sales effectiveness in retail employees - a success story
TRANSCRIPT
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Sales Effectiveness
for Retail EmployeesA SUCCESS STORY FOR PUMA BY PLAYDAY
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What?• Puma launches
Arsenal co-branded merchandise
Why?
• Puma needs to train their retail employees on their new products
Where?• All retail stores
across Puma India
The Context
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Problems Faced by Puma
Lack of Product
Knowledge among
Salesforce
Geographically
Spread teams
Leadership Requirement to
Go-to-Market in 3 weeks
Offline Training –
Very Expensive
Proposition
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Playday to the rescue!
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So, What is Playday?
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Player Journey &
Game Mechanics
(PBL+)
SAAS – Any Device
Compatible : PC/Tab/Mob
Assessment & Analytics
3F Framework-Feedback,
Friends & Fun
Playday – The Sales Enablement Product
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The Implementation
Playdaydeployed
for :-
400+ Retail Employees
Across 20 Cities –
Pan India
In just 7 days!
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Sample Screenshots
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Post Training Analysis
Completion %
Completed Incomplete
81 %
81 % Users completed the entire training module!
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Learning Outcome
Post Training Assessment - 82% users accomplished the
benchmark set by Puma
82%
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The Final Result
Effective Salesforce Increase in Sales!
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And wait….
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The Puma employees loved Playday..!