• Educational drip campaignRe-engage cold leads• Re-engagement drip campaignKeep Sales in the loop• Real-time alerts of prospect engagement

Adaptive Drip Nurture CampaignsConvert More Leads to Customers

Companies that excel at lead nurturing generate 50% more sales-ready leads at 33% lower cost. -Forrester Research

Closed-Loop ROI Reporting

Prove the bottom-line impact of marketing

• Revenue attribution reporting

Track campaign influence on revenue

• Campaign reporting

Monitor the health of your funnel• Lifecycle reporting

Measure the Impact of Marketing

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