sales crm application for fmcg
TRANSCRIPT
CRM Applications For FMCG
Sales CRM application for FMCG
FMCG (Fast-Moving consumer Goods) is one of the biggest sectors in the world. Driven by an accountable and agile sales team, any FMCG brand needs channelization of resources to generate results that are focussed towards a single point motto of increased profitability. What is the role of FMCG software for sales?
KAPTURE is a highly relevant CRM platform for FMCG, which is one of the fastest growing segments in the market where sales statistics need to be monitored along with drastic changes in sales strategy on short notice. With the prevalence of high competition in the sector, a sales tracking software like KAPTURE becomes the need of the hour.
Efficiency in sales
In a world that is immensely data exhaustive and data centric, KAPTURE is the best CRM solution for FMCG firms. It provides an end to end platform to increase efficiency and close more deals. It doesn’t matter if the FMCG business is big or small, with KAPTURE in hand, you will experience a robust increase in productivity, keeping in mind the ROI statistics. Kapture helps in organizing all the customer information in such a way that is absolutely useful in organizing sales. It creates a situation for a highly conducive CRM implementation by storing all the information about a particular customer at a particular place that is just one click away.
Real time tracking of field operations lead to pro-active decision process
Kapture is a mobile powered sales tracking software designed specifically to streamline the field operations of the sales team. It has been designed keeping in mind the dynamic nature of the FMCG companies. Kapture enables the sales team to effortlessly conduct procedures of order taking, payment collections, daily call reports and merchandising activities in real time. The platform also enables the firm to create a thorough chain of hierarchy which helps in streamlined approach towards the sale cycles with increased productivity and accountability.
Measurement of distribution process for increased accountability
Kapture is a CRM platform that precisely defines a sales ready lead, which is the key to lead scoring process. It helps in building a lead distribution process that purely works on distinction between MQL (marketing qualified lead), SAL (sales accepted lead) and SQL (sales qualified lead). Kapture helps in redefining your strategy of current ongoing processes like, how do leads flow through the company? What are the types of lead generation campaigns? Where do the leads come from? And finally, how are the leads transmitted from marketing to sales and who owns the process?
Kapture mobile CRM platform is highly effective and suitable for FMCG companies in order to automate their sales task on the go, as the ROI based features of analytics and option for channelization of resources give Kapture a definite edge over other CRM tools available in the market.
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